Gabywatson Traffordmuralproposal Full2

2018 Portfolio
G A B R I E L L E M AY WAT S O N
Arist x Designer
TRAFFORD MURAL GABRIELLE WATSON 2
A timeless story...
The Brief
A modern celebration
AIM: To celebrate the iconic figure of Sylvia

Pankhurst and her achievements.
a modern aesthetic.
THE SPACE: The interesting dimensions of the
feature wall will help shape the design. The
bottom half of the design will be minimal to
avoid the area blocked by the tree
THE STYLE: Taking reference from expressive

street art styles we will incorporate the bright
and bold aesthetics making sure the aesthetic
appears characterful yet timeless.
The Proposed Design
.
The Portrait
Sylvia Pankhurst
With a portrait of Sylvia at the top of the
artwork, here we have utilised the way the
building ‘looks out’ over the city. The mural
portrays her gazing optimistically into the
distance with a soft but strong expression that
shows, not only her strength and conviction, but
also hints to the hardships she had to endure.
The emphasis on the eyes in particular, helps

the viewer connect with the portrait and sparks
a compassion and empathy which encourages
passers by to enquire about her story, if not
already known.
The stylisation of the face has been rendered

so that the portrait appears timeless, insisting
that this is not just a woman of the past but a
character that influences our lives today.
The details in this artwork include an excerpt of

newspaper featuring Sylvia and her struggles
which is shown as a part of her.
To add a three dimensionality to the piece

and to give the mural textural depth we would
suggest a metal framework that stands off the
wall to outline the characters, giving the artwork
even more impact especially when lit at night.
The Symbolism
Rise Up
Continuing the mural, we see a metaphor that
has been taken directly from Sylvia’s own work
seen below. The badge, designed by Sylvia
for the suffragette campaign, depicts a woman
breaking free from her prison with a flock of
birds rising up with her - strengthening the
themes of release, freedom and unity.
The use of lilac in the mural is a direct reference

to the colours used heavily by the Suffragette
movement as a way of branding their cause and
promoting the campaign.
Ever so faintly behind this we see the Portcullis

symbol of the House of Commons - also taken
from Pankhurst’s designs. This imagery, (used
to reference the establishment the Suffragettes
were fighting) acts as a metaphor for the ideas
of imprisonment and in turn release.
An Overview
The Mural
This overview shows how the mural makes the

Using historic content
most of the space by rising diagonally across
to show her struggle
the wall. Each design element has been carefully
considered to make sure every inch of the
mural tells the story and commemorates Sylvias Using Sylvia’s Portrait
struggle and achievement. to immortalise her
Taking direct reference of metaphor and

colours used in her own artwork.
Using material to create texture

and depth
Costings
.
* Cherry picker or scaffolding to be provided by

Budget Breakdown Bruntwood/ Site manager
Option 1 - Painted Mural
Item Details Cost
Artist Design / Concept Design, Artworking and Art Direction including any amendments £2,900
and technical drawings for stencils, cut files etc.
Artworking Fee
Artist Project Management Fee for Project management by Artist £540
Mural Painters 2 x Mural Artist to paint artwork over 1 week period working within £3,000
daylight hours and weekend hours
Painting Materials Weatherproof paint and materials including stencils, and large scale £1,100
painting tools
Total: £7,540
* Cherry picker or scaffolding to be provided by

Budget Breakdown Bruntwood/ Site manager
Option 2- Painted Mural with Metalwork outline
Item Details Cost
Artist Design / Concept Design, Artworking and Art Direction including any amendments
and technical drawings for stencils, cut files etc. £2,900
Artworking Fee
Artist Project Management Fee for Project management by Artist £540
Mural Painters 2 x Mural Artist to paint artwork over 1 week period working within £3,000
daylight hours and weekend hours
Painting Materials
Weatherproof Paint and materials including stencils, and large scale £1,100
painting tools
Metalwork outline Metal artwork sculpture design added on top of artwork including safety
£11,000
fixings, prototyping and weatherproofing.
fabrication
Metalwork outline 2 x Licenced operatives to install metalwork on side of building through

