Join us on

March 2017

GROWING
INTUITIVELY

ATLAS HONDA
CELEBRATES
PRODUCTION
CAPACITY
ENHANCEMENT
HONDA ATLAS CARS
PAKISTAN LIMITED
MARKS
300,000-UNIT
MILESTONE
ATLAS HONDA
SAFETY RIDING
TRAINING FOR
DOLPHIN FORCE
2 3

CONTENTS VISION
03 Vision Statement & Group Companies 28 HACPL - Marks 300,000-Unit Milestone A leading Group in all respects through
04 Introduction of Group Advisory Board & Group Executive Committee 28 AIL -Training on Effective Written Communication Skills
05 Editor’s Note & Credits 28 APL - New O&M Contract and New Spare Parts Agreement effective use of resources, technology
06 Atlas Group - Atlas IBA Diploma in Business Management 29 APL - Officers from Chashma Nuclear Power Plant visited Atlas Power and good business practices, attracting
07 Director ASH visited AAL 29 APL - Summer Internship Program 2016 and retaining high quality associates and
07 AAL - Safety Training, Sheikhupura 29 APL - Members from WAPDA Administrative Staff College, Islamabad
07 AAML - Advanced Management Programme - INSEAD, France visited Atlas Power developing them to their fullest potential,
08 AAML - Lahore Sufi Festival 2016 30 SIL - Atlas Vocational Training Institute Sheikhupura keeping customer in the highest esteem
08 AAML- Sponsors 18th MAP Convention ‘Dancing with Disruption’ 30 SIL - IT Conference 2016
09 ABL - New Production Facility for Motorcycle Battery Assembly 31 STC - ISO 9001 (Lloyd’s – UKAS Management System) and give attractive sustained returns to
09 ABL - Dealers’ visit to ABL Factory 31 STC - Trainings shareholders.
10 ABL - PSX Top 25 Companies Award 31 STC - International Seminar
10 ABL - Best Corporate & Sustainability Report Awards 2015 32 STC - Annual Sales Conference
11 ABL - Sales Forecasting Training 32 STC - Employee Engagement Activity
11 ABL - Sponsors Cricket Series
11 ABL - Establishment of In-House Clinic
12 ABL - Pakwheels Auto Show Islamabad 2016
32 STC - Independence Day Celebrations
32 STC - Inauguration of Lahore Office at New Premises
33 A Glimpse from the Past GROUP
COMPANIES
12 ABL - Induction of Service Van 34 New Appointments, Transfer, Retirement & Obituary
13 ABL - Inauguration of Solar Power System at Atlas Battery Ltd
14 ABL - Safety Week
14 AEL - Presentation on IBA DBM Project
15 AEL - Trainings on Management Skills • Shirazi Investments (Pvt.) Limited
15 AEL -Trainings on Firefighting
15 AEL -Blood Donation • Atlas Honda Limited
15 French Ambassador visited Atlas Industrial Park • Atlas Battery Limited
16 AEL - Trainings on 5S & HSE • Shirazi Trading Company (Pvt.) Limited
16 AEL - Trainings on PPE
16 AHL - Emission Reduction Caravan • Atlas Insurance Limited
16 AHL - Dealers Banking Solution • Atlas Engineering Limited
17 AHL- Celebrates Production Capacity Enhancement at Sheikhupura
Motorcycle Plant in Pakistan • Honda Atlas Cars (Pakistan) Limited
21 AHL - Pridor Launch & Brand Walk • Honda Atlas Power Product (Pvt.) Limited
21 AHL - Fortress Square Mall Activity • Atlas Asset Management Limited
21 AHL - Showroom Standardization
22 AHL - Growth Generation after Generation • Shirazi Capital (Pvt.) Limited
23 AHL - Safety Drills • Atlas Power Limited
24 AHL - Motorcycle Financing Facility for Honda Customer
24 AHL - Best Employer Award • Atlas Worldwide General Trading LLC
24 AHL - Recruitment Drives & Job Fair • Atlas Venture Limited
25 AHL - Safety Riding Training for Dolphin Force • Atlas Autos (Pvt.) Limited
25 AHL - Internships
25 AHL - Senior Management Training Foreign & Local • Atlas Hitec (Pvt.) Limited
26 AHL - New MTs Induction in April & Oct for the Requirement of 2016-17 • Atlas Metal (Pvt.) Limited
26 AHL - MT Onboarding Program 7 Steps of Onboarding
26 HACPL - Pakistan Independence Day
27 HACPL - One Day Free Medical Camp
27 HACPL - Annual Vendor Conference
4 5
Yusuf H. Shirazi
Founder & Chairman, Atlas Group EDITOR’S NOTE
Dear Reader,

GROUP All indicators of performance graph of economy are once again steadily moving north. The positive sentiment created by CPEC has gone a long
way in contributing to the improving pace of recovery. Atlas Group companies are well prepared to reap the benefits. Touchwood, each and every

ADVISORY
company is doing well.

We are a major player in the auto-engineering sector, with high stakes in trading and finance as well. Each company is doing better than its
industrial average and improving over its previous performance. This is no mean achievement. Such all round success is firmly entrenched in good

BOARD
management and sound planning. The Atlas Newsflash team congratulates all fellow associates on this hard earned and well-deserved success.

Growth brings challenges with it. Such challenges although welcome, are at times more demanding and testing than challenges of decline. Every
function, may it be production, quality, marketing, procurement, HR or facilitation, has to respond to such challenges with improved skills and
better understanding of ones responsibilities. Excellence is the edict of today’s business world. That is what the Atlas team as a whole, aims to
achieve. Our associates have demonstrated the will and skills, to respond to these challenges and to turn them in opportunities. This has given
management the confidence to invest further.

One congratulates the management for having demonstrated the acumen to invest in right opportunity and at the right time. Putting all its trust
in its most refined asset, the Human Resource, the Atlas Group has not shied of acquiring more lands, bringing in latest technologies, investing in
Left to Right: training and development, providing conducive workplaces, creating more jobs and launching new projects.
Jawaid Iqbal Ahmed It is an honor and a privilege to bring you the stories of growth from many a dynamic business environment. This publication has the distinction
Yusuf H. Shirazi of creating a record of growth year after year. We hope you experience the same pleasure reading, as we do while reporting the success stories
Frahim Ali Khan from different Group businesses. We look forward to receiving feedback from you on this edition of the Atlas Newsflash.

M. Naeem Khan

GROUP
Managing Editor

EXECUTIVE CREDITS
COMMITTEE Patron-in-Chief:
AAMIR H. SHIRAZI
Representatives:
AHMAR WAHEED RIAZ A. BUTT
Atlas Battery Limited Atlas Autos (Pvt.) Limited

