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The Billboardi

MARCH.
PRODUCERS OF HIGH-CLASS POSTERS.
', There is naught that is banal about a Donaldson paster.

The text, decorative devices, color schemes, always abound


itt refreshing novelty and originality. They are dominant

and distinctive in the company of other posters; an attribute

- which in itself posseses much advertising value. There is

no other American
-"-
firm whose product posseses this peculiar

quality tn the degree that obtains in a Donaldson poster.

-The Lithographic Art Journal.

PRODUCERS OF POSTERS THAT PAY.


If you want to advertise anything, anywhere,

at any tinier —use posters. Donaldson posters.

Write the Donaldson Litho. Company about

'0 it today. ... V, J : | *

NOTICE.—We have a new proposition to nuke to bill poste

and distributors. There is easy money in it for yon. If you are inl

'

Only one in a town. First come, first served. Write now.


THE BILLBOARD
Vol. X., No. 3. CINCINNATI, MARCH 1, 1898.

This description may be called Dickens, proclarnations and declarations, and which
Charles Dickens and Billboards.
esque, hut is it not true? Who has not were only a demy size, the manner of "You could hardly pnt too little in a
turned from posters frequently with a feel- posting the bills (as they did not use
How would the world look without bill-
ing of disgust or repulsion, even when the brushes) was by of a piece of wood Rood catch-lines for the eye to rest on,
subject has not touched the secret of a which they called a Thns
gine an answer to that question ? People (he,, leave it alone, and there yon were f
troubled conscience? And who has not things continued until time as the
are so used to seeing billboards with more " This advice has kept well. Itsm
smiled iu voluntarily at other posters that
have shown humor, or at least good na- ed poster is
formation easily absorbed, that they never
think but that such things always to the eye and the t
o the 11 to the king's description, "two or three
n discuss the question of ob- good catch-lines" (might be a
taining publicity by the nowadays,) an a"
hing undeniably D
Though this mode of
enough JU
really ancient, it is old New York.
judged by the experience of several gen-

SCRIPTURE ON BILLBOARDS.
,n before the Novel Scheme to Revive Public Interest in
No- Popery Riots in 1780. When Charles
Dickens the famous novelist was a young
man, and, as a reporter, was trying his
hand at elaborate sketches for the London
Morning Chrcnidt, he wrote his serio-
comic account of his ride in the van of
the "King of the Bill-stickers". How
much of it is true, and how much of it is
the product ol Mr. Dickens' fertile
ginatton 1 ; but the bare facts
The society hi
are easily certified. It also is the estimate
the novelist puts upon the power of the
kegon, but almost its first work w
poster. He begins his sketch with this
to stretch a
P P Within a short time the work win be
'^ft had an enemy whom I hated-
carried to Chicago and Detroit. Flourish-
ing societies already exist in Kalamazoo.
{ that sat heavy on his . Lake City, Muskegon, Traverse City, Bea-
ton Harbor, St Joseph and Niles.
The originator of the scheme is A. E.
Standen. No. 13s Dearborn avenue, Chi-
cago, a traveling salesman and an Eng-
lishman by birth. Mr. Standen says:
"Early in January. 1896, while folio'
is by night and by day. I do
ing my business, 1 Wf s—
not mean that I would publish his secret
in red letters two feet high for all the
town to read. I would darkly refer to it. and the &
good system to sanctify to the Lord's
It would be between him and me and the v. ark. Whenever I looked at a bare wall
posting bill. Say, for example, that at a the words, 'Go and do it,' would fol.'ow
me. I could not banish them. j
"While at SanltSte. aiaiie I decided to
issue a circular letter to
. obtain from them sr
The.
n the advertising principle. In all my
how up the line Secret A'eyi. Thus, if
E. Standen. Chicago, 111. j recording —
retary, L. K. Super. Muskegon; assistant
secretary, Stephen Spauldiug, Muskegon-
on him from the parapets and peeping up H. Stafford. Muskegon'
at him from the cellars. If he took a
Among the trustees are R. Hoobler, R
Bay City; E. H. Stafford, Muskegm; the
dead wall in his walk, it would be alive o— . A. Haddeo, Muskegon; Miss Jennie
with reproaches. It he sought refuge in
an omnibus, the panels thereof would be-
JAMES M. D1SHON, MacCarthy, the Rev
City Bill Potter of Terrc Haute, tod.
the Rev. J. J. Van Za
Rev. A. Newton, Mrs. S. A. Howey and
took boat, in a wild endeavor to escape,
he would see the fatal words lurking un- : on in Mr. Dickens' sketch he wages at that time being ten shillings per
Mrs. George W Woods, Lake
Rev. J. C. Honigh and Mrs. L. Grosen-
Cit/; the

der the arches over the Thames. If he .ps of the history of bill-sticking, day besides expenses."
walked the atreets with downcast eyes, he And them from the king. He His Majesty explained to the young
would recoil from the very atones of the is Majesty to s of bill-sticking
pavement, nude eloquent by lampblack fought for
lithograph. If he drove or rode, his way
! as the I gs until Parliament was plated operations
engineer, beadle and bill-stick- to take a hand and regulate the grain of salt, but tha organization is bona
wonld be blocked up by enormous vans,
arishof St. Andrew's Hollorn,
fideand well perfected at that.
each proclaiming the same words over As a plan to drive ballet skirts off the
and over again, from its whole extent of en to post bills for him. told all about the" mysteries of the sires of
the bills, and how "joints"
surface. Until, having gradually grown
'
'the place ofl
" <

thinner and paler, and having at last to-


THE BILLBOARD
ON THE ROCKS. Scveral members are already framing tulion and by-laws of Hie A. B. P., which
resolutions to this effect The following provides that a member 6F the national
has been submitted, organization must be a member of his
"THE BILL POSTER" Hard
viz.;
Raolvtd, No bill poster nor officer in stale organization first The Pacific Coast
Aground, and " DISPLAY a posting company shall be eligible
bill Association has accepted an opposition
if Chlcico. »«. hero
ADVERTISING'- Sendiog linn at Los Angeles. Take also the firm
of Siebe, Green & Dimply at Oakland, M
Up Signals of Distress. The objection to the measure is that it Cal. They, too, were members of Hie A.
-'ri«lion «*lh Mr. H. 6." wVfnbirr.'or' 7\
"'
"
would shut out all the hustling bill post- B. P. Yet the Pacific Coast projected on novel V
rsrv
In spite of all the tnagnificen. support
ers of the organization. Under the present both
the organ and Stahlbrodt's book
official : encouraged
are liable to go the way of all things con-
ceived in spite and launched in vindic-

worst off. Its losses a_


atfrom fcco to (85b. It is probable that
the exact figuresare not known. It hardly
seems possible' that it could have lost a
growing stronger every
hundred an issue; nay, and we have no doubt that the two
'
file Bill Foster's report as it reaches us gentlemen who oppose it from purely sel-
fish motives will receive a pointed rebuke
at the proper time.
range between (700 and (1,500- There is
only one figure that our informants seem Much sympathy is expressed for Gil lam
to agree upou, and that is the amount of
and Shanghnessy. The prevailing opinion
This is generally con- is that they have been jobbed, and mem
its indebtedness.
hers everywhere, as in the case of (am W.
ceded-to he (1,400. T
As an offset against this, Campbell Hoke, are supporting them simply to show
disapproval of the Executive Co mmi ttee's

place the assets at (1,500, #1,800, (2,-100,


and one enthusiast at $4,800..
It is probable that if wound up soon

We get it ou fairly good authority, how-


ever, that the A_ B, P- is tired of the pos-

ter of (500 a year is deemed too high a


price, and it is bent on letting go.
In this extremity the friends of the two

e on the 1st and the other


on the 15th of the month.
The stock, of
bled np eagerly long ere this, which
a litUe strange. If the association
not support one paper it is not altogether
apparent how a few members of the

x of the way in which the


1 things up
on the Pacific Coast,we would
the fact that The Witshire Bill Posting
Co., of Los Angeles, are members of the
THE BILLBOARD
HOW TO BUILD BILLBOARDS- IN GERMANY. The idea itself 1* not u,

