Business Plan:: The Picknbuy Convenience Store

Business Plan: The PicknBuy Convenience Store
Submitted to:
Md. Jubayer
Course Code: MGT-322
Curse Title: Entrepreneurship Development
Department of Business Administration
Bangladesh Islami University
Dhaka.
Submitted by:
Mahbuba Atika Tunnur Sumaya Aktar
ID No: BBARF31161030 ID No: BBARF29152003
Batch: 31st (A) Batch: 29th (31st-A)
Nurun Nahar Poly Nusrat Jahan Jarin

Batch: 31st (A) Batch: 31st (A)
Aisa Akbar Tanjila Shammi Imrose

Batch: 32nd (31st-A) Batch: 31st (A)
Date of Submission: 05 July, 2018

The PicknBuy Convenience Store
Table of Contents
Particulars Page No
I. Executive Summary 1
Chart: Highlights 1
II. Company Description 2-3
II.1 Mission 2
II.2 Keys to Success 2
II.3 Objectives 2
II.4 Company Summary 3
II.5 Legal Structure 3
II.6 Location and Facilities 3
III. Products and Services 4-5
III.1 Category of Products and Services 4
III.2 Product and Service Description 4
III.3 Competitive Comparison 5
III.4 Future Products and Services 5
III.5 Technology 5
IV. Marketing Plan 6-11
IV.1 Market Analysis Summary 6
IV.2 Market Segmentation 6
Table: Market Analysis 6
Chart: Market Analysis 6
IV.2.1 Target Market Segment Strategy 7
IV.3 Market Trends 7
IV.4 Market Growth 7
IV.5 Market Needs 7
IV.6 Service Business Analysis 8
IV.7 SWOT Analysis 8
IV.8 Marketing Strategy 9
IV.9 Pricing Strategy 9
IV.10 Promotion Strategy 9
IV.11 Sales Strategy 10
IV.11.1 Sales Forecast 10
Chart: Sales by Year 10
Chart: Monthly Sales 10
Table: Sales Forecast 11
V. Management and Organization 12-13
V.1 Organizational Structure 12
Figure: Organization Chart 12
V.2 Management Team 12
V.3 Personnel Plan 12
Table: Personnel 13
VI. Startup Expenses and Funding 14-15
VI.1 Start-up Summary 14
VI.2 Start-up Funding 14
VI.3 Startup Requirements 15
VII. Financial Plan 16-22
VII.1 Important Assumptions 16
VII.2 Break-even Analysis 16
VII.3 Projected Profit and Loss 17
Chart: Net Profit Monthly 17
Chart: Net Profit Yearly 17
Chart: Gross Margin Monthly 18
Chart: Gross Margin Yearly 18
Table: Income Statement 19
VII.4 Projected Cash Flow 19
Table: Cash Flow Statement 20
VII.5 Financial Ratios 21
Table: Ratio Analysis 21
VII.6 Projected Balance Sheet 22
Table: Balance Sheet 22
Appendix
Table: Sales Forecast 1
Table: Personnel 2
Table: General Assumptions 3
Table: Income Statement 4
Table: Cash Flow Statement 5
Table: Balance Sheet 6
I. Executive Summary
With the increasing of residential student on the University of Dhaka (DU) campus and
growing people spending their leisure time around the Techer Student Center (TSC), University
of Dhaka, The PicknBuy will aim at starting business to provide products and services with
convenience while still maintaining nutrition and satisfaction. Market research shows a
promising demographic in students, leisure people, passerby. We will facilitate their demands
by offering great products in a timely manner. Also, The PicknBuy will have a small coffee
bar, soda fountain, and ice cream case for those who wish to take time from their day to enjoy
a delicious refreshment. Our three main targeted markets are students, leisure people and
passerby. All of these segments appear to be growing in size and demand. Our prime location
will facilitate convenience to many of our customers.
Highlights
300,000.00
250,000.00
200,000.00
150,000.00
100,000.00
50,000.00
0.00
Year 1 Year 2 Year 3
Sales Gross Margin Net Profit
Page 1 of 22
II. Company Description
II.1 Mission
The PicknBuy will set a new precedent for local standards. No longer will convenience stores,
ice cream shops, coffee stands, and relaxation be offered separately, but will be combined at
one location for convenience and ease.
II.2 Keys to Success