Managing Editor: ADNAN HAMEED SADULLAH EJAZ

Left to Right: Atlas Group Corporate Office Atlas Honda Limited
M. NAEEM KHAN
Ali H. Shirazi IMRAN FAROOQ TAHIR NAZIR
Bashir Makki Editor: Honda Atlas Cars (Pakistan) Limited Atlas Power Limited
Saquib H. Shirazi MAJ. ABDUL SATTAR AYESHA FAROOQ
RAZI-UR-RAHMAN
Khaleeq-ur-Rahman Khan Atlas Engineering Limited Atlas Asset Management Limited
Aamir H. Shirazi MUHAMMAD AMMAR QUDSIA NAHEED
Iftikhar H. Shirazi Honda Atlas Power Product (Pvt.) Limited Atlas Insurance Limited
M Naeem Khan MUHAMMAD JAVED IQBAL ABDULLAH ABDUL SULTAN
Theresa Dias Shirazi Investment (Pvt.) Limited Shirazi Trading Company (Pvt.) Limited
6 7
ATLAS IBA
DIPLOMA IN
BUSINESS
MANAGEMENT
T he fourth batch of Atlas IBA Diploma
in Business Management (DBM-IV)
graduated on August 17, 2016. The batch
consisted of 26 management staff members
from different group companies who received
their Diplomas in a Convocation Ceremony
organized by the Center for Executive
Education (CEE), IBA at the JS Auditorium of
IBA City Campus.
The Chairman Atlas Group, Members of Group
Advisory Board, Group Executive Committee,
CEOs, MC members of Group Companies and
the new Dean & Director of IBA, Dr. Farrukh
Iqbal graced this occasion with their presence.
This one-year diploma program is among
many initiatives taken by the Atlas Group for
development of its employees; these efforts
are based on Group’s motto of “Organizational
Development through Self Development”
and the ambition to develop home grown
professional leadership. Participants of the
program are selected on the basis of their
demonstrated aptitude for learning and
potential to take up higher positions in the
future.
The objective of this diploma program is
to equip our employees with necessary
managerial skills by taking them through
rigorous two weeks’ academic modules. Total
of 4 modules in the program are conducted
in a learning environment which allows
participants to fully concentrate on their
studies. Upon returning back to their work
places, participants get the opportunity
to immediately apply their learning. This
combination of learning and application
allows participants to reflect back and also
guides them on what they need to focus
and learn in the next module; this process
ultimately results in transforming the
participants into more informed / learned
and effective members of Atlas Group.
The DBM program has made valuable
contributions in enhancing the personal
and professional skills of our management
staff and is also proving to be a benchmark
qualification for employees’ career
progression from junior to middle and upper
middle management cadres. In addition,
this learning experience has motivated
many participants to further enhance their
academic qualifications by enrolling in MBA
and MS / M.Phil programs.
Following tables and charts give an overview
of the career progression that graduates
of the DBM program have made since the
launching of this program:
Total No. of DBM Participants
(in all 4 batches) 125
Total No. of Graduates Promoted after
completing DBM 87 (70%)
Total No. of DBM Graduates Promoted
within 1 year of completing the program 49 (39%)
150
120
90
60
30
0 special consideration to high potential female
Total Total Staff Promoted
Participants Promoted within 1 year
(incl. DBM IV)
DIRECTOR ASH SAFETY
VISITED AAL TRAINING
M r. Motai San, Director ASH visited AAL
as part of E-2 Evaluation of New Frame
HELD AT AAL SKP
Assy Line-2 of AHL on 26-Aug-2016.
AUGUST 23, 2016
Following table & chart shows the promotion Following top four position holders of the
trend of the DBM participants who graduated graduating batch were awarded Shields and
in the first three batches (2010 – 2013): Certificate of Merit by the Group Chairman,
Mr. Yusuf H. Shirazi at the Convocation
No. of Staff Ceremony:
Total No. of Participants in first
three batches* 99 First position:
Total No. of DBM Graduates Promoted MS. NIDA WAQAS
ADVANCED
within 1 year of completing the program 34 (34%)
Assistant Manager, AAL
Total No. of DBM Graduates Promoted
Second Position:
MANAGEMENT
within 2 years of completing the program 19 (19%)
Total No. of DBM Graduates Promoted MR. M. HASSAN KASHIF
within 3 years of completing the program 15 (15%) Manager QA Vendor Parts, AHL
PROGRAMME
Total Number of DBM Graduates Promoted
after three years of completing the program 4 (4%) Third Position:
Total Number of DBM Graduates who MR. M. NAUMAN AKRAM
got multiple promotions after completing
the program 9 (9%)
Manager Assembly, AHTL
INSEAD, FRANCE:
A
* The data does not include DBM IV participants as they graduated in August 2016. Fourth Position: s a part of the Atlas Group’s initiative
100 MS. OMAIMA FAROOQI to develop its high potential staff it
Assistant Manager Commercial, AHL provides elevated training opportunities.
In this context. Mr. Muhammad Abdul
80
On behalf of the whole Atlas Family the Group Samad, Chief Operating Officer, Atlas Asset
HR congratulates the graduates on their Management Ltd. attended Advanced
60
successful completion of the DBM Program. Management Programme at INSEAD,
Considering the performance of female staff Fontainebleau, France.
40
members in the program and the fact that
Ensuring the continuation of Group’s
so far the overall female participation in the
tradition, Mr. Samad delivered a
20 DBM Programs has been only 4%, the Group
presentation relating to his insights and
HR has advised the Group companies to give
learning at INSEAD, France. The session
0 was attended by Chairman Atlas Group,
Total Promoted Promoted Promoted Promoted Got more employees while sending the nominations for
Participants within within within after than 1 GAB/ GEC members, CEOs and other senior
(excl. DBM IV) 1 year 2 years 3 years 3 years promotion DBM V batch.
management of group companies.
8 9

LAHORE SUFI FESTIVAL 2016 NEW PRODUCTION FACILITY

A tlas Asset Management organized the Lahore Sufi Festival, with Atlas Honda, Atlas Power and
Atlas Battery as co-sponsors at Al Hamra Arts Council Lahore on 26th & 27th March 2016. FOR MOTORCYCLE BATTERY
ASSEMBLY
The event was attended by distinguished guests and notable literati. The two-day Sufi festival
culminated with literary sessions highlighting the role of saints and classic poets in dissemination
of peace in society. The festival received encouraging attendance and people showed great
interest in the sessions on Sufi figures who promoted peace and harmony through their poetry.
The opening ceremony was inaugurated by Begum Zakia Shahnawaz (Advisor to CM Punjab) and
Guests of Honor, Mr. Aamir. H. Shirazi, President Atlas Group, Ms. Haseena Moin and Mr. Asghar
N ew shops for Formation and Motorcycle
Battery Assembly have been built by
complying the prevailing 5S and HSE standards
at these newly built shops; the supportive
machineries of these system were installed
at the roof of the respective buildings.
Nadeem Syed. It was followed by a number of panel discussions, conversations, outdoor musical along with latest related equipment. To These two new production facilities will
performances and an Art exhibition based on Rumi’s poetry. The first day of the festival ended support 5S initiative, apoxy flooring is being play a significant role in productivity
with a classical dance performance by Nighat Chaudhry and Wahab Shah. introduced with colored marking of walk way, enhancement and moral boasting of the
The closing ceremony started with speeches from Director Atlas Group Mr. Iftikhar H. Shirazi, material movement and lifter movement associates.
President Atlas Group, Mr. Aamir. H. Shirazi and veteran poet and drama writer, Amjad Islam Amjad. and to support HSE, Dust Collectors, Wet
A calendar based on Rumi’s paintings was also launched by CEO ATLAS ASSET MANAGEMENT Scrubbers & Spot Cooling system installed
LTD. and Mr. Shafique Farooqi.
In the wake of the unfortunate blast at Gulshan Iqbal Park, it was decided to cancel the musical
performance by Arif Lohar and Saieen Zahoor. The event concluded with a dinner for the
distinguished guests.

