presents

Participation Fees* (Per Participant)

For 1 For 2-3 For 4
& More
in association with
"Qayamat Se Qayamat Tak:
AIMA Members
Non Members
Rs. 8000
Rs. 9000
Rs. 7500
Rs. 8500
Rs. 7000
Rs. 8000
Innovative Marketing Strategies in Uncertain Times"
Academicians Rs. 5000 Rs. 5000 Rs. 5000
Students Rs. 3000 Rs. 3000 Rs. 3000 25-26 February, 2009
Participation fees includes the cost of reading material, tea, coffee, lunch & other organisational expenses.
Nomination fees is not refundable, however participation by a substitute is allowed.
India Habitat Center, New Delhi

What they said...

“The time has come when the rural population should be considered not only as consumers but as producers also.”
INDIAN SUMMIT DIRECTOR : Mr Santosh Desai, CEO, FUTURE BRANDS LTD

Pradeep Kashyap
on Inclusive marketing MARKETING Mr Dipankar Mookerjee
SPEAKERS INVITED

Mr Alok Kumar
“Even at 2 Dollar a day a family of 4 with two earning members still earn Rs 6000 per month which is not a bad news
for Indian Marketers.“
SUMMIT General Manager (HR & Mktg)
BANK OF BARODA
National Head-Service Delivery &
Quality
AIRCEL LTD