The PicknBuy's keys to success are:
a) Located in TSC (Techer-Student Center), the prime point of University of Dhaka

Campus, and with the help of nearby local cultural and recreational center, the customer
base will be ever growing.
b) Easily accessible by the students of other nearby institutions such as Bangladesh
University of Engineering and Technology (BUET), Dhaka Medical College and
Hospital (DMCH), Udayan Higher Secondary School.
c) First in area to combine a convenience store with a nostalgic setting.
d) Flexible hours to incorporate both peak and off-peak customers.
e) Unique and high-quality goods at reasonable price
II.3 Objectives
The PicknBuy will be a convenience store for busy university students, peoples spending
leisure time, and passerby. It will soon rise to be the trendy place to shop for quick needs and
a little relaxation to a busy day. To achieve this, The PicknBuy will:
a) Generate 218,000 of sales in year 1, with an 11% growth rate for the next four years.
b) Realize a gross margin of at least 55% each year.
c) Show a net profit of 20,000 by the end of the year 1.
Page 2 of 22
II.4 Company Summary

The PicknBuy will be located in TSC (Techer-Student Center), the prime location of University
of Dhaka Campus, Shahbagh, Dhaka, Bangladesh. With the increasing of residential hall in
University of Dhaka Campus, we have realized the convenience needed by students and
peoples spending their leisure time in the area. The PicknBuy will provide basic goods needed
for daily life at the campus mostly. Whether basic supplies, personal goods, or other necessary
goods, The PicknBuy will have ample supply at a low cost to the customer. The PicknBuy will
also offer a variety of quick, nutritious foods for breakfast, lunch, and dinner. Along with basic
staple foods, there will be a deluxe coffee bar, soda fountain, and ice cream parlor. Unlike other
convenience stores, you will have the option to peruse the store without hurry or discomfort.
A few tables and a counter with bar stools will be established near the soda fountain for those
who wish to take a break. This will help to meet the customer's needs for goods and still provide
some relaxation to their day.
II.5 Legal Structure

The PicknBuy will be based as a sole proprietorship. With owner, Mrs. Maliha Tabassum, as
a long-time resident of the University of Dhaka Campus, she will be able to facilitate the needs
of the customer base and trends better than an outsider might be able too.
II.6 Location and Facilities

The PicknBuy will be located in TSC (Teacher-Student Center), the prime location of
University of Dhaka Campus, and cultural and recreational center. There are no plans at this
time to expand into additional locations. By keeping The PicknBuy as a small, mom-and-pop
facility, customers will travel farther for the level of service and nostalgia offered. The
PicknBuy's operations will be based out of a 1,000 square feet on the A.K. Building. This will
provide a cozy atmosphere, while still being large enough to assist our large customer base.
Page 3 of 22
III. Products and Services
III.1 Category of Products and Services

The PicknBuy will be offering many products and services. Some of these are:
• Coffee bar
• Soda fountain
• Ice cream
• Magazines, newspapers and other reading material
• Beverages and other highly-purchased goods
• Other
III.2 Product and Service Description

The products and services that The PicknBuy will provide are below. They include:
• Coffee bar/soda fountain: This will provide a more elaborate choice of beverage beside
the standard juice, pop, and water. Use of quality coffee, soda, and other ingredients
will establish The PicknBuy as the place for attaining such high-quality goods.
• Ice cream: A variety of 10 flavors will be available from the local companies. Already
known for excellence, the ice cream will be available in basic scoops, sundaes, banana
splits, and other favorite novelties. Again, this will incorporate great products at lower
expense, thus maintaining our customers.
• Magazines, newspapers, and other reading material: The PicknBuy will offer 3 major
newspapers and a variety of magazines tending towards sports, culture, relaxation, and
travel. However, as a place of relaxation and leisure, reading material will focus on
those subjects.
• Personal Goods: Due to The PicknBuy's clientele being based from the university
campus and medical college, many goods will be available that may be needed on an
"emergency" type basis. This will include plentiful quantity of basic goods, medical,
beauty, automotive, educational products.
• Beverages and other highly-purchased goods: Realizing the basic purchasing pattern of
students, we will focus on their needs in such areas such as beverages and other goods.
Page 4 of 22
III.3 Competitive Comparison

