Professional Documents
Culture Documents
BUSINESS PLAN
Business Plan
Revision 4.2
Serial: AAA983/01
Phone / Email /USA
1. Executive Summary
1.1 Objectives:
Through our comprehensive network of talented job applicants, we select only the
most qualified individuals within every industry to service our clients.
We have developed our broad-based staffing and recruiting services to serve the
needs of those seeking qualified temporary, temp-to-hire and permanent placement
employees.
Finance
Administrative
Education
Engineering
Information Technology
Entertainment
Healthcare
Human Resources
Marketing
Sales
Hospitality
Our success is primarily due to our dedicated staff's commitment, ability and
enthusiasm in providing a consistently efficient and responsive service to our
growing list of clients.
This business plan leads the way. It renews our vision and strategic focus: adding
value to our target market segments in our local market. It also provides the step-
by-step plan for improving our sales, gross margin, and profitability.
1.3 Objectives
Financial Objectives
Increase revenue
Marketing Objectives
2. Company Overview
The business will be located in a high traffic area in <YOUR_CITY> and will have a
total of five employees by the end of year one. <YOUR_COMPANY> is forecasted to
reach profitability by month nine and will have <$?> in profit by year three.
<YOUR_COMPANY> will have the following start-up costs, of which everything that is
a long-term asset (any asset that will be used for more than one year) will be
depreciated using the straight-line method
Current Liabilities
Accounts Payable $1,000
Current Borrowing $0
Other Current Liabilities $0
CURRENT LIABILITIES $1,000
At some point in the future, management expects to outgrow this office space.
Additional office space will be sought at the appropriate time.
By accessing this area candidates may search for jobs that match their
employment experience. They may also register on line, notify our staff of their
interest in any of the open jobs posted or update their personnel file when
changes occur. In the near future, contract employees will be able to print time
sheets off of our site and submit their time worked through this interface.
Our clients have similar access with this system. Clients may enter job orders
on line and track candidates that we have contacted about their open position.
They can, with permission, search for candidates available in our database that
match other positions they are seeking to fill.
3.2 Fulfillment
Locally, the company is required to maintain its business license and comply with
local regulations and city codes. From a State level, the company is required to
comply with all State laws concerning employment law, corporate law, and consumer
products regulations.
From a Federal level, the company is required to comply with additional consumer
product laws, taxation, etc.
Actions include expanding sales, customer service, and training in order to meet the
demand of the business community.
4. Market Analysis
Gross domestic product grew at a 6.9 percent annual rate in the fourth quarter, the
Commerce Department said, above the revised 6.5 percent increase expected by
economists and well ahead of the 5.8 percent pace originally reported a month ago.
It was the biggest gain since the second quarter of 2003, and dwarfed the third-
quarter expansion of 5.7 percent.
The GDP price deflator, a key inflation gauge, rose at a 2 percent annual rate, the
same rate initially recorded a month ago and in-line with economists' forecasts of a 2
percent gain. The price deflator rang in at 1.1 percent in the third quarter. For the
entire year, the U.S. economy grew at a 4.1 percent pace, while the GDP price
The U.S. economy's rate of expansion during the past three years has been faster
than what Fed officials have said can be sustained without a renewed inflation threat.
Fed officials have stated at different intervals that a "comfortable" rate of growth is
typically around 3 percent. Small businesses are taking advantage of the
opportunities the Internet affords.
• <CITY_1>
• <CITY_2>
• <CITY_3/>
Market Rivals: There are a number of available Market Rivals who compete with the
<YOUR.COMPANY.NAME>while having slightly different business focuses. The
<YOUR.COMPANY.NAME>will attempt to compete with these companies by
demonstrating its focus on "personal services.”
Structural Rivals: Structural Rivals are the forces inherent in the market through
which the company must operate.
Media placements including magazine, TV, radio, Internet, print, and banner
advertising.
Our competitive edge is our positioning as strategic ally with our clients, who are
clients more than customers.
Sales Brochure
Direct Mail
Local Media
Our important milestones are shown on the following table. Row by row, they
track the need to follow up on strategy with specific activities. Most of the
activities on the list can be easily tied to our strategic goals of selling more
and enhancing the relationship with the customer.
These two factors naturally create a curiosity from those not previously exposed to
<YOUR.COMPANY.NAME>services, as well as the public sector seeking improved
methods in temporary staffing management.
