Image Quality Guideline

Image Quality Guideline:

The below guidelines need to be applied only to the first 2 images for fashion categories and 1st image for non-
fashion. For remaining images, the only requirement is that there are no offensive images (nudity, obscenity, etc)

Fashion Non-fashion
(Apparel, Shoes, Bags, Jewelry etc) (Electronic, Home & living, Sport, Health and Beauty, Groceries, Watches etc)

Background and Recommended 2x3 image size Other size ratio Recommended 1x1 image size ratio Other size ratio
Product ratio - Only white background - All backgrounds accepted for Home - Only white background
Positioning - All backgrounds accepted & Living only accepted
accepted - Product covers 80% of the
- Product covers 80% of one axis - Product covers 80% of the
- Product covers 80% of longest axis of the canvas
one axis longest axis of the canvas

Product View - Multi product, multi view and multi color products are allowed in the same image. For multi product and multi color products, the exact product being sold must be
mentioned in the short description/highlights
- Front view of main product is not blocked or covered
- No person in the mage except Fashion, Health and beauty, Sports and outdoor categories

- Minimum 500x500 pixel and maximum 2000x2000 pixel

Image Quality - Product should not be cropped
- No reflection of people or other objects
- Clean and free from dust or fingerprints
- Product's edge/ outline is sharp and smoothly retouched
- Image is clear, sharp, not blurry and not pixelated
- No watermark, text, logo or graphics

- Product is unwrapped - Unwrapped products are accepted for as long as the product is shown clearly on
the package.
- For Groceries, the exact product does not have to be shown on the package.

Others - Correct Lazada freebie template to be used

- For lingerie and personal care & pleasure, cultural sensitivity of local region to be taken into account to display model/mannequins or individual piece images.
- Amatuer photographed images (items shot which negligence placed on a table / selfies) are not allowed
 Approve and reject examples
Image Size, Background and Product Positioning and Product view

Fashion Non-fashion
(Apparel, Shoes, Bags, Jewelry etc) (Electronic, Home & living, Sport, Health and Beauty, Groceries, Watches etc)

White and non-

white background
accepted on home
& living and only
2x3 fashion
images

1x1 fashion white 1x1 fashion non-white 2x3 fashion non-white 2x3 fashion white Electronics non-white Home & Living non-
background background background background background white background

Recommended
size ratio
- Product covers
80% of one axis of
canvas

Other size ratio

- Product covers
80% of the longest Product covers 90% of Product covers 95% Product covers 40% Product covers 90% of Product covers 90% Product covers 40% Product covers 30%
axis of canvas one axis for of the longest axis of the longest axis for one axis for of the longest axis for of the longest axis for of the longest axis for
recommend size ratio recommend size ratio other size ratio recommend size ratio other size ratio other size ratio other size ratio

Multi products in
one image / Front
view product must
not be blocked or
covered
 Approve and reject examples
Image quality and others requirements

Fashion Non-fashion
(Apparel, Shoes, Bags, Jewelry etc) (Electronic, Home & living, Sport, Health and Beauty, Groceries, Watches etc)

No reflection of
people or other
objects

Product is clear,
sharp, not blurry
and not pixelated

Product should
not be cropped
 Approve and reject examples
Image quality and other requirements

Fashion Non-fashion
(Apparel, Shoes, Bags, Jewelry etc) (Electronic, Home & living, Sport, Health and Beauty, Groceries, Watches etc)

Product is
unwrapped
(except Health &
Beauty category).

Image has no
watermark, text,
logo or graphics
(except it is
actually printed on
product
packaging)

Correct Lazada
freebie template to
be used