Our competition will be more varied. Since this is the first combination of a convenience store
and ice cream/soda shop, competition will result from two areas.
a) Convenience stores: This competition will be from university authority that have
established convenience stores in or near the campus. Although they will focus more
on the in-and-out customer, we will be able to provide the same speed with better
quality and service.
b) Ice cream/soda shops: One such store exists currently in the campus. While they have
a strong customer base, we will be able to break into the market due to our prime
location in the DU campus and the variety of products and services that can be attained
at one place.
c) Coffee shops: There are many coffee shops that offer a place for reading or studying.
However, The PicknBuy will focus on providing gourmet coffee for those needing to
continue on with their day. We feel that great coffee should not be available only for
those who want to stay and mingle. Our coffee will soon be a recognized as a known
standard for campus drinks, especially since there are no other nearby coffee shops for
those on the campus.
III.4 Future Products and Services

At this time, there are no plans for expanded services or products. As business continues, we
will re-evaluate to see if there is a part of the market that is being overlooked or could be better
assisted.
III.5 Technology
Due to the basic setting of The PicknBuy, there will be little need for modern technology in the
"nostalgic" setting. Plans include attainment of a state of the art coffee/espresso machine and
antiqued soda fountain. Coolers will be of high quality to ensure products maintain their proper
temperature level. We will also ensure free network connection through WI-FI.
Page 5 of 22
IV. Marketing Plan

IV.1 Market Analysis Summary
Studies have shown that most customers to a convenience store are 18-35 years of age. The
PicknBuy will target customers from the university campus, leisure people, and passerby. This
will provide a strong local clientele. While convenience stores are nothing new, we will
distinguish ourselves from that genre and focus more on a cafe/store emphasizing on
convenience. Research has shown that ice cream/frozen yogurt and quick, healthy meals attract
our targeted demographic of customers.
IV.2 Market Segmentation

The PicknBuy has three major customer groups, as mentioned in the chart and table that will
be targeted.
Table: Market Analysis
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential CustomersGrowth
University Students 21% 3,000 3,630 4,392 5,314 6,430
Leisure People 12% 60,000 67,200 75,264 84,296 94,412
Passerby 8% 9,500 10,260 11,081 11,967 12,924
Other 3% 1,500 1,545 1,591 1,639 1,688
Total 11.76% 74,000 82,635 92,328 103,216 115,454
Market Analysis
University Students Leisure People Passerby Other
Page 6 of 22
IV.2.1 Target Market Segment Strategy

Because The PicknBuy being located in the prime center of University of Dhaka campus, many
students will find it as a resourceful break to their busy days. Also, travel time from nearby hall
is minimum compared to other convenience stores and ice cream parlors.
IV.3 Market Trends

The market will vary greatly based on two factors: The University of Dhaka schedule and
special events arranged around TSC.
IV.4 Market Growth

Most convenient stores have males, ages 18-34, as their main customers. Recent trends have
indicated that many stores are trying to incorporate females. By providing the "nostalgic"
feeling, we expect to increase the number of female customers. This will still enable us to serve
others in the basic age group of 18-34, or typical students.
IV.5 Market Needs