& p, t ,;,„«.Ciy BUI I

3 year ago I wrote an


-
ol Munich, Hre » VaW,lc
articleon the above subject, which I Why 10 feet high? Bee
thought at the time to be rather good, and one-fourth the posters yon handle will tun
which T wax going to send to Billboard. nearer 10 feet in height than 9 Ji feet, and

cousins. It is found in the illustration

Why 6-inch lumber, rather than 8 or 10 below. No cities in the world a


on this subject.
or 12-inch? Because narrow lumber will exacting in the matter of a •Yes, it's true, we will try the experi-
r especially a South- not shrink out of socket and leave cracks, the German. Munich in particular ment af carrying signs on our box cars,''
as wider lumber invariably will do. A painfully so. Slid a representative of the Santa Pe sys-
.1 the article went to the
1 fell ;

took the prize Still I am


id crack in your lumber means a crack in tem yesterday. "We decided to do it,
after considering the question for several
ff. While the Toronto Bill Poster

a or was—a very good publication, its
~
weeks. We regard it as a legitimate
11 in the United method of increasing the revenue of the
«y "nit") And road. Of course, we will not permit any
appealed I have wished it had been put improper advertisements. We will not be
before the men in wl asked to do so, for the men who form the
advertising company are all of good stand-
ing, morally as well as financially. I can-
n we will begin carrying

Wheal
tf to the idea remains to be
of my clients was washed off by the first road will never carry advert
rain from some billboards, whileoa others and finally bringing it all to the ground. patent medicines,
it would, under the s Another reason: If built horizontally infants' food on its box cars," declared an
the rain from behind gets into the joints official of another big Western railroad

The best height is ten feet, built one and causes a great deal of shrinking and system yesterday. "A boa car isn't a
swelling and frequently a bellying of the thing of beauty under present circum-
The best length, all the space you can stances, but t don't think as an animated
get (No chance for an argument there.) arise the rain does not billboard it would look any better. The
The best lumber, 10- foot 5-inch tbngue- stay in the cracks, but runs to the £roun il. idea is all right for those who like it. but
and-gruove flooring, best quality, ktln- The firit cost will run possibly ten per we don't We'll try to make our car,
cent more than the first cost of the rough. profitable in the way for which they were
>illl>oards on designed.
They have The man who made the contract with
ling down town the Santa Fe is W. C. Ford. He is an
Eastern man, and is traveling about the
That is way the article read in ont going to roofs and gables. They have country working up the idea. One of the
ber, '96- I do not claim any priority of Rockfellers is said to be back of the com-
discovery; the method, or some portions pany, and to have deposited a certified
of it, is in use in several cities. check in a New York jha
Mr. C C. Ames, of the Old Colony Bill one. Sometimes they barbora patrol boa,
Costing Co., Providence, R. L, was in my at other places a fire alarm box, but in Chauncy H. Crosbie, of Chicago, vice
office the other day, and he tells me he many instances their erection is sanctioned president and general manager of the
has been using this plan for several years, by the city merely for designating the United States Express Company, who is
and that nothing could induce hirn to intersecting streets. said 10 be one of the interested parties, is
"
change to the old plan. He tells me that They are beautiful though, and adver- in New York, ai
he had some difficulty at first in getting tisers fight for space .on them at 3 cents lations to th
lumber ten feet long, twelve and sixteen per half si The career of the new company will be
feet being the band the lumber dealers bad for effort v watched with interest by bill posters gen-
to sell him. He finally induced one of the erally.
dealers to get the ten-foot lengths, and"
has had no further trouble.
Mr. Ames says that there is another ad- with resthetic cranks. SAVANNAH.
vantage I did not mention. When putting
up new paper it is easy to take an old shoe
knife and rip down beside live paper, and BOX CAR BILLBOARDS. The advent of Bernard & Anderson
11 feet high, strip the board,' without any danger of has stirred this burg up. Dave Weiss;
feet in the ground.
"
pulling off any of the live paper. Nearly A Big < Mat Royal and F. M. Hamilton have
xould strip the boards shaken off their lethargy and gotten down
best capping, 3x4, with an inch
The
qnently
Posters On a New Plan.
to work. Bernard fit Anderson, the new
groove, half inch deep, a inches overlap- il

ping the front of the board. the si firm, have made wonderful progress in the
short time they have been at work. Joe.

After all the blow and bluster A company with all kinds of capital tie-
cutting down the billboards, the at hind it has been formed for the purpose of
ties have wisely concluded to do n displaying all kinds of advertisements on
and the newspapers are glad to 1 the freight cars of all the railroads in the
upright, about 1 yi feet above the ground. country. Amherst, Mass., is a town of 5,000 or
(See the plan that accompanies this.) So far but one railroad has accepted the 6,000 population. Mr. Averill, the man-
Set the posts not more than 8 feet apart, new scheme for increasing its revenue, ager of the opera honae, who has done
use two or three 2x4 stringers, and set the ence Crittenton home Feb. 17. She was
snugly wrapped in plenty of blankets and and at the same time educating the folk some commercial bill posting, says that he
placed in a basket. The only note with along ils right of way. That road is the doesn't care to bother with any more com-
the package was this - "Please notify us " !ka and Santa Fe. It lias mercial work. This is a good n
red intoacondiu'onal contract, where-

iter was taken in,


in its 8,000 box cars will be displayed

through^fe Hilary SuL^""*


.

