Professional Documents
Culture Documents
Man`
Chali
ACKNOWLEDGEMENT
PREFACE
think that we have done our job in making the business plan we hope
that we have given all the complete information required by our
teacher, and hope that our hard work pays off.
Course name
Introduction to Business
Project Name
Business plan for boutique
Submitted to
MR. Ghulam Ahmad Rana
Group 1
Section D
Submitted by
Shurahbil Bin Nasim
Hafiz Mohammad Haris Qadri
Zeeshan Arshad
Shahbaz Ahmad
Jahazeib Haider
INTRODUCTION
Boutique Name
Man`chali
Our Slogan
Our Objectives
NON-FINANCIAL OBJECTIVE:
.
To be among the top ten favorite brands.
To add new design in every season.
FINANCIAL OBJECTIVE:
Boutique business
Clothing is a beautiful visual demonstration of the social and emotional
needs of people wearing it. It also portrays in a clearly understood
visual manner, what people of different cultures and styles want
socially. Fashion, through times, has gone through so many rapid
changes and bizarre extremes that it has examples of nearly every
kind of clothing function.
However, in a boutique business, the specifications and descriptions of
the designs and clothes are so general that they can fit more than one
costume, which actually are quite different in nature from each other
and this is solely dependent on the taste of the people.
The range of Pakistani dresses is remarkably wide, according to the
vast cultures, geographical differences, purchasing capacities,
influence of the western culture, and bewildering diversities of the
ethnic groups. One has, therefore, to sift and isolate, and then relate
and bring together, the ideas for creating various designs, which can fit
in the context of the fashion in vogue and the culture in practice.
In reference to Pakistan, the Boutique business is quite in vogue but
has yet to be formalized. The market of this enterprise is quite
scattered and unorganized. There are a few major players in Boutique
business and these entrepreneurs have also taken an initiative based
on their caprice and experience in the field of fashion design. However,
there is a massive potential in this field, if one has the ability to design
and market his/her products through introducing innovative designs
both in stitching as well as the fabric sector.
Furthermore, there is massive export potential in this sector, as the
demand of Pakistani dresses, especially in countries like UAE, USA, and
UK, is massive due to a high number of Pakistani expatriates who have
settled in these countries.
Proposed Capacity
The Boutique business capacity is greatly dependent on the market
size and the number of potential clientele one can attract.
Furthermore, the women fashion wear garments will be designed
through a contracted designer and then stitched through in-house
stitching unit. On average, a designer can supply forty designs per
month from which nearly thirty designs are selected on average.
Approximately, total capacity of the defined unit with 5 stitching
machines (basis on 8-10 hours shift) will be about 750 dresses. The
breakup of the total number of dresses will be as follows:
MARKETING PLAN
The marketing of boutique follows the conventional marketing pattern
which is dependent on selection of venue of the outlet/s and the
product mix (designs and sizes), as well as the promotional strategy.
Furthermore, the boutique owner has to marketing techniques like:
Usage of print media i.e. printing of posters and pamphlets as
well as displaying it and distributing it at proper places
Advertisement in print media i.e. newspapers and fashion
magazines, etc.
Usage of electronic media i.e. projection of the boutique in
fashion programs, advertisement on television, and provision of
dresses to various television plays and films.
Direct Mail: Send out a post card about your business to mailing
list, friends and family and maybe former co-workers. Costs: Yes
Membership cards
Telemarketing
Exhibitions in universities
Fliers & Brochures These can be easily done on your computer. If necessary you
can download free software programs online. Costs: Yes
Business Cards Business cards identify your business. Hand one out every time
you meet somebody new or speaking with somebody who has a similar business.
It is a simple marketing strategy, Costs: Some
Promote for Seasons & Holidays Set up sales days for seasons, holidays, Elvis's
birthday, Queen's birthday. Be sensitive to faith and ethnic related holidays.
Special Sales Hold special sales on specific items during specific hours (down
time hours) of your business. This will draw customers in search of these items.
Diet Sale Offer a discount percentage equal to pounds lost for your customers.
Advertise to health stores, fitness centers, diet groups.
Cross Promote with Other Stores Exchange store items and label with each
others store name and hours. This will help generate traffic and recognition for
customers for both stores
Store Draw Offer a Draw to customers at the store. Select a popular item and get
customers to leave their name in a ballot box. The more they frequent the store the
more submissions are made therefore higher chance of winning. We promote a
month in advance.
Moreover, in order to keep abreast with the emerging trends and client tastes, surveys
regarding customer satisfaction/needs should be a regular feature of this project. As this
project of Boutique deals in designer women wear, therefore the product mix will
comprise of different styles of the female dresses in different sizes. Whereas, the styles
will be Shalwar Kameez, Q-lots, Pajama Kameez, Frocks, Kurta, Peeshwaz,
Note:
This production also includes additional suits that will be prepared on
orders/outsourcing/CMT (Cutting, Manufacturing] and Trimming) per
month in order to utilize the maximum capacity of the stitching unit.
RAW MATERIAL
Raw Material
The raw-material required for such sort of projects, would be as
follows:
Note:
In case of over-lock stitching, it will be done in-house. The stitching of
buttonholes as well as elastic embedding will be outsourced. This will
cost approximately @Rs.5 per dress.
PRODUCTS
Product Mix
Products will be priced at the high end to reflect the quality and
exclusiveness associated with the brand. High-end materials such as
Crinkle Chiffon, Georjot Chiffon, Chinese Raw Silk, Medium Silk, Leafy
Print Jamawar, Chamose Silk etc will be used. This boutique will offer
following product categories of men wears:
Casual Wear
Semi Formal Wear
Formal Wear
Ethnic Wear
Formal Wear – Party dresses and special occasion dresses.
Contemporary Wear
Fusion Wear – Combination of eastern and western wear, suitable for
the international market as well.
Western Wear
Tops, Pants and various other styles.
Product Mix
Percentage of Cost
Staff Salaries
MACHINERY/EQUIPMENT DETAILS
The boutique will require a small in-house stitching unit. The cost of the
stitching machinery will be as follows:
Machinery Detail
Note:
Prices have been quoted by SINGER sewing company, Pakistan.
Though the prices here are given of the new machines but second
hand machines are also widely available which can function properly
and can reduce the project cost too.
Office Equipment
Rs
Security for renting shop/outlet (Rent @ Rs.56,000 168,000
per month. 3 months rent as security)
Interior decoration (installing lighting, mannequins, 437,884
hanging racks, mirrors, glass panes, cash counter,
and other décor, etc.)
Security for renting a house for installing the 45,000
Infrastructure requirements
Description Sq.ft
Main shop 600
Try Room 36
Small Store 100
Kitchen 64
Building for Stitching Unit 10 Marla House
PROJECT ECONOMICS
Project Cost
Project Returns
Financing Plan
Financing Rs.
Equity 60% 1,098,066
Debt 40% 732,044
KEY ASSUMPTIONS
Production Assumptions
Operating Assumptions
Expense Assumptions
Financial Assumptions