Professional Documents
Culture Documents
Talk
About
ME!
Today...
Most Widely
Syndicated
Comic Strip
In The World
Comic Strip Appears In 2100
Newspapers With 200
Million Readers
Each Day
The study answers the question, “How familiar is the character, and how appealing
is the character among those who are familiar?” How did Garfield do?
!
c t ion
u
P rod
5 In
a s on
105 half-hour shows. Se
78 songs.
52 shorts.
12 specials.
27 language versions.
Broadcast worldwide.
Garfield’s Digital
World
• Social Media
• Websites
• Mobile
• VOD/SVOD
• eBooks
Social Media
• Cats (and dogs) rule on Facebook: 17M FANS!
GARFIELD = 15M ODIE = 2M
and SVOD
Our vast library of TV shows and
movies are available for digital
devices.
Key Digital Partners
Garfield Education, Reading, and Other Apps
• Genera Mobile
Math Games With
W ith
ith G arfield
Garfi eld arfield
With Garfi
Garfiel
eld With Garfi
arfield
Garfiel
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• Anuman
• Paws, Inc. Garfield’s Pet Force
BooClips
Garfi
G arfi
arfield
eld Gets
Gets Reall
BooClips
BooCli ps
Garfi
Garfi eld
eld Comics
eld’s
by KaBOOM!
Com
Dinerics
KaBOOM!
Garfi
Garfield’s eld’s
eld’s
Diner:
Trivia Party
Hawaii
Garfi
Garfield’s
Holiday HD
eld Pocket
eld
Diner:Pocket Pet Hospital
Globe
Garfield’s Defense Garfield’s Defense 2
ComiXology Feed Garfield Garfield Garfield’s Escape Garfield and Odie’s Home Sweet Garfield
Sleigh WP Live WP
Professional: Veteran business staff composed of sales, Accessible: Yes, you can get to Paws from where you are!
account management, financial, legal, IS, operations and Located in East Central Indiana, Paws is a car ride away from
public relations people. the Indianapolis International Airport.
Committed: Taking care of the cat is personal to us. Of the 40 Fun: The most important thing...we have fun! Visit us at
employees, 28 have worked together for over 20 years. Paws, Inc. and get the full Garfield treatment.
Our Motto: If we take care of the cat, the cat will take care of us.
Territory Overview
Products
Publishing
P
Media Exposure
• Over 1600 US newspapers carry GARFIELD daily and on Sunday
USA
• The Garfield Show airs twice daily on Cartoon Network USA
• Anderson Digital continues introducing new volumes of Garfield
and Friends on Hulu, Netflix, Amazon Prime, Vudu, and beyond!
• Thriving social media! 15 million fans on Facebook and active
participation on Twitter, YouTube, Pinterest, etc.
• New offerings for digital market on a weekly basis
Robust website: www.garfield.com just went mobile!
•
Comic strip syndication
• www.professorgarfield.org teaching kids worldwide!
• Promotions with print, TV ads, and social media components
including Bayer Animal Health, Hewlett-Packard, Storm City, Social Media
Cat Fanciers’ Association, Cat Fancy magazine, Card.com,
Indiana Farmers Mutual Insurance
Promotions
Digital
Websites
Agents 20too — Middle East, North Africa
Animation International – India
Medialink Far East – China, Taiwan, Hong Kong
Medialink Pacific – Malaysia, Thailand, Asia
Asiana - Korea Singapore, Indonesia, Philippines, Vietnam
China DTR: Baleno, Adult apparel/accessories, 300+ stores; Hop Lun 6ixty 8ight,
lingerie, 36 stores; Maxim Bakeries, 70 stores; Xiamen Mass Fun Stores,
apparel/accessories, 41 stores
Outstanding key mall event programs. Coming soon, events in Taiwan, Hong Kong,
Shanghai, and Guangzhou
Signifi
S cant publishing program, includes original books for Garfield
baby characters. Profits doubled from recent past
Baleno
Media Exposure
Asia
The Garfield Show via Cartoon Network Pan Asia Feed, with launches in
Taiwan, Philippines, and Japan; #1 rating for first week on air in the Philippines
Garfield Movie I and II released in all Asian markets. In China, Garfield II grossed $5.8
million in just 3 weeks, breaking a 12-year record held by The Lion King
DTV theatrical release in China, Hong Kong, Indonesia, Korea, Japan, Taiwan, Thailand,
