$3.5 million (Elite Construction’s annual profits)
Could loss of talented and valuable x 50% (estimated profitability contributed by top talent) contributors to your business cause $1.75 million (lost profitability without key con- substantial and unnecessary financial tributors) harm to your business? Even if profits only decreased by 25%, that is still a reduction of $875,000 per year! Elite Construction, Inc. is a highly regarded regional The cost of not having proper retention and com- commercial design and construction firm. Elite has three pany protection plans in place for executives, managers who provide invaluable oversight of company managers, and owners can be enormous. operations, business development, and corporate fi- If key individuals leave to join a competitor, or to nance. It is estimated that these three managers directly start their own competing venture, the loss of influence over 50% of company profitability ($3 million market share or key customer relationships could annual profits). Elite has local competitors who are active- lead to even more disastrous results for Elite’s ly seeking greater market share. business.
If competitors recruited away Elite’s top talent, man-
In other words, without effective planning to pro- agers became dissatisfied, or if something happened and vide strong incentives for retaining the right people one of them passed away or became disabled, Elite could and without properly protecting the business, signifi- suddenly lose business relationships, operating efficien- cant financial harm can result when a critical contribu- cies, skilled services, and profits. tor is lost to competitors, death, disability, or personal dissatisfaction. It can be much more costly to lose an employee than to plan to retain them.