THE BILLBOARD
THE FOSTER PRINTING CCS o do the work for a lower figure. They

them. They continue to pay $1.00, and it


In the first place, inexperienced people ever. All we ask of any one of our men isworthy of note that they continue to get

are hired trays or anybody who will work to distribute is an average of from 6ao to The Feister Printing Co., of Philadel- the very best service to be had. It pays
cheap. They are entrusted with valuable 800 per day. There are firms in this coun- phia, Pa., large edition printers, have at them to pay $1.00, and it would pay others
circular* and pamphlets that coat a greit try who understand distributing thorough- the expenditure of considerable time and
.leal of 1 built up enormous business money compiled a list of reliable distrib
e for rough utors throughout the United States, and
11.] thci ask the dis- have published same in the form of a hun-
dred page volume, size 5x7.
The list contains the names and ad-
iat some firms try to dresses in about S30 towns (all over 5,000)
v.;t down the and
price of distributing as the Dr. Miles Medical Co., of Elkhart, in 482 counties of 48 states and territories.
really offers priceless than what the work Ind; Wells, Richardson Co., of Burling- It is alphabetically indexed and arranged
ran be done for honestly. The advertisers ton, VL; C
L Hood &
Co., of Lowell,
do not figure how well or honestly a front- Mass.; Dr. Chase Co., of Philadelphia,
door, house-to-house distribution can be and a great many others whom 1 could It gives the
marie, but how cheap he can get it for, mention: They are always willing to pay It gives the population of the
and therefore actually hold out induce- a fair and just price, and do not want any It gives the name of the county.
ments to have their distributing matter advertising distributed at $1 or (1.25 per It gives the population of the county.
thrown away, burnt up, put in sewers, thousand, because they know it cannot be It gives the name and address of the
and in fact, sometimes not put out at all. done honestly for that price. The 1
distributor.
of the shrewdest advertisers It gives the names of the railroads.
It gives

they know that there is a


in bouse* or places where only <
tribntor in that town or city. There is
be placed But old advertising firms who now an Association thoroughly established
hare been distributing, and have it don: called the In
by legitimate distributors, who make a Distributors, which really vouches for its
specialty or that business, know better. members. If advertising matter entrusted

you Can always rely upon the experienced and properly di


distributor to put out your advertising ample recourse, that is, he car. fall
matter honestly where you pay the dis-
tributor a fair price for his work. Very the distributor
often firms offer the distributor Ji. matter or improperly distributed it, the ad-
and 50D.etiD.es gb as high as «t. So per persistently sought ti
vertiser will receive back the amount of
thousand to have a good front-door, house- I. A. of p.
tising of the Secretary Stein-
money he paid the distributor. The Miles
brenner has been cajoled, implored and
Co. made complaint to the secretary of the
cities distributing can be done for $ 1.50
"
threatened," but to no effect; He refused
per thousand, bat there
margin in.it- The price for distributing would not bring
should be never under fi per This is only an attempt to get even-
1
claim, to the Dr. Miles Medical Co., and
the latter seeing that the association at
rival association. All of the real distrib-
large was good at heart and meant to do
utors in the country are members of the
their work right, endorsed said draft and
I. A. of D. If s
returned it to the secretary. Therefore it
behooves all advertisers to patronize a
er put out. It stands to and outcasts.
legitimate distributor just as they would
m that no one will work for nothing.
A great many advertisers Can lay it to patronize them by buying their goods so
themselves for not having their matter JaS.
advertised.
'properly distributed when they do not al-
low a satisfactory price for same.
Distributing, like other lines of busi- tXttri twang Ru-

ness, has made great progress, and in a


great many dties is strictly up to date.

should be take
ing of the pamphlets or circulars that are
to be distributed. No matter how well a
circular or pamphlet may be printed, if it
be improperly worded, it cannot bring
good returns. Among the progressive
advertiser* of this country,
s great deal of
baae and money are put into the wording
st', the dates of the
ami printing of their pamphlet*, and I
tion for Tuesday. Wednesday. Thursday
W.Uy say to the advertisers who do dis-
and Friday. July 19, 10, ir and 23, and. ^matter,- -..va^ntraiv.
trihutinj as method of bringing their
chosen Chicago as the place of' meeting.- / - V "'^AIABN B.
Mia. before the public, there is n> better '"- -
"~
The vote was as follows, vizi":—-.- ;. -
. \-
an
I^A. ^t..*! Denver, Colo.
'
ering the price. It is
Geo. W. Vansyck!e^oluinbus, "o.
-111.** i 1 of the 1/ A, of D.,
W. E. Patlon—Chicago,
P. M. Groves-^Cliicago, HL i

liud:
Douglas^Buffalb,: It. W _
\V. H, Case'—Chicago, III.' - • -
neatly received letters from adver-
«™ who want President Reid—Cincinnati. O. ... The Lydia Hnkham Co,, of
to distribute this section
! '..ntry, and offer J1.15 and J1.50 per W. H. Sleinbreuner—Chicago, III. " ; Mass.. pay distributors Ja.oo per 1,000
Now let everybody pull off their coats all of their work. They never try to
1 been turned down. It ia impossible and go to work to make it a
iates, and they look: a i on all
1

THE BILLBOARD
A KNOCKER KNOCKED. ng Formed with ix^ooo
,work And develop tfc
|

A WHALE. The reason I know these are correct


that we had to bring suit to collect Ihr
> Geo. W. Riley, of Hamilton, O., repre- lithographic a money, and the letters were measured liv
order of the court."
sents the I. A. ofD. at that point, and re- Tb.e Largest Sign in America. If any of our readers know of a brvcr
cently distributed the Dr. Bnrkhart saili- sum than this one we would be glad -.„
rof it, and so also, no doubt,
. Reagan, whose address is
438 S. Firs!
:et, Salt Lake City.

Plato, of Pbiladelphia, sent

eeuted by a former foreman of his, Mr.


Wm. Reagan, stating that the latter had
WHAT !

' "
belief that it was the largest Sherer, Scott and BresJauer
have Combined ?
Yep, we Gu«s It's Rif-lit.
Just as we go to press with this, (he last

form (February 16, 5:300. m.), a minor

and L.N. Scott, or St. Paul,

We are unable to confirm the mrnor, but


comes from a source which we esteem
and if the Cruis
reliable in every respect,
have not actually amalgamated we have
"The sign is about 800 feet above the
believe that Ibey have at
wagon road. (I took photo from same).
The rock on which the word 'Colorado' is
foundation for painted measures 140 feet long by aoo
and that tie work left little if feet high. The other rock is about 350 Bill Posting Association and Breslauer and
to be desired. feet long by loo feet high at its highest Scolt are both members of the A. B. P.
affirmative. He ft point, tapering to a level with the hill,
This does away with the hottest opposi-
ported to Dr. Bnrkhart, and the doctor which is 1,600 feet high.
"is entirely satisfied that "The actual height of each letter is 50 tion fight that has happened in the North-
rouudless and inspired feet, and they ate 30 feet wide. The rea- many years.
son of this ill proportion is on account of The
the backward slope of the rocks.
"The cross bars of each tetter are 10
feet thick. There is 15 feet of black above
The Druikiey Celery Co. , of Kalamaiob, and below each line, making a total height
Mich., are distributing about the warmest of 80 feet by 375 feet long.
folder (hat e.ver came down the pike. It "We consumed 50 pounds oF lamp black
advertises "Dunkley's Kalatnaioo .Celery mixed with 40 gallons or coal oil and 30 «go. 10 Hintr, Ilia. They am »ir'»nn«
iKwkIM howlng the advantages of lliln
gallons of boiled oil. For white we used
Interior IWlSff"gflB»l. lp T
9 bushels of lime and 700 gallons of water milled to any one drilling Informal! on ST
the remedy is a most remarkable taken from the Salt Lake, and the salt
preparation. Wer have not tried it We the rocks after it had dried.
have only, read the folder, and it alone to put on both
would throw a corpse.; into a, profuse per- allying color to
ui ii. H^iu,, lo oncercd 0. E.
who
fr^- ., ..
';- :" ,
us, about sin trips a day, carrying from 3
rankegan,
tr^Telng" tbil^naw'^ntr^^Tal.'tr, It*
realgned.
^
g Department of the Chicago m.riiet The gaTiijUajaa
"As we had no falls Mint were 100 feet Drl.tlonI. placed By tho R. J. Cunning

long, we openedacofoottoitsfull length,


then we tied an 80 foot fall to the end of MM be eiperlrt from a mw pro-

it,and used it to g
"I had one helper, and he and 1
Sjfdays indoingit.
"The sign can be 1
ol ^TiDforthcny/'foi Beach, 3)4 miles away,

