AADHAAR – Public distribution system

Video: Educational video.

Format: DVD Video
Duration: 8 to 10 min.
Treatment: Will be treated as Educational video with slow and
suggestive movements. Look and feel should be very realistic.
Locations: Fair price shop (Ration shop), Mandi

Basic Concept: Showing transparency, accuracy and public

convenience in public distribution system by using new technology.

Talent:
Characters: (1) Lataji (Female, Age –Between 35 to 40) Middle
class lady.
(2) Vermaji (Male, Age-35 +) as ration shop owner.
(3) Anil (Male, Age: 30+) Authorized Truck driver
(4) Kishan: (Male, Age: 40+) Farmer
(5) Pyarelal: (Male, Age: 40+) Government officer
(6) Labors on truck and Mandi, other Male co-workers at
shop.

Male V/O Artist:

Visuals Audio/Dialogues/ V.O

1) Graphics/super of 1) Music
“Purchase of Ration at fair
price shop”

Location: FPS/Ext /Day 2) V/o: Lataji apne ghar ke

2) Lataji (customer) enters in nazdeeki ration ki dukaan
ration shop as Vermaji se anaj khareedne aayi
(shop owner) smiling and hain
greet her.

Location: FPS/Interior /Day

3) Lataji settling at shop and
asking for grain (Gehu
particular).
4) Vermaji giving attention
and giving instruction (type
her personalized no. in to
machine) to follow
procedure.
5) Vermaji again giving
estimate of money and
3) Namashkar, Vermaji. Aaj
10 kilo gehu chahiye
4) Vermaji : Zaroor. Aap
pehle is yantra par apna
Aadhaar number daliye
(she follows the direction).
Dhanyavad.
5) (beep ..beep sound of
machine no)Vermaji: Lataji,
aapke 10 kilo gehu ke liye
30 rupiya lagenge (inter
 asking for follow next
procedure (giving her
thumb impression) as
Lataji agreeing to follow.
(Two inter cuts of machine
screen)
Visuals
6) Vermaji thanking her to
follow all instruction.
Receives the money from
Lata and delivering all
grains (10kg Gehu) and
receipt.
7) Smiling faces of customer
and shop owner with pride
and satisfaction.
( Instructions Shots of M/S
systems. - Loading shots of
10 k.g grain. – shots of
Lataji and shots of
vermaji.- shots of “how
system works”. )
8) Graphics/super of
“Transportation /supply
chain management“.
9) Vermaji at his same shop
and studying his stock of
grain and found that stock
is going to over.
10) Vermaji calling to godown
manager for booking more
stocks of grain as Sharmaji
(manager) confirms
address.
cut of machine quantity
/price) Lataji: Thik hai;
Vermaji: aap apna angutha
yahan daliye. Lataji: haan …kyun
nahi..
Audio/Dialogues/ V.O
6) Vermaji: Ji dhanyavad, Yeh
rahe aapke , aur aapki
prapti rasheed.
Lataji: Dhanyavad.
7) V/O: Issi prakar Lataji apne
Aadhaar ke zariye apni
pehchaan pramanit ki aur
anaj aasaani se kharid liya.
[For MIS shot: jaise hi
unhone yeh 10 kilo
khareed liye, is yantra se
juda hua MIS system ko
turant jaankari pahunch
gayi, aur Lataji ke parivar
ke August mahine ka
adhikaar 35 se 25 kilo ho
gaya. Lataji ko gehu saste
dam mein bejne ke badle
mein Vermaji ke khate
mein 150 rupiye jama kar
diye gaye]
8) (End Music)
9) (Start Music) V/O: is bikri
ke baad Vermaji ke gehu
ka samaan purn ho gaya.
Pun prapti karne ke liye ve
turant phone lagate hain
nazdiki godown
prabandhak ko
10) Vermaji:Namashkar
Sharmaji, hamari dukaan
mein gehu samapt ho gaya
hain. Kripya turant 100 kilo
bhej sakte hon? Sharma
