Acknowledgments We have benefited from the work of many who have

preceded us, as well as those we consider our colleagues in this work. We also
acknowledge some of the many institutions that have served as laboratories, teachers, and
supporters of our work. These include both for- and non-profits.

It was difficult to select, from a far larger set, the particular firms and examples presented
in Natural Capitalism. Selection was based solely on substantive and pedagogic merit; no
firm asked or paid to be mentioned. Nonetheless, since we are writing from our
experience, much of it gained by working with and for companies mentioned in this
book, it seems proper to declare that interest by listing our personal and institutional
private-sector clienteles (omitting our larger public-sector and non-profit clienteles)
during the past decade, ranging from one-day engagements to long-term consulting or
research relationships. In listing the companies, no endorsement is implied or given,
either from us or by the companies. In alphabetical order, these include: Aerovironment,
American Development Group, Arthur D. Little, Ashland Chemical, Aspen Ski Co.,
Atlantic Electric, AT&T, Baxter, Bayernwerk, Bechtel, Ben & Jerry's, Bosal, Boston
Consulting Group, Boston Edison, BP, Calvert, Carrier div. of UTC, Cesar Pelli, CH2M
Hill, Ciba-Geigy, Citicorp, Collins & Aikman, ComEd, Continental Office, Daimler-
Chrysler, Datafusion, Delphi, Diamonex, Dow Chemical, Emmett Realty, Esprit de
Corps, First Chicago Building, Florida P&L, General Mills, GM, Gensler, Global
Business Network, Grand Wailea Resort, Herman Miller, Hexcel, Hines, Honda, Hong
Kong Electric, HP, IBM, Imagine Foods, Interface, Landis & Gyr, Levi Strauss & Co.,
Lockheed Martin, Michelin, Minnesota Power, Mitsubishi Electric, Mitsubishi Motor
Sales America, Monsanto, Motorola, Nike, Nissan, Nokia, Norsk Hydro, Northface,
NYSE&G, Odwalla, Ontario Hydro, OG&E, Osaka Gas, Patagonia, PG&E, PGE,
Phillips Petroleum, Prince div. of Johnson Controls, Rieter, Royal Dutch/Shell, Sage J.B.
Goodman Properties, Schott Glas, Schweizer, SDG&E, Searle, Shearson Lehmann
Amex, STMicroelectronics, Stonyfield Farms, Sun Microsystems, Sun [Oil], Swiss Bank
Corp./UBS, UniDev, Unipart, US West, Volvo, VW, Xerox, and Zoltek. Some of these
companies have generously aided this research with data and insights, but no proprietary
data have been used here. For this assistance, and for the help of their pioneering
managers and practitioners, the authors are grateful.

Our research and work were partly supported by grants from the Surdna, Columbia,
Geraldine R. Dodge, MacArthur, Energy, Joyce, Aria, William and Flora Hewlett, Sun
Hill, Charles Stewart Mott, Turner, and Goldman foundations, as well as the Educational
Foundation of America, Environmental Protection Agency, G.A.G. Charitable
Corporation, Merck Family Fund, J. M. Kaplan Fund, and Wallace Global Fund. Our
appreciation for this support extends far beyond the publication of this book. These and
other funders are investing in the preservation and restoration of the life on this planet,
and are leaders all.

A similar debt is owed to hundreds of other colleagues, researchers, and reviewers. Much
of the underlying research was done by the staff of Rocky Mountain Institute. Chapter 2
reports the work of RMI's Hypercar Center: Mike Brylawski, Dave Cramer, Jonathan
Fox-Rubin, Timothy Moore, Dave Taggart, and Brett Williams. Chapter 5 summarizes