Because our market is threefold, we have researched the needs of each.
a) DU campus students: Students often have different schedules from other people. Breaks
can vary in time and length, so a facility close and convenient to the campus is needed.
By providing basic foods and supplies, students will be attracted to this timesaving,
delectable store.
b) Leisure People: Many people that travel look for unique stores at a location. The
PicknBuy will pride itself on the "good ol' days" feeling brought with our soda fountain
and ice cream parlor setting. However, we recognize that a business will not support
itself on these factors alone, so a coffee bar, reasonable meals, and other basic goods
will be available for purchase. This will enable a one-stop shopping experience for
those planning or returning from their leisure activities.
Page 7 of 22
c) Passerby: Passerby needs quality products at their convenience. The PicknBuy will
provide a new source for nutritious, quick meals and favorite snacks. With the
convenience of The PicknBuy, all transactions will be prompt and efficient.
IV.6 Service Business Analysis

Convenience stores are nothing new. In order to succeed, a business must understand the
importance and impact of merchandising, location, and competition. Due to the strong reliance
on other industries, it is important to recognize the industry's needs and trends.
A distinction of convenience stores and other grocery stores is just that: convenience. To
maximize this, location must be easily accessible and prompt service. Our location will be
beneficial for all, especially students at the DU campus. Also, by providing the variety of food
and non-food products, The PicknBuy will be able to facilitate the needs of customers better.
We will expand our hours to a greater time frame, allowing convenience to be based on the
customer’s schedule.
We will focus on prompt service and general purchases towards food and non-food products.
Our friendly and clean atmosphere, will create a standard for convenience stores in the area.
This in turn will convert the industry's percentage of weekly customers and transaction amount
to increase
IV.7 SWOT Analysis
Criteria Strengths Weakness Opportunities Threats

Product & Unique & Fluctuations Quick Shifts in
Service Offering diversified in prices of expansion consumer
Products and products tastes
Services at
convenience
Brand/Marketing Superior Brand Lack of access Easy and quick Obsolescence
and Strong to key promotion with due to
Marketing distribution technology technological
Strategy channels advancement
Page 8 of 22
Staff/HR Superior Inadequate Low labor costs High labor

personnel training turnover
facility
Finance Strong Capital Inadequate Easy access to Increase rate
Base Cash Balance financial market of interest
Market An unfilled Increased trade A growing market Easy to entry
customer need barriers segment into the market
IV.8 Marketing Strategy

With the Dhaka University campus and other nearby educational institutions, our location has
created a great potential market. With little competition nearby, we will be able to create a
customer base with little marketing and advertising. However, The PicknBuy will initially
advertise with flyers to students and faculty at the campus for familiarization.
Once we have been established, we may offer special promotions and weekly specials, but this
will be of little focus. By focusing on nostalgia and relaxation, we want customers to expect
the quality and price to be dependable and constant.
IV.9 Pricing Strategy

The price of most of our goods will increase over the competitors. This will be not sway
customers, due to the convenience and efficiency saved by shopping at The PicknBuy, versus
other convenience stores. Top selling products will be at a smaller price increase in order to
sway customers from other stores.
IV.10 Promotion Strategy

Location is our best promotion tool. With our location near university campus, schools, and
medical college, little promotion will be need to attract customers. We intend on our
convenience and variety of goods to be the biggest selling factor, not that of daily "specials."
Page 9 of 22
IV.11 Sales Strategy

Similar to that of our marketing strategy, most of our sales strategy is related to location. In
order to keep sales high, The PicknBuy will provide a fun, relaxed atmosphere while offering
a plentiful stock of goods. By starting with 2-month's inventory, we will be able to see initial
customer's demands and work with our distributors so that we can maintain a variety of goods
at low costs in time efficient manner.
IV.11.1 Sales Forecast

Below is a chart and table forecasting sales for The PicknBuy. Sales are set to fluctuate due to
new establishment as well as based on special event such as “Bangla New Year Celebration”.
Sales by Year
300,000.00
250,000.00
200,000.00
150,000.00
100,000.00
50,000.00
0.00
Total Revenue Other
Monthly Sales
25,000.00
20,000.00
15,000.00
10,000.00
5,000.00
0.00
Sales Other
Page 10 of 22
Table: Sales Forecast
Page 11 of 22
V. Management and Organization

