EVIDENCIA 11: EXERCISE SELECTION CRITERIA IN DISTRIBUTION

CHANNELS

Autores:
JULY EUGENIA BARRETO VIVAS

Directores:
FABIAN HORACIO GARCES ORDOÑEZ

TEGNOLOGIA EN NEGOCIACION INTERNACIONAL

SENA
2018
 WATER BOTTLE

INTENSIVE DISTRIBUTION: Water, because of its high demand becomes an

everyday good, then, said good must have the largest possible distribution, `to
satisfy demand optimally.

ADVANTAGE:

The product is in most of the points of sale

High level of knowledge
Will be available for purchase
It facilitates to the client the purchase of the product and the fidelity to
the same one.

DISADVANTAGES:

This strategy entails a very high cost.

Loss of product control
Lack of control in the distribution network
CHARACTERISTICS:

 In this strategy the company tries to boost sales by providing the consumer with
a
 purchase nearby.

 This strategy is strictly followed take the product to the last store, the last
village, the mountain farthest.

 It facilitates to the client the purchase of the product and the fidelity to the same,
and hinders the entry of competitors.

 This is a high cost strategy.

 seeks to achieve the greatest possible coverage in the market and therefore uses
a large number of intermediaries at the retail level. It is mainly used for
convenience consumer goods for which the consumer is unwilling to make a
search effort.
 BIBLIOGRAPHY

 http://www.elergonomista.com/marketing/mk42.html
 http://firstmarketing-equipo7.blogspot.com.co/2011/12/tipos-de-
distribucion.html