MASTER MARKETING BUDGET TEMPLATE (MONTHLY & QUART

How to Use This Template*

This template will A) help you plan your marketing program's budget and B) let
that projected budget to what you actually end up spending.

Just fill in your projected expenses for each month under each categories (e.g.
Advertising, Content, Events, etc.) and totals will be calculated automatically. Yo
update the actual expenses table to see how well you're sticking to your budge

Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis,

(Budget - Quarterly) is for budget planning on a quarterly basis. The quarterly s
automatically based on the monthly entries. This Master template is linked to t
supporting templates to automatically update when changes are made to the m
supporting templates. The Event and Website Re-design templates are not link
non-recurring nature of these expenses.

*Wondering where all the line items are? This is a "MASTER" template, which takes a high
marketing budget. To drill down into specific line items, check out the 7 other budget temp
included in this bundle: Paid Advertising, Content, Events, Public Relations, Branding & Cre
Marketing, and Website Redesign. (Note: Because website redesigns don't happen on a re
Website Redesign is not reflected in this MASTER template. Use the "Other" category if yo
into your budget!)
ONTHLY & QUARTERLY)

late*
m's budget and B) let you compare
ng.

each categories (e.g. Paid

ated automatically. You can then
ticking to your budget.

nth-by-month basis, while Sheet 3

basis. The quarterly sheet is updated
template is linked to the other
ges are made to the monthly
emplates are not linked due to the

plate, which takes a high-level view of your

the 7 other budget templates that were
elations, Branding & Creative, Product
ns don't happen on a regular basis,
e "Other" category if you want to factor it
MASTER MARKETING BUDGET (MONTHLY)

2016 Projected Expenses

Marketing Program Jan-16 Feb-16 Mar-16 Apr-16
Paid Advertising (template 4) $1,400 $1,400 $1,400 $0
Content (template 3) $1,500 $1,500 $1,500 $0
Events (template 8) Not linked $0 $0 $0
Public Relations (template 5) $1,700 $1,710 $1,700 $0
Branding & Creative (template 6) $2,300 $2,300 $2,300 $0
Product Marketing (template 2) $1,200 $1,200 $1,200 $0
Other (template 7 Website re-design etc) Not Linked $0 $0 $0
Total $8,100 $8,110 $8,100 $0

2016 Actual Expenses

Marketing Program Jan-16 Feb-16 Mar-16 Apr-16
Paid Advertising (template 4) $1,400 $1,400 $1,400 0
Content (template 3) $1,500 $1,500 $1,500 0
Events (template 8) Not linked $0 $0 $0
Public Relations (template 5) $1,700 $1,700 $1,700 0
Branding & Creative (template 6) $2,300 $2,300 $2,300 0
Product Marketing (template 2) $1,200 $1,200 $1,200 0
Other (template 7 Website re-design etc) Not Linked $0 $0 $0
Total $8,100 $8,100 $8,100 $0
 Your entries on the supporting templates for estimated
expenses will automatically appear here.

May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 2016 Total
$0 $0 $0 $0 $0 $0 $0 $0 $4,200
$0 $0 $0 $0 $0 $0 $0 $0 $4,500
$0
$0 $0 $0 $0 $0 $0 $0 $0 $5,110
$0 $0 $0 $0 $0 $0 $0 $0 $6,900
$0 $0 $0 $0 $0 $0 $0 $0 $3,600
$0
$0 $0 $0 $0 $0 $0 $0 $0 $24,310

May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 2016 Total
0 0 0 0 0 0 0 0 $4,200
0 0 0 0 0 0 0 0 $4,500
$0
0 0 0 0 0 10 0 0 $5,110
0 0 0 0 0 0 0 0 $6,900
0 0 0 0 0 0 0 0 $3,600
$0
$0 $0 $0 $0 $0 $10 $0 $0 $24,310

Your entries on the supporting templates for actual expenses

will automatically appear here.
MASTER MARKETING BUDGET (QUARTERLY)

2016 Projected Expenses

Marketing Program Q1 2016 Q2 2016
Paid Advertising (template 4) $4,200 $0
Content (template 3) $4,500 $0
Events (template 8) Not linked $300
Public Relations (template 5) $5,110 $0
Branding & Creative (template 6) $6,900 $0
Product Marketing (template 2) $3,600 $0
Other (template 7 Website re-design etc) Not Linked $300
Total $24,910 $0

2016 Actual Expenses

Marketing Program Q1 2016 Q2 2016
Paid Advertising (template 4) $4,200 0
Content (template 3) $4,500 0
Events (template 8) Not linked $300
Public Relations (template 5) $5,100 0
Branding & Creative (template 6) $6,900 0
Product Marketing (template 2) $3,600 0
Other (template 7 Website re-design etc) Not Linked $300
Total $24,900 $0
 Your entries on the supporting templates for estimated
expenses will automatically appear here.

Q3 2016 Q4 2016 2016 Total

$0 $0 $4,200
$0 $0 $4,500
$300
$0 $0 $5,110
$0 $0 $6,900
$0 $0 $3,600
$300
$0 $0 $24,910

Q3 2016 Q4 2016 2016 Total

0 0 $4,200
0 0 $4,500
$300
0 10 $5,110
0 0 $6,900
0 0 $3,600
$300
$0 $10 $24,910

Your entries on the supporting templates for actual

expenses will automatically appear here.