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5. COURSE DESCRIPTION The introduction to the study of tourism, where tourism is examined from the perspectives of a phenomenon, an
industry and as a field of study or research. As a phenomenon, the major factors that contribute to its development,
growth and decline both in the world and in the Philippines are analyzed. As an industry, the course looks at the
various sectors that comprise the tourism system and how they interact with each other. As a field of research, major
tourism theories are introduced. Basic definitions and concepts relating to tourism’s political environmental, economic
and cultural impacts are also discussed.
6. AIMS AND OBJECTIVES At the end of this course, the students are expected to:
a. Describe the scope of travel and tourism industry.
b. Trace the historical development of world tourism and discuss how the introduction of railroads, automobiles and air travel affected the hospitality
industry.
c. Explain the importance of understanding travel motivation in determining the nature of travel demand.
d. Identify and distinguish various economic, social cultural and environmental concepts and issues in travel and tourism industry.
e. Instill appreciation on the importance of tourism industry in our country.
7. COURSE CONTENT
CILO By the end of this course, the student should be able to:
CILO 1 Demonstrate understanding on the scope of travel and tourism industry.
CILO 2 Trace the historical development of world tourism.
CILO 3 Know the importance of understanding travel motivation in determining the nature of travel demand
CILO 4 Identify and distinguish various economic, social, cultural and environmental concepts and issues in travel and tourism industry.
CILO 5 Instill appreciation on the importance of tourism industry in our country.
9. TEACHING AND LEARNING ACTIVITIES (TLAs)
11.TEXTBOOKS/RECOMMENDED READINGS
STARLYN P. LAGSUB, MHM JESSICA C. ESQUILLO, MMHM MARIA ANNA LISSA A. RUBA, MMHM MINNIE P. CHAN, PH.D
Instructor Chairperson, HM Dean, CHRMT VP- Academic Affair