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EXECUTIVE EDUCATION

GENERAL MANAGEMENT

TRANSITION TO
GENERAL MANAGEMENT

The Business School


for the World®
CONTENTS

CONTENTS
EXECUTIVE EDUCATION
FOR A RAPIDLY CHANGING WORLD
CONTENTS

Transition to General Managemente 04

Certificate in Global Management 10 Since 1967, INSEAD has led the way in
delivering innovative and influential

172,000+ 120+
Calendar 13
learning experiences for business
Comparison Grid 14
executives around the world.
EXECUTIVES SINCE 1967 NATIONALITIES AND UNIQUE
Practical Information 16
CULTURAL PERSPECTIVES
In today’s rapidly changing business
environment, we are not only embracing
digital transformation and innovation,
but also building on our strengths –
including informed global perspectives,
an exceptional faculty and flexible,
forward-looking educational practices

145+ 20,000+
– to take executive education to new
heights.
WORLD-CLASS, THOUGHT- ONLINE PROGRAMME
LEADING FACULTY PARTICIPANTS SINCE 2014 Each year, more than 10,000 executives
from leading international organisations
attend over 40 open programmes.
Operating from 3 campuses across
Europe, Asia and the Middle East, we
provide transformational learning
experiences that support your career
growth at every stage.

10,000+ 2,000+
Transition to General Management

Transition to General Management


PARTICIPANTS YEARLY ORGANISATIONS PARTNER
WITH US EVERY YEAR

02 03
TRANSITION TO GENERAL MANAGEMENT
GENERAL MANAGEMENT

GENERAL MANAGEMENT
Gain a broader perspective to maximise your value impact KEY BENEFITS PROGRAMME DIRECTORS
In today’s complex global business environment, senior
• Developing a keen understanding of how to “manage for
managers assuming general management responsibilities
value”, not managing the “metrics”
face unique challenges. They need exceptional leadership
skills to manage cross-functional teams; they need an
• Our integrated Leadership Development Process, which
includes powerful 360° feedback and coaching through our
Charles “Value creation, as an outcome, will look different in
every company, but every situation is the same in one
international mindset; they need the ability to successfully
manage continuous change; they need the skills, knowledge
popular INSEAD Global Leadership Centre and provides Galunicn key respect: it depends upon judgement and assessing
trade-offs. Trade-offs concern core resources, people,
many practical tools Professor of Organisational opportunities, and so on. Judgements on trade-offs
and confidence to make strategic decisions and implement
them and most importantly they need to do this in such a way • Grounding in the key business disciplines, essential to Behaviour can be better or worse depending upon what a leader
effective general management decision-making – and an The Aviva Chaired Professor knows. For general managers, that knowledge base
that creates real long-term value. of Leadership and Responsibility
integrated view of business, providing you with key linkages is wide – they must develop integrative thinking. But
across disciplines they must also help others to develop judgement and
Although you will already have achieved success as a
• A truly international experience – with diversity in the make good decisions. Their new job is to create value
functional expert, stepping up to general management
classroom, and, if you choose, more than one location of through their people, to make those people better than
can be a difficult and potentially risky transition. General they would otherwise be. That is an essential step for
managers need a comprehensive toolkit in order to make this study
the transitioning general manager, and an important
transition from specialist to generalist a successful one. part of the programme.
Transition to General Management is our flagship general PARTICIPANT PROFILE
management-level programme. The international, four-week,
modular format will equip you with the skills and knowledge
you need for your transition to general management. The
programme will also give you the confidence to manage the
• Senior functional or technical managers about to
make the transition to general management or recently Enver “Value creation is possible only through effective
alignment of people, processes, and performance.
complexity you will be facing as you develop from a specialist
into a generalist. In short, INSEAD’s unique tools and insights
appointed general managers
• Those with at least eight years’ management
Yücesan We therefore focus on developing leaders who
understand themselves, motivate and mobilise their
will prepare you to succeed in this most difficult of transitions, Professor of Operations colleagues with the objective of achieving superior
experience, and with an outstanding track record in
the point in a manager’s career when they need to branch Management performance through process excellence. It is not only
one or more functional areas of business about becoming the best player, but also learning to
out their knowledge of business and quickly.
If you fit this profile, we encourage you or your company play and win as a team.”
to submit an application. It is only by getting the right
people into the right programme that we can offer you
the right outcomes.