(not physically present,
just a V/O): Ji zaroor, apki
 dukaan Ambedkar Nagar
ke paas hain na? Mein ek
lari abhi bhej deta hoon
11) Grain loaded truck arrives
at vermaji’s ration shop.
11) Sound of truck coming
 Visuals
12) Driving dropping down
himself from truck and
comes to verma’s ration
shop.
13) Goods unloading shots.
While goods are
unloading .. Verma and
anli’s procedures shots.
(both authenticating
themselves)
14) Verma navigating menu
shot.
15) Driver anil’s machine
operation shot ( driver
authenticating himself by
pressing fingers on
machine)
16) Vermaji and doing business
by giving money and
receipt to driver anil.
17) M/S system shots. Dirver
and shop owner doing their
business.
18) Graphics/super of
“Procurement”.
19) A farmer comes to
Pyarelalji (FCI officer) and
asking for the current rates
of grain (Gehu particular)
20) Pyarelalji saying current
rate of grains as farmer
Audio/Dialogues/ V.O
12) Vermaji: aa gaye anilji. Wo
boriyan yahan rakhva
dijiye.
13) V/O: (while goods are
being unpacked): Pehle
Anilji apni pehchaan ki
pushti karenge, jiske baad
Vermaji bhi apne Aadhaar
ke zariye apni pehchaan
sidh karenge
14) Ye lijiye hamare ye 100 kg
gehu ke badle me 1800
rupayee lenge..sahi hai
na?
15) Anil: Ji haan …
16) Verma: ji dhanyavaad... ye
lijiye…atharaso (1800)
rupiye. Aur ye aapki
Rashid.
17) V/O Ham dekh sakte hain ki
kaise is yantra se juda hua MIS
system mein, is len-den ke baad,
kya dikhayi de sakta hain.
Godown ke gehu ka bhandar 100
kilo kam ho gaya, aur Ambedkar
Nagar ki ration ki dukaan mein
100 kilo zyada (Based on
visuals) End Music
18) Start music ..V/O: ab ham
ek mandi mein jake
dekhenge ki ek kisan apni
fasal bhartiya khagya
pradhikaran ke pratinidhi
ko kis tarah se bech sakta
hain
19) Kishan : Namashkar
pyarelalji, aap gehu ka kya
daam de rahe hon?
 understands.
Visuals
21) Kisan agrees to sale his
crop to Pyarelalji (FCI
officer.). Officer asking for
personalized no. as kisan
follows the instructions.
22) Pyarelalji asking for
remuneration payment
mode either on cheque or
direct on bank account of
farmer. As farmer agrees to
pay by cheque
23) Pyarelalji navigates the
machine by entering
payment mode. And kisan
giving thumb impression
on machine.
24) Pyarelalji writes and
confirms cheque and
handing over receipt to
farmer. He replies with
thanks.
25) Smiling face and
satisfactory expression on
face of kisan.
20) Pyarelal: Kishanji, kendriya
sarkar se nirdeshit dam
abhi barah rupiye kilo hain.
Aap hame bechne
chahenge?
Audio/Dialogues/ V.O
21) Kishan : jii..muje manzur
hai… Pyarelaji: Aap isme
(pointing machine)
“Aadhar No.” de
dijiye.Pyarelalji Aur ye
dekhiye…(pointing scale)
vazan iska 50 k.g 200
grms ho gaya (this weight
needs to check with client)
Kishan : ji thik hai.
22) Pyarelalji: aapko apna
muayeja (this word needs
to clarify with client) kis
prakar chahiye ? cheque
se ya apke aadhar se jude
hue bank account me
zama karvana hai? Kishan:
cheque se hi abhi de dijiye.
23) Pyarelalji” jee badiya…aap
apna anghutha yahan
daliye.
24) Pyarelalji: yeh lijiye aapka
cheque ..”che so bis rupiye
aur 20 paise” (this figure
also needs to check). Aur
ye aapki Rashid. Kisan :
Dhanyawad
25) V/O: : isi prakar Kishanji ko
apni sampoorn fasal ke
liye sahi mulya diya gaya