£1500
Installation 3 day install
Total: £20,040
About the Artist
.
PROFILE WORK EXPERIENCE
G a by h a s g a i n e d a w e a l t h o f e x p e r i e n c e [S e p t ‘17 - P r e s e n t]
d e s i g n i n g b e s p o ke a r t w o r k s a n d i n s t a ll a t i o n s F R E E L A N CE A R T I S T & D E S I G N E R
as a Senior Designer for Shoreditch based Ar t S c u l p t u re d e s i g n, We b s i te D e s i g n, L o g o D e s i g n,
a n d D e s i g n s t u d i o A c r y l i c i ze. P r e v i o u s l y w o r k i n g Branding, Ar t Installations
w i t h h i g h p r o f i l e c l i e n t s s u c h a s C o c a - C o l a, H B
G A B Y WAT S O N Re av i s , S k y PLC a n d T h e O f f i c e G r o u p - f i ll i n g [ M a r ‘16 - S e p t ‘17 ]
Senior Designer b u i l d i n g s f u ll o f b e s p o ke a r t w o r k s , a n d c r e a t i n g AC RY L I C I Z E D E S I G N S T U D I O
i m p r e s s i ve l i g h t i n s t a ll a t i o n s f o r r e c e p t i o n
Senior Designer
s p a c e s . S h e n o w l o o k s t o h o n e t h e s e s k i ll s
C O N TA C T t o c r e a t e p i e c e s t h a t w i ll i n f l u e n c e t r e n d s i n
[ M a r ‘15 - M a r ‘16]
the Design industr y and create the biggest
AC RY L I C I Z E D E S I G N S T U D I O
talking point s and success for her client s.
6 5 S o u t h g a t e r o a d, L o n d o n I n te r m e d i a te D e s i g n e r
N1 3 J S
[S e p t ‘12 - M a r ‘15]
g a b y @ m u l t i d e s i g n s t o r e.c o m
STRENGTHS AC RY L I C I Z E D E S I G N S T U D I O
J u n i o r D e s i g n e r/ St u d i o M a n a g e r
07595161477
Ad o b e I l l u s t r a t o r
w w w. m u l t i d e s i g n s t o r e.c o m
Ad o b e I n d e s i g n
Ad o b e P h o t o s h o p KEY RESPONSIBILITIES
E D U C AT I O N S ke t c h u p
Handrawing Leading projec t s as Head Designer
[2 0 0 9/2 012] M e n to r i n g J u n i o r D e s i g n e r s
Handmaking
B A M e n s w e a r Fa s h i o n D e s i g n Conceptual Design
Leeds Universit y Idea Generation Graphic Design
Ar t working
[2 0 0 8/2 0 0 9] Xe r o Presentation Curation
Fo u n d a t i o n A r t & D e s i g n Projec t Management Ar t Direc tion
C e n t r a l St M a r t i n s Te c h n i c a l D r a w i n g s
thank you
Selected Clients
Project Case Studies
.
20 farringdon
HB reavis
2018
‘Sub-motion’ 2018
20 Farringdon St,
London
Brief: To create an art feature to subtly guide visitors

through the awkward reception space.
Solution: Inspired by the subterranean River Fleet which

runs below the reception, this interactive installation
starts externally to the building and flows through the
space spitting to direct to the lift shaft or up the stairs.
Each vacuum formed baton is programmed to light
individually so that a subtle flow passes down the light
sculpture mimicking the inspiration of water.
sky
London office
2017
‘Sky’ 2017
London, United Kingdom
Brief: Create a series of artworks to act as way-finding

and describe the variety of the Sky brand.
Solution: Using the Sky remote, which is synonymous

with the brand, we created a sculptural wall which
welcomes visitors to the site and symbolises the breadth
of Sky content. The sculptural wall appears to move to
follow the viewer as they past by the piece- highlighting
the choice and interactive quality of Sky’s programming.
sky
headquarters
2017
‘Scenes’ 2017
Brief: Create a series of artworks to generate interest on

