The mission of the E. Craig Wall Sr.

College of Business Administration is to educate each student to develop

marketable skills for a successful career in a globally competitive and diverse environment.

Introduction to Hospitality & Resort Tourism Management: Fall 2018, Lecture Tue and Thu
HRTM 101-02 12:15-1:30pm Wall Room 209 / HRTM 101-04 1:40-2:55PM Wall Room 206

Instructor Information
 Name: Robin Harvey
 Office Phone: 843-655-1538
 E-mail: rharvey@coastal.edu
 Office Hours: Available Before/After Class and By Appointment

Course Information
 Course Title: Introduction to Hospitality & Resort Tourism Management (HRTM 101), 3 hours.
 Catalog Description: Provide an introduction to various careers in the hospitality and
tourism industry in the context of resort destination areas. Through both classroom
lectures and off-campus industry site visits students are introduced to internship and
career opportunities in hospitality and tourism industry in the context of resort areas.
 Prerequisites: None

Course Objectives and Student Learning Outcomes

Course Objectives: The primary objective of this course is to expose the students to the breadth
of the hospitality industry including Tourism, Lodging, Restaurants, Managed Services,
Recreation, Attractions and Event Management. Students will be immersed (both in-person and
electronically) in the hospitality industry to illustrate the inter-relatedness of the components
within the broader industry.

Student Learning Outcomes: At the completion of this course, the student should be able to:
1. Identify multiple career paths available in the hospitality and tourism industry in a
resort destination area.
2. Develop and expand on a network of personal business contacts with hospitality-
related organizations.
3. Describe how basic theory in functional business disciplines is applied in multiple
segments of the hospitality and tourism industry (Travel, Lodging, Restaurants,
Recreation and Amusements, Managed Services and Events/Events Management).
4. Describe the functional responsibilities of various service roles in the hospitality
industry.

Common Body of Knowledge: The following list of topics provides organization to the HRTM 101
(Introduction to Hospitality & Resort Tourism Management) course:
 Tourism (Ch. 1, 9)
 Lodging (Ch. 2, 3, 4)
 Restaurants and Managed Services (Ch. 5, 6, 7, 8)
 Recreation and Gaming (Ch. 10, 11)
 Meetings, Special Events/Events Management (Ch. 12, 13)

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 HRTM 101 – Introduction to Hospitality & Resort Tourism Management

Course Readings and Technological Support

 Required Text: Walker, John E. (2017), Introduction to Hospitality Management (5 th Edition),
Pearson.
 Other Materials: A review of Hospitality-related current events will further enhance
students learning and expand upon text coverage of course material.
 MOODLE: A Moodle site has been created, including instructional material for each
chapter. And, there are Quizzes to be completed for each chapter.

Statement of Community Standards

This course will be taught with the backdrop of the Coastal Carolina University Statement of
Community Standards:

“Coastal Carolina University is an academic community that expects the highest

standards of honesty, integrity and personal responsibility. Members of this community
are accountable for their actions and are committed to creating an atmosphere of
mutual respect and trust. On my honor, I pledge:

 That I will take responsibility for my personal behavior; and

 That I will actively oppose every instance of academic dishonesty as defined in
the Code of Student Conduct.

From this day forward, my signature on any University document, including tests,
papers and other work submitted for a grade is a confirmation of this honor pledge."

The CCU Catalog and Student Handbook will serve as the standard for evaluating student
behaviors and actions. Students are encouraged to interact with their classmates. However, this
collaboration has its limits, as students must submit individual work for grading.

Assessments and Evaluations

The graded work for this course will consist of the following components:
1. We will have a Syllabus Quiz delivered in MOODLE.
2. We will have a 15 question Per Chapter Quiz administered in MOODLE.
3. We will have 5 Apply Your Knowledge Assignments throughout the semester on current
events/research.
4. We will have a Group Project and Presentation.
5. We will have a Final Exam.
6. We will have 2 Field Trips, In-class Assignments and Discussions.
7. We will have a strict class attendance and participation component.
8. Due dates have been established, NO Late Submissions allowed.