The PicknBuy will operate under the owner, Mrs. Maliha Tabassum. At start-up there will be
4 other employees, this will be increased as the market shows demand for more assistance.
V.1 Organizational Structure

Owner, Mrs. Maliha Tabassum, will be sole proprietor while The PicknBuy gets established.
Due to the fluctuation in operational factors, most work will be carried on by students who
desire flexible hours. All employees will report directly to Mrs. Maliha Tabassum. By having
smaller shifts, this will also save in the compensation needed for employees.
Mrs. Maliha Tabassum,

Owner
Cashier 1 Cashier 2 Cashier 3 Cashier 4 Other
Figure: Organization Chart
V.2 Management Team

Mrs. Maliha Tabassum, is proprietor/manager. With many years of experience in the retail and
food channels, she understands the fluctuation in market demands. Also, she has resided in
Bend for the past 15 years, cultivating an understanding for the local market. She has also
obtained a Bachelor's degree from University of Dhaka.
V.3 Personnel Plan

The PicknBuy will start with 4 employees, along with owner. From there, we will be able to
determine the need for additional help. As the recreational season fluctuates along with the
school term, we will gather employees accordingly.
Page 12 of 22
Personnel Plan
Owner 19,200.00 20,525.00 22,450.00
Cashier 1 6,720.00 7,436.00 7,602.00
Cashier 2 6,720.00 7,436.00 7,602.00
Cashier 3 6,720.00 7,436.00 7,602.00
Cashier 4 6,720.00 7,436.00 7,602.00
Other 3,360.00 3,360.00 3,360.00
Total People 6 6 6
Total Salaries 49,440.00 53,629.00 56,220.00
Table: Personnel
Page 13 of 22
VI. Startup Expenses and Funding

VI.1 Start-up Summary
The PicknBuy's start-up costs will incorporate the costs of machinery and equipment such as
tables, chairs, soda fountain, coffee/espresso machine, bookstands, shelving, and other
necessary equipment to start operation. The lease on the 1,000 square feet on the A.K. Building
has been confirmed and minor renovations will be needed to facilitate The PicknBuy's customer
service, delivery, inventory, and stocking requirements. Costs have been allocated for 1-month
supply of basic purchases in the convenience store setting, since general inventory turnaround
is between 15 and 20 days. We realize that the 1-month time frame will allow for a small
inventory to be maintained during opening months. From there we will be able to determine
rate for replenishment. We have already coordinated with local distributors to set up accounts
for purchases and repayment.
VI.2 Start-up Funding

Start-up Funding
Start-up Expenses to Fund 227,500.00
Start-up Assets to Fund 38,500.00
Total Funding Required 266,000.00
Asse ts
Non-cash Assets from Start-up 36,000.00
Additional Cash Raised 0.00
Cash Balance on Starting Date 2,500.00
Total Assets 38,500.00
Liabilitie s and Capital
Liabilities
Current Borrowing 50,000.00
Long-term Liabilities 0.00
Accounts Payable (Outstanding Bills) 0.00
Other Current Liabilities (interest-free) 0.00
Total Liabilities 50,000.00
Capital
Planned Investment
By Owner 216,000.00
Other 0.00
Additional Investment Requirement 0.00
Total Planned Investment 216,000.00
Loss at Start-up (Start-up Expenses) (227,500.00)

Total Capital (11,500.00)
Total Capital and Liabilitie s 38,500.00
Total Funding 266,000.00
Page 14 of 22
VI.3 Startup Requirements
Start-up Requirements
Start-up Expenses
Legal 250.00
Stationery etc. 150.00
Brochures 0.00
Consultants 0.00
Insurance 425.00
Rent 1,500.00
Research and development 0.00
Expensed equipment 225,000.00
Other 175.00
Total Start-up Expenses (A) 227,500.00
Start-up Assets
Cash Required 2,500.00
Start-up Inventory 36,000.00
Other Current Assets 0.00
Long-term Assets 0.00
Total Assets (B) 38,500.00
Total Requirements (A+B) 266,000.00
Page 15 of 22
VII. Financial Plan