ANSWERS TO CORRESPONDENTS.
dJstrihnlor ™bo slund- well in th* •U.imation of

woxlhyof y<£r cooperation, and that is the

nto thstMr^MiSron^U'"™^^^

SEriTiaddo non'est^f&hf!at =
SSXSSgEZSSS&'Z^-Wei.
:
Hog scheme. m....
&<Slr«l'tU. Li cheap

AeV. Co, Kansas


THE BILLBOARD 9

largely in the matter of proportions of yellow and red. (2) White, raw sien- Olive: Green and purple or bine, I red
Amber: Yellow lake tinged with white. 1 yellow. <i) 8 vellow, 2 blue 1 black,
(I) Carmine tinged with yellow. French Gray: White, blue, vermilion. tinted with vermilion. (3) Green and
Ashes of Roses: Pink tinged with black. (2) White, black, red. umber or green and yellow. (4) Umber,
Bismarck Brown: Burnt umber, Dutch Gold: White, vellow, red, raw umber, yellow, black. Brown — 1 lemon yellow,
pink, lake. (2) Burnt Sienna, yellow and toned with blue or black, (i) White, 3 burnt nmber. Drab —Silver white,
lake tinged with burnt umber. yellow, burnt sienna. (3) Stone ochre, Dutch pink, lemon chrome.
Bismarck Color: I CM, Ijest bronze, % red. (4) White, yellow, green, burnt si- Orange: Red, yellow or white, Dutch
or., carmine or less of crimson lake; tinged enna, (s) White, yellow, toned with red pint, lake.
and blue. Peach Blossom: White and orpiment
i.lc of iron, becomes yellow liy oxidation Gray: White, tinted with black. (2) or king's yellow.
in the air after it is applied am] .lry. The While, black, purple. Fearl—White, vermilion, blue tedon
more green vitriol is added to the lime Green; Blue, yellow. Duck's Egg - with black.
milk Ihe darker, of course, the color. While, ultramarine, chrome green. In-
Tkil paint is said lo adhere wry firmly to vhi ble~ Lamp black and chrome green or
any surface, and can not lw washed off. —
chrome yellow. Bottles Ground color,
chrome green.'Iamp black; glaze, yellow bine, 1 red.
one mixed with lime and ochre, and is lake or Prussian blue. More subdued col- Portland Stone - 2 raw amber, 2 yellow
cheaper llian the latter. It makes an ad- or, glaze or wash with yellow lake tinged ochre, while.
mirable background for large letters in with royal green. Bronze Permanent — Primrose Vellow— Add a little white to
black or purple. green, lamp black, chrome yellow, raw lemon yellow or king's yellow (orpiment).
Buff, deep: White, yellow- ochre, red. umber. Pea -White, milori green. Qua- Purple—Red, blue or 3 white, 4 car-'
;

Light, while, yellow ochre. ker— Chrome yellow, blue, tinted with mine, 2 bine.
To prepare the zinc: Dissolve in 64 parts Burgundy! Asphaltum with any bright verniilion and black. %v
i'.lui' red, Rose—3 white, 1 carmine.
uf water 1 part each of chloride of copper, black; or blue, burnt umber. Tea—Raw Russet — Orange, purple ; or 2 red, I
nitrite of copper and sal ammoniac; then
mid part of commercial hydrochloric
1

acid. Brush the zinc over with this mix-


ture, which gives a deep black. Leave it
to dry for twenty-row (lours, when any
oil or color will firmly adhere to it, and

Citron; Orange
I red, ] blue. _ white, 4 ct
Have you ever had trouble in getting English purpli Lime Stone: 4 white, 3 yellow ochre,
Claret: ) Vellow, sienna, red.
the gold on the glass uniformly? Does it *
with carmine. (2) Carmin. 1 block and red. rhite,
ever come up dull and dead > If so. a few London Smoke: Burnt umber, yellow, ^yelloi
liints may prove profitable. The greatest
precaution neccssarv to have the glass
is
white, red. (2) Vandyke brown, burnt —
Straw White, chrome yellow, burnt
raw sienna; to sul>due glare, tinge with umber, [a) White, yellowochre, verroil-
alisolutely clean
on the side the gold is to
blue, green or black.
1* applied. This is accomplished bv
Copper:Red, yellow, black. umber. (2) Carmine or crimson lake,
slowly boiling the water to be used for Tau—S bumt sienna, 2 yellow, 1 raw
Cream: White, yellow, tinged with burnt umber. (3) Burnt sienna. Van- umber. (2) White, burnt umber, yellow,
cleansing, which is applied by means of a
red and raw umber. dyke brown, lake. saarlct lake. (3) Orange chrome, Tuscan
fine linen rag, when name has cooled
Dove: 4 white, 2 verniilion, I blue, I Normal Gray: White, black, purple.
down. . Ai a further precaution, prior to TurkeyRed— Vermilion, black.
chrome yellow. Oak 8 white, 1 yellow ochre, tinted
:

using the water, straining is frequently Umber—White, yellow, red, black.


"--
Fawn: White, burnt sienna.(2) White, with raw umber.
resortcil to.In laying on the size, in the 3 white. 2
ochre, vermilion.
first place a flat camel hair tool should be
Flesh; White tinged with equal parts
used. The size should be cause.) to flow-
on, and drained subsequently, when the
gold be applied. The completing opera-
tion consists in gently rubbing
or polish-
ing the gold with n ball of the finest
cot-
ion wool when thoroughly dry.
If de-
sired, another coating of
gold may then
be applied, the ground being
then" ready

great deal of trouble'; and' lots


of u
Ufntjr from one day to another.

liy ; of t
.lit. ions for mixing some ;nr-
"*MW color or abode. No rigid formula
may |« glvw, owing to the different
"ink™ of colors, but we submit
the fol-
lowing as the nearest approach
to n list of
''''pes Unit it is possible lo make.
"What do yon Mix your colors with>"
was asked of the great
artist, Josun Key.

"With brains," be tersely replied.