AAML SPONSORS
18TH MAP CONVENTION
‘DANCING WITH DEALERS’ VISIT
TO ABL FACTORY
DISRUPTION’ D ealers from North Zone (Islamabad & Peshawar) and Central Zone
(Multan & Sahiwal) visited ABL Factory at SITE Karachi on 29th August &

A s an Associate Partner, Atlas Asset

Management Ltd. Sponsored, , the 18th MAP
Convention, a two day event scheduled on 28th –
28th October 2016 respectively. This visit gave the dealers an opportunity
to gain a thorough knowledge about the manufacturing processes and
the working conditions at the factory and also to share their concerns &
29th Sept, 2016 at Movenpick Hotel, Karachi. The provide feedback on ABL’s products to the ABL management. This also
event was attended by high net worth members strengthens dealers’ commitment and their bond with the company’s
including renowned professionals from corporate management and the brands. A day prior to factory visit, the dealers
sector, academia, civil society, and other social also had a night stay at Dreamworld Resort, where they enjoyed various
stakeholders. Visitors attending the convention activities like boating, cricket match, sliding and archery.
were briefed about the importance of savings and
investing in mutual and pension funds.
10 11

PSX TOP 25 SALES FORECASTING TRAINING ABL SPONSORS ESTABLISHMENT OF

COMPANIES T o further strengthen the precision in our business planning process, our management
engaged M/s. Keystone for a training and consultancy project of Sales Forecasting for the CRICKET IN-HOUSE
AWARD sales team and their key concerns. Keystone team Mr. Sabhat Latif, Mr. Robin Mitha and Ms. Azra
worked closely with ABL team to chalk out this project. After a lot of pre-work at Management
and Consultant end this training program was conducted on August 15-16, 2016 at Park Lane SERIES CLINIC
FOR THE YEARS 2014 AND 2015 Hotel in Lahore. Key objective of this initiative is to have effective business planning to cater the
market demand with better product mix.
A T
fter a successful media campaign during
o provide better health facility and cater
the emergency situations at factory,

P akistan Stock Exchange acknowledges Pakistan’s inaugural cricket tournament Atlas Battery has established an In-house
the performance of listed companies on The trainer provided coaching to participants on how to effectively forecast sales, what are – ‘Pakistan Super League’, Atlas Battery went Clinic / dispensary at the Factory. The
the basis of predefined criteria and declares different techniques of forecasting and how is it beneficial for the sales force. He also involved on to become the media sponsor of two clinic is equipped with all the necessary
awards amongst Top 25 Companies, annually. the participants in various activities for a practical learning experience. Certificates were awarded cricket series including Pakistan vs England equipments and medicines and a qualified
Atlas Battery Ltd. won this award for the eighth to all the participants. After this training, a comprehensive gap analysis for sales forecasting was and Pakistan vs West Indies on two leading and experienced doctor is available during
consecutive year. The awards were presented also carried out. sports channels in Pakistan i.e., Tensports & the day. A compounder / attendant is also
by Honorable Prime Minister of Pakistan, Mr. PTV sports, respectively. The brand had an available for immediate assistance round the
Nawaz Sharif, being chief guest of the event. excellent extensive reach during the two clock. Besides time saving, the arrangements
Mr. Talha Saad, Managing Director Atlas series since cricket is loved and watched all provide quality treatment to ABL associates
Battery Ltd; represented the company and across the country by cricket fans. without any delay.
received the award from the Honorable Prime
Minister.

BEST CORPORATE & SUSTAINABILITY

REPORT AWARDS 2015
A n award ceremony is annually held jointly by ICAP and ICMAP to distribute awards amongst winners and runners up of Best Corporate Report
competition since 2011. Annual reports of companies participating are reviewed on predefined criteria by ICAP and ICMAP joint committee.
Atlas Battery Ltd. won 4th position (joint) in Engineering & Autos category of the Best Corporate Report Awards. The ceremony was attended by
various dignitaries including Honorable Chief Minister of Sindh, Mr. Murad Ali Shah being chief guest of the event. Award was received by Mr. Talha
Saad, Managing Director Atlas Battery Ltd.
12 13

PAKWHEELS AUTO SHOW INDUCTION OF

ISLAMABAD 2016 SERVICE VAN
A tlas Battery Ltd. sponsored Pakwheels Auto Show 2016 held on 23rd October 2016 at the
2F2F Karting Track, Islamabad. Over 65,000 people attended the event where they got to see
T o enhance customer services; Atlas Battery Ltd. introduce Service Van. Mr. Ali H. Shirazi,
President/CEO inaugurated Training and Development Service Van at Atlas Battery Ltd.
Karachi, Plant on August 29, 2016. This van provides battery related training to our customers
cars from diverse categories including vintage, sports, 4x4 and also super bikes. The event was
(institutions and retail segments). The purpose of this training is to enhance knowledge of
covered by the country’s top news as well as FM Radio channels.
Auto Technicians regarding Conventional and Hybrid Battery (HB) usage. Main focus is towards
Atlas Battery Ltd. conducted a free battery check-up for the attendees as well as the participants’ maintaining correct battery fitment and adequate charging before installation, usage of battery
cars at the event day. 35 Brand Ambassadors and 30 Technicians were grouped into teams & tonic and maintaining FIFO inventory system which are steps forward to attain customers’
allotted to various areas within the venue. Each team member wore Branded AGS T-shirt and satisfaction.
cap which made our teams stand-out in the crowd and made AGS brand prominent in the
Since August 2016 we have delivered 23 trainings to Honda Atlas Cars (Pakistan) Ltd., dealers at
eyes of the visitors thus increasing brand visibility both in front of visitors and the numerous
their respective showrooms, 241 trainings to Atlas Honda dealers. Beside our partners, we had
News Channel outlets present there. The teams worked in tandem with each other to provide
held 17 training programs with Commercial dealers across nation and it is on-going.
free battery checkup service to the visitors and advise them about the state of their battery
and whether it needed replacement or not, and collected data from them via short survey. With induction of a new customer oriented service approach, which is first of a kind in battery
Approximately 540 cars were provided free battery checkup service at the event and about 500 industry, we are optimistic it will support us to gain advantage and to reach our medium to long
visitors gave their feedback through the survey form for which they were given AGS branded term goals.
giveaways as a token of appreciation.
Furthermore, a free-style group performance was also arranged exclusively by Atlas Battery for the
visitors which helped ABL in achieving one of the core objectives of the event i.e. engagement.

INAUGURATION OF
SOLAR POWER SYSTEM
AT ATLAS BATTERY LTD
C hairman Atlas Group Mr. Yusuf H. Shirazi inaugurated Solar Power System at ABL Head Office
/ Plant. The event was attended by Mr. Bashir Makki, Group Director Human Resources, Mr.
Ali H. Shirazi, President / CEO - ABL and MC members. A 100KW On Grid Solar Power system has
been installed recognizing the importance of Green Energy. A brief meeting was also held with
the managers of the company.
14 15

SAFETY WEEK
A Safety Week was conducted at Atlas
Battery Plant from 05th to 10th
September 2016. This was to reinforce and
re-energize our commitment to reduce
accidents and injuries at the workplace/
plant and to create general awareness
PRESENTATION ON
IBA DBM PROJECT
T o share learning from their course, a presentation on IBA DBM
Project was given by participant of DBM program to Senior
Management of the Company. The audience took keen interest
in finding of the study group and asked questions in order to
TRAININGS ON
TRAININGS ON BLOOD
MANAGEMENT FIREFIGHTING DONATION
SKILLS
H R department of Atlas Engineering
arranged training on Fire Fighting for
staff and associates of Atlas Industrial Park A tlas Industrial Park became a partner in
“Service to the Nation”, by hosting a blood
A training session on “Management Skills
for Line Supervisors” was conducted at
on August 16, 2016. Training was conducted donation drive (camp) at its premises