“I belive that the the rapidly growing linkages between villages and semi-urban towns and the consequent stronger
commercial integration of rural areas is helping the local economy grow faster.”
Rama Bijapurkar
on Bottom of Pyramid
2009 Mr V Ramachandran
Director (Marketing)
LG ELECTRONICS INDIA PVT LTD
Mr V S Sitaram
Mr Sudhir Kumar *
OSD
TO HON'BLE UNION MINISTER FOR
RAILWAYS,
Mr Suman K. Bery Chief Operating Officer
on current development in Rural India
GOVT OF INDIA
Mr D Shivakumar DABUR INDIA LTD
“Being a maker of a product like chloromint, the concept of inclusiveness comes to us by default.Probably it is the Country Head Mr Ashok Lalla
Mr G Krishnan * Director of Internet Marketing
only product which is bought , consumed and relished by both the owner as well as chauffeur of a sedan.” NOKIA
Executive Director & CEO TAJ HOTELS RESORTS AND
Mr Sameer Suneja, Dr Darlie Koshy AAJ TAK
on a 50 paisa chloromint PALACES
Director General
Mr Mayank Pareek Mr Samar S Sheikhawat
“The future lies in the hands of online communities. If you are not a part of it today ; You will not be a part of the APPAREL EXPORT PROMOTION
Executive Officer (Marketing) Vice President (Marketing)
future tomorrow.” COUNCIL
MARUTI UDYOG LTD SPENCER'S RETAIL
Mr Rajeev Karwal
Mr Ishan Raina
on changing nature of doing business Dr Anil K Gupta Mr Alok Bhardwaj
Director & COO
“Nirma is a true example wherein the inclusive approach revolutionized the way to compete in FMCG product Ralph J Tyser Professor of Strategy Country Head
OUT - OF - HOME MEDIA (INDIA)
category like detergent against the global leader Hindustan lever’s surf.” and Organization (Through Video CANON INDIA
PVT LTD
Dr Sharad Sarin
Conferencing)
Mr Rajeev Karwal *
on Inclusive nature of an Industry Ms Rama Bijapurkar * SMITH SCHOOL OF BUSINESS,
Founder
Management Consultant UNIVERSITY OF MARYLAND AT
MILAGROW BUSINESS &
Mr Rajiv Narang COLLEGE PARK, USA KNOWLEDGE SOLUTIONS
CEO Mr Sanjeev Bikhchandani * Mr Suhel Seth
EREHWON INNOVATION CEO Managing Partner
In 1957 the All India Management Association (AIMA) Birla Institute of Management Technology (BIMTECH) CONSULTING PVT LTD INFO EDGE (INDIA) PVT LTD COUNSELAGE INDIA
was created as an apex body with active support of the (www.bimtech.ac.in) was established in 1988 to offer post Dr Sharad Sarin Mr Pradeep Kashyap
graduate academic programmes (full time part time) as Mr Anurag Batra
Government of India. AIMA was intended as a cause Prof (Mktg) CEO Chairman and Editor-in-Chief
group, a body to pool management thoughts in the well as consultancy and training in Business and XLRI MART EXCHANGE4MEDIA GROUP
Management. BIMTECH offers full time master’s level
country, a forum to develop a national managerial ethos,
programmes in Business Management, Insurance Mr Vinod Sawhny Mr Alok Kejriwal Mr B C Tripathi
an organisation to facilitate the furtherance of the
Management, International Business and Retailing CEO & President Founder & CEO Director (Marketing)
profession and its contribution to the society. After five Management. It also offers executive education and BHARTI RETAIL PVT LTD GAMES2WIN INDIA PVT LTD GAIL
decades of service, AIMA is recognised for its national Doctorate in several areas of Business and Management.
stature, upheld by a broad base of 60 Local Management Mr Ratan Jalan Mr Arun Mehra Mr Neeraj Joshi
BIMTECH is known for its pioneering effort in insurance
Chief Executive Officer Chief Marketing Officer Executive Director
Associations including two Cooperating Associations and Retail education at Master's level. It has been ranked
APOLLO HEALTH AND LIFESTYLE ZAPAK DIGITAL ENTERTAINMENT RAYMOND
abroad over 30,000 professionals as Individual Members in the list of top 25 business schools in India for last three
LTD LTD
and over 3,000 corporates as Institutional Members. years. Mr Rajesh Kandwal *
Mr Sanjay Rai Mr Salil Kapoor Executive Director - (SBU-IO/CC)
Director (Sales & Mktg) COO LIC
For further details & registration please contact : MAX HEALTHCARE LTD DISH TV
Mr Dhananjay Singh/Mr Harendra Singh * Confirmation awaited
ALL INDIA MANAGEMENT ASSOCIATION
Management House, 14, Institutional Area Lodhi Road, New Delhi-110003
Academic Partner Co-Sponsor Electronic Media Partner Print Media Partner Online Media Partner In Collaboration with
Tel. : 24608511, 24645100 Extn 260/258 Fax : 91-11-24626689
E-mail : dksingh@aima-ind.org, hnegi@aima-ind.org Visit us at : www.aima-ind.org
exchange
Narsee Monjee Institute of
W h e n y o u ’ r e s u r e media.com
Management Studies (NMIMS)
 Platform
As we firmly entrench in a brand new year, economic
slowdown provides Knee-jerk reactions to Indian
economy. During these uncertain times, AIMA in
association with BIMTECH is organizing Indian
Marketing Summit 2009 (IMS) to sketch a roadmap for the
corporate world to reach their destination.
Indian Marketing Summit is one of the most sought after
event in Indian Management Calendar.
The Summit aims to provide a new dimension to
Innovative Marketing Strategies in Uncertain Times.
Overall, the Summit is a dynamic podium to explore how
the marketing professionals in India can beat recession!
Key Takeaways
The Summit will revisit all the fundamentals of marketing
to capture the code of success in this rough weather.
Among others the summit will provide an opportunity to
learn:
Understanding the chick -
l For whom:
