Avaya Advantages

in IP Telephony
vs. Nortel

IP Telephony Contact Centers Unified Communication Services

Avaya Advantages in IP Telephony Vs. Nortel 1

Business Challenge Do more with less: Increase Employee Productivity

Avaya Solution Key Differentiator

Mobility applications like Avaya Extension to Extension to Cellular is a unique offer that Nortel does not offer.
Cellular & Avaya IP Softphone allow mobile It provides users the ability to seamlessly switch from cellular to their office phone
employees to improve communications with providing a unique one number service.
customers and essential resources. It improves accessibility for the mobile worker

Avaya IP Softphone has a unique dual connect capability that separates call control

from the communications channel.

This provides circuit switched quality while minimizing bandwidth requirements

Questions to ask
How do you improve the ability of your mobile workers to serve customers?

How much more revenue could you generate if you could improve responsiveness to customers?

How do you improve the ability of your mobile workers to serve customers?

How much more revenue could you generate if you could improve responsiveness to customers?

Business Challenge Do more with less: Add New Value From Existing Assets

Avaya Solution Key Differentiator

By deploying a MultiVantage Solution and Nortel has been slow to deliver on their promise of delivering applications

integrating it to their existing systems customers through Convergence.

can preserve their investment while gradually The benefits of deploying applications centrally and sharing across the enterprise

migrating to IP Telephony. This will allow them can be significant.

to take advantage of deploying applications cen- Inherent MultiVantage Software Contact Center capability provides an IP enabled

trally and distributing them across their network. migration path for Meridian Max customers.

Questions to ask
How much do you think you can gain from centrally deploying applications?

How much will it cost you to wait?

Business Challenge Do more with less: Integrate Systems and Applications

Avaya Solution Key Differentiator

Avaya VisAbility Suite provides the ability to Nortel has disparate tools for managing network & telephony applications.

manage both network and telephony applica- Optivity Telephony Management has as Meridian Administration Terminal look & feel.

tions from a common set of tools. Third party solutions only exacerbate the problem.

Questions to ask
How do you manage your networks today?

How do you envision managing them tomorrow?

Avaya Advantages in IP Telephony Vs. Nortel 2

Business Challenge Increase operational efficiency & effectiveness:

Improve distribution of system resources through convergence

Avaya Solution Key Differentiator

Avaya MultiVantage Software allows customers
to provide consistent capability across their
enterprise.
Applications such as Unified Communications,
Speech Access, and Contact Center can be dis-
tributed cost effectively across the enterprise.
Performance and functionality is not compromised regardless of whether at the
HQ, a remote location, or in a survivable mode. Nortel BCM & Successions have
different feature sets and management interfaces.
Separate applications servers do not need to be duplicated at each location or
for clusters.
The ability to scale resources allows Avaya to support a large enterprise’s

requirements.

Questions to ask
Do workers at remote sites have access to the same productivity enhancing applications as HQ employees?

What would be the cost/impact of duplicating resources to support remote employees?

Business Challenge Increase operational efficiency & effectiveness: Optimize network performance and Investments

Avaya Solution Key Differentiator

Network Assessment offers provide a method for
Lack of a consistent approach to IP Telephony can lead to problematic
ensuring a proper network environment for IP
implementations.
Telephony. Tools like Avaya‘ QoS Manager pro-
QoS management tools that come from different sources increase training needs
vides real time and historical statistics to ensure and administrative overhead increasing the Total Cost of Ownership.
optimal performance.

Questions to ask
How would you know if you are getting the most out of your network?

What type of tools do you use to ensure maximum performance?

Business Challenge Increase operational efficiency & effectiveness:

Consolidate, integrate, and/or manage multi-vendor environments

Avaya Solution Key Differentiator

An open standards based solution allows cus-
An architecture reliant upon proprietary protocols inhibits the ability to support
tomers to deploy and manage in a multi-vendor
customers looking for a multi-vendor solution.
environment. The new service support offers
Lack of the necessary support for customers in a multi—vendor environment
provide customers with the necessary support. will increase a customers support costs.

Questions to ask
What is the impact of supporting multi-vendors on your staff?

Would off-loading multi-vendor support reduce your TCO?

Avaya Advantages in IP Telephony Vs. Nortel 3

B u s i n e s s C h a l l e n g e Drive revenue, serve customers better: Increase Customer Satisfaction & Buying Loyalty

Avaya Solution Key Differentiator

The inherent contact center capability of Avaya Additional servers are required to provide comparable functionality.
MultiVantage Software allows customers to cus- Redundancy is provided for Contact Centers as part of the Avaya S8700 Media
tomize a solution that caters to the needs of their Server. Optional Successions and Symposium duplicated servers would be
clients and enhances their experience. required, increasing initial as well as on-going costs.

Limitations of scale prevent customers from maximizing resources.

Questions to ask
How much of your revenue depends on repeat business? How do you try to enhance the customer’s experience?

Business Challenge Drive revenue, serve customers better: Leverage Business Intelligence to increase segment revenues

Avaya Solution Key Differentiator

Integration to leading CRM packages allows Limited CRM capabilities and tools to customize integration.

customers to maximize information. Separate reporting tools for each component do not provide complete view

Comprehensive system reporting provides of interactions.

additional insight into performance.

