SIKKIM MANIPAL UNIVERSITY - DDE

Bachelor of Business Administration – BBA Semester 2

BBA 209 – Marketing Management – 4 Credits
(Book Id – B1521)
Model Question Paper

Duration: 3 hours Total marks: 70

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Section A

Multiple Choice Questions (MCQ)

[Please answer ALL the following questions, each question carries TWO marks]

(2*10=20 marks)
1. i) Which of these is no longer applicable in studying consumer markets?
A. 'Each consumer is unique'
B. 'One market for all'
C. 'One size fits all'
D. 'Consumer is the king'

ii) When consumers are segregated into smaller and distinctive groups, each group can be called as
_________________________
A. Niche
B. Segment
C. G-set
D. Marketing unit

iii) A person who makes the ultimate buying decision is called ________________
A. Initiator
B. Decider
C. Influencer
D. Buyer

vi) is a non-personal stimulation of demand for a product

without paid by sponsor?
A. Public Relations
B. Publicity
C. Sales Promotion
D. Personal Selling

v) PR in marketing is:
A. Promotional Resources
B. Public Relations
C. Price Retail
D. Product Research

vi) Which type of advertising is used when markets have similar products?
A. Primary advertising
B. Institutional advertising
C. Selective advertising
D. Non-commercial advertising

vii) The first stage in consumer decision making process is ___________________

A. Awareness
B. Need recognition
C. Comprehension
D. Legitimisation

viii) is one of the 4 components of marketing mix.

A. Direct marketing
B. Advertising
C. Publicity

ix) Satellite network providers are an example for which type of service?
A. Leisure
B. Communication
C. Entertainment
D. Personalised
x) The meaning of the Latin word 'Marcatus' denotes which of these?
A. Money
B. Merchandise
C. Marketing
D. Monopoly
Section B
SHORT ANWER QUESTIONS (5 Marks each)
(Please answer any FOUR questions) (4*5=20 Marks)
2. What are the various types of markets based on geographical coverage?
3. Explain the 4 Ps of Marketing.
4. What are the various features of a product?
5. Give five functions of a wholesaler.
6. What are the Essentials of a good advertisement copy?
7. What are the various important factors which have contributed to the growth of the service
industry?
Section C
ESSAY-TYPE QUESTIONS (10 Marks each)
(Please answer any THREE questions) (10*3=30 Marks)

8. Briefly explain the internal environment of the organisation.

9. Explain the stages in the product life cycle.
10. What are the factors which influence the types of buying decisions taken by the consumer?
11. What are the criteria for effective segmentation?

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