And so in the following formulae,
the
'«*r will have to use liia own discretion
:

THE BILLBOARD
The Billboard. very apt to delude themselves about the
influence of the press. It is, to a very
great extent, a fiction that the newspapers
have any considerable influence, in a real
and fundamental sense. The truth is,

is limited.

font, rait of ten etnu per a^le line; ( generally


fentnee and hostility of the public.
THE INTERNATIONAL
invest in Youde's Limited was due to the
Elections ate scarcely influenced at all by
BILL POSTING ASSOCIATION attempt to unite poster printing and bill
posting. Yodur took in the big printing
ittec Met in Chi-
firm of David Allen & Sous, of Belfast,
Brrume'l. ij Avtmwi dtl Ofmu Tki HaJt
10—Geo.
Feb. J. Snerer,
KewtfU* Ha rksmM w^Jthj <£« fruteffiei cr
iTtrtEl monty srdty, er TrrilHrtd Mr Bdjritltd
Pursuant to call the Executive Commit-
tee of the international Bill Posting Asso-
are cheap, often cheaper than the white
ciation met in Chicago Feb. 10, and elect-
WHO IS HE?
paper on which they are printed.
ed Geo. J. Sherer secretary, to succeed C.
Years ago the press did possess The Most Popular Bill Porter in
E. Bill J. resigned. Many measures and
infl u-
in
means were discussed for strengthening
the organization. There
Tripl
Geo. J. Sherer, Geo. F. Uhlrnan, J. E.
Williams, C. E. Will J. W. J. Horn, H.
Bland, C B. Woodworth and P. F.

jer is not to be considered for a


moment. TUB Billboard is the original The knocker, like the poor, we have
bill posters' paper, and the A. B. P. is the always with us. He is an unclean beast,
Write the name of your c
( nothing else) on the coupon below, and
mail it to The Billboard Publishing
Co., Cincinnati, O. Each coupon will be
distributing has. This is one of the mat- counted as one vote for the bill poster
offered by the newly resuscitated I_ B. P. ;er must engage
whose name it bears. All March cou-
voted before March ij. This
A'. The Billboard will not be the .of- the attention of the Int rati ye, It is necessary to
ficial organ of any bill posters' associa- elation of Distributors. All the dispar-

—r- ' — — »~i ' them in a lump at the last moment.

lititors, are as nothing Co 1S9S, at Chi-

flood of knocking letter cago, do hereby assert with pleasure its 3 MARCH
uwUl
as.
COUPON
or net be cain,ea.
StZZS
themselves. Nothing on conunendatioa of Tub Billboard as a
distributors
faithful, able and impartial exponent of
»
Ij TW_ upo^.rBmr^ierloA-er..
earth will shake the com idence of a new
the intricacies of billboard advertising,
l the efficacy of house-to- and recognize in it an able advocate of the
open association, all of which the Inter-
national Bill 'Posting Association is in
hearty accord with" and' express their ap-
of the XA. of li. ought to take the ini-
;

preciation of The Billboard in its deter-


organ'oT the tiative in reforming the practice, and start
The Billboard is the mined: ieal'to aid such organizations, and
in by desisting themselves. All poor it snail be incumbent upon HOW THEY STAND.
work' should be reported as regularly The votes received by the various coi
as
'
ever, but reported further the progress of Tub Billboard. testanls up to date is as follows
feeioe and Green telegraphed greeting,
poster is too humble or unimportant for Geo. H. Siebe 95
and applied for membership for the entire liiac Monk 94
should "on ng it to the atl a of the
rut to protect, and none so high in station Geo. M. Leonard
'

17
This p assured the committee they were with H. W. Walker 1;

dsm at our bands. The Billboard is them to stay, and would take an active
Jas. F. O'BleUa. 20
the friend and champion of the craft at
part in the work of the association in the
'
R. C Campbell 19
firtnre. I. Ballard Carroll 18
Luge, and holds "Sret place in their es- The committee, after passing a vote of P. F. Schaefer 11
teem and regard. It is not an official TrrERE is a well defined movement on Geo. Castner 11
thanks to the retiring secretary, adjourned
Edw. A. Stahlbrodt 10
organ, and it never will be; but, never. foot in the I. A. of D. looking toward the to meet again at" the call of the |
Chas. Vogel.
establishment of an schedule of At the next meeting the date and |
theless,it is, as we said before, the ac- official

determined of the next cbnveut'on of the organ iz E. C. Donnelly 7


m of the prices! There is, likewise,
Frank Fitzgerald. 7 •
1*
bill poster* opposition titer* to. As the matter will Albert Weber. 7
J. I. Flynn 6
of the "title. It was not created by a par undoubtedly be taken up at the next gen- P. P. Oliver 5
eel of officers clothed in a little brief and eral mce ting, meet that in the mean-
it is L. H. Ramsay 3
W.B. Lowden a
ill-fitting authority. On the contrary, it time it be 'agitated. Without ^prejudice John G.Reese
ia the reward of years of fealty and ae-
We must again direct attention to tl
fact that Mr. fam W. Hoke is not - bi
poster. All the votes cart for him ere li

r^.Ulu^Srle Patnm^unabte to secure it Will


notify us, giving place and date.
THE BILLBOARD 15

For Coupon] '

JNO. HeCRIITH, ".ISSSith


StrTp '.
;
Tickets
WRITe C. F. ANSELL,
ACCOUNTICS. 1TO MADISON, CHICAGO.

awsaesaSBSa Mrs. M. E.
3U5f —- Bill Poster
I

And DISTRIBUTOR.
Am Yov One Or Then? "WlWlWMI^^ 114 ATH ST.
TROY, N. Y.

ARE YOU INTERESTED IN ADVERTISING?

THE BILLBOARD gS
. FREE of CHARGE
WOULD YOU LIKE IT?
WOULD YOU HAVE IT?
YOU CAN GET IT
.

* wilt PfMHt any MvtrHsar or any Firm which contimptitH adftrtlslng In the mar futon with

A YEAR'S SUBSCRIPTION TO ANY POPULAR MAGAZINE!


T-r ew w»*~ Cp©N RECEIPT ©F A YEAR'S SUBSCRIPTION T© THE BILLBOARD
( Magazine selected Free in additon to the year's subscription to

EXAMPLE :—You desire to obtain Frank Leslie's Popular Monthly For one year; the publisher's price of that magazine is $3.00 per year; you send
— jblishere of Frank Leslie's) and we will have sent direct to you, for one year, the magazine you select, and will, in
add-on*. Mini 1

without additional cast to yon. for one year to the same address, or any other address you may order.
Tfca tollowlng Im list of a few standard Ma. > price Tor yearly subscription
(3-00 Munsey's
2.50 National Magazii
North American Review. -
or Weekly ... 4.00 .'

Scicn ti G c Aram can

1 raahe all Orders Payable to

THE BILLBOARD PUBLISHING 6©..


CINCINNATI. ©.
are bar'ei in this offer, which is mad purpose of still further in.
'

. >u think it would benefit yon to have in the hands of your local
and accept their subscription and forward it to

STERETTI^f
JUST SUPPOSE
line that
would make you from three to
The Buitcnck PnbllaMac c< five dollars a day. would you
H T, r""" b s rL
3 i?6i i' fy f'
""fa" U i» thr Cteil Q AS A MATTER OF FACT
There is such a machine. It
^ aahidh9 at tout

makes more paste from less flour printed antler of buamns

rfc andV^UcBeQ o'tenrfs direct, il BO de-

GEO. H. LENNOX J. H. DAY & CO.


THE BILLBOARD '

KASSACHC8ETT8. PENNSYLVANIA. THE SCHEDULE OF PREMIUMS


/«r Sept 1910 a J err-

rtoEm aottWi S"wn Sept

« 98 B^s^SEs
i
!

j
l-ftlltJ).
Tlii5li«i>rfiiiK(lHoiJ corrected month-
I
«
ggfSSifl5
Barnstable Barnstable county fur Ana: 30 to ffllTl?*r!T
*
pre* Ptollelt

P '" ' *
1 J Frailer trent

cullumt and Doit-. IM|l|im*° SSnaj


sss^i^^^saiK.
,

i
t
tresSfe;.
moment after they
SHKssi:
claimed,
,.r t
|
to * iiud -) anti A, ;- ... , ... :i i t Bj!.e i'Laius
i£&wiiss.w*a,tjw
\ P:i-w).l, !ti «V ol Maine.

