Internship Report

On
“Marketing Strategies of Sun Home Energy Ltd. (SHEL)”

Sun Home Energy Ltd.

 Internship Report

On
“Marketing Strategies of Sun Home Energy Ltd. (SHEL)”

Supervised by

Mr. Maniruzzaman

Internship Supervisor

Assistant Professor

Department of Marketing

Bangladesh University of Business & Technology (BUBT)

Submitted
MmdBangladesh University of Business by
& Technology (BUBT) Bangladesh Uni
Sadia Haque

ID No: 12131101305

29th Intake

Major in Marketing

BBA Program

Bangladesh University of Business Technology (BUBT)

Submission Date: 25 November,2016

 Letter of Transmittal

25 November, 2016

Mr. Maniruzzaman

Internship Supervisor

Assistant Professor

Department of Marketing

Bangladesh University of Business & Technology (BUBT)

Subject: Submission of internship report on “Marketing Strategies of Sun Home Energy Ltd.”

Sir,

I am very glad to submit the report on “Marketing Strategies of Sun Home Energy Ltd.” would
like to say that this report is very helpful for me to gather real life experience about whole job
activities performed in a bank. I tried my best to achieve the objective of the report and it will be
helpful to enter into the job market.

I believe that the knowledge and experience I have gathered during my report preparation will
immensely help me in my professional life. I will be obliged if you kindly approve this effort.

Sincerely Yours,

……………
Sadia Haque
ID No: 12131101305
Intake: 29th (Marketing)
Bangladesh University of Business & Technology (BUBT)
 Student’S declaration

I do hereby declare that the internship report on, “Marketing Strategies of Sun Home Energy Ltd.
(SHEL)” has been written by me under the appropriate guidance of Mr. Maniruzzaman,
Assistant Professor, Department of Marketing, Bangladesh University of Business & Technology
(BUBT), in fulfillment of the requirement for the award of Bachelor of Business Administration
(BBA).

It is also declare that this report was not submitted for any Degree or title recognition before.

………………

Sadia Haque
ID No: 12131101305
Intake: 29th (Marketing)
Bangladesh University of Business & Technology (BUBT)
 Certificate of Supervisor

This is to certify that Sadia Haque is a student of BBA major in Marketing; ID.No.
12131101305 successfully completed his “Internship Program” entitled “Marketing Strategies of
Sun Home Energy Ltd. (SHEL)” under my supervision as the partial fulfillment for the award of
BBA degree. He has done his job according to my supervision and guidance. He has tried his
best to do this paper successfully. I think this program will help him to build his future career.

I wish his success and prosperity.

……………………

Mr. Maniruzzaman

Assistant Professor

Department of Marketing

Bangladesh University of Business & Technology (BUBT)

 Acknowledgement

I am very much grateful to Almighty Allah who gave me the ability & merits to accomplish
several academic objectives & reports preparing. It is a great fortune for me that I have been able
to prepare the report & submit the report positively.

I am thankful to honorable Internship coordinator and Dean, Faculty of Business Prof. Dr. A. K.
Shamsuddoha to give me permission for internship. I am deeply grateful to my respective
supervisor Mr. Maniruzzaman, Assistant Professor, BBA program, Department of Marketing,
Bangladesh University of Business & Technology (BUBT) for his excellent guidance in
preparing this internship report. He has kept vigilance at all stage of my effort and has gone
through all the written works with great patience. The guidance always opened up new avenues
to me. I would like to take an opportunity to express my heartfelt gratitude all my honorable
teachers of Department of Marketing, Bangladesh University of Business & Technology
(BUBT).

I am also grateful to Md. Salman Tarique, Executive Director of Sun Home Energy Ltd.
(SHEL) who gave me the opportunity to perform my internship in the Sun Home Energy Ltd.
(SHEL) and advice me in collecting information and preparing the report.