José Luis
Alvarez
Transition to General Management

Transition to General Management


Senior Affiliate Professor
of Leadership and Organisational
Behaviour

04 www.insead.edu/executive-education/general-management/transition-general-management 05
TRANSITION TO GENERAL MANAGEMENT
GENERAL MANAGEMENT

GENERAL MANAGEMENT
(CONTINUED)

PROGRAMME CONTENT LEADERSHIP DEVELOPMENT PROCESS


Foundations for leading your business The foundational work in organisational behaviour Communications POST-PROGRAMME
Learn rigorous concepts and systematic tools to understand outlined above is enhanced through a specific Leadership General managers must learn to present their ideas
effectively and efficiently. We offer you practical lessons. The online platform keeps the community connected long
and know your customers anywhere in the world. We Development Process that runs throughout the programme.
after the programme is over. While it is first and foremost a
cover market orientation, market creation, targeting, We help you to better understand yourself and develop a
Optional fitness sessions networking medium, it is an ongoing learning tool. Online
building customer value, competitive advantage, customer personal action plan in your leadership development. We
If you wish, there are opportunities to take care of not just access to the INSEAD research databases also helps ensure
relationship management and much more. give you the time and techniques for reflection and the
your mind but also your body during the modules with that your professional and personal growth never stops.
opportunity to create your own personal balance sheet.
Organisational behaviour and leadership Leading others is possible only if you are really self-aware, so optional exercise classes.
As a general manager, you have the chance to make an by leading change in your personal life, you will become a
impact on patterns of behaviour across your organisation. more effective manager. An Action Plan
Getting this right is often the difference between strategies After four extraordinary and life-changing weeks, we know
that succeed and those that fail or become irrelevant. We Personal leadership development plans that returning to your work and home will not be as simple as
give you the frameworks to understand the dynamics of Re-examine yourself and your role in the organisation. Make it seems. We help you to plan for this vital reintegration and to
people leadership, teamwork, organisational culture, change a full commitment to your career, your personal life and your implement it smoothly and successfully.
and transformation. overarching ambitions by drawing up your own personal
development plan. LEARNING PROCESS
Finance and management accounting Some of the experiences in the Transition to General
Finance and management accounting systems are the Outdoor teamwork Management programme include:
ultimate decision-making tools. In order to make them Understanding teamwork through experiential learning, using • Lectures designed to both challenge and inspire, enabling
work, you must first be familiar with their methods and outdoor team-based exercises and “problem sets”. you to grasp the latest thinking and the most complex
terminologies. We will explain the principles of value creation concepts
and provide you with unique value assessment tools you will Coaching: the Global Executive Leadership Inventory • Interactive case studies based on real-life business
need to clarify and communicate financial information to key With the support of clinically trained coaches from INSEAD’s dilemmas
stakeholders in your organisation. You will also understand Global Leadership Centre, you will receive 360° feedback • Group work that gives you the benefit of experience and
how to distinguish value-creating opportunities from value- from colleagues, friends and family – and, importantly, expertise very different from your own
destroying choices. your fellow participants. INSEAD’s unique group-coaching • 360° leadership tools developed here at INSEAD to meet
approach will help you to build on your strengths and the precise needs of general managers
Strategy address your weaknesses, enabling you not only to motivate • Group coaching, another unique specialty of INSEAD’s
You will grasp the core concepts of corporate and global others but to spearhead change. methodology
strategy within the context of value creation and harness • Simulation exercises to practise your new skills in a risk-free
the power of value innovation. You will use your new Fair Process Leadership
environment.
understanding to formulate and implement winning Learning about specific tools to help you create a more
strategies. linked-up and motivated organisation. Procedural fairness is Depending on your needs and timing, you have the choice
important in our world, and leaders can benefit from having a of completing Transition to General Management in
Operations Management framework for managing with “justice.” Fontainebleau or between Fontainebleau and Singapore or
There is no competitive advantage without operational San Francisco.
excellence. In particular, we will focus on the effective Cross-cultural leadership
deployment and execution of your strategy to capture value Learning to lead across cultural assumptions and
Transition to General Management

