Appendix I

KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

BBDM3193 STRATEGIC PLANNING & MANAGEMENT

BACHELOR OF BUSINESS (HONOURS) IN MARKETING

YEAR 3 SEMESTER 3

Mykuali

MARKS
NAME STUDENT ID SIGNATURE
AWARDED
CHIA WEN XIN 16 WBR 13528

KEE ZHI TENG

PHANG KAI LI 16 WBR 13340

SUREEN KUMAR 16 WBR 13571

A/L MOGAN
WONG WAI MENG

NAME OF LECTURER : Dr. Jaimie Lee

NAME OF TUTOR : Dr. Jaimie Lee

DATE OF SUBMISSION : 17 July 2018

 Appendix II

KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

PLAGIARISM STATEMENT

We confirm that the submitted work are all our own work and are in our own
words.

NO. NAME (IN BLOCK CAPITALS) STUDENT ID NO. SIGNATURE

1. CHIA WEN XIN 16WBR13528
2. KEE ZHI TENG _______________
3. PHANG KAI LI 16 WBR 13340
4. SUREEN KUMAR A/L MOGAN 16 WBR 13571
5. WONG WAI MENG _______________
Programme : BACHELOR OF BUSINESS (HONOURS) IN MARKETING
YEAR 3 SEMESTER 3

Tutorial Group : 3

Date : 17 JULY 2018

Appendix VI

KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
 COURSEWORK FEEDBACK FORM FOR WRITTEN REPORT

COURSE CODE/ COURSE TITLE:

NAME OF STUDENT(s): ID No:
1) CHIA WEN XIN 16WBR13528
2)KEE ZHI TENG
3)PHANG KAI LI 16WBR13340
4)SUREEN KUMAR A/L MOGAN 16WBR13571
5)WONG WAI MENG
PROGRAMME:
YEAR OF STUDY: 2018 ACADEMIC YEAR: 2017/ 2018
SEMESTER: 1
GROUP NO: 3
COURSEWORK NO: 1/2/3 NATURE OF MARKS ALLOCATED:
COURSEWORK: (e.g.
presentation,Q& /100
A,individual/group
assignment etc)

COMMENTS :

Student’s Date: Lecturer/Tutor’s Date:

Acknowledgement: Signature:

Note: This form must be submitted together with the assessment grid/grading
criteria and SafeAssign report for the coursework.
Area of Mark Total
Assessment weigh Excelle Good Fair Poor Marks
nt Appendix IV

9-10 6-8 3-5 1-2

Group Assignment Marking Rubric
1. Background 10 Compre Reasona Incompl Vague
of the chosen hensive ble ete Do not
company Entirely Not Includes address
including the relevant always irrelevan question
company’s with directly t or
vision and good relevant material vaguely
mission. justifica address
tions the
question
Appendix III
2. Analysis of 10 Compre Reasona Incompl Vague
three (3) years hensive ble ete Do not
company’s Entirely Not Includes address
performance. relevant always irrelevan question
with directly t or
good relevant material vaguely
justifica address
tions the
question
16-20 11-15 6-10 1-5

3. Analysis of 20 Compre Reasona Incompl Vague

the company’s hensive ble ete Do not
internationalisa Entirely Not Includes address
tion. relevant always irrelevan question
with directly t or
good relevant material vaguely
justifica address
tions the
question

4. Analysis of 20 Compre Reasona Incompl Vague

the product hensive ble ete Do not
portfolio (What Entirely Not Includes address
product or relevant always irrelevan question
services do the with directly t or
company good relevant material vaguely
offers? The justifica address
industry they tions the
compete in? question

Identification
of the
company’s
target
customers
(Who are their
target
customers?
Demographic
characteristics TOTAL : /50
Comments
____________________________________________________________________________________
____________________________________________________________________________________
______________
Name & signature of Tutor : _____________________
Date : _____________________