A study on the promotional strategies used by medical representative

with respect to Cipla

A report submitted in partial fulfillment of the requirements of

THE MBA PROGRAM
(The Class of 2009)

ICFAI NATIONAL COLLEGE

Submitted to: Mrs. Malleshwari(faculty guide)

Submitted by: Mukesh Kumar

Roll no: 7NBBPO19

TABLE OF Content

(1)ACKNOWLEDGEMENT…………………………………………………3

(2)CERTIFICATE…………………………………………………………….4

(3)INTRODUCTION…………………………………………………… …....5
3.1OBJECTIVE OF STUDY…………………………………………………...5
3.2 LIMITATION………………………………………………………………5
(4)INDUSTRY PROFILE…………………………………………………….6-23
(5)COMPANY PROFILE……………………………………………………24-33
5.1SWOT ANALYSIS…………………………………………………...........31-32
5.2VISION AND MISSION……………………………………………….........33

(6)ANALYSIS……………………………………………………………….3451

(8)FINDINGS………………………………………………………………….52

(9)CONCLUSION………………………………...............................................53

(10)ANNEXURE………………………………………………………….......54
10.1QUESTIONNNAIRE…………………………………………………......54
(11)REFERENCES…………………………………………………………..5
ACKNOWLEDGEMENTS

We cannot achieve anything worthwhile in the field of technical education unless

or until the theoretical education acquired in the classroom is effectively wedded
to its practical approach that is taking place in the modern industries and research
institutes. It gives me a great pleasure to have an opportunity to acknowledge and
to express gratitude to those who were associated with my Project. Constraints are
the best source of inspiration and opportunity to explore us. This project is
synergistic product of many minds. The inspiration is drawn from the working of
team members and their experiences. Communication is the key towards all the
responsibilities and demands of time, travel, work in competitive work. It is plus to
have effective, secures communication. Project team is grateful to all personalities
for stimulating and thought provoking during the entire project. For the successful
completion of this project, team members feel deep senses of gratitude to Mrs
Malleshwari facultyICFAI,J.P Nagar, for motivating and inspiring to achieve the best
and providing opportunity to explore ourselves.
Last but not the least I would again like to express my sincere thanks to medical
representatives of Cipla for their constant friendly guidance during the entire
stretch of this report. Every new step I took was due to their persistent enthusiastic
backing & I acknowledge that with a deep sense of gratitude.
MUKESH KUMAR
ICFAI-J.P NAGAR

4th SEMESTER

Date:

Place: Bangalore

CERTIFICATE