Transition to General Management


During the four weeks, you will learn as much from each other
by achieving shorter time to market, building faster and stereotypes. as you do from our faculty members. In fact, the programme
more reliable value chains, delivering flexibility and superior is built around this belief. By sharing experiences with both
customer service. Negotiation and decision-making
professors and participants, you will focus diverse and
Learn to become a more effective negotiator. Make stronger
inspiring minds on your day-to-day business issues. This
Global economy decisions and facilitate smoother negotiations to orchestrate
sharing continues beyond the classroom in lunches, breaks
Businesses do not exist in a vacuum. General managers must better outcomes.
and social activities, all designed to facilitate contact and
understand the global context in which they operate. They exchange.
need to take a global or macro view – and understand key
economic terminology and macroeconomic trends offering
both opportunities and challenges.

06 www.insead.edu/executive-education/general-management/transition-general-management 07
GENERAL MANAGEMENT

GENERAL MANAGEMENT
“I chose the Transition to General
Management programme because
there were a number of areas I wanted
to develop. My engineering background
and professional experience have
provided me with a strong foundation,
but I felt like I was missing a few key
elements. These would include greater
financial acumen, high-level strategic
thinking, cultural sensitivities and the
ability to motivate and lead a team
more effectively.
Taking on a higher level of responsibility,
I have found that I have had to work
more closely with the other businesses
and functions within Dow (such as
Public Affairs, Finance and HR). The
scope and breadth of who I need to
know and have working relationships
with is large, and it is crucial that
I manage a variety of different
expectations. I also have to be able to
inspire and lead people as well as paint
a compelling vision of where we are
trying to head with our business.
The programme covered high-level
leadership skills as well as day-to-day
management competencies. It also
gave me the tools and methodologies
for shaping our business strategy,
Transition to General Management

Transition to General Management


together with insights that I could put
into practice immediately and use on
a daily basis.”

Greg Bunker
Senior Global Marketing Director – The Dow
Chemical Company, USA
Past participant, Transition to General
Management Programme

08 09
THE STRATEGIC WAY TO DEVELOP YOUR CAREER
GENERAL MANAGEMENT

GENERAL MANAGEMENT
The INSEAD Certificate in Global Management is a formal recognition of continuous professional development in the areas of
global management and leadership. The certificate allows you to strategically plan your development needs at a pace that fits
your career progression. Simply complete 3 programmes, totalling 15 days minimum, over a 4-year period.

WHY CHOOSE THE CERTIFICATE?


1ST CLASS EDUCATION ALUMNI STATUS FLEXIBILITY
The Certificate in Global Management Join our elite worldwide network of Within a 4-year period, you have
provides you with a credential and 54,000+ alumni in 172 countries and the time to identify and select the
formal recognition from the top global benefit from lifelong networking, programmes that best address your
business school in the world. Learn from professional development opportunities development needs as your career
world-class thought leaders and gain and preferential rates for all Executive evolves.
fresh perspectives on the latest business Education programmes.
trends.

1 2 3
CERTIFICATE IN GLOBAL PERSONAL ASSESSMENT DEVELOPMENT PLAN ENROLMENT

MANAGEMENT Talk to our experienced programme


advisors for a personal assessment
and identify the skills that you would
Select and attend at least
3 programmes, totalling 15 days or
more, over a 4-year period.
To enrol, you can visit our website
to download and complete our
pre-application form, indicating
like to develop or reinforce. the programmes that you are
OPTION 1 considering for your certificate. A
Build your personalised learning Complete 1 Core Programme programme advisor will then be
development plan under the close + 2 Specialised Programmes in touch to review your options
guidance of our team of advisors. and help you with the application
Transition to General Management

Transition to General Management


OPTION 2 process for your first programme.
Deepen your global management and Complete 2 Core Programmes
+ 1 Specialised Programme Alternatively, you can contact a
leadership skills at one of the world’s programme advisor to discuss
OPTION 3 the enrolment process.
leading business schools. Complete 3 Core Programmes
For more information:
OPTION 4 Email: CGM_Contact@insead.edu
Complete 1 Customised Programme
(minimum 3 days) + 2 Programmes
(core or specialised)
www.insead.edu/executive-education/certificate-global-management

