DVD

Property Launch
Street Date: 9/23/08
 Licensing Highlights

• A+ Licensee List
• Comprehensive Retail Launch
 Fisher Price

• National Launch
– 4 skus, Mid-August, 2008

• Accounts
– All major Mass accounts

• Marketing Plan:
– TV push behind Disco Dancing Wubbzy
– First run to begin tentatively 8/18.
– Additional spots to run during DVD release.
– Spots will also run 8 weeks leading up to
Thanksgiving
– Focus on Nickelodeon Channels, Cartoon
Network, Family Channels

• Cross-Sell
– 500,000 DVD inserts in Wubbzy Toy Product
• Aug 2008
 Fisher Price
Fisher Price Gaming Site
– Wubbgames.com
– Live: July 2008
 Scholastic

• Product
– 5 skus, mid-July 2008, 1 sku, Oct 2008

• Accounts: All Major Accounts including Grocery and

Drug

• Marketing Plan: No marketing plan

• Toys R Us Exclusive Launch

– Launched January 8, 2008
– #7 BEST Scholastic Title!

• Cross-Sell
– DVD Back of Book ads in 500,000 Wubbzy books
• Summer/Fall 2008
– DVD advertised on Scholastic.com
• TBD
 Simon and Schuster
• Product
– 5 skus, Jul 1, 2008 3 skus, Oct 28, 2008

• Accounts:
– All Major Accounts including Grocery and Drug

• Marketing Plan: No marketing plan

• Cross-Sell
– DVD Back of Book ads in 500,000 Wubbzy books
• Summer/Fall 2008
– DVD advertised on Simonsays.com
• Home page call-out and Wubbzy page
– DVD mention in Simon Says Consumer Newsletter
• Sept 2008
 Hasbro

• Product
– 5 skus, Mid-July 2008

• Accounts
– Target, Wal-Mart, TRU.

• Marketing Plan
– No Marketing plan
 Brighter Minds

• Product
– 1 skus, Nov 1, 2008

• Accounts:
– All Major Accounts

• Marketing Plan:
– Will be doing a major marketing push. Details
are in progress.

• Cross-Sell
– DVD inserts in Wubbzy CD Rom Product
• Nov 2008
– DVD advertised on brightermindsmedia.com
and new Brighter Minds gaming site
• Summer/Fall 2008
– DVD mention in Brighter Minds Newsletter
• Sept 2008

Wubbzy CD Rom
Game
 Ty Beanie Babies

• Product
– 3 skus, Fall 2008

• Accounts
– Walgreens, CVS, Borders, Barnes & Noble,
Hallmark

• Marketing Plan: No Marketing Plan

 Unique Party Supplies
• Product
– Multiple skus, Fall 2008
– Stickers, Tatoos, Party Invitations, Plates, Napkins, Balloons, etc

• Accounts
– Party City, Walgreens, CVS, Borders, Barnes & Noble, Hallmark

• Marketing Plan
– No Marketing Plan

• Cross-Sell
– Possible Party City Tie-In Promotion
 DVD Release
Street Dt: Sept. 23, 2008

• $16.98 SRP

• Over 90 Min. Running

Time

• Loaded with Bonus

Features

Not Final Art

Title UPC Item # Genre SRP Run Time Rating Year

Wow! Wow! 0 1313 82176-8 4 P2176 Children's $16.98 91 Min. NR 2007

Wubbzy
National Ad Campaign

Huge Marketing Launch !

300+ MM Impressions
 National Promotions
Generating Over 110 MM Impressions!
• In-School Programs Through Scholastic
Over 10mm Impressions
• Wubbzy dedicated Book Fair header
• 11,000 schools

• National Cross-Promotions
Over 100 mm Impressions
 Parenting Magazine Promotion

Generating Over 30 MM Impressions!

Family Road Trip Contest Microsite

• Nationally Integrated Marketing Promotion

• June 2008 – Spring 2009
• In-Book & On-Line
20,000 
• Wubbzy Exposure Page  
Views in  Contest Page
• E-Mail Blasts 1st  6 Days!
• 6/10 and 9/16
• 500,000 impressions
• On-Line Exposure
• 6/10 – 11/30
• ROS Banner Ads, Roadtrip
Microsite, Contest Submission
Page
Print Ad
• In-Book
• July and November Parenting
Magazine Ads
• On-Sale 6/10 and 10/14
• 22 mm impressions
• 0
 Retail Support
Total Est. Sell-In: 350,000 - 400,000 Units!

Retailer Exclusives
– Target
• Soundbook
– Costco / Kmart / BJs
• Soundtrack
– Toys R Us Soundbook Soundtrack
• Colorforms
– Sam’s Club
• Ty Plush Gift Pack Colorforms

– Grocery / Drug
• Activity Pack(Coloring Book,
Tattoos and Stickers)

All Other – Lenticular O-Card

Ty Gift Pack
 Retail Support

• Street Date Ads

– Target
– Kmart

• Holiday Book Ads

– Target
– Wal-mart
– Kmart

• Merchandising
– End Cap, New Release, Displays, and Nickelodeon Section
placement in some retailers

• In-store Giveaways
– TRU Geoffrey’s Birthday Party – Wubbzy sticker giveaway
• Handing out 122,000 Wubbzy sticker sheets
• 80,000 consumers in one day – 9/27