Grading Policy and Procedures

As noted above, we will have 6 graded components to your Introduction to Resort Tourism
Management course: (1) Complete an online quiz regarding the contents of the syllabus, (2)
Complete 13 chapter quizzes by their assigned Check Point dates; (3) Complete 5 Apply Your
Knowledge assignments, (4) Complete a Group Project and Presentation; (5) Participate in class
discussions and class field trips; (6) Complete in-class assignments; and (7) Attend class regularly
to earn the attendance points.
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 HRTM 101 – Introduction to Hospitality & Resort Tourism Management

Syllabus Quiz to Use Assessment Module in Moodle = 5 points

Thirteen 15-point chapter quizzes in Moodle = 195 points 33% of final grade
Five 24-point Apply Your Knowledge Assignments = 120 points 20% of final grade
Group Project and Presentation = 100 points 17% of final grade
Final Exam = 20 points 3% of final grade
Participation and Class Assignments = 100 points 17% of final grade
Attendance = 60 points 10% of final grade
Total = 600 points 100%

A (90 – 100%) = 540 – 600

B+ (87.5 – 89.9%) = 525 – 539
B (80.0 – 87.4%) = 480 – 524
C+ (77.5 – 79.9%) = 465 – 479
C (70.0 – 77.4%) = 420 – 464
D+ (67.5 – 69.9%) = 405 – 419
D (60.0 – 67.4%) = 360 – 404
F (below 60.0%) = 359 and below

Policies and Procedures

A. Instructor’s Expectations for Students – Students will commit to the timely completion of all
work assignments. Students will act professionally in all interaction with their student peers
and instructors. Students will abide by the Coastal Carolina University Statement of
Community Expectations presented above.
B. What Students Can Expect From the Instructor – Instructor will commit to the timely
response to all student inquiries. Instructor will commit to facilitate student learning of the
subject matter. Instructor will abide by the Coastal Carolina University Statement of
Community Expectations presented elsewhere.
C. Communication Policy – Email (rharvey@coastal.edu) will be the primary communication
tool supporting the delivery of this course. Instructor will attempt to respond to all inquiries
(barring unforeseen circumstances) within 24 hours Monday thru Friday. For weekend
inquires, the instructor will respond to all inquiries by the end of Monday. Technical support
will be provided by the Student Computing Services.
D. Contingency Instruction - In the event of hazardous weather, faculty, staff, and students are
requested to listen to local radio and television stations or visit the Coastal Carolina
University website for official University closing announcements. Announcements about
hazardous weather are also posted on the University’s homepage. If class is cancelled,
instructor will post information for assignments in Moodle.
E. Technical Support from Student Computing Services – The following assistance is offered:
a. Check the website for hours, locations and other services
(http://www.coastal.edu/scs).
b. Student Computing Services Main Phone: 843.349.2220
c. A list of on-campus Help Desks and the Help Request.
F. Learning Support – The following assistance is offered:
a. Kimbel Library Website (http://www.coastal.edu/library)
b. University Academic Center
c. Learning Assistance Center

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 HRTM 101 – Introduction to Hospitality & Resort Tourism Management

G. Statement for Students Who Require Accommodations - Coastal Carolina University is

committed to equitable access and inclusion of individuals with disabilities in accordance
with the Americans with Disabilities Act and Section 504 of the Rehabilitation Act. Individuals
seeking reasonable accommodations should contact Accessibility & Disability Services (843-
349-2503 or https://www.coastal.edu/disabilityservices/).
H. Attendance / Participation – Effective teaching is a joint responsibility of the student and
instructor. Thus, it is imperative that each student assumes an active role in this class. Your
active role will be demonstrated by attending class on-time and well-prepared. Lack of
engagement will return in missed points earned in assignments and discussion questions.
I. Make-up Work Policy – Our deadlines have been established. We will deviate from the plan
only under extreme circumstances.
J. Late Assignments – Punctuality is a skill or ability demanded by employer’s fast-paced
marketplace. We seek to develop this commitment to on-time performance here at Coastal
Carolina University. Students enrolled in HRTM 101 must accept this commitment to on-
time performance of all assigned materials.
K. Academic Honesty/Integrity – Any inappropriate behaviors will be dealt with using Coastal
Carolina University’s published policies.
L. Code of Conduct with Netiquette – Students are expected to present themselves as
professionals in all communications.
M. Granting Incompletes – Students experiencing extraordinary circumstances will be granted
the opportunity for an incomplete in accordance with Coastal Carolina University’s published
policies.
N. Changes in the Syllabus – Any changes to this syllabus will be made with the best interest of
the students. The instructor reserves the right to make changes to this syllabus in order to
realize the learning objectives for this course.

Class Schedule – Following is a tentative schedule of events to guide the Introduction to

Hospitality and Resort Tourism course this semester. Staying on task and staying on time are
critical to success in this course. The current Daily Class & Assignment Schedule is available in
MOODLE under COURSE DOCUMENTS. Note, this schedule will be adjusted as needed to ensure
successful fulfillment of the course objectives.

