Professional Documents
Culture Documents
GENERAL MANAGEMENT
TRANSITION TO
GENERAL MANAGEMENT
CONTENTS
EXECUTIVE EDUCATION
FOR A RAPIDLY CHANGING WORLD
CONTENTS
Certificate in Global Management 10 Since 1967, INSEAD has led the way in
delivering innovative and influential
172,000+ 120+
Calendar 13
learning experiences for business
Comparison Grid 14
executives around the world.
EXECUTIVES SINCE 1967 NATIONALITIES AND UNIQUE
Practical Information 16
CULTURAL PERSPECTIVES
In today’s rapidly changing business
environment, we are not only embracing
digital transformation and innovation,
but also building on our strengths –
including informed global perspectives,
an exceptional faculty and flexible,
forward-looking educational practices
145+ 20,000+
– to take executive education to new
heights.
WORLD-CLASS, THOUGHT- ONLINE PROGRAMME
LEADING FACULTY PARTICIPANTS SINCE 2014 Each year, more than 10,000 executives
from leading international organisations
attend over 40 open programmes.
Operating from 3 campuses across
Europe, Asia and the Middle East, we
provide transformational learning
experiences that support your career
growth at every stage.
10,000+ 2,000+
Transition to General Management
02 03
TRANSITION TO GENERAL MANAGEMENT
GENERAL MANAGEMENT
GENERAL MANAGEMENT
Gain a broader perspective to maximise your value impact KEY BENEFITS PROGRAMME DIRECTORS
In today’s complex global business environment, senior
• Developing a keen understanding of how to “manage for
managers assuming general management responsibilities
value”, not managing the “metrics”
face unique challenges. They need exceptional leadership
skills to manage cross-functional teams; they need an
• Our integrated Leadership Development Process, which
includes powerful 360° feedback and coaching through our
Charles “Value creation, as an outcome, will look different in
every company, but every situation is the same in one
international mindset; they need the ability to successfully
manage continuous change; they need the skills, knowledge
popular INSEAD Global Leadership Centre and provides Galunicn key respect: it depends upon judgement and assessing
trade-offs. Trade-offs concern core resources, people,
many practical tools Professor of Organisational opportunities, and so on. Judgements on trade-offs
and confidence to make strategic decisions and implement
them and most importantly they need to do this in such a way • Grounding in the key business disciplines, essential to Behaviour can be better or worse depending upon what a leader
effective general management decision-making – and an The Aviva Chaired Professor knows. For general managers, that knowledge base
that creates real long-term value. of Leadership and Responsibility
integrated view of business, providing you with key linkages is wide – they must develop integrative thinking. But
across disciplines they must also help others to develop judgement and
Although you will already have achieved success as a
• A truly international experience – with diversity in the make good decisions. Their new job is to create value
functional expert, stepping up to general management
classroom, and, if you choose, more than one location of through their people, to make those people better than
can be a difficult and potentially risky transition. General they would otherwise be. That is an essential step for
managers need a comprehensive toolkit in order to make this study
the transitioning general manager, and an important
transition from specialist to generalist a successful one. part of the programme.
Transition to General Management is our flagship general PARTICIPANT PROFILE
management-level programme. The international, four-week,
modular format will equip you with the skills and knowledge
you need for your transition to general management. The
programme will also give you the confidence to manage the
• Senior functional or technical managers about to
make the transition to general management or recently Enver “Value creation is possible only through effective
alignment of people, processes, and performance.
complexity you will be facing as you develop from a specialist
into a generalist. In short, INSEAD’s unique tools and insights
appointed general managers
• Those with at least eight years’ management
Yücesan We therefore focus on developing leaders who
understand themselves, motivate and mobilise their
will prepare you to succeed in this most difficult of transitions, Professor of Operations colleagues with the objective of achieving superior
experience, and with an outstanding track record in
the point in a manager’s career when they need to branch Management performance through process excellence. It is not only
one or more functional areas of business about becoming the best player, but also learning to
out their knowledge of business and quickly.
If you fit this profile, we encourage you or your company play and win as a team.”
to submit an application. It is only by getting the right
people into the right programme that we can offer you
the right outcomes.
José Luis
Alvarez
Transition to General Management
04 www.insead.edu/executive-education/general-management/transition-general-management 05
TRANSITION TO GENERAL MANAGEMENT
GENERAL MANAGEMENT
GENERAL MANAGEMENT
(CONTINUED)
06 www.insead.edu/executive-education/general-management/transition-general-management 07
GENERAL MANAGEMENT
GENERAL MANAGEMENT
“I chose the Transition to General
Management programme because
there were a number of areas I wanted
to develop. My engineering background
and professional experience have
provided me with a strong foundation,
but I felt like I was missing a few key
elements. These would include greater
financial acumen, high-level strategic
thinking, cultural sensitivities and the
ability to motivate and lead a team
more effectively.
Taking on a higher level of responsibility,
I have found that I have had to work
more closely with the other businesses
and functions within Dow (such as
Public Affairs, Finance and HR). The
scope and breadth of who I need to
know and have working relationships
with is large, and it is crucial that
I manage a variety of different
expectations. I also have to be able to
inspire and lead people as well as paint
a compelling vision of where we are
trying to head with our business.
The programme covered high-level
leadership skills as well as day-to-day
management competencies. It also
gave me the tools and methodologies
for shaping our business strategy,
Transition to General Management
Greg Bunker
Senior Global Marketing Director – The Dow
Chemical Company, USA
Past participant, Transition to General
Management Programme
08 09
THE STRATEGIC WAY TO DEVELOP YOUR CAREER
GENERAL MANAGEMENT
GENERAL MANAGEMENT
The INSEAD Certificate in Global Management is a formal recognition of continuous professional development in the areas of
global management and leadership. The certificate allows you to strategically plan your development needs at a pace that fits
your career progression. Simply complete 3 programmes, totalling 15 days minimum, over a 4-year period.