HHODE ISLAND. 6,-! r'™ "^"117 1^1^


" ™ lor "" h


*' c ""'
T*h annual Khodr l-lond State (.it
B ^K™'" FlyinoulJ. connly fair Sent 14-
''^tSMftSTtBrlS Sorter t™.* Salter W W. S. ROGEHS, S«C>
TOPSHAM, ME.
Ciiramliigtop ^•^fflWa—
septzjandi
Hillside
* """TOUTH OABOIINA.
Enneld union agr society Olio a

, ;


mMd °^°dV]fu couVt>'"sept'Lnnd~a"
"ingiam^ Sept ^"i^ i;. i6
"Ruttan-fprei
IJHjlll East
'
\r w StallM*"
^TenneBee Mr
Rob Koy
J»» ^
J
.ec-

Jj
.
J
™, P.'""' -irr.ngen.eol.
1

gj^^^J ff^
It it urofosecy
'
SSw mB
'.ll,,V-

Bo,Be «»«««ing "gene.!


^•SWSSS? BtSfflSS I. E5TES. MANAGER.
"—«•«-«—_. '

Valley Springs; Ark.


^^jg>S ™|l^fj^^™'*' POSTERS and DISTRIBUTORS :

gj^ i
.
k-tttebori, w^^S^'^ri&it.d*, a . . .

innebneo county a^soeJey- Ana Mf« n^ontb '


^pSS *iept 39 to
^^^S^M^^^l ^r'' Se^^il ^v"!?

3flh^JS^r~
INDIANA
Eok-iU aeoto w «ociet, sent t

SlSS^fe BntStolsrA ^sc.pt°5bC
MICHIGAN.
r^,..;,

6 Dwi hi
.*«asJ ssa«a!
Mfl«ut« Sta.efai,
CANADA.
-.epfsto*.
the arena
P
'^
* S '™ ° ThaTA " lt,m " 11 People one unmui-
j,^|^ t^'5^™ r
'
n ™"h 'iticai- Re^S^^^Hw Er^ti' na treis b,^o°™ rf J|j^™f
S* m °' ! ^1ITlS tt ™ W S treas TRWelinscc _3tr*r«£i£ of Conditions the End and Aim— Mhk
Inntmuapolu state Ur sent to ij MINNESOTA. i°i a to :o c™, MiphhS Qui purpose
of THE ARENA.

IOWA. "E.CiSsfes Send in Your


"»«-»—«"•—-
Fair Dates. so good ads F
f OB $100.
*g*^.y^-. r.i ^rr"' ^
MISSOURI.
gSHiFf**'
MtSn
liaaloin.*

staloiair
"STtBSSWSJSrV™
St Louis Slate lair Oct . toB
Expositions. w.r-JS'SS'^lS'^S;
Wemr lieno .isal in vour town

"ip^Ssp'SsJSf** °^^^^SaBtes. •f&^S^^S^SSgt °"«>«0"w~


BUREAU.
ouiviM
"^SS r?S. ndC t™ f su™m. a^n. HEW JERSEY.
Fiffe±^«fi£iBi s' '"^aSS!,'"'S=;!Si *SS Horse SHOWS. "°~ ~~r. Mississippi.
HEZEKIAH PLEMNV, Olitrlbriar.
'*^'^l£SS£^S'rV'rJSi NEW MBXCCO.

SMMt Anacri<nr™nt MM AnpjoloT fitir HEWTOBK. W«Mnpo^ Sc"


C
H™ rfio. April HE field ^t|«tBISK|g3 SlrV&lfxSll^Al^llflim
Jjaj-M.^..™,.,, Alban. Albany cou.it fait s«n l^.'S.lK'.'Stl"" JT
'
t^al^ Jtntr^™nt. A.rantl Mtn nsan
^^uaTcaiai^'Saa^Kbcrt ? '
"

^Higainspta^ SSa Alaa^udatttuaa^Ilatid B B p°* St


li
1 4
s ^ ru ^ n ^' B
!
™ kfitld f-it

Htalng E-togfait no Soot ; to to Ctnwil Chatham


liama ptts Kccd Sy J G Collins treaa SH ADatdn,
GaSt^TsnothKaotncay fair pound assn W Hamhn^ Erin coa"t« aatiaaan Sno.js.0t7
,..'9-?, ^^A.^.^^'|"|T "", We Are Again!
«n Wewnaockel R H Rennet Kuit
Hartford OWo connty frtr Sept *> toOct I T "J™ sri ton mittv I

"" I club . _
,'f™'*';'

Poultry snows.
? EUREKA PASTE
Ann; 15 to Sept t
trooklyo pre?i w Cen'l
Judwn n„ ta
rsntr-. ..si„». »„ mi,,,..
aae Jim B Doehairl.y A«

NORTH CABOLIHA. Ti ^"n


L
;=, , Va<il .

anica' ^n*

,..i,i. : ^slirSr^:; Sslll^i ^HTONB.LiS


—«»I.Ai.
^w*«* tt?b>^>>!SAi>f«ae Rio.-«i

"S i^tSft^.*.--
™<f.. U i,i, on.,,!.,, - Kg! ItSi^^'rSSW'rSi'
SEvm-aSSS-s;- HOWLMD SS?S£gi&,
, TAUNTON, MASS.
THE BILLBOARD
...THE RELIABLE. -^o
'
eonuencTonsT4 Bill Posters and Distributors' BILL POSTER
km, gcMratw. at. A
— Directory —
neat and handsome boot, 3ji by 6
inches, elegantly printed and bound in
leatherette covers.
This is intended as a handy
directory
reference book for advertisers who em-

uupur our. without extmmgance oh wash.


Great Western Printing Co.,
511-513 Market St,

liriwi. St. laaH, Mo.

THE MANHATTAN
PRESS-CLIPPING BUREAU.
NEW YORK.
ARTHUR CASSOT. H
18 THE BILLBOARD

-Au-PbomiHEHT
Locations v-
TACINQ DroadWay
•VMdHigh Boards
(kiN0 3ia6'i&9!t>AvfeT
"L" Roads and
^LLLEteEDAnDGW^TBOLLEDBvAVNSOIS. l^£Wl©irlli.

0. P. FI1RCHIL0 i CO.
BILL POSTERS AND DISTRIBUTORS
24 Eut IB H,
$1.00 B IDWTS YOU TO lEIBERSHIP
... IN THE . . .
HH $1.00 Til H. B, Wilbll Co.,
CAMBRIDGE SPRUGS, (HI.
swstr.
Population i,™ Meat Muled aod Tacked up

COVINSTON, KY. International Posting Association Cireulan. Sample*, tie. mailed and dlarjt«led
Bill
ar.A Wall llaap lnrjwitubfol *<l»rrtU*r«
Of the United Males and Canada.

L. A. DANIELS,
P. P. SHARPER, President, J. E. WILLIAMS, Third Viee-PredtJeat. eiiv Bill Potnr aid Ditmtstor,
CHICAGO, IU_
ITHACA, MICH. Pop. 2,500. ALBERT WEBER, CHAS. C. MAXWELL. Treasurer, SANTA CRUZ, CAL.
JAS. DONALDSON. W. S.
POPULATION S.OOO.