The following sections will outline the important financial assumptions, key financial
indicators, break-even analysis, profit and loss, cash flow, balance sheet, and key ratios.
VII.1 Important Assumptions

The following table highlights some of the more important financial assumptions for The
PicknBuy.
General Assumptions
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 25.42% 25.00% 25.42%
Other 0 0 0
Table: General Assumptions
VII.2 Break-even Analysis

The Break-even Analysis can be seen in the chart and table below.
Page 16 of 22
VII.3 Projected Profit and Loss

The PicknBuy's profit and loss statement can be found in the table below.
Net Profit Monthly

4,000.00
3,000.00
2,000.00
1,000.00
0.00
(1,000.00)
(2,000.00)
Net Profit Yearly
45,000.00
40,000.00
35,000.00
30,000.00
25,000.00
20,000.00
15,000.00
10,000.00
5,000.00
0.00
Page 17 of 22
Gross Margin Monthly
14,000.00
12,000.00
10,000.00
8,000.00
6,000.00
4,000.00
2,000.00
0.00
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Gross Margin Yearly
160,000.00
140,000.00
120,000.00
100,000.00
80,000.00
60,000.00
40,000.00
20,000.00
0.00
1 2
Year 1 Year 2 Gross Margin 119,000.00
Page 18 of 22
Table: Income Statement
VII.4 Projected Cash Flow

The following chart and table present the cash flow assumptions for The PicknBuy.
Cash
60,000.00
50,000.00
40,000.00
30,000.00
20,000.00
10,000.00
0.00
Month Month Month Month Month Month Month Month Month Month Month Month
(10,000.00) 1 2 3 4 5 6 7 8 9 10 11 12
Net Cash Flow Cash Balance
Page 19 of 22
Pro Forma Cash Flow

Cash Received
Cash from Operations
Cash Sales 218,000.00 250,000.00 269,000.00
Subtotal Cash from Operations 218,000.00 250,000.00 269,000.00
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00 0.00 0.00
New Current Borrowing 0.00 0.00 0.00
New Other Liabilities (interest-free) 0.00 0.00 0.00
New Long-term Liabilities 0.00 0.00 0.00
Subtotal Cash Received 218,000.00 250,000.00 269,000.00
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending 49,440.00 53,629.00 56,220.00
Bill Payments 105,740.00 163,204.00 169,042.00
Subtotal Spent on Operations 155,180.00 216,833.00 225,261.00
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out 0.00 0.00 0.00
Principal Repayment of Current Borrowing 12,500.00 12,500.00 12,500.00
Other Liabilities Principal Repayment 0.00 0.00 0.00
Long-term Liabilities Principal Repayment 0.00 0.00 0.00
Subtotal Cash Spent 167,680.00 229,333.00 237,761.00
Net Cash Flow 50,320.00 20,667.00 31,239.00
Cash Balance 52,820.00 73,488.00 104,726.00
Table: Cash Flow Statement
Page 20 of 22
VII.5 Financial Ratios