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GENERAL MANAGEMENT

GENERAL MANAGEMENT
CALENDAR 2018-2019
PROGRAMME DATE LOCATION LENGTH FEE* LEVEL (Applicable to all sessions)

Transition M1: 12-23 March 2018 F 2x2 €31,000 - New General Manager
to General M2: 4-15 June 2018 F weeks - Senior Functional Manager
Management M1: 16-27 April 2018 F modular €31,000
M2: 2-13 July 2018 S

M1: 24 September-5 October 2018 F €31,000


M2: 3-14 December 2018 F

M1: 12-23 November 2018 F €31,000


M2: 4-15 February 2019 U

M1: 4-15 March 2019 F €31,000


M2: 10-21 June 2019 F

M1: 6-17 May 2019 F €31,000


M2: 1-12 July 2019 S

INSEAD Asia campus in Singapore

3
FULL CAMPUSES
to General Management

Transition to General Management


ACROSS EUROPE,
ASIA AND
Executive Education

THE MIDDLE EAST *Fee subject to change. VAT/GST shall apply at prevailing rates according to prevailing laws and regulations.
Transition

INSEAD Middle East campus in Abu Dhabi INSEAD Europe campus in Fontainebleau F France S Singapore U USA, San Francisco

12 13
GENERAL MANAGEMENT

GENERAL MANAGEMENT
COMPARISON GRID PROGRAMME PARTICIPANT PROFILE CONTENT KEY BENEFITS LENGTH LOCATION

Advanced - Senior executives such as CEOs, COOs, CFOs - Strategic leadership, change and unstoppable trends: - A reflective process that offers participants insights 4 weeks Fontainebleau
and heads of product divisions, geographical honing your skills to lead in a VUCAD world into the way in which they exercise judgement Singapore
To succeed, businesses need leaders Management regions or other major business units within the - High-performance leadership, stakeholders, - Gain insights that challenge your assumptions
who bring new perspectives, new Programme private or public sectors engagement and results: manage the expectations of - Develop greater confidence by testing your
thinking and new ideas – and who - An average of 12 years’ management experience, diverse and often competing stakeholder groups while assumptions and making them more robust
have the skills and knowledge to with at least 5 years in a general management creating value - Actionable knowledge – harness the knowledge you
position and clear cross-functional and profit– - Self-aware leadership and people: reflect upon and already have and turn it into workable action plans.
manage in an uncertain world. and–loss responsibility. develop your leadership strengths and confront the gaps
INSEAD offers 4 General Management that are holding you back from being the best leader
programmes that support your you can be
- Core elements: the ‘Personal Leadership Agenda’, the
important career transitions: ‘Strategic Encounter’ and coaching combine to help
with the development of your action plan for the months
following the programme.
- Advanced Management Programme
- Transition to General Management
- Management Acceleration Transition - Senior functional or technical managers - An in-depth examination of the foundations of - Gain a grounding in all the key business disciplines 2 modules Fontainebleau +
about to make the transition to general business: marketing, organisational behaviour, finance and integrate them into a complete view of business – of 2 weeks Fontainebleau
Programme to General management or recently appointed general and management accounting, strategy, operations essential for effective general management decision-
Fontainebleau +
- Asian International Executive Management managers management and the global economy making
Singapore
- At least 8 years’ management experience - All aspects of leadership: communication, - Experience our unique Leadership Development
Programme. with an outstanding track record in one or
negotiations and decision-making, cross-cultural Process, which includes powerful 360° feedback and Fontainebleau +
more functional areas of business.
management, fair process, team building, self- coaching San Francisco
awareness and leadership style - Understand how to ‘manage for value’, using INSEAD’s
- Rigorous frameworks and tools to apply back at own Blue Line Management concept
work, including the INSEAD-developed Blue Line - Gain new perspectives in a truly international class and
Management concept. in different locations.