the team work benches.
Solution: Here we created bespoke mini movie scenes

of infamous Sky content such as Game of Thrones and
E.T to engage the team and spark the Sky Employees
imagination while at their desks.
Liberty cafe
walkie talkie building
2015
‘Pop’ 2015
Liberty Cafe, Walkie Talkie Building,
London
Brief: Create a Litchenstein style graphic mural for the

partitions dividing the cafe.
Solution: We used vintage comics for inspiration for the

artwork. It was an important to consider that this Interior
feature would be visually dynamic both when aligned
together as well as apart in individual slats. so the
design plays with scale to add interest and abstraction.
Pureleaf
retail
2018
‘Flavours Entwined’ 2018
Brief: In conjunction with Unilever, create a kinetic

window design to show of the variety of flavours in Pure
Leaf tea. Epitomising the interesting window dimensions
and prime positioning at Sloane Square in London.
Solution: This 3.5 metre suspended window installation

rotates slowly to show the two DNA curved strands
encircling each other as if following rising steam. Each
strand made up of clear Christmas baubles with flavours
of the product inside.
Encapture
bespoke neon
2018
Brief: This design was inspired when a beautiful large
antique birdcage was discovered.
Solution: To highlight the beauty and age of the cage,

the contrasting material of neon has been used to
juxtapose the medium. The bold, unapologetic colour
shines out from the cage and does even more to further
the story of trying to capture beauty.
nomodo
oxford circus office
2015
‘Key Location’ 2015
Nomodo, Oxford St
LONDON
Brief: To show the global reach of Nomodo
Solution: World map made hand made entirely from computer

keys becomes a giant word search articulating Nomodos many
investments and celebrating the world of technology.
Grainger
Headquarters
2016
‘Community ’ 2016
One London Bridge,
London
Brief: To create an entrance installation encapsulation the feeling of

home and choice.
Solution: Community is an installation of wire-moulded houses

depicting the concept of the ‘home’. The architectural style of each
house is varied, echoing Grainger’s diverse portfolio, each house is
in a hand drawn style to add that personal touch and connection.
Arranged in rows just like the streets up and down the country, the
repetition creates a sense of community, uniting individuals from
all walks of life.
ubs
clifton street
2016
‘Shoreditch Lives ’ 2016

UBS, London
Brief: Create an reception piece that showcases the

diverse nature of Shoreditch
Solution: By creating a reception artwork that becomes

a talking point, this piece allows visitors to see the
diversity of the Shoreditch area. Using the latest 3D
printing technology we were able to take the celebrate
the many and diverse faces of the area and create a
socially responsive artwork that reflects its community.
A selection of characters from the Shoreditch area were

chosen to become their very own toy figure packaged
up in a collection that celebrates diversity.
Carbon
nightclub
2017
‘Tasty’ 2017
Carbon Nightclub, Accra,
GHANA
Brief: To create a sculpture that is selfie worthy and will

fit in with the lux club atmosphere.
Solution: Here we played with the idea of scale to make

an impact, taking the iconic Haribo sweet and enlarging
it to add a playful atmosphere.
carbon
nightclub
2017
‘Wings’ 2017
Carbon Nightclub, Accra,
GHANA
Brief: To create a light installation that is selfie worthy

and will fit in with the lux club atmosphere.
Solution: Interaction with artwork always works well in

club environments and helps promote the brand. In light
of this we created our own modern take on the photo
opportunity of angel wings, which flicker between two
stages as they appear to flutter.
Sky
london office
2016
‘Choice’ 2016
Sky PLC London Office, Victoria,
LONDON
Brief: To create a concept for manifestation design that

shows Sky Content.
Solution: Here we wanted a unique way of displaying

some iconic characters in the Sky repertoire in a cohesive
and innovative way. Here the content is pixelated with
the pixels shaped as Sky remote buttons to flow and
merge together around the room.
the office
group
Leeds
2015
‘In Stitches’ 2015
The Office Group, Aire St
LEEDS
Brief: To create an artwork which celebrates the placement of the