1 2 3
CERTIFICATE IN GLOBAL PERSONAL ASSESSMENT DEVELOPMENT PLAN ENROLMENT
10 11
GENERAL MANAGEMENT
GENERAL MANAGEMENT
CALENDAR 2018-2019
PROGRAMME DATE LOCATION LENGTH FEE* LEVEL (Applicable to all sessions)
Transition M1: 12-23 March 2018 F 2x2 €31,000 - New General Manager
to General M2: 4-15 June 2018 F weeks - Senior Functional Manager
Management M1: 16-27 April 2018 F modular €31,000
M2: 2-13 July 2018 S
3
FULL CAMPUSES
to General Management
THE MIDDLE EAST *Fee subject to change. VAT/GST shall apply at prevailing rates according to prevailing laws and regulations.
Transition
INSEAD Middle East campus in Abu Dhabi INSEAD Europe campus in Fontainebleau F France S Singapore U USA, San Francisco
12 13
GENERAL MANAGEMENT
GENERAL MANAGEMENT
COMPARISON GRID PROGRAMME PARTICIPANT PROFILE CONTENT KEY BENEFITS LENGTH LOCATION
Advanced - Senior executives such as CEOs, COOs, CFOs - Strategic leadership, change and unstoppable trends: - A reflective process that offers participants insights 4 weeks Fontainebleau
and heads of product divisions, geographical honing your skills to lead in a VUCAD world into the way in which they exercise judgement Singapore
To succeed, businesses need leaders Management regions or other major business units within the - High-performance leadership, stakeholders, - Gain insights that challenge your assumptions
who bring new perspectives, new Programme private or public sectors engagement and results: manage the expectations of - Develop greater confidence by testing your
thinking and new ideas – and who - An average of 12 years’ management experience, diverse and often competing stakeholder groups while assumptions and making them more robust
have the skills and knowledge to with at least 5 years in a general management creating value - Actionable knowledge – harness the knowledge you
position and clear cross-functional and profit– - Self-aware leadership and people: reflect upon and already have and turn it into workable action plans.
manage in an uncertain world. and–loss responsibility. develop your leadership strengths and confront the gaps
INSEAD offers 4 General Management that are holding you back from being the best leader
programmes that support your you can be
- Core elements: the ‘Personal Leadership Agenda’, the
important career transitions: ‘Strategic Encounter’ and coaching combine to help
with the development of your action plan for the months
following the programme.
- Advanced Management Programme
- Transition to General Management
- Management Acceleration Transition - Senior functional or technical managers - An in-depth examination of the foundations of - Gain a grounding in all the key business disciplines 2 modules Fontainebleau +
about to make the transition to general business: marketing, organisational behaviour, finance and integrate them into a complete view of business – of 2 weeks Fontainebleau
Programme to General management or recently appointed general and management accounting, strategy, operations essential for effective general management decision-
Fontainebleau +
- Asian International Executive Management managers management and the global economy making
Singapore
- At least 8 years’ management experience - All aspects of leadership: communication, - Experience our unique Leadership Development
Programme. with an outstanding track record in one or
negotiations and decision-making, cross-cultural Process, which includes powerful 360° feedback and Fontainebleau +
more functional areas of business.
management, fair process, team building, self- coaching San Francisco
awareness and leadership style - Understand how to ‘manage for value’, using INSEAD’s
- Rigorous frameworks and tools to apply back at own Blue Line Management concept
work, including the INSEAD-developed Blue Line - Gain new perspectives in a truly international class and
Management concept. in different locations.
Management - Functional experts whose success depends - Sharpening your strategic insight: principles and tools - Become a more competent and confident manager 3 weeks Fontainebleau
on understanding the business as a whole and to think strategically about every decision and action with new insights, knowledge and skills Singapore
Acceleration working effectively across functions and cultures you take to boost your competitiveness - Enhance your ability to lead mindfully, effectively and
Programme - Individual contributors and professionals - Broadening your business expertise: perspectives responsibly, with or without formal authority
who aspire to gain, or have recently gained, from every business function to give you the ability to - Stay more focused on creating value – grounded in
management responsibilities recognise, create, measure and capture value long-term purpose
- Typically graduates with 5 to 12 years’ work - Strengthening your leadership foundations: - Develop a clear plan for your personal and
experience and a strong track record in their own frameworks, reflection and practice to enhance your professional development – and an international
functional area. presence, increase your ability to lead in and across network of high-potentials to help you achieve
teams, and plan your future growth your goals.
- Maximising your ongoing learning and
development as you return to the workplace
through optional follow-up coaching.
to General Management
changing world, including judgement and decision- - Understand which business principles need to be
making, and marketing, set within an Asian context tailored to fit Asia
- Simulations and case studies based on real-life - Continue receiving up-to-date information through
business dilemmas from Asia and beyond to test your invitations to panel discussions after completing the
Transition
14 15
PRACTICAL
GENERAL MANAGEMENT
INFORMATION
Note: All our Open Programmes are taught in English and participants
should be able to exchange complex views, listen and learn through the
medium of English.
TUITION FEES*
The programme fee covers tuition, course materials and
lunches on working days, as well as the closing dinner. It does
not include travel, accommodation or incidentals. Participants
will have to settle accommodation expenses and incidentals
before the end of the programme.
16
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Email: execed.europe@insead.edu
www.insead.edu/executive-education