I
about the safety among the associates, by Mr. Furqan from M/s EHS Dynamics. ndus Hospital conducted a Blood Drive
understand the idea behind the study. Atlas Engineering Ltd. by the HR department Associates learnt about various kinds of fire
contractors and transporters. This event at Atlas Industrial Park on May 18, 2016 for
on August 23, 2016. Training session was and techniques to effectively cope up with
covered all operational activities at Atlas it Blood Center. Many associates and staff
conducted by Assistant Manager HR & HSE. fire hazards at their workplace.
Battery Plant.. Other than this, project members took an active part in this social
activities including civil work also came responsibility and donated their blood.
within the scope of Safety Week. Safety
measures including wearing of seatbelts/
helmet were also implemented. Safety
equipment were maintained, serviced and
commissioned including Fire Hydrants,
Fire Alarms, Emergency Hooters and Fire
Fighting points. A Safety Flag was hoisted
during entire duration of Safety Week and
Safety Badges were distributed among all
Atlas Battery Plant employees. Objectives of
the Safety Week were set as Zero Injuries/
Accidents & PPEs Use.
Activities included selection and circulation
of themes, which included Our Aim-No
Accident, Work Safe-Be Safe, Clean
Up Spills-Avoid Serious Injuries, Give
The New Guy Safety Tips, Report
Environmental Hazards Immediately,
Use The Right Tool-For The Right
Job-In The Right Way and Protect
Yourself-Wear The Right PPEs. Training
Activities were conducted covering both
management staff and associates. Trainings
included First Aid Sessions conducted
by Aman Foundation and Civil Defense
Trainings conducted by Civil Defense Team.
FRENCH AMBASSADOR VISIT
Other than this, in house Fire Fighting and
Hygiene sessions were conducted followed
by practical demonstration.
F rench Ambassador H.E. Mrs. Martine DORANCE along French Consul General, Mr. Francois DALL’ORSO and other French officials visited Atlas
Industrial Park on November 18, 2016 for the Ground Breaking Ceremony of Atlas Aluminum (Pvt.) Ltd. The Honorable guests were greeted
by senior management of Atlas Group and were given a detailed presentation about the new project. The envoy appreciated Atlas Group’s
commitment towards bringing in investment and new technologies to the country.
16 17

TRAININGS
ON 5S & HSE
H R department arranged series of training
session for production department
on “Importance of Safety & Use of PPE at
Workplace” in the month of August 2016.
Training sessions were conducted by
TRAININGS ON
ATLAS HONDA CELEBRATES
PPE PRODUCTION CAPACITY ENHANCEMENT
EMISSION
H R department of Atlas Engineering
Ltd. arranged training session on
“Importance of PPEs” at Atlas Industrial
AT SHEIKHUPURA MOTORCYCLE PLANT IN PAKISTAN
Park on November 22, 2016. Training

REDUCTION
Assistant Manager HR & HSE.
was conducted by Mr. Faisal from M/s ICI
Pakistan. Importance of PPEs related to
various jobs and methods of their proper
use were demonstrated in the training

CARAVAN
session. Associates also shared their
personal work experiences with other
participants.

