MBA MEB Ph.D. & D.Litt.

Master of E-Business (MEB) Programme

(Two-years four-semester full–time programme)

Concept of E-Business
Today we are in the midst of an e-business revolution. By using information technology,
organizations are transforming their businesses and completely redefining business as we
know it. In an e-business, practically all aspects of the operations which are crucial to the
business i.e. Business Culture, Business Technology, Business Processes and Organisational
structures are going to change.

A true E-Business is a business that utilizes the full power of the information networks to
make its operations dramatically more efficient, less expensive and more flexible than ever
before. An e-business strategy has four horizons of integration: Vertically, between web front
and back end systems; Laterally, between a company and its customers, business partners,
suppliers or intermediaries; Horizontally, among e-commerce, Enterprise Resource Planning
(ERP), Customer Relationship Management (CRM), Supply Chain Management (SCM) and
Knowledge Management Systems; and Downward through the enterprise for integration of
new technologies with radically redesigned business process.

The e-business gives a higher payoff in the form of improved customer services, improved
customer satisfaction, greater customer retention, lower operating costs, better quality
products and services, high business efficiency, more competitiveness, better business
intelligence, broader market coverage, and fewer administrative errors.

Why a Master in E-Business (MEB) Programme?

The growth and projected growth of e-business calls for graduates who understand
current and future trends in e-business and are prepared to manage the analysis, design,
transformation, implementation and operation of an e-business. Professionals in e-business
require skills in multiple disciplines, including Information Technology, Economics, Human
behaviour, Quantitative skills, Environment issues, Management, Finance, Marketing etc.
The MEB Programme shall provide these skills.

Eligibility
The candidates for admission to the Programme shall be selected through a Management
Aptitude Test (LUMAT).

A Bachelor’s degree under the 10+2+3 system in any field of study awarded by a
University or Institute incorporated by law and recognized by this University with minimum
50% marks in the aggregate shall constitute the minimum requirement for admission to the
Programme. Candidates who have two-years bachelors degree of 1984 or earlier shall also be
eligible.

COURSE STRUCTURE

The programme has been organized in two years – First Year and Second Year, each year
comprising two semesters. The list of papers offered during First Year and Second Year of
the programme shall be as follows:

FIRST YEAR
Semester –I

EB-101 Management and Organizational Behaviour

EB-102 Quantitative Methods
EB-103 Managerial Economics
EB-104 Environment and Management
EB-105 Managerial Skill Development
EB-106 Indian Ethos and Values
EB-107 Accounting For Managers
EB-108 Computer Applications in Management

Semester – II

EB-201 Information Management in E-Business

EB-202 Management Science
EB-203 Human Resource Management
EB-204 Financial Management
EB-205 Marketing Management
EB-206 Production and Operations Management
EB-207 Research Methodology
EB-208 International Environment and Management

Summer Training
At the end of second semester, all students will have to undergo summer
training of 8 weeks with any industrial, business or service organization by taking
up a project study. The conditions of successfully completing the programme shall
not be deemed to have been satisfied unless a student undergoes summer training
under the supervision of the department in organizations as approved by the
Department / Faculty from time to time. Each student will be required to submit a
project report to the Department / Faculty for the work undertaken during this
period within three weeks of the commencement of the third semester for the
purpose of evaluation in the third semester.

SECOND YEAR
Semester-III

EB-301 E-Business Policy and Strategic Analysis

EB-302 Managing E-Commerce
EB-303 Networks and Telecommunication
EB-304 Enterprise resource planning systems
EB-305 Security and control of Information
EB 306 Information Technology Management
EB-307 Database Management Systems
EB-308 Summer Training Project

Semester-IV

EB-401 Business Transformation and E-Strategy

EB-402 Business and Cyber Legislations
EB 403 Software Engineering
EB-404 E-Marketing and CRM
EB-405 Supply Chain Management
EB-406 Enterprise Knowledge Management
EB-407 Project Study (Equivalent to two papers or 200 Marks)

PROGRAMME ADMINISTRATION

Seats
The number of seats shall be 60 divided into Normal, Self-supporting and
Sponsored seats as per rules.