It is believed that this strategy will draw an abundance of curiosity from which a
substantial market can be developed.
Management feels that these partnerships will enhance profits and help build
critical mass and business momentum.
Bank United
The website will showcase the temporary staffing services offer available, and
provide design and trend information appropriate to the temporary staffing
management services.
The key to the website strategy will be combining a well designed front-end, with
a back-end capable of capturing “hits” and customer data for use in future
marketing endeavors.
Development Costs
Ongoing Costs
The following table and chart illustrates the projected sales forecast of
<YOUR.COMPANY.NAME>
SALES FORECAST
SALES 2004 2005 2006
RATIO % 0.0% 23.0% 50.0%
DIRECT HIRE $8,400 $10,332 $15,498
TEMPORARY STAFFING $21,600 $26,568 $39,852
EXECUTIVE STAFFING $40,800 $50,184 $75,276
CONTRACT STAFFING $52,800 $64,944 $97,416
NATIONAL STAFFING SERVICES $52,080 $64,058 $96,088
BUSINESS SERVICES $64,800 $79,704 $119,556
TOTAL SALES $240,480 $295,790 $443,686
<OWNER> has a degree in business from University of Miami. While at Miami her
worked at a local Manpower branch office. Though her worked out of a need for
money, he choose a Manpower out of her love for the staffing business.
After four years at Manpower corporate, <OWNER> finally got the gumption to
leave Manpower corporate, move to <YOUR_CITY> and open her own staffing
services firm.
<OWNER> believed that in order for her to be truly happy that her needed to be
running her own company and that her wanted to concentrate on quality services.
Her thought he would be able to apply her in depth industry knowledge and create a
company that addresses an unmet demand. Having done a lot of research, her
concluded <YOUR_CITY> was a very good place for a temporary staffing services
company.
The staff will consist of <OWNER> working full time. By month three there will be
three Outside Sales Rep employees.
This will suffice until month five when a full-time employee will be brought on board.
The employees will be chosen based on their people skills and on their love and
knowledge of the services that <YOUR_COMPANY> sells.
PERSONNEL PLAN
YEARS 2004 2005 2006
RATIO% 0% 20% 22%
OWNER $20,800 $24,960 $29,952
MANAGER $31,200 $37,440 $44,928
ASISTANT $20,800 $24,960 $29,952
SALES_REP $15,600 $18,720 $22,464
SALES_REP $8,700 $10,440 $12,528
TOTAL PERSONNEL 5 5 6
TOTAL TEMPORARY STAFFING $97,100 $116,520 $139,824
Integrate new services, develop website, and expand into other markets.
Produce media relations package(s); further build the brand name through
marketing, advertising, and promotion; and acquire additional office products.
Funds will also be directed into business relations, television advertising, press
releases, print advertising, Internet advertising, and website development and
maintenance. The initial investment will be used as a "kick off" marketing budget. It
The financial projections present the company's expected financial position, results of
operations and cash flow for the three years ending December 31, 2005.
Accordingly, the forecast reflects its judgment as of April 4, 2004, the date of this
forecast, of the expected conditions and its expected course of action.
There will usually be differences between forecasted and actual results, because
events and circumstances frequently do not occur as expected, and those differences
may be material.
Financial projections are based on sales volume at the levels described in the
revenue section and presents, to the best of management's knowledge and belief,
the company's expected assets, liabilities, capital, revenues, and expenses.
Annual Growth: We expect growth to increase by 120% per year on the basis that
the company will be stepping up marketing and sales efforts, as well as initiating
new partnerships and alliances that will foster growth and extensions of our existing
markets. These strategies are aimed to build momentum and critical mass within the
company and its overall sales results.
Other: We estimate that we may need additional funds for other promotions and this
is set aside in a special fund.
Salary: Figures are estimated based on the national average for similar positions.
The following table and chart shows the projected cash flow of
<YOUR.COMPANY.NAME>.
The break-even analysis shows that monthly sales revenues will need to be
$XX,XXX to break even.
BREAK-EVEN ANALYSIS:
Monthly Units Break-even 555
Monthly Revenue Break-even $12,207
ASSUMPTIONS:
Average Per-Unit Revenue $22.00
Average Per-Unit Variable Cost $5.67
Estimated Monthly Fixed Cost $9,063
RATIO ANALYSIS
2004 2005 2006 Industry Profile:SIC?
SALES GROWTH 0.00% 23.00% 50.00%