Management - Functional experts whose success depends - Sharpening your strategic insight: principles and tools - Become a more competent and confident manager 3 weeks Fontainebleau
on understanding the business as a whole and to think strategically about every decision and action with new insights, knowledge and skills Singapore
Acceleration working effectively across functions and cultures you take to boost your competitiveness - Enhance your ability to lead mindfully, effectively and
Programme - Individual contributors and professionals - Broadening your business expertise: perspectives responsibly, with or without formal authority
who aspire to gain, or have recently gained, from every business function to give you the ability to - Stay more focused on creating value – grounded in
management responsibilities recognise, create, measure and capture value long-term purpose
- Typically graduates with 5 to 12 years’ work - Strengthening your leadership foundations: - Develop a clear plan for your personal and
experience and a strong track record in their own frameworks, reflection and practice to enhance your professional development – and an international
functional area. presence, increase your ability to lead in and across network of high-potentials to help you achieve
teams, and plan your future growth your goals.
- Maximising your ongoing learning and
development as you return to the workplace
through optional follow-up coaching.
to General Management

Transition to General Management


Asian International - Executives with at least 8 years’ management - Understanding the principles and context for general - Gain greater insight into business fundamentals and 2 weeks Singapore
experience, or newly appointed general managers management and value creation through the thorough confidence to lead across functions and geographical
Executive - Typically participants already work in Asia (or investigation of strategy, finance and management borders
Programme are preparing to) or have responsibilities that are accounting, crisis and consumption - Acquire a new approach to strategy, processes and
specific to the region. - The fundamentals of efficient management in a up-to-date business models in an Asian context
Executive Education

changing world, including judgement and decision- - Understand which business principles need to be
making, and marketing, set within an Asian context tailored to fit Asia
- Simulations and case studies based on real-life - Continue receiving up-to-date information through
business dilemmas from Asia and beyond to test your invitations to panel discussions after completing the
Transition

skills and knowledge in a highly competitive and risk- programme.


free environment.

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PRACTICAL
GENERAL MANAGEMENT

INFORMATION

CONTACT US APPLICATION PROCEDURE


For further information on Transition to General Places on the programmes are confirmed on a first-come,
Management, contact: first-served basis, taking into consideration applicants’ levels
and objectives, and the diversity of the classes.
INSEAD Europe Campus
Frédérique Arlaux We recommend that you submit your completed application
Tel: +33 (0)1 60 72 42 03 form as early as possible, preferably six weeks prior to
Fax: +33 (0)1 60 74 55 13 programme commencement. The Admissions Committee will
Email: TGM_Contact@insead.edu review your application and advise you on the outcome as
soon as possible. Please do not hesitate to contact us if you
Visit our website: www.insead.edu/executive-education/ have any questions about which programme may best suit
general-management/transition-general-management your objectives or for any additional information.

Note: All our Open Programmes are taught in English and participants
should be able to exchange complex views, listen and learn through the
medium of English.

TUITION FEES*
The programme fee covers tuition, course materials and
lunches on working days, as well as the closing dinner. It does
not include travel, accommodation or incidentals. Participants
will have to settle accommodation expenses and incidentals
before the end of the programme.

*Fee subject to change. VAT/GST shall apply at prevailing rates according to


prevailing laws and regulations.

INSEAD does not discriminate on the basis of race, gender, sexual


orientation, religion, national or ethnic origin, age or disability in the
administration of its educational policies, admissions policies, scholarship
and loan programmes, or employment or other INSEAD-administered
programmes.
to General Management
Executive Education
Transition

16
INSEAD Europe Campus
Boulevard de Constance
77305 Fontainebleau Cedex, France
Tel: +33 1 60 72 42 90
Email: execed.europe@insead.edu

INSEAD Asia Campus


1 Ayer Rajah Avenue
Singapore 138676
Tel: +65 6799 5288
Email: execed.asia@insead.edu

INSEAD Middle East Campus


Al Khatem Tower, ADGM Square, Al Maryah Island
P.O. Box 48049, Abu Dhabi, United Arab Emirates
Tel: +971 2 651 52 00
Email: execed.mena@insead.edu

www.insead.edu/executive-education

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