UM»im»WE»T, D„ CF.Bangasser&Co.

Trie lltinois Advertising Agency. Thos. Calvert WILLS, onroo


A. BICOLAI, Proprietor.
Attorneys
WHY, ILLINOIS.

ind Ijwan Connlirs,


United Press
ly exclusive tlmrtlmt-
YOUR PORTRAIT. id Tbe Advertising World (price 75C.) and engrave News Bureau
style herewith, and fumuh plate ready for any w.
nt
be returned.
from, all for Ji.is,
Halftone, a&nfe size —
Send photo, which
' & yon prefer,
a°'reu.lhe Pre*. clrtl*Df'co*!Vhe" Onlied'
1
?™
itter. We iH»ke
P
thiii offer iostt
other printed
cii
1
^!* "" H 8 K °"itaa pm*
omcei*™
W
nowoccn )n "!*"P"« 04 elatil large
^JHih a carefully tralaed force of prescient
Mien's Press Clipping Bureau 'erttsing. When jon read t( y
h a large circulation. Address And have an eichance li.t ibat Ihonxwhlr
covet^every section of the LTnltad Bute* and
*, n n -'™ n
rtlB ' ,ta,
fii r. n 0 rd e°re^ru^!0 ;r
Price aa »•
.a^EiS."""'
will acne on trial for two
week* with

The
197 But Blgbth St., ClndDnMl. O.
.

THE BILLBOARD
CIT7 BILL POSTING CO.,
HURRY B. BUSSING, Hluglr. Setter Bros. & Co.
NORWALK. CONN.
Bill Posters -Distributors
drop a nickel
.ss«S JM
"SS S«n$c
WAGONorCART Collins Center, N. Y.
Krdaea.tatl.sa. SB pi
i can get a wagon built fay a Tillage blacksmith, and Jk
sal. too, yon could get a -addler to make you a pair of "l
^.JfcuTwhM ia the use when yon^oan^go taua firniwho *f

MEMPHIS, TENN.
a better vehicle for hal? ihe^pVice^^will pay at*!.™*™ d
df
Business The OH*, thaw.
VAN rJEUREN A CO..
Bill Posters' Push Cart.
Great for small Inwni and abort rorrtet In dtlra. This style of cart enjoys (real fator
THE ENTIRE HOUSEHOLD among the bill poster, of England, where it ia regarded u
h [teal eonve nlcnce. a ad > 4

. The omee of BO&IH28S la to be i a ererr oflii


Monthly, ti year. SUe, fa 10.
BUSINESS PUBLISHING CO .

J AS. S. C LAX TON & CO.

Southern Press

SgHf^SOEACH. Clipping Bureau,


Atlanta, Ga.
Newspaper Press Clippings for

Outing Bill Posters' Pony Gart. Trade Papers, Manufacturers and


Advertisers. Also list of names
for circularizing.

Rt 1HPV Vnu E - E^t** A.


"'I Station T, Boston,
Tritrr,
Mm,
PROFITABLE ADVERTfSIHQ I
Adverti.se.', Trade Journal Fully Unit-.
tw/, Oi*Jr/. 0 t any <•[ the halilvimM
outdoor baaalveo, Ol-iimq will V«p
abraaat o!U» laadjea awn lat ha wotid over.
rm_w»T»lw._-,ll Bad 11 feel rh ted with
nUrrIr,£ and at th« uni lima mtlnl lead-
In*, and can. with a copT la band, anjoy a
veritable carnage at air, ear. riatl an-
familiar apota and can re»tve plcaianl
memorial of part holidaya aP—rtW JUNCTION CITY, KAS, Pop.!
amtak*
in^m
AtaS!..*. nnd.rawSK
HERMAN OELKE
r d^"K5^l™K. *n tBocolISo «rDr!d-
il't^u^MTaHL

ltaMmoapbrre °aai waVa^inMiand wl luuiwsui, aa». npaiauaa. aa.ooo.


City Bill Foster, ™nlrols all tht Mil-
JJjA^LM,
Blicilrd. Office, im Opera Holme Blotk.

WE WHNT YOU
To beesmea bu Wriber tD
. .
UF-TO-DATS
octal to ^roo, and. again, became we waol

IT WILL PAY YOU


To anbarrlbe for DF-TO-nATK IDEAS. It
haa many rood nm*)oni every month,
wMch will be wsnE much more thin Ibrll

SAMPLE COPY SENT FREE.


Infinite earlety. We have them with shifu and wtth imlea.
la every atyle Imaflnalilc. Thii u nne we make In three
.

UP-TO-DATE IDEAS PUBLISHING CO.


A—$90.00. B^$100.0D. C—130.00.
"JOHN H. MICHAEL. NORTHWEST "aovertiswg^o!
0. T. WILLIAMS, Sec.
Press Clippings. hnhmr Bill Ntlin' (•lata, !

Propoaed event*, fairs, convention!, I 325, 227, 229 East 8th St, CINCINNATI, O.
MORRISON. Portland, On.
etc. Other line* of item* from the
Nanai 0 f Uiecountry. Sen.! for
parti tuf*nt.

N. E. Newspaper Bureau,
THE BILLBOARD

QA\/A MMAU
VI
^a^ #%m \W
^ #%
a?
sasr Ssa^i^dit^h^iaS^^a^i?^'
W m#*%» I ~ | ^| JT « I i°it- high. 40 to ioo fL long, located on car lines and paved streets exclusively—all parts of the city,
Commercial posting a specialty. Ijst of described locations furnished on .application.
" _; ,."

BEBNBRO St ANDERSON, Licensed City and Suburban Bill Posters, General Out-Door Adversers, ft , U.S V A NNH H G
92. Box

ADVERTISING
*-
You can mate
^AGENTS! big money handling' our line of advertis-

iug novelties. Lowest Prices, Largest Commissions.


We are Largest Manufacturers of Rulers, Yard Sticks.
*
Thermometers and Wood Novelties in the world.
'

'

'

Catalogue and .particulars free. Address, ....-.***«

THE AMERICAN MFG. CO.,


FHE —
WIDE-AWAKE ADVERTISING GO. WALKERTON, IND.
KrUabjs disUiliutots (or SL
Tin And Board
--

9%h sjallediid Pub. Co. ...... JAMESTOWN, N. Y.


Co, and (he Dniltd Mfre. m Pop. Co. S3.0DO. Wrtle for eMinnlq

We Want Distributors.
Send for our proposition to furnish you
WANTED. "''sTgnT^tsrs. » and addresses of Sign Painters ir
a Specially designed letter head,, half .ear's subscription to The Bilumkd.
AddressThe Billboahd Pub- Co., Cincinnati.
any kind oE engraved work.
tone; cuts or
No expenditure of easb. Any distrib-
-

utor can earn good pay in this way.


Send for the proposition and judge for
yourself. Portraits a specialty.

The Advertising World, Columbus, 0,

isville, Ky.v
c c S. W. COR. THIRD AND JEFFERSON STS.

I I .
E.T.ileverin&Bro. City Bill Posting Co.