building and its relationship to Leeds.
Solution: Centred on its textiles trade, Leeds is a city of industry,

in the hand- crafted sense of the word. Transport also played
a huge role in the city’s growth, with trains from Leeds Station
transporting wool and fabrics to nearby cities. As The Office
Group strengthens its relationship with National Rail, continuing
to provide office space alongside key UK stations, this piece
nods to the interwoven relationship of fabric and transport. This
one-of-a-kind knitted piece puts a playful twist on the official
train ticket, customising each detail to tie in with life at The Office
Group, bringing in everything from the trademark anglepoise
lamp to the language of travel, with a few tongue-in-cheek jokes
stitched in too.
the office
group
albert house
2015
‘Deco’ 2016
Albert House, Old Street,
London
Brief: Create a dynamic trio of artworks for the main

breakout space.
Solution: With an interior inspired by a 1930’s speakeasy,

Albert house sits on London’s ‘Silicon Roundabout’ in
the heart of Old Street. The series of artworks we have
created continues this speakeasy theme, and plays on
juxtaposing vintage motifs with modern aesthetics.
the office
group
Leeds
2015
‘Work Sweet Work’ 2015

The Office Group, Aire St,
LEEDS
Brief: Create a fun and inviting feature piece for reception.
Solution: 3,330 handmade sweets – everything from M&Ms and

marshmallows to jelly beans and Smarties – spell out the phrase
‘Work Sweet Work’. This custom artwork is a literal play on the
phrase ‘Home Sweet Home’, nodding to the homely atmosphere
we aim to create here at The Office Group. Friendly, inviting work
environments and jars of sweets in every meeting room.
here east
christmas installations
2017
‘Connect ’ 2017
Here East Tech Hub, Hackney
East London
Brief: Create an Art installation which celebrates the festive period

but in a modern style which is aesthetically cohesive with the Here
East Brand.
Solution: 3 giant ‘snowballs’ made up of interconnecting

snowflakes appear to have fallen in the courtyard space. These 2
meter height sculptures are each engraved with its own unique
circuit board snowflake pattern which both reflects the spirit of the
tech hub and references some of the existing architectural details.
radio 1
headquarters
2016
‘In the walls’ and ‘Where’s your head at?’
2016
Yalding House, London
Brief: Once home to the BBC’s central music library and

Radio 1 broadcasting studios, Yalding House is steeped
in musical heritage. Radio 1 interviews will go down in
history, as conversations with some of our best-loved
artists and musicians, by some of the UK’s best DJs.
After more than a decade of live broadcasts from the
basement, it’s as if the sound continues to emanate from
the walls; a musical accompaniment for visitors as they
pass through the corridor.
Solution: Composed of genuine vintage vinyl records,

arranged at varying angles to form a sound wave, ‘In
the Walls’ celebrates Yalding House’s innate connection
to music. The sound wave translates as Radio 1
Breakfast show DJ Nick Grimshaw’s farewell message,
‘Bye, Yalding House’, posted on Twitter just before
the radio team left the building for the last time in
December 2012. The pieces serves as a symbol of the
sound continuing to emanate from the walls; a musical
accompaniment for visitors as they pass through the
corridor.
Also the phrase ‘Where’s Your Head At’ , made famous

in 2001 by British electronic band Basement Jaxx is
crafted from the wire of a set of DJ headphones creating
a sculptural typography piece which celebrates the
musical heritage of the site.
‘Cock Baroque’
NAUGHTY WALLPAPER design
2018
‘Cock Baroque’ 2017