and Malaysia; free TV in Indonesia and Japan, and Pay TV in Japan
Significant digital content market; mobile business active and growing; 22 content
producers for handsets including China Mobile, Hutchison, and Vodaphone
Top developer Totally Apps has worldwide rights for IOS and Android; 22 million
downloads to date
60 papers carry the comic strip in every Asian market, daily or Sunday paper
30 papers in India, including largest English newspaper in the world, The Times of India,
with 13.3M readers
Promotions
Garfield-themed mall events in China, Hong Kong, Malaysia, and Indonesia
Media Exposure
Garfield et Cie (The Garfield Show) airs throughout Europe
via Cartoon Network Europe Feed and on France 3 where it is a
top performer for the network
Brazil has comprehensive program with nearly every major category filled,
including large deals in infant products, publishing, food, B-T-S, and apparel
Another core licensee, Gabrielli, sells a wide variety of product through Central and northern South
h
America. Efforts have landed them in our top-five worldwide licensee list in sales
In Mexico, now signing with new agent, P&L Global Network. Formerly business was driven by the
US-based sales team at Paws
An established DTR program in Mexico: Waldo’s Dolar Mart, 340 stores. Waldo’s carries a
variety of private label food products including cereal, juice and cookies...a perfect fit for Garfield
Shows air 3-4 times a day in Brazil; great exposure to the character
Like every other market, the mobile business continues to grow. We have games, digital
download reading content, and learning activities through over 25 companies now
Four publishers in Brazil doing a range of books from comic compilation, activity,
sticker, and special titles
Promotions Large and successful veterinary promotion in Brazil with Intervet (Merck Company).
Range of tick and flea medicines offered; great media exposure with online advertising
Peru and Nicaragua QSR promotion with Norkys and Tip Top this year
In the works for Mexico and parts of South America is a Texas Church’s
promotion for 2014
I’m terribly busy, but feel free to talk to my agent...
Animation International BR Licensing PJB Brands
India Brazil, Colombia, Ecuador, Peru, Venezuela Greece
Nitin Kalra Glenn Migliaccio Paul Berrington
nitin@ai-india.com glenn@brlicensing.com.br paul@pjbbrand.com
Asiana Licensing Bulldog Licensing P&L Global Network
Korea UK Mexico, Chile
Chanmi Lee Rob Corney Fanny Salazar
alicom00@kornet.net robc@bulldog-licensing.com fsm@plglobalnetwork.com.mx
BIC Licensing Bulls Licensing PLUS Licens AB
Italy Germany, Austria, Switzerland Sweden, Norway, Finland, Denmark, Romania,
Claudio Massari Alfred Hoffmann Czech, Slovenia, Ukraine
claudio@biclicensing.it ahoffmann@bullspress.de Eva Brannstrom
eva.brannstrom@pluslicens.se
BN Licensing Gamma Medya
Benelux Turkey PLUS Czech Republic and Slovakia
Cyril Speijer Zeynep Ataman Andrea Skotnicova
cyril@bnlicensing.com zeynep@gammamedya.net andrea.skotnicova@pluslicens.cz
CLM PLUS Hungary and Balkans
South Africa Judit Pomahazy
Graham Stephen jpomahazy@pluslicens.hu
graham@clmsa.co.za
PLUS Poland
Mary Ann Gardner Hume Malgosia Wojtaszek
Argentina, Uruguay, Paraguay malgosia.wojtaszek@pluslicens.pl
Mary Hume
mary.hume@keystonemktg.com PLUS Romania
Simona Kessler
Medialink Limited simona@kessler-agency.ro
China, Hong Kong, Taiwan, SE Asia
Noletta Chiu PLUS Russia
nolettachiu@medialink.com.hk Paul Tush
paul.tush@pluslicens.ru
Mediatoon Licensing
France Yooka
Jerome Leclercq Israel
jerome.leclercq@mediatoon.com Merav Shmueli
Mendia Marketing meravs@yooka.co.il
Spain, Portugal 20too
Sophia Nogurera Middle East
sofianoguera@mendiasl.com Christian Zeidler
christian@20too.com
Let’s Talk!
Jill Davis
Sr. VP Licensing
jill@pawsinc.com
Ph: 765 287 2270
Fax: 765 287 2329
Paws, Inc.
5440 E. Co. Rd. 450 N
Albany, IN 47320
www.garfield.com
www.facebook.com/Garfield
www.twitter.com/Garfield
Garfield © Paws. All Rights Reserved.