Airline Brand Strategy

Effective airline brand strategy begins with the notion that you can differentiate a commodity.

The response by airlines to customers’ demands for lower and lower fares has been to do exactly that,
lower seat costs, but at the same time to strip more and more of what is included in the fare out of the
price.

Initial Strategy

1. Airline Name- Preference (Bangla) , Bangla Bird

2. Logo-
3. Tagline-
4. Livery –( Simple)
5. Design-Over all style ,fonts color scheme, Fonts etc.
6. Color Preference- Azure, Cian, Beige, Golden, Metal silver.

Airline of Bangladesh –