The following table contains important ratios for the PicknBuy Store.
Ratio Analysis
Sales Growth n.a. 14.68% 7.60%
Percent of Total Assets
Inventory 15.78% 15.38% 11.66%
Other Current Assets 0.00% 0.00% 0 0.00%
Total Current Assets 100.00% 100.00% 100.00%
Long-term Assets 0.00% 0.00% 0 0.00%
Total Assets 100.00% 100.00% 100.00%
Current Liabilities 82.07% 44.17% 22.30%
Long-term Liabilities 0.00% 0.00% 0 0.00%
Total Liabilities 82.07% 44.17% 22.30%
Net Worth 17.93% 55.83% 77.70%
Percent of Sales
Sales 100.00% 100.00% 100.00%
Gross Margin 54.59% 58.00% 59.11%
Selling, General & Administrative Expenses 45.39% 44.54% 44.56%
Advertising Expenses 1.98% 2.10% 2.40%
Profit Before Interest and Taxes 15.81% 21.11% 22.44%
Main Ratios
Current 1.22 2.26 4.48
Quick 1.03 1.92 3.96
Total Debt to Total Assets 82.07% 44.17% 22.30%
Pre-tax Return on Net Worth 268.15% 102.41% 63.50%
Pre-tax Return on Assets 48.07% 57.17% 49.34%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin 10.43% 14.90% 16.22%
Return on Equity 202.28% 76.81% 47.36%
Activity Ratios
Inventory Turnover 8.34 9.03 8.09
Accounts Payable Turnover 8.57 12.17 12.17
Payment Days 27 31 29
Total Asset Turnover 3.48 2.88 2.27
Debt Ratios
Debt to Net Worth 4.58 0.79 0.29
Current Liab. to Liab. 1 1 1
Liquidity Ratios
Net Working Capital 11,243.00 48,482.00 92,108.00
Interest Coverage 7.97 16.89 32.2
Additional Ratios
Assets to Sales 0.29 0.35 0.44
Current Debt/Total Assets 82% 44% 22%
Acid Test 1.03 1.92 3.96
Sales/Net Worth 19.39 5.16 2.92
Dividend Payout 0 0 0
Table: Ratio Analysis
Page 21 of 22
VII.6 Projected Balance Sheet

The Balance Sheet below provides numbers that are important to the financial well-being of
The PicknBuy.
Table: Balance Sheet
Page 22 of 22
Appendix
Table: Sales Forecast
Page | 1
Appendix
Table: Personnel Plan
Page | 2
Appendix
Table: General Assumptions
Page | 3
Appendix
Table: Income Statement
Page | 4
Appendix
Table: Cash Flow Statement
Page | 5
Appendix
Table: Balance Sheet
Page | 6

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Business Plan:: The Picknbuy Convenience Store

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Business Plan: The PicknBuy Convenience Store

Nurun Nahar Poly Nusrat Jahan Jarin

Aisa Akbar Tanjila Shammi Imrose

Date of Submission: 05 July, 2018

Sales Gross Margin Net Profit

II. Company Description

II.2 Keys to Success

a) Located in TSC (Techer-Student Center), the prime point of University of Dhaka

II.4 Company Summary

II.5 Legal Structure

II.6 Location and Facilities

III. Products and Services

III.1 Category of Products and Services

III.2 Product and Service Description

III.3 Competitive Comparison

III.4 Future Products and Services

IV. Marketing Plan

IV.2 Market Segmentation

Table: Market Analysis

University Students Leisure People Passerby Other

IV.2.1 Target Market Segment Strategy

IV.3 Market Trends

IV.4 Market Growth

IV.5 Market Needs

IV.6 Service Business Analysis

IV.7 SWOT Analysis

Criteria Strengths Weakness Opportunities Threats

Staff/HR Superior Inadequate Low labor costs High labor

IV.8 Marketing Strategy

IV.9 Pricing Strategy

IV.10 Promotion Strategy

IV.11 Sales Strategy

IV.11.1 Sales Forecast

Total Revenue Other

Table: Sales Forecast

V. Management and Organization

V.1 Organizational Structure

Mrs. Maliha Tabassum,

Cashier 1 Cashier 2 Cashier 3 Cashier 4 Other

Figure: Organization Chart

V.2 Management Team

V.3 Personnel Plan

Total Salaries 49,440.00 53,629.00 56,220.00

VI. Startup Expenses and Funding

VI.2 Start-up Funding

Liabilitie s and Capital

Loss at Start-up (Start-up Expenses) (227,500.00)

Total Capital and Liabilitie s 38,500.00

Total Funding 266,000.00

VI.3 Startup Requirements

Total Requirements (A+B) 266,000.00

VII. Financial Plan

VII.1 Important Assumptions

Table: General Assumptions

VII.2 Break-even Analysis

VII.3 Projected Profit and Loss

Net Profit Monthly

Net Profit Yearly

Gross Margin Monthly

Gross Margin Yearly

Year 1 Year 2 Gross Margin 119,000.00

Table: Income Statement

VII.4 Projected Cash Flow