The expertise and the others who were involved indirectly to complete this report I want to thank
them also for their cooperative works & sharing valuable knowledge’s with me. It would be a
very tough asks for me if they had not helped me in the proper way.
 Table of contents

Chapter Topic page

Cover page
Title page
Letter of Transmittal
Student’s Declaration
Certificate of supervisor
Acknowledgement
Executive Summary
Chapter- 1 Introduction
1.01 Introduction 2
1.02 Origin of the report 2
1.03 Objective of the study 2
1.04 Methodology of the study 3
1.05 Scope of the report 4
1.06 Limitation of the study 4
Chapter-2 Literature review
2.01 Philip kotler (1999-2001) 6
2.02 Willim J Stanton (1998) 6
2.03 American Society (2000) 7
2.04 Segmentation, Targeting and positioning 7
(STP) to develop marketing strategies
2.05 Marketing mix strategies 9
2.06 Marketing Activities 11
2.07 Objective/Importance of Channel of 12
Distribution
2.08 Distribution Management 13

Chapter-3 Company Overview

3.01 Company Profile 15
3.02 Company At a Glance 16
 3.03 Division 24
3.03.1 Product Development 25
3.03.2 Supply Chain 26
3.03.3 Sales 26
3.03.4 Marketing 27

3.03.5 Production 27
3.03.6 Human Resource 28
3.03.7 Finance 28
3.04 Mission 29
3.05 Vision 29

Chapter-4 Marketing Strategies

4.01 marketing Strategy of Sun Home Energy Ltd. 31
4.02 Customer Analysis 31
4.02.1 Market Segmentation 32
4.02.2 Target 32
4.02.3 Positioning of Sun Home Energy Ltd. 32
4.03 Marketing Mix 33
4.03.1 Product 33
4.03.2 Price 35

4.03.3 Place 35
4.03.4 Promotion 35
4.04 SWOT Analysis 36
4.05.1 Strength 37
4.05.2 Weaknesses 37
4.05.3 Opportunities 37
4.05.4 Threats 37

Chapter-5 Analysis
5.01 Questionnaire Analysis in Marketing Strategies of 39-59
Sun Home Energy Ltd.(SHEL)
5.23.01 Product Design 60
 5.23.02 Product Features 61
5.23.03 Durability of Product 62
5.23.04 Affordability 63
5.23.05 Prestigious brand 64
5.23.06 Reasonable price 65
5.23.07 Offered Discounted price 66
5.23.08 Providing free offers 67
5.23.09 Product availability over the 68
market
5.23.10 Branches availability 69
5.23.11 Courteous of employee 70
5.23.12 Information availability in print 71
media
5.23.13 Information availability in 72
electronic media
5.23.14 Attractive leaflet 73
Chapter-6 Findings, Recommendation & conclusion
6.01 Major Findings 75
6.02 Conclusion 76
6.03 Recommendation 77

Bibliography & Annexure

Bibliography 78
Appendix 79
Questionnaire 80-91
EE Executive Summary

Sun Home Energy Ltd. is in solar home system since January 2012 and now it’s on a track of
leading solar home system provider organization in Bangladesh. This internship report is
prepared based on the “Marketing Strategies of Sun Home Energy Ltd. (SHEL)” At that time I
truly try best to sought out the total marketing strategies market analysis and market based
research. So as far I know that the Sun Home Energy Ltd. is a trusted name in the solar home
companies, around the whole Bangladesh more than four years and serve customer.

Descriptive research is used to conduct this study. This report has been completed through active
data collection. Two kinds of data are used in the report, one is primary data another is secondary
data. Non probability convenience sampling technique is used to conduct this study. The sample
size is 30 respondents to conduct this study.

In the analysis part I have discussed about different marketing strategies of Sun Home Energy
Ltd. (SHEL). At first I analyze the customer of company and types of company. I also provide
and analyze the 4Ps of marketing strategies. The product strategy of Sun Home Energy Ltd is
satisfactory level. Pricing Strategies of SHEL is not good because discounted price and free offer
not provide the company. The distribution strategies of SHEL are satisfactory level. The
promotion strategy of SHEL is not satisfactory level because product information of electric
media & print media are not available and advertisement is not attractive of SHEL.

This report finds that most of the respondents have positive perception about the marketing
strategies of Sun Home Energy Ltd. (SHEL).

This report recommends that the company should provide their advertisements in print and
electronic media.