In line with 2020 vision of Honda Motor

Japan, Atlas Honda is making effort to reduce
hazardous environmental impact of excess
CO2 emission by optimizing use of energy
(electricity & other resources) and reducing
materials wastages, across the entire supply
chain.
The vision requires that each production base
in Asia Oceana Region will have to achieve 1
percent reduction target in CO2 emission.
At AHL, we believe in The Three Realities
Principle – of which the first step is “going to
the actual place.” In this spirit Supply Chain
engineers are working in close coordination
with major vendors and suppliers to control
their environmental carbon footprint. Our
engineers provided technical guidance
to suppliers for process improvements
focusing on production efficiency, energy
conservation, material recycling and reuse
and reduction in CO2 emission.
DEALERS BANKING
SOLUTION
T o improve systems and to minimize
process time Atlas Honda Ltd. has
initiated an online phone banking funds
transfer facility for dealers by way of which
the dealers can now make transfers to
company accounts through net banking
and phone banking and that too without
any charges. Introductory seminars for the
new systems were conducted in Lahore,
A tlas Honda Ltd celebrated completion of a new second production
line at its Sheikhupura plant on 20th of October 2016. With this the
plant’s assembly capacity now stands at 1.2 million motorcycle units per
Motor Co., Ltd.); Mr. Aamir H. Shirazi, President
of Atlas Group; and Mr. Saquib H. Shirazi,
President and CEO of Atlas Honda Ltd., graced
Gujranwala, Faisalabad, Rawalpindi, Multan, annum, double its original 600,000 units. The Company plans to carry out the occasion of inauguration of the new
and Central regions. Initially these facilities further production enhancements in machining and other areas in stages facility. Approximately 750 guests including
are being offered in collaboration with HBL at the Sheikhupura Plant to remove bottlenecks and thus to meet the business partners and suppliers, dealers, and
and UBL. expected increase in demand of motorcycles in the country and in the AHL associates were present on the occasion
export markets. to celebrate the momentous occasion.
Mr. Takahiro Hachigo, President, CEO and Representative Director of AHL has two production facilities– the Karachi
Honda Motor Co., Ltd.; Mr. Shinji Aoyama, Operating Officer and Director, Plant in the southern part of the country and
Chief Operating Officer, Motorcycle Operations of Honda Motor Co., Ltd.; the Sheikhupura Plant in the northeastern
Mr. Noriaki Abe, Chief Operating Officer, Regional Operations (Asia & part of the country. Their combined annual
Oceania) of Honda Motor Co., Ltd. (and President & CEO of Asian Honda assembly production capacity is now 1.35
18 19
20
million units, with 150,000 units from the
Karachi Plant, and 1.2 million units from the
Sheikhupura Plant.
Speaking on the occasion, Mr. Takahiro
Hachigo, President, CEO, and
Representative Director of Honda Motor
Co., Ltd., said, “I am pleased to celebrate the
expansion of the factory, which comes at a
time when Pakistan has grown to become
the sixth-largest motorcycle market in the
world. Honda would like to make even more
customers smile by providing the highest-
quality products at a reasonable price.”
21
“
I am pleased to celebrate
the expansion of the
factor y, which comes at a
FORTRESS SQUARE MALL ACTIVITY
L ahore region lives up to its tradition by lighting up the night at fortress stadium. An attractive Honda
themed stall was set up at the Mall and all six models were displayed. Special attraction was the CBR-500.
It really pulled the crowds. Customers queries were answered by the marketing associates. This created an
time when Pakistan has
opportunity for the AHL team to get close to its customers. A stall displaying spare parts was also put up
on the occasion.
grown to become the
sixth-largest motorcycle
market in the world.
Honda would like to make
even more customers
smile by providing the
highest-quality products
“ PRIDOR LAUNCH & BRAND WALK
at a reasonable price.
AT MCLOED ROAD
L ahore region arranged a graceful ceremony to mark the launch of its yet another
market leading brand Honda Pridor’s new model, a bike offering the most efficient
100cc engine. Participation of the entire marketing department made the event a
o resounding success. A rally was taken out from the marketing office and ended at the
Mr. Takahiro Hachig
tative Director McLeod Road motorcycle market where dealers and customers participated in the
President, CEO, and Represen
of Honda Motor Co., Limited launch event.
Honda branded gifts, were distributed among customers. A spare parts brand walk
was also part of the event.
In his welcome address, Mr. Saquib H. Shirazi, President and CEO of
Atlas Honda Ltd., explained that, “By enhancing production capacity,
Atlas Honda is now well-positioned to serve the needs of its customers
SHOWROOM
as quickly as possible. The successful partnership between Honda
Motor and Atlas Group, which is now in its 53rd year, is a symbol of the
Pakistani market’s resilience and future potential.”
STANDARDIZATION
Mr. Aoyama and Mr. Abae also spoke on the occasion. They congratulated
the AHL team on the successful completion of the expansion plan in
record time and without loss of a single unit in the challenging process.
Atlas Honda will continue to optimize its capability to deliver top-quality
products and reinforce its commitment to the economy and society of
T o facilitate Honda customers and to give them Comfort, Convenience, and
Confidence Atlas Honda Ltd., started standardization of showrooms across
the country. All showrooms now give exclusive look after standardization and
Pakistan. will help customers to recognize Authorized Dealerships at the first look.
22
ATLAS HONDA LIMITED
GROWTH GENERATION
AFTER GENERATION
A
Journey that began five decades ago, revolutionized
two-wheeler industry in Pakistan. It was the beginning
of a ride to glory aimed to transform people’s lives by
providing simple mobility solutions. It embraced aspiration to
define quality and set a benchmark of performance for others
to follow. That spirit drove the chronicles of nation’s largest
motorcycle manufacturing company, showcasing “The Power
of Dreams, Generation after Generation.”
Starting with an initial capital of Rs. 500,000 and 2 associates
by his side, Mr. Yusuf H. Shirazi, Chairman Atlas Group, set
up an investment company in 1962 by the name of “Shirazi
Investments (Private) Limited”. This laid the foundation of Atlas
Group. Utilizing the funds generated by Shirazi Investments
(Private) Limited, Mr. Shirazi signed a technical collaboration
agreement with Honda Motor Company Limited (HMC) in 1963
for production and sale of Honda motorcycles in Pakistan. The
company that was formed as a result of this joint venture was
“Atlas Autos Limited” with its manufacturing facility located in
Karachi.
To expand its reach to new markets, Atlas Epak Limited
was formed in 1968 with manufacturing facilities based in
East Pakistan. However, calamity struck in 1971 as the fall of
East Pakistan resulted in loss of sister concern. Despite this
massive financial debacle, Atlas Autos remained steadfast and
recovered. Later in 1979, a new motorcycle manufacturing
plant at Sheikhupura, namely “Panjdarya Limited” was
established.
To enhance technological and production capabilities, a joint
venture agreement was entered into in 1988 with HMC. Both
Atlas Autos Limited and Panjdarya Limited operated separately
until the two were merged in 1991 and “Atlas Honda Limited”
(the Company) came into being.
Over the years, the Company has enjoyed tremendous success.
With products of highest quality, modern manufacturing
facilities, largest dealership network and a well developed after
sale service network, the company today is considered the flag
bearer of the motorcycle industry in Pakistan and is steadily
leaping ahead.
The company aims to fulfill demand of high-performing
motorcycles by continuing to be top choice of consumers.
The company remains focused towards enhancing its capacity
for manufacturing excellence through sustainable profits,
localization of operations, stronger dealer network, support
from vendors and enhanced customer engagement. The
company aims to build upon its competencies by investing in
its scale of operations and generating greater customer value
while envisioning and carving out a better future.
This journey of success is built upon competencies adapted
to the future of two-wheel transportation. Expansion, financial
strength, network support and sustainable profits drive it to
grow into a bigger and better entity.
1961 - 1970
l Atlas Autos Limited is incorporated as public limited
company.
l First Technical collaboration agreement is signed between
Atlas Autos Limited and Honda Motor Company Limited.
The historical ceremony takes place in Tokyo, where Mr.
Yusuf H. Shirazi and Mr. Soichiro Honda, founder of Honda
Motor Company Limited, grace the occasion.
l Atlas Autos becomes the first two wheeler Company in
Pakistan to get listed on Stock Exchange.
l Commercial production commences with sanctioned
annual capacity of 6,000 units.
l The Company launches a series of new models. Honda
C50, C90, and S90 gain immense popularity among the
customers.
l An in-house engineering workshop is set up and
Company’s dream of developing a completely localized
product begins to take shape.
1971-1980
l A new model, S 110 Deluxe is introduced.
l The Company launches two of its longest running and
most popular production models, the fuel efficient CD 70
and high performance CG 125.
l The Company sends its key engineers and dealers to
Japan for training courses.
l Panjadarya Limited, an associated Company, is
incorporated with its plant facility at Sheikhupura. Second
Technical Assistance agreement is signed with Honda
Motor Company Limited.
l
l
Modernization and balancing of manufacturing facility is
carried out.
Series of technical seminars on motorcycle technology
are held in Pakistan in collaboration with the Association
of Technical Scholarships of Japan.
l A motorcycle Technical Training Centre is established in
Lahore.
1981-1990
l Panjadarya Limited commences commercial production.
l The 2 stroke MB 100 is launched with a memorable
advertising campaign.
l New CD 70 with econo-power engine is launched.
l The Company achieved localization level of 50%.
l A Quality Circle Movement, called “Ala Mayar Circle” is
started, aiming at improvement in quality control and
manufacturing techniques.
l The Company organizes the first ever annual vendor
conference.
l Engine parts manufacturing plant is installed.
l The Company celebrates its 25th year of incorporation.
l Honda Motor Company acquires 10% equity in Atlas
Autos.
l Merger of Panjdarya Limited with Atlas Autos takes place.
1991 - 2000
l The name of new merged Company is changed to Atlas
Honda Limited.
l CG 125 engine parts manufacturing plant is installed at
Sheikhupura plant and new model of CG 125 is launched.
l New CD 70 model is introduced with latest ignition
technology.
l The Company manages to formalize eight technical
assistance agreements between Japanese Companies
and vendors. Thus, the Company continues to play a key
role in transfer of technology and vendor development in
Pakistan.
23
l The Company makes its first exports to Bangladesh, Nepal,
Sri Lanka, Middle East and Central Asia.
l The Company received ISO 9002 certification for both
Karachi and Sheikhupura plants.
l The Company is ranked among the top ten employers.
2001 - 2010
l Annual Dealer convention of motorcycle industry held for
the first time in Pakistan.
l A new marketing strategy of “5S” Dealership is introduced
under which customers can avail the facilities of sales,
service, spare parts, second hand motorcycle exchange
and special (credit) sales – all under one roof.
l The Company achieves localization level of 85%.
l The Company crosses the barrier of 100,000 units in 2003.
l The new model CD 100 is launched.
l The Company extends the capacity at Sheikhupura
plant by establishing, state of the art, 500k synchronized
Assembly Plant.
l The new model CG 125 Deluxe is launched.
l Company hosts the 15th NHC Asia-Oceania Bloc
Convention.
l SAP, a leading ERP system, is implemented.
2011 - 2015
l The Company surpasses 90% localization record and
crosses the 500,000 units barrier in 2011.
l The Company becomes the first motorcycle company
in Pakistan with all its models are compliant with latest
emission standards. SAFETY DRILLS
A
l The Company launches a series of modern & stylish tlas Honda Ltd. conducted various safety
models namely Honda CD70 Dream, CG125 Dream, Pridor
and evacuation drills at its plants and
and CBR series which became immediate hit among the
regional offices in November 2016. Associates
customers. were given theoretical and practical
l The Company celebrates 50 years of the nation’s ride. experience regarding practicing safety
against fire and other natural calamities and
l Mrs. Yusuf H. Shirazi inaugurated the Company’s 50 years
evacuation drills in case of adverse situations.
Gallery.
An important aspect of the drills was safety
l The Company acquired shares of Atlas Hitec (Private) of data and records. Associates took keen
Limited. interest in learning methods of personal and
data safety during the drills.
l The Company’s corporate reporting practices were
recognized through various awards by ICAP & ICMAP,
SAFA, KSE, ACCA & WWF.
l The Company signed MOU’s with leading banks for
availability of Atlas Honda motorcycles on credit.
l The Company announced to increase the engine
warranty period and first free service to 3 years and 3
cards respectively.
24 25
OUR PRODUCTS
HBL Consumer Loan :

MOTORCYCLE BEST EMPLOYER AWARD INTERNSHIPS

l Customised product for
HBL Salary A/C Holders

SAFETY RIDING TRAINING

CONSUMER FINANCE
l Flexible tenure of 1-5 years

FINANCING I D
HBL Rural Banking :

FOR DOLPHIN FORCE

n recognition of Atlas Honda’s best HR practices the Employer’s Federation of Pakistan uring June to August, 2016, 203 students joined
l Motorbike loan facility for
farmers has awarded its prestigious Best Employer Award to the company in August 2016. This is summer internship programs of Atlas Honda Ltd.
l Bike Ownership with an independent endorsement of positive HR policies of the company. at Sheikhupra and Karachi plants. 136 students joined