Evaluation

(i) Each paper will carry 100 marks (Except Papers EB-407) of which of 30 marks
shall be for internal assessment and remaining marks for written Semester end
examinations.
The duration of written examination for each paper shall be three hours.

(ii) The internal assessment marks shall be based on factors such as:

• Participation in seminars, case discussions and group work activities

• Class tests, Quizzes, individual and group oral presentations
• Submission of written assignments, term papers and viva – voce
• Class-room participation and attendance

The weightage given to each of these factors shall be decided and announced at the beginning
of the semester by individual faculty member responsible for the paper.

(iii) The scheme of evaluation to project report studies shall be as follows:

(a) For Paper EB-308, a project report based on the summer training will have to be
submitted within three weeks from the commencement of third semester.

(b) Paper EB-407, final project study shall commence form third semester and the
report should be submitted towards the end of fourth semester.

The written part for each of the project studies shall account for 70% of marks and the viva-
voce to be conducted by a duly constituted examination board for the remaining 30% of
Marks.

Promotion and Span Period

(i) The span period of the programme is four years from the date of registration in the
programme.

(ii) The minimum marks for passing the examination for each semester shall be 45% in
each paper and 50% in aggregate for all the courses of the semester.
(iii) To be eligible for promotion to the second year of the programme, a student must
clear successfully at least 12 papers out of the 16 papers offered during first year of
the programme.

(iv) The degree shall be awarded to successful students on the basis of the combined
results of first year and second year examinations as follows:

- Securing 60% and above : Ist Division

- All other : IInd Division

(v) A student to be eligible for award of degree has to clear all the papers offered during
two year programme within the span period.

Re-examination

A candidate who has secured minimum marks to pass in each paper but has not
secured the minimum marks reqiuired to pass in aggregate for the semester
concerned may take re-examination in not more than two papers to obtain the
aggregate percentage required to pass the semester.

A regular student will be allowed to re-appear in any paper in any semester. However, the
total number of attempts for a paper shall not exceed four during the span period of the
programme. As regards the ex-students, they will be allowed to re-appear subject to total
number of attempts for a paper not exceeding four during the span period of the programme.

Attendance

No candidate shall be considered to have pursued a regular course of study unless he / she is
certified by the Head / Dean of the Department / Faculty to have attended the three-fourths of
the total number of classroom sessions conducted in each semester during his / her course of
study. Any student not complying with this requirement will not be allowed to appear in the
semester examination. However, the Head / Dean may condone the required percentage of
attendance by not more that 10 percent during a semester.

A student not allowed to appear in the preceding semester examination due to shortage of
attendance, may appear in the papers of the preceding semester along with the papers of the
current semester after making up the attendance shortfall. Remedial classes, however, will
not be arranged by the Department / Faculty for the purpose.

Fee Structure

The fees payable per semester is as under:

Normal Self-Supporting
FN/NRI/Sponsored
Seat Seat
Seat
Tuition Fee Rs. 4,800 Rs. 6,400
Rs. 6,400
Books and Study Material Fee Rs. 3,000 Rs.
3,000 Rs. 3,000
Departmental Library Fee Rs. 500 Rs. 500
Rs. 500
Guest Faculty Fee Rs. 500 Rs. 500
Rs. 500
Computer Fee Rs. 1,000 Rs. 1,000
Rs. 1,000
Placement Fee Rs. 500 Rs. 500
Rs. 500
Development Fee Rs. Nil Rs. 11,000
Rs. 35,000
Examination Fee Rs. 1,000 Rs. 1,000
Rs. 1,000
Other University dues Rs. 100 Rs. 100
Rs. 100

Total Fee Per Semester Rs. 11,400 Rs.

24,000 Rs. 48,000

Note: In addition, a refundable caution money of Rs. 2,000 shall be charged at the time of
admission.

Top of Form
ACME Product 2
Bottom of Form