Questions to ask
How do you know if you are being effective? How valuable is that information?

Business Challenge Drive revenue, serve customers better: Enable 24/7 availability to customers

Avaya Solution Key Differentiator

Distributed Contact Center capabilities and One number access requires adjunct applications.

advanced routing allow customer to share the IP Softphones don’t tpovide the same functionality as IP Telephones

work load and provide around the clock service IP Softphones don’t support dual connect mode and thereby require greater

while maximizing use of resources bandwidth to provide circuit switched sound quality.

Questions to ask
How do you support customers around the clock or around the globe?

Business Challenge Drive revenue, serve customers better: Increase Productivity of Revenue Producing Personnel

Avaya Solution Key Differentiator

Mobility enhancing tools such as Avaya One number access requires adjunct applications.

Extension to Cellular & Avaya IP Softphone IP Softphones don’t tpovide the same functionality as IP Telephones

allow revenue-producing employees to enhance IP Softphones don’t support dual connect mode and thereby require greater band-

productivity and maximize the most limited width to provide circuit switched sound quality.

resource they have, time.

Questions to ask
What is the biggest challenge faced by your revenue producing staff? How can you help them be more effective?
Avaya Advantages in IP Telephony Vs. Nortel 4

B u s i n e s s C h a l l e n g e Lower risk and increase control: Centralize or Regionalize System Resources

Avaya Solution Key Differentiator

In a distributed architecture Avaya allows Lack of scale in applications servers makes it difficult to serve a large geographically
resources to be centrally deployed and managed, dispersed enterprise from centralized resources.
lowering costs as well as increasing controls. Track record in distributing resources through convergence needs to be proven.

Questions to ask
What would be the impact on your business if you could centralize applications & resources?

Business Challenge Lower risk and increase control: Evolve to IP or Converged Communications at an Optimal Pace

Avaya Solution Key Differentiator

Avaya offers a comprehensive suite of network Execution of announced strategies has experienced several delays.

assessment and design offers to ensure optimal Ability to deliver needs to be proven.

performance and reduce risk. Ask for customer references.

Questions to ask
What is it costing your business to delay taking advantage of convergence?

Business Challenge Lower risk and increase control: Assure Network Performance

Avaya Solution Key Differentiator

Avaya offers a comprehensive suite of network Service offers may vary depending on the source.

assessment and design offers to ensure optimal

performance and reduce risk.

Questions to ask
What would be the impact to your business if you deployed a solution without being sure?

Business Challenge Lower risk and increase control: Integrate and Manage multi-vendor environments

Avaya Solution Key Differentiator

Avaya supports a multi-vendor environment and Avaya has one of the most comprehensive set of multi-vendor support

provides the services offers to help customers offers available.

manage their converged infrastructure. Avaya has one of the most experienced support teams with a proven track record.

Questions to ask
Is your staff currently equipped to support a multi-vendor environment?

What would be the impact on your business of downtime?

What would it take to bring them up to speed?

Avaya Advantages in IP Telephony Vs. Nortel 5

B u s i n e s s C h a l l e n g e Optimize security and business continuity: Enable secure access for remote or mobile workers

Avaya Solution Key Differentiator

Media Encryption provides for secure transmis- No media encryption capability is offered currently
sion of sensitive or mission critical information.

Questions to ask
What is the value of your intellectual properties?

What steps have you taken to secure that?

Business Challenge Optimize security and business continuity: Provide for backup options in the event of an outage

Avaya Solution Key Differentiator

S8700 Media Servers are duplicated to provide an Duplication is optional

automatic back up as a standard offer. Remote Redundancy is provided by relying upon other critical components

sites can be supported by a Local Survivable Functionality can vary depending on which survivable option is offered.

Processor, which provides consistent functionali- Management of separate autonomous BCM systems can increase TCO.

ty in the event of an outage.

Questions to ask
How critical is downtime?

Do remote, revenue generating employees need the same capabilities as those in HQ locations?

Business Challenge Optimize security and business continuity:

Provide methods to ensure communications Network security
Conduct enterprise-wide assessment to assure optimal security (Communications network)
Implement a structured communications network security plan

Avaya Solution Key Differentiator

Avaya has a comprehensive security practice Service offers will vary dependent on the provider however, compare the

to ensure customers are able to deploy a secure comprehensive nature of Avaya’s security practice.

network. This practice includes:

• Security planning

• Quarterly security screenings

• Toll Fraud indemnity

• Security Audits

• Security Tune-ups.

As just a few examples of the complete approach.

Questions to ask
How important is security to your business?
 About Avaya
Avaya enables businesses to achieve superior
results by designing, building and managing their
communications networks. More than one million
businesses worldwide, including 90 percent of
the FORTUNE 500®, rely on Avaya solutions and
services to enhance value, improve productivity
and gain competitive advantage.
Focused on enterprises large to small, Avaya is a
world leader in secure and reliable IP telephony reach
systems, communications software applications and
full life-cycle services. Driving the convergence of
voice and data communications with business
applications – and distinguished by comprehensive
worldwide services – Avaya helps customers a higher plane
leverage existing and new networks to unlock value of communication
and enhance business performance.

IP Telephony Contact Centers Unified Communication Services

© 2003 Avaya Inc.

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03/03

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