Brief: To create a wallpaper that looks innocent but has

a naughty side.
Solution: This Baroque style wallpaper looks refined from

a far and wouldn’t seem out of place in a Victorian style
interior. However, look closer and you can see there is a
twist, each pattern ‘flower’ is comprised of parts of the
sexual anatomy
Thomas Cook
crete Hotel
2018
Brief: To design a mural installation with a production
budget of £5000 for a large wall as part of the new
Cook’s Club range.
Solution: This piece makes use of the large wall by

cascading diagonally across it with the arrows beaming
down on the clientele for a great backdrop to their
holiday pictures.
The mural uses a bright yet soft colour pallet to stand

out against the stylish interiors making the piece a focal
point. The linear nature of the mural mimics some of the
lines within the branding.
Thomas Cook
crete Hotel
2018
Brief: To design a mural installation with a production
budget of £5000 for a large wall as part of the new
Cook’s Club range.
Solution: Millennials are the first generation to really

have the tools to market themselves and create a
‘brand’ of their own identity. In this concept we take
advantage of the instagram culture by creating a
mural that can be interacted with. Holiday photos
have become less ‘boring slideshow’ and more
‘check me out’. Here the phrase ‘Don’t you wish
you were here’ with its street art style calligraphy
and stylish white on white colour pallet perfectly
encapsulates that slightly smug holiday feeling. With
the 3d Cooks Club location marker showing everyone
where it’s at.
PORTFOLIO
www.multidesignstore.com
07595161477
thank you

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2018 Portfolio

AIM: To celebrate the iconic figure of Sylvia

THE STYLE: Taking reference from expressive

The emphasis on the eyes in particular, helps

The stylisation of the face has been rendered

The details in this artwork include an excerpt of

To add a three dimensionality to the piece

The use of lilac in the mural is a direct reference

Ever so faintly behind this we see the Portcullis

This overview shows how the mural makes the

Taking direct reference of metaphor and

Using material to create texture

* Cherry picker or scaffolding to be provided by

Option 1 - Painted Mural

Item Details Cost

Artist Project Management Fee for Project management by Artist £540

* Cherry picker or scaffolding to be provided by

Option 2- Painted Mural with Metalwork outline

Item Details Cost

Artist Project Management Fee for Project management by Artist £540

Metalwork outline 2 x Licenced operatives to install metalwork on side of building through

PROFILE WORK EXPERIENCE

Brief: To create an art feature to subtly guide visitors

Solution: Inspired by the subterranean River Fleet which

Brief: Create a series of artworks to act as way-finding

Solution: Using the Sky remote, which is synonymous

Brief: Create a series of artworks to generate interest on

Solution: Here we created bespoke mini movie scenes

Brief: Create a Litchenstein style graphic mural for the

Solution: We used vintage comics for inspiration for the

Brief: In conjunction with Unilever, create a kinetic

Solution: This 3.5 metre suspended window installation

Solution: To highlight the beauty and age of the cage,

Brief: To show the global reach of Nomodo

Solution: World map made hand made entirely from computer

Brief: To create an entrance installation encapsulation the feeling of

Solution: Community is an installation of wire-moulded houses

‘Shoreditch Lives ’ 2016

Brief: Create an reception piece that showcases the

Solution: By creating a reception artwork that becomes

A selection of characters from the Shoreditch area were

Brief: To create a sculpture that is selfie worthy and will

Solution: Here we played with the idea of scale to make

Brief: To create a light installation that is selfie worthy

Solution: Interaction with artwork always works well in

Brief: To create a concept for manifestation design that

Solution: Here we wanted a unique way of displaying

Brief: To create an artwork which celebrates the placement of the

Solution: Centred on its textiles trade, Leeds is a city of industry,

Brief: Create a dynamic trio of artworks for the main

Solution: With an interior inspired by a 1930’s speakeasy,

‘Work Sweet Work’ 2015

Brief: Create a fun and inviting feature piece for reception.

Solution: 3,330 handmade sweets – everything from M&Ms and

Brief: Create an Art installation which celebrates the festive period

Solution: 3 giant ‘snowballs’ made up of interconnecting

Brief: Once home to the BBC’s central music library and

Solution: Composed of genuine vintage vinyl records,

Also the phrase ‘Where’s Your Head At’ , made famous

‘Cock Baroque’ 2017

Brief: To create a wallpaper that looks innocent but has

Solution: This Baroque style wallpaper looks refined from

Solution: This piece makes use of the large wall by