DAILY CLASS SCHEDULE – Subject to change

Date Chapter Topic of Discussion
AUG 21 (Tue) ----- Overview of Course, Introductions
AUG 23 (Thu) 1 Introducing Hospitality

AUG 28 (Tue) 1/9 Introducing Hospitality / Tourism

SYLLABUS QUIZ DUE
AUG 30 (Thu) 9 Tourism

SEP 4 (Tue) 2 The Hotel Business

SEP 6 (Thu) 2 The Hotel Business
CHECKPOINT FOR TOURISM (CH 1,9)

SEP 11 (Tue) Industry Research

SEP 13 (Thu) 3 Rooms Division Operations

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 HRTM 101 – Introduction to Hospitality & Resort Tourism Management

SEP 18 (Tue) Field Trip #1 - Sheraton Myrtle Beach Convention Hotel 9:30am-1:30pm
SEP 20 (Thu) Field Trip Discussion

SEP 25 (Tue) 4 Food & Beverage Operations

SEP 27 (Thu) 4 Food & Beverage Operations

OCT 2 (Tue) 5 Beverages

CHECKPOINT FOR LODGING (CH 2,3,4)
OCT 4 (Thu) 6 The Restaurant Business

OCT 9 (Tue) 6 The Restaurant Business SEMESTER MIDPOINT

OCT 11 (Thu) 7 Restaurant Operations

OCT 16 (Tue) 7 Restaurant Operations

OCT 18 (Thu) 8 Managed Services
Group Project Research

OCT 23 (Tue) Field Trip #2 – Hook & Barrel Restaurant and Ripley’s Aquarium at
Broadway at the Beach 9:30am-1:30pm
CHECKPOINT FOR FOOD & BEVERAGE (CH 5,6,7,8)
OCT 25 (Thu) Field Trip Discussion

OCT 30 (Tue) 10 Recreation, Attractions, and Clubs

NOV 1 (Thu) 11 Gaming Entertainment

NOV 6 (Tue) 12 Meetings, Conventions, and Expositions

CHECKPOINT FOR RECREATION (CH 10,11)
NOV 8 (Thu) 12 Meetings, Conventions, and Expositions

NOV 13 (Tue) Group Project Research

NOV 15 (Thu) 13 Special Events

NOV 20 (Tue) NO CLASS - Thanksgiving Break

NOV 22 (Thu) NO CLASS - Thanksgiving Break

NOV 27 (Tue) 13 Special Events

NOV 29 (Thu) Course Wrap Up
CHECKPOINT FOR EVENTS (CH 12,13)

DEC 4 (Tue) GROUP PROJECT PRESENTATIONS

DEC 11 (Tue) Final Exam Due 1:30-2:30pm in Wall Rm 206 - TYPED & PRINTED

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 HRTM 101 – Introduction to Hospitality & Resort Tourism Management

ASSIGNMENT SCHEDULE

** MOODLE Quizzes are due by 11:59pm on the due date **

Checkpoint for Tourism

CHAPTER ASSIGNMENTS DUE DATE
Getting Started & Introduction MOODLE: Syllabus Quiz
8-28

Ch. 1 – Introduction to Hospitality MOODLE: Ch. 1 Quiz

9-6

Ch. 9 – Tourism MOODLE: Ch. 9 Quiz 9-6

Checkpoint for Lodging

CHAPTER ASSIGNMENTS DUE DATE
Ch. 2 – Hotel Business MOODLE: Ch. 2 Quiz 10-2

Ch. 3 – Room Division Operations MOODLE: Ch. 3 Quiz

10-2

Ch. 4 – Food & Beverage MOODLE: Ch. 4 Quiz

10-2
Operations

Checkpoint for Food & Beverage

CHAPTER ASSIGNMENTS DUE DATE
Ch. 5 – Beverages MOODLE: Ch. 5 Quiz 10-23

Ch. 6 – Restaurant Business MOODLE: Ch. 6 Quiz 10-23

Ch. 7 – Restaurant Operations MOODLE: Ch. 7 Quiz 10-23

Ch. 8 – Managed Services MOODLE: Ch. 8 Quiz 10-23

Checkpoint for Recreation

CHAPTER ASSIGNMENTS DUE DATE
Ch. 10 – Recreation, Attractions & MOODLE: Ch. 10 Quiz
11-6
Clubs

Ch. 11 – Gaming Entertainment MOODLE: Ch. 11 Quiz

11-6

Checkpoint for Events

CHAPTER ASSIGNMENTS DUE DATE
Ch. 12 – Meetings, Conventions & MOODLE: Ch. 12 Quiz
11-29
Expositions

Ch. 13 – Special Events MOODLE: Ch. 13 Quiz

11-29

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