FACILITY
in SKP Plant whereas 67 students joined AHL KHI plant.
A
Customer
tlas Honda Ltd. in collaboration with trainers from Bukit Batok
Students for internship program were invited from NED,
Meezan Bank: Training Centre, Singapore, has conducted safe riding training for
l For Salaried Individuals & NUST, Quaid-e-Azam, IoBM, SZABIST, BZU, IBA Sukkur,
Dolphin Force in Police Training Centre, Chung. Bike used for this safe
Bussiness Professionals Bahria University, Iqra University and University of
riding skills training were the CB500X. AHL Management and high
FOR HONDA CUSTOMERS l Free Insurance &
Registration officials from Police Department attended the closing ceremony. The
riders and guests from Police department appreciated the high level of
Punjab. Such programs are one way to connect industry
to future leadership talent. This is considered as a win-

In an effort to offer more options to the

customer to own a Honda bike, Atlas Honda
Ltd. has partnered with a number of financial
United Bank Limited:
l Motorbike lease for Credit
Card Holders.
safety driving skills imparted by the international experts. This training
will help Police riders further hone their riding skills and perform their
win for both, as the students gain priceless exposure
to the practical side of life, having an opportunity to
put theory at work, whereas industry has the advantage
l Interest free installments
duties with an enhanced level of confidence and effectiveness.
institutions. Through these partnerships, of new ideas and fresh perspectives to overcome
upto 3 & 6 months
Atlas Honda aims to facilitate customers from challenges.
various walks of life to get their dream bikes, MCB Bank:
l Motorbike lease for Credit
by developing tailor-made Financial Products. Card Holders
CREDIT CARD

These customers may vary from the hard- l Interest free installments
upto 3 & 6 months
working farmers, to the business class credit
card holders, and salaried persons of various

RECRUITMENT DRIVES & JOB FAIR

Silk Bank :
organizations all over Pakistan. l Motorbike lease for Credit
Card Holders
l Interest free installments

T
upto 3 months
o hire a batch of Management Trainee Officers (MTO) for Engineering & Management
Bank AlFalah : disciplines, recruitment drives were conducted in engineering colleges and business schools
l Motorbike lease for Credit
of Karachi & Lahore during August and September 2016. The drives were held in NED, NUST,
Card Holders
l Interest free installments
IBA Sukkur and Quaid-e-Azam University. To fulfill requirement of CA in our Finance dept., HR
upto 3 & 6 months department attended the job fair of ICAP in August 2016 and collected database of CA candidates.

Khushali Bank:

SENIOR MANAGEMENT TRAINING

CORPORATE FINANCE

l Motorbike finance for the

employees of organizations
who have signed MOU with
the respective bank
Bank of Khyber: FOREIGN & LOCAL
l Motorbike finance for the • Mr. Shakil Mirza, GM SC attended Advanced Management Program
employees of organizations at INSEAD from 31 Oct to 25 Nov 2016 adding value and brushing
who have signed MOU with
up his managerial skills.
the respective bank
• To groom associates with high potential, Atlas send them to EMBA
For further details or queries, kindly call the program in prestigious institutions. One such associate, Mr. Zia ul
respective banks OR contact institutional Sales Hassan, Manager Engine Plant successfully completed 3 semesters
Department: of EMBA from LUMS. whereas Mr. Sohail Qaiser, GM SC, AAL has
Tel: 042-36361192. E-mail: isales@lhr.atlashonda.com.pk been nominated for EMBA from LUMS
26
NEW MTS INDUCTION
IN APRIL & OCT
FOR THE REQUIREMENT OF 2016-17
T o fulfill the increased market demand of
motorcycles, AHL has undertaken BMR at
its two plants as well as adding personal for
enhancing its production capacity at SKP &
KHI Plants. Due to capacity expansion, various
new positions emerged in Production and
other departments.
22 Management Trainees have been inducted
in April 2016 and 19 in Oct 2016 in Sales, After
Sales, Production, Supply Chain, Quality, PPC,
E&P, C&P and IT.
MT ONBOARDING PROGRAM
7 STEPS OF ONBOARDING
AHL Plant Visit of MTs on October 18, 2016
A new 4 weeks orientation program was
initiated for training on Atlas culture along
with basic technical knowhow. Visits to KHI &
SKP plants, market visits and training sessions
by some of the most senior members of AHL
management team from past and present
form the bases of the new orientation program
that assist MTs in getting acquainted with
environment and culture of the company.
27
ONE DAY
PAKISTAN INDEPENDENCE DAY FREE MEDICAL
A s Pakistan’s 70th
Independence Day
comes around, the
Pakistanis across the CAMP
O
country celebrate the ne day free medical camp was arranged
occasion to show their by Honda Atlas Cars (Pakistan) Limited
patriotic fervor. (HACPL) at Manga village, on September 04,
Honda Atlas Cars 2016. A total of 565 patients were given free
(Pakistan) Limited medical advises and medicines. The company
so far has arranged twelve medical camps in
celebrated the occasion
the vicinity of its organization.
with same spirit. All
associates were invited Doctors and paramedical staff were deputed
to join the celebrations at the camp that provided medical treatment
and Mr. Toichi in general health care. Besides medical facility,
Ishiyama, President and Mr. Maqsood Rahmani along with other management officials cut the the camp was also aimed at educating local
independence cake. The canteen and reception was decorated with the hallmark green & white community on personal health & hygiene,
color balloons, buntings and flags. child health care, prevention of diseases
ANNUAL
and sanitation of living areas. Parents were
advised on curable diseases of children and
women counseled on mother /child health
related matters.
VENDOR CONFERENCE
HACPL is fully committed to social medical
uplift and welfare of under privileged areas.
The camp received good response from
community and was highly appreciated by
the local leaders.
W ith the aim of “Driving to Excellence” Honda Atlas Cars (Pakistan)
Ltd. (HACPL) held its “Annual Vendor Conference, 2016” on 4th
October at Faletti’s Hotel, Lahore. Mr. Toichi Ishiyama, President/CEO,
One of the main highlights of the conference was the expansion
of localization in near future. HACPL is stepping ahead for more
localization especially focusing on hot stamping & functional parts
Mr. Kenichi Matsuo, Vice President Production and Mr. Maqsood which include high tech parts localization. As a joint activity, HACPL
Rahmani, Vice President HR/Admin, attended the conference along will work on enhancing and transferring knowledge and expertise to
with other senior management. Mr. Ishiyama praised vendors for the local vendors. The representatives of HACPL conducted a Q&A
their efforts in localization expansion. He said that recently launched session after the presentations.
all new Civic 2016 was an evidence of HACPL’s sincere commitment
to localization.
Topics under discussion at the conference were current status of
localization, future localization strategy, ongoing ‘Honda Good
Practices’, environment improvement activities and Honda quality
culture implementation.
28 29

TRAINING ON NEW O&M OFFICERS FROM

EFFECTIVE CHASHMA NUCLEAR POWER PLANT
CONTRACT AND VISIT ATLAS POWER
WRITTEN NEW SPARE A s part of official training, a team of 8 members from Chashma Nuclear Power Plant visited Atlas Power Ltd.
on September 08, 2016. Plant visit was followed by an introductory presentation about the Group and the

COMMUNICATION PARTS company, whose Technical Head briefed about plant operations and replied to questions asked by the group

“
members .

