Aptitude Test

1.”Many people want BMW, only few are able to buy” is an example of
a) Need
b) Want
c) Demand
d) Status

2. Marketers often use the term --------- to cover various groupings of customer
a) Buying Power
b) Demographic segment
c) Market
d) People

3. Which steps improve adverse balance of payment?

a) Demonetization
b) Over-valuation
c) Devaluation
d) None of these

4. Well-known brand 'Apple' is related to brand personality trait of

a) Ruggedness
b) Competence
c) Sophistication
d) Excitement

5. Which one of the following is an important source of idea generation due to their
familiarity with the needs of market?
a) Existing products and services
b) Distribution channels
c) Federal government
d) Consumers

6. Which Indian/IPL cricketer has a startup fund called Caffeine Ventures?

a) M.S Dhoni
b) Robbin Uthappa
c) Virat Kohli
d) Ravindra Jadeja

7. Kind of information consumer obtains from mass media and internet searches classified
as
a) Personal sources
b) Commercial sources
c) Public sources
d) All of above

8. 'Buyer’s black box' consists of

a) Characteristics of buyers
b) Technological factors
c) Cultural environment
d) Economic environment

9. Who is called the Father of Scientific Management?

a) Frederick W. Taylor
b) P. F Drucker
c) Maslow
d) None of the above

10. This company is well known for Technology Innovation, Great value and act as a game
changer.
a) Nokia
b) Apple
c) Sony
d) Samsung

11. Entrepreneurial experience becomes increasingly important as

a) Work load increases
b) Complexity of venture increases
c) Complexity of work increases
d) None of the above

12. Which is the advantage of product layout?

a) Smooth production without any interruption
b) Mechanization of material handling
c) Low cost of material handling
d) All of the above

13. Which one of the following is an important source of idea generation due to their
familiarity with the needs of market?
a) Existing products and services
b) Distribution channels
c) Federal government
d) Consumers
14. The concept of marketing mix was developed by
a) N.H Borden
b) Philip Katter
c) Stanton
d) W. Anderson

15.”Get out production, cut the price”, philosophy by Henry Ford is an example of
a) Marketing concept
b) Selling concept
c) Production concept
d) Product concept

16. Testing before launching the product is known as ----------------

a) Acid test
b) Concept testing
c) Market test
d) Test marketing

17. What is the title of the book written by Raghu ram Rajan on his stint as RBI
GOVERNOR?
a) Wise & Other wise
b) Dollar Bahu
c) I do what I do
d) A cure for laziness.

18. Who owns the e market place ebay.in?

a) Flipkart
b) Amazon
c) Snapdeal
d) Myntra

19. Who is the CEO of Pepsi Co.?

a) Chandara Kochar
b) Indra Nooyi
c) Kiran Mazumber
d) Roger Enrico

20. Who has the most followers on Instagram?

a) Ronaldo
b) Selena Gomez
c) Priya varrier
d) Taylor Swift