egg story behind recession and uncertainty
( which came first)
The current status of consumer Demographic v/s
l Students specializing in Marketing and operations
psychographic
The new ways to create value ….
l So let us begin our journey and fill our arsenal to win over
Increasing the benefits v/s decreasing the sacrifices
The untapped areas of opportunities :
l answer sessions. Each day will have a panel discussions
Rural v/s Urban
The relevance of performance indicator :
l The Summit will address the following Key Challenge
Effectiveness v/s Efficiencies as key to success
The element of delivery in marketing :
l
Speed v/s Value
Understanding & Implementing the Power of
l follower. In the recessionary times is it wise to invest in
Innovation
Getting an opportunity to know & share practical
l innovation is desired and could offer a ready solution .
experiences with fellow delegates & leveraging the
coffee breaks for networking.
Context:
As the wise business man says : Volume is Vanity, Profit is
sanity, a still wiser saying is top line is vanity, bottom line
is sanity but the cash flow is reality. Today the time is
tough and the future looks more darker.
The essence of leadership lies with the ability to turn all
challenges into opportunities. We have ample of examples
amongst Indian marketers also who have reaped a good
fortune out of this critical phase also. Pantaloon, Sony,
Paramount Airways, Airtel, Maruti, Coke, Samsung, LG,
Godrej, Whirlpool and many more are amongst the few
turnaround the market ? Normally old organization summit will finally conclude by meticulously configuring
with new technology is considered to be a costlier hard work, responsibility, clear vision, dynamism,
technology but IT has turned around few creativity, enthusiasm, positivity, innovation,
organizations through heavy cost cuttings in SCM, perseverance, integrity, commitment, a relentless spirit.
CRM and through tools like digital marketing . into a sankatmochak mantra for Indian Marketers.
High value goods such as televisions, refrigerators,
l Recognising these imparatives, the summit will have
of the groups doing so well even in so called rough
washing machines and microwave ovens have seen a sessions as under:
weather.
double digit volume growth during the year to Innovation all the way
l
October, mirroring robust growth trends seen in basic New ways of creating value: Key to mind and shelf
l
These are but few success stories only, the majority in
consumer goods such as shampoos and soaps lifted by share
corporate world in India is still facing highest level of
Marketing Panchayat
l
institutional entropy and environmental uncertainty. The buoyant demand in rural and semi urban markets.
Unaddressed opportunity galore
l
purpose of this summit is to revisit all the fundamentals of Through consistent and focused action one can
Efficiency Calling
l
marketing to capture the code of success in this rough accomplish and excel in whatever the mind can conceive
weather.
Sankatmochan for Indian Marketing -
l
of. This indeed is the mantra of which success stories are A tool kit
made of and this is to be proved by the Indian marketers Key Learnings & Takeaways
l
It appears there is no better way to improve an under current period full of uncertainties and hopes. The
organization's performance than to measure the results of
capital spending against the promises and expectations Entrepreneurs setting up/Running their businesses
l
that led to its authorizations. Measurement of all the Banking and Financial Institutions
l
CEOs
l
activities had never been so crucial as it is today. "You can Academicians
l
not control what you can not measure"; is the mantra. CIOs (Chief Innovation Officer)
l
l
CTOs
l
Methodology
Sales and Marketing Heads
l
Presentations by esteemed speakers with question and
this devil of slow down or Uncertain time. Product Managers
l
Key Challenge and Focus Areas: Brand Managers
l
being moderated by the market mavens and open for
Strategic Marketing Consultants
l delegate's interaction. PPT of all the participants along
areas. Operations Managers and Consultants
l with literature on contemporary marketing from the
Innovation differentiates between a leader and a
l Media and Advertising Professionals
l horse's mouth.
R&D to innovate . If yes then which are the areas where
Administrative Details:
Date : 25-26 February, 2009
Such innovative effort may well be supported through
Registration : 9.00-9.30 am on 25th February 2009, Wednessday
better designs so as to create greater value in tough
conditions for both the buyer and the seller. Summit Timings :
9.30 am- 5.30 pm on 25th February 2009, Wednessday
Is price the only strategy to work on ? Is a consumer
l 9.30 am- 5.30 pm on 26th February 2009, Thursday
willing to sacrifice the benefits in tough times to save
Venue : India Habitat Center, New Delhi
few pennies? What is more plausible reducing the Rush ........
prices or avoiding the low price zone in your product
category. Honda Civic reducing the price of it hybrid
Be a part of this great summit
car by around 40% to clear off the imported stock has
shown a third dimension of creating customer delight.
to network and learn with fellow
Is it really applicable to all the products and all the
Professionals Experiences from
segments ?
In this world of IT, does technology has the key to
l Across Industry