SKILLS AGREEMENT
Honda Atlas Cars has been
A Training was arranged for AIL Management In line with the Group’s; strategic
direction and long term relationship

HACPL MARKS
presented in Pakistan
automobile market for over
Staff at Head Office Lahore on “Effective
Written Communication Skills” 26 & 27 September
with international renowned partner,
Atlas Power Ltd. entered into a SUMMER INTERNSHIP
PROGRAM 2016
2016. This was part of the ongoing effort to help new agreement of Operation &
22 years and has always

300,000-UNIT
made the greatest efforts to
provide best-quality products
to our valuable customers. I
increase the skill level of the associates to improve
personal effectiveness and on job productivity.
Maintenance with MAN Pakistan and
Spare Parts Supply with MAN Prime
Serve Augsburg in July 2016.
In August 2016, students from different universities
completed one-month internship program at Atlas Power

MILESTONE would like to thank all Honda

customers, who have made us
proud to be a part of their Joy
“ Ltd. A visit of Atlas Honda Ltd. and Atlas Autos Ltd. was
arranged as part of internship program. Internees took keen
interest in the company’s operations. On completion of their

H onda Atlas Cars (Pakistan) Limited (HACPL)

celebrated its 300,000 unit of cumulative
automobile production at its factory in Manga
of Buying.
programs they submitted internship reports which was
followed by presentations and sharing of learning from the
Mr. Takahiro Hachigo experience. The students appreciated Atlas Power for giving
Mandi, Lahore. At the ceremony, an all-new President, CEO, and Representative Director
them this learning opportunity.
of Honda Motor Co., Limited
2016 Civic rolled off from the production line,
commemorating the 300,000th unit produced. This
remarkable milestone symbolizes Pakistani customers’ trust and strong support in
Honda Pakistan. The company intends to continue its significant contribution to
the country’s automobile business and demonstrate its commitment to long-term
investment in the country.
MEMBERS FROM
WAPDA ADMINISTRATIVE STAFF COLLEGE,
Mr. Takahiro Hachigo, President, CEO & Representative Director of Honda Motor Co.,
Ltd.; Mr. Noriaki Abe, Chief Operating Officer, Regional Operations (Asia & Oceania),
Honda Motor Co., Ltd.; Mr. Toichi Ishiyama, President and CEO of Honda Atlas Cars
(Pakistan) Ltd., and Mr. Aamir H. Shirazi, Group President, Atlas Group, attended the
ceremony together with 1,600 HACPL associates to witness this historic moment.
ISLAMABAD VISIT ATLAS POWER
Mr. Hachigo said, “Honda Atlas Cars has been presented in Pakistan automobile
market for over 22 years and has always made the greatest efforts to provide best-
A delegation from WAPDA Administrative Staff College visited Atlas Power Ltd. on October 21, 2016. After
an introductory presentation the group visited power plant. During the visit, Technical Head briefed them
about the functionality of control room and operations of power plant. They appreciated Atlas Power for
quality products to our valuable customers. I would like to thank all Honda customers, arranging a useful study tour.
who have made us proud to be a part of their Joy of Buying.”
30
ATLAS
VOCATIONAL
TRAINING
INSTITUTE
SHEIKHUPURA
M r. Yusuf H. Shirazi, Chairman Atlas Group
laid the foundation stone of Atlas
Vocational Training Institute in Sheikhupura
on 21 October 2016 on a 7 acres piece of
land with proposed constructed area of
over 50,000 sq. ft. All members of Group
Advisory Board and GEC besides CEOs and
MC members of group companies attended
the ceremony.
Following the Chairman’s philosophy
“what has come from the society should
be shared with the society”, the Institute
hopes to transform un-skilled workers into
professionally equipped and trained workers
which would bring quantifiable dividends not
only in the lives of these people but society as
a whole. The institute will focus on imparting
skills and training in market relevant trades.
The Group set up Atlas Foundation in 1986
to serve the community for a brighter future.
The aim of the Foundation is to work for the
betterment of the society with particular
emphasis on Education and Health and
to provide assistance to the needy and
deserving directly or through organizations
of repute in the field of Education, Health and
General Welfare without any discrimination.
Atlas Foundation has been engaged in
providing basic education to children
through Atlas TCF School, Sheikhupura
founded in year 2009 and sponsoring
students with professional qualifications
through Endowment Funds. The school in
Sheikhupura has witnessed interest from the
community taking up the student strength
in TCF Primary School to 353 and Secondary
School to 191 with an encouraging female
strength of 50% and 57% respectively.
By virtue of this, female students in this
community are being encouraged to educate
themselves. Students, mostly from a rural
background are graduating from their dream
institutions like IBA, LUMS, GIK, FCC, NUST,
Namal and others through the foundation’s
endowment funds.
Welcoming the distinguished guests, CEO-
Atlas Foundation Mr. Iftikhar H. Shirazi
highlighted that the increasing asset base
of group companies is helping them make
substantial contributions, the Foundation is in
a position to initiate more sustainable projects
for making a difference today for tomorrow.
He assured that Atlas Foundation, as part of
Atlas Group, would be taking major initiatives
in coming years, the impact of which will be
more visible within the community.
The Chief Guest and the Chairman Atlas
Group Mr. Yusuf H. Shirazi while addressing
the occasion hoped that today’s ceremony
would go a long way for the Foundation.
“Setting up a Vocational Training Institute is
a great service to the society and students
passing from this Institution will not only
become effective earning members for their
family but will also help in converting the
Pakistan’s workforce into a knowledgeable
workforce” he said. He further added “charity
and social services enlightens one’s heart
and soul which i have experienced myself
and would like to advise all to do the same,
no matter how big or small the contribution
is, the peace of mind is worth it”.
31
IT TRAININGS
CONFERENCE
59 associates attended training session
conducted on “Unleash the Power of
2016 EQ for Excellent Performance” by Group
Manager HR. Training. The session was
held in August, 2016 at Lahore, Islamabad
and HRTC.
68 associates attended training session
on “Interpersonal Skills” conducted by
Ms. Asiya Qasim, PS to Group Director
Trading in September & November 2016
at Karachi, Islamabad, Lahore & Peshawar.
I T Conference 2016 was held on Nov,
10, 2016. Theme of the conference was
“Data Bolta Haey”, wherein the participants
discussed how data that is being generated
from various platforms can be made useful
for analysis to achieve “Customer WOW”, be
it internal or external customer. Mr. Naeem
Khan, Group Director – Management Audit
opened the conference and shared his views
and experiences as to how data available
at group companies be made useful and
utilized to maximum potential. He elaborated
the same with various examples as to
how efficiency may be enhanced using IT
INTER-
ISO 9001 NATIONAL
infrastructure. Participants discussed various
challenges being faced by IT and mechanism
to overcome these challenges in light of five
(LLOYD’S – UKAS SEMINAR
guiding principles of IT, which are Reliability,
Confidentiality, Security, Efficiently and
Flexibility.
MANAGEMENT
Mr. Iftikhar H. Shirazi, Chairman-ITRC, in his
A ssociates of Healthcare Solutions Services
Department have attended International
SYSTEM)
closing remarks, emphasized to IT heads to
follow a leadership style to create awareness Seminar on Channel Partner Service held at
in their respective companies and promote General Electric, Dubai from September 19-
R
IT culture. He advised taking advantage of e-Certification of ISO 9001 (Lloyd’s - 22, 2016.
synergy of the Group and help each other UKAS Management System) has been (from Left to Right,
instead of re-inventing the wheel. He thanked awarded to Shirazi Trading Company Head Mr. M. Ovais, Mr. Moinuddin Iqbal,
Mr. Farhan Baig(GE), Mr. Adil Saleem &
GD-MA for his active participation for the full Office and branches for another three (3) Mr. Ahmad Sheraz Abdullah)
session and providing his valuable comments. years up-till 2018.
32 33
ANNUAL SALES CONFERENCE
A nnual Sales Conference of Shirazi Trading Company was organized at Ramada Hotel, Karachi.
This year theme was “Business Growth through Operational Excellence”. Conference was
opened by Mr. Aamir H. Shirazi, President Atlas Group, Presentations on Zonal performance and
strategies to achieve target were made by Zonal Managers of Business & Industrial Solutions
and Healthcare Solutions departments (South, Central & North Zones). The closing remarks were
made by Mr. Yusuf H. Shirazi, Chairman Atlas Group.