STEINBRENNER'S BILL
-

POSTERS. DISTRIBUTORS
INCORPORATED-' 2.1 -

C C GENERAL ADVERTISERS.
-We have
I I at so
for the Slate of Kentucky and the South.

CINCINNATI Members of the Associate* Bill Posters'


-S""

PAINTERS' BRUSH CABINET!


STEINBRENNER'S BRUSHES KEPT MOIST BY EVAPORATION OF WATER.

A A By its Use,

Vet become
Brushes earn not Carl, Twist, Shed or
Rot ihe Bristles.
frozen in ice. They are cleaned by

T T wiping out over a comb in a metal bos; also large


enough to wash paint vessels in.
covered with benzine, or turpentine for washing
off the paint or varnish. The washings settle to
The comb , is

the bottom of the box under the metal comb and


saved for use. The cleaned brush ia laid flat on its
519 .side or hung in eyelets in a damp air chamber,
where it remains moist and clean until wanted. It
MAIN ST. is kept moist, or soft by damp air. produced by
evaporation of water under it. The brush ia clean,
therefore can not get liard or roL This Cabinet
lati better than anyone
holds' twenty-four average siied paint and varnish
I cart. I carefullywatch all distributing that is brushes. Made larger by special otder. It will

done in Cincinnati. I also watch my. own men carefully, and I when used MwUmt capacity, save over*. "eveiy
week in paints, and keen H
know that my men do their work better in every way than the •Kom nut by wear. It will be delivered to any rail-
road depot east of Omaha, Neb., and Jest of Augusts^ Me., in the U. S.; on receipt of
Other men. I am always ready to prove my assertions. the price, five dollars ((5). Send money by express or P. O. money order. Address .

•-"
to th.e,Jnventor and Manufacturer.
W. H. STEINBRENNER.
JSSir J. H. FRANCIS.
I Prepjj Frelpt. . :. . ; NETTLETON. MISS.
;

THE BILLBOARD

Known as "Prompt Pay"


I f
From the Atlantic to the Pacific.
I could fill a large sized book with letters like the following that I have received from the other towns,
/|\ I

/j\ cities and villages, during the past few months and years:

^^j»\ ^^^^^ ar^,r a*.«wl.«*'. »aW.H.kt,NwVo*:


Desr Sr- Yours of ihe .jib receded,
with eheck t= TulUothe cth iorf.
Th,ls to a matter that Interests you.. :
Tha agon* wnc- ia

universally Known as Prompt Pay. is. universally certajn of ttja


best treatment at the hands of the. bill posters.
SL Louis. Jan.,, ,9*
SlU'
All of t n em know, when they get on order from m=. that Hoke, New York City:
Mm Francitro. Oct. t> 1S97.
question .-abou>4t, providing
their- nvsnav Is ear*; "there Is r,o
(am W. Hoke. New York
,

M " n7lhfln * ,f° r


J^xZ^Zd
Dor Sir— Yours ol the 7th is received. t^elr work, is correct. Arid th.ey Know equally/woll t^ot If their v \ ^f; B
[

worl< >s not correct they get nothing.


I am in constant communication nearly alt the bill

posters of th,e United States: I am sending them worK fre-

'quently: I em. to a certain extent. a;'wholesale buyfer; with


Please accept .
my" |

many of thern I have paper on their bcardo all the time.


1 am placing bin posting n™ for a n""1ber of large con-
cerns, most of them the largest In their line. Some of these
:c 8.1857.
people have placed their worK with me for years.
One of these, whjose posting J attend. -to exclusively, Is m»K"
ing to-day net annual profits of twenty times their gross cap.
Ital Invested et the time I began placing their advertising.
-..

.
My arrangem«=r]ts for checking -an d lns P* c,l n9
perfect as mortal can devise. Checking con be done once a'
month or once'a week as the occasion demands. »nd cai b<>
liat * ara as:

'.SE^rS^S ™ w
Sir
attended to as well
San Francisco as in
in .

Boston-
Minneapolis as
(
In New York City. In I'sfarsetsss
none or
your paper during the but
X
My Inspectors' reports are guaranteed by a corporation

worth Pi"e Million Dollars. |

/|\ -»* check <>«,.; jcvnv fv. QJWK& B cheek i a. pay me ol (if our bill

LONG DISTANCt
C Harry Unlum. *tjrt.
BIU P0S1ING,
^
*>| J
=
Sum W. Hok 107 West 28th Street,
/(\ I»rl„.,,.l»
„..«.. NEW YORK CITY.
THE BILLBOARD

THIRD ANNUAL CONVENTION


... OF THE . . .

INTERNATIONAL
ASSOCIATION
OF DISTRIBUTORS
WILL BE HELD

JULY 19 TO 22

A Cordial Invitation to be Present is Extended to all Advertisers

and Advertising Agents.

JOS. REID, W. H. STEINBRENNER,


PRESIDENT. SECRETARY.
KANSAS CITY. MO. CINCINNATI. OHIO.
THE BILLBOARD 23

MEMBERS INTERNATIONAL ASSOCIATION OF DISTRIBUTORS.


eo
Siebe, Green & Dunphy
members
™ii
of the Inlerndlittnal Association of Olsirtbntor*.
and wm^ county.

Bill Posters' Paste Brushes.


ijjiM Paste Brush Handles
Just the thing for Card Tatkits lured especially for us.
and is fully warranted.
the cheapest GOOD
It is
Traveling
Brush you can find any-

Advertising
Agents.
Will ill inside, if a bill

trunk. Great convenience.

HANDY, DURABLE,

7 feel. 2 Slctinns, - -11.15


10;; feel, 3 teiiloei, - 51.75

Donaldson Litho. Co.


DONALDSON LITHD CO. Sole Agents.
CINCINNATI. *
CINCINNATI,
Remit with order. None -em y.n.l).
.

OUR SPECIAL DESIGN LETTERS MAKE THE"

BEST STANDS
4 ...IN AMERICA

Bill Posters who qave n°t tried one of our Special Letter Stands, are matins a big
TrjIstaKe. Thj-y are losing business every day. If you Hjave n ot seen one of 1t\em, you

can not realize how strong. h°w graceful and h, ow much lik.e a specially eng raved stand
they are. Bill Posters, Theatrical Agents, Circus Managers, who have used them, are
enthusiastic in their praise. Mr, George H. Hartford, th,e Rustling advertising agent of
the Fountain Square and Walnut Street Theatres, and lately with, PJng |lrig Brothers' Circus
recently said; -I would sooner have a stand rqade up from your special letters th,an any
lithograph, stand on th,e road. It looms'up big — it's massive, and that's wh,at you want
for a stand. Every manager th,at sees a stand likes it."

We have had a series of new up-to-date letters designed, and can make a stand of
one line (two sheet upright), two lines (oqe sheet upright), or three lines (half sheet), or
any combination thereof, rqaKing a stand any size from 12-sheet up to 500-sh,eets. The
less words, the better the stand. Send SI. 00 and copy for sample stand, or we will send
you a half-tone illustration of several.
Prices: In lots of ten. 3 cents per sheet; twenty-five. 2 1-2 cents per sheet; fifty,

2 cents per sheet.

HENNEGAN & Q®.


. . . Poster Printers . .

719-721 S ycamore St. eiNeiNNATI, O.

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