EMPLOYEE
ENGAGEMENT
ACTIVITY
A s a part of employee engagement
activity, Shirazi Trading’s Human Resource
department organized picnics at Islamabad
& Peshawar branches in September, 2016 to
gather all associates in casual environment to
create harmony and promote team work.
INDEPENDENCE
DAY
CELEBRATIONS
U pholding its traditions Shirazi Trading
associates celebrated the Independence
Day with the spirit and fervor that the
occasion deserves. The Company’s head
office and branches were decorated with
National Flags, and buntings. The efforts of
the associates gave the organization a festive
look.
INAUGURATION OF
LAHORE OFFICE
AT NEW PREMISES
S
hirazi Trading (Lahore Office) has been shifted to new
Premises at plot # 67/A, block XX, Phase III Commercial,
DHA Lahore on September 20, 2016. Mr. Iftikhar H. Shirazi
was the chief guest on this occasion.
The modernized and well planned new premises reflects
the changing environment and outlook of the company.
The company looks forward to and is preparing for growth
in near future. New lines of businesses are promising
and the traditional ones have a lot of promise. A spirit of
positivity is reflected in every aspect of the new building.
34 35

NEW APPOINTMENTS NEW APPOINTMENTS NEW APPOINTMENTS NEW APPOINTMENTS NEW APPOINTMENTS NEW APPOINTMENTS NEW APPOINTMENTS NEW APPOINTMENTS

MR. SHOAIB HASSAN MR. ABDUL MOIZ MR. MUHAMMAD UBAID SHAMSHAD MR. MUNAWAR ABBAS MR. JALAL HUSSAIN AWAN
Management Trainee Management Trainee MR. MUHAMMAD OWAIS SAJID Supervisor Mechanical Maintenance MS. BAKHTAWAR JABEEN MR. DANISH KHAN Assistant Manager Service Karachi Assistant Manager Service Peshawar
Parts Division RWP Supply Chain Management Trainee Supply Chain Plant Maintenance Human Resource Executive Asst. Manager Quality Assurance Healthcare Solutions Healthcare Solutions
D.O.J: 03-Oct-2016 D.O.J: 03-Oct-16 D.O.J: 03-Oct-16 D.O.J: 13-OCT-16 D.O.J: 22-Aug-16 D.O.J: 19-Sep-16 D.O.J: 01-Aug-16 D.O.J: 01-Nov-16

MR. ABDUR RAAFAY NAJAM MR. FARRUKH NASEEM MR. ZAAFAR IFTIKHAR MIRZA MR. ADNAN INAYAT
MS. SARAH ASHRAF Management Trainee MR. MUHAMMAD SHAHZAIB KHAN Supervisor Electrical Maintenance MR. MUNSARIM AHMED VAHIDY MR. SYED FARAZ HAIDER RIZVI Manager Sales-DI Islamabad Sales Engineer Peshawar
Management Trainee Supply Chain Supply Chain Management Trainee IT Plant Maintenance Sales Executive – ROK Production Planning & Control Executive Healthcare Solutions Healthcare Solutions
D.O.J: 24-Oct-16 D.O.J: 07-Nov-16 D.O.J: 03-Oct-16 D.O.J: 17-OCT-16 D.O.J: 15-Aug-16 D.O.J: 19-Sep-16 D.O.J: 04-Aug-16 D.O.J: 16-Nov-16

MR. OMER SHAHZAD MR. NOMAN KHAN MR. MUHAMMAD BASIT NASEEM
Management Trainee MR. ISHFAQUE AHMED MAHAR MR. MUHAMMAD ZUNAIR NAWAZ Supervisor Electrical Maintenance MR. RAFIQUE SAJJAD MR. TAJ MUHAMMAD System Support Executive Karachi
Parts Division Mulatan
D.O.J: 03-Oct-2016
Management Trainee SPD
D.O.J: 03-Oct-16
Management Trainee QA
D.O.J: 03-Oct-16
Plant Maintenance
D.O.J: 26-OCT-16
Manager Market Quality Control
D.O.J: 24-Oct-16
Security Officer
D.O.J: 19-Sep-16
Information Technology
D.O.J: 11-Aug-16 TRANSFER
Transferred From
MR. ASIM RAFIQ MR. MUHAMMAD FAIZAN MR. ZULFIQAR ALI KHOKHAR AAL to AHL
Management Trainee MR. KHALID JABBAR Manager Radiator MR. MUQTASID SALEEM MR. MUHAMMAD SAEED AKHTAR Assistant Manager Service Lahore MR. ZAHID MAHMOOD
Institutional Sales Management Trainee SPD Radiator Products Sales Executive – Lahore Security Officer Healthcare Solutions A.M OIL PUMP
D.O.J: 03-Oct-2016 D.O.J: 31-Oct-16 D.O.J: 07-NOV-16 D.O.J: 17-Oct-16 D.O.J: 19-Sep-16 D.O.J: 09-Sep16 DATE OF TRANSFER: 01-08-2016

MR. HAMZA ABID MR. AANIF HUSSAIN AWAN

Management Trainee MR. M. SAAD KHAN MEHTAR MR. ANWAR ALI KHAN MR. MOHSIN AFTAB Assistant Manager Service Sales
Sales
D.O.J: 03-Oct-2016
Management Trainee QA
D.O.J: 09-Aug-16 NEW APPOINTMENTS NEW APPOINTMENTS Manager Business Development & Exports
D.O.J: 03-Oct-16
System Support Engineer
D.O.J: 29-Aug-16
Head Office - Healthcare Solutions Services
D.O.J: 17-Oct-16 RETIREMENT

MR. JUNAID SALEEM MR. M. HASSAAN SIDDIQUI

Management Trainee MR. MUHAMMAD HASSAN MR. ADNAN HAMEED MR. MUHAMMAD BILAL SIDDIQUI MR. HAMMAD HUSSAIN MR. TAIMOOR HASAN Procurement Executive MR. MUNZIM AHMED VAHIDY
Parts Quality SKP Management Trainee IT Manager Group HR Production Planning & Control Executive Internal Audit Executive Asst. Manager Quality Assurance Head Office GM Quality Assurance
D.O.J: 03-Oct-2016 D.O.J: 03-Oct-16 D.O.J: 01-Nov-2016 D.O.J: 27-Oct-16 D.O.J: 03-Oct-16 D.O.J: 25-Aug-16 D.O.J: 24-Oct-16 D.O.R: 23-MAR-16

MS. HINA QASIM MR. USMAN ALI

Management Trainee MR. MUHAMMAD AHMED ANSARI MR. MUHAMMAD USMAN ISHAQ MR. AHAD ALI MR. SYED M. AMMAR ZAIDI Sales Engineer Lahore
Parts Quality SKP
D.O.J: 03-Oct-2016
Management Trainee PPC
D.O.J: 03-Oct-16 NEW APPOINTMENTS Sales Executive – Lahore
D.O.J: 24-Oct-16
Store Officer
D.O.J: 26-Sep-16
Asst. Manager Quality Assurance
D.O.J: 03-Aug-16
Healthcare Solutions
D.O.J: 01-Nov-16 OBITUARY
MR. HAMMAD BIN ASIF
Management Trainee - Parts Division LHR
MR. UMAIR ALI MR. MUHAMMAD UMAIR KHAN
Management Trainee MR. MUHAMMAD AUSAF SIDDIQUI MR. JUNAID UR REHMAN MR. MUHAMMAD MAKKI SAJID MR. INSHA ALI Senior Sales Engineer Islamabad The energetic soul joined on 03 Oct 2016 and
Vendor Procurement Management Trainee PPC AHTL Manager Plant Maintenance Sales Executive – Faisalabad Store Officer Healthcare Solutions died in a road accident on 03 Feb 2017.
D.O.J: 03-Oct-2016 D.O.J: 03-Oct-16 D.O.J: 03-OCT-16 D.O.J: 24-Oct-16 D.O.J: 26-Sep-16 D.O.J: 02-Nov-16 May his soul rest in peace.
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Atlas Group
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