TOMORROW’S SOLUTIONS TODAY

COMPANY PROFILE w ww. i d e a l sys.co m

At a glance

Founded in 1989 in
Ireland, we started
operations in Asia as a
broadcast and media
solution architect and
integrator in 1991

Our business has grown

organically from a In an ever-evolving industry,
single office in HK to IDEAL Systems is always
a network of regional
at the forefront of ground
branches.
breaking technological

We provide complete advancements that we

media infrastructure implement in our next
and AV lifecycle delivery.
generation solutions
About us
IDEAL Group is an industry leading
broadcast, audio visual, and media
systems integrator
We provide innovative technology solutions
to the broadcast, telecommunications,
enterprise, banking & finance, hospitality,
F&B, retail, government, education and live
production sectors. Aside from providing
superior systems integration services,
our other service offerings include design
consultancy of broadcast production
facilities and mobile OB trucks, audio visual
design consultancy, cloud services, software
design and live event production services.
Founded in 1989 with headquarters in Hong
Kong, we now operate in countries with more
than13 offices in countries of the Asia-Pacific
region. In an ever-evolving industry,
with differing levels of development in
regions, IDEAL manages to stay at the
forefront in ground-breaking technological
advancements that are used by us as next
WWW.IDEALSYS.COM | IDEAL COMPANY PROFILE
generation solutions to future projects.
On top of industry leading knowledge,
more than 30 years of delivery enterprise
solutions in Asia coupled with our broad
experience gives us the ability to adapt to
changing conditions and requirements on a
client-by-client basis, giving true flexibility.
It’s our mission to optimize hardware and
software solutions reducing your TCO and
increasing your revenues. We create the
IDEAL system for you.
03
Our History
IDEAL began in Ireland over
30 years ago initially building
recording studios for famous
bands like U2 and the Rolling
Stones, and has gradually
expanded to build up an
expansive network supporting
clients across Asia.
04 IDEAL COMPANY PROFILE | WWW.IDEALSYS.COM
IDEAL has led the introduction
and development of cutting edge
technological solutions since the
1980’s. Originally founded in Dublin,
Ireland, its reputation grew from
building recording studios for the
likes of U2, The Rolling Stones,
and Europe’s first all digital
post-production facility, The Mill
(London). From there, Hong Kong
was chosen as a main export target
and subsequently became the first
office in Asia-Pacific to be opened in
1991 after a successful spell within
the region.
In the 90’s, Asian broadcasters
and post-production houses
were quick to move ahead from
analogue to digital technologies as
the new digital satellite channels
were beginning their extensive
expansion programs. IDEAL were
soon working with the region’s
leading post-production houses and
multi-national satellite companies.
Today, IDEAL continue to make leaps IDEAL Systems
and bounds in providing quality
systems design and integration
continue to make
to client specifics; Our roster of
clients includes some of the most
established names in broadcasting. leaps and bounds
We continue to build the trust of our in providing
customers by providing cost effective,
best-in-class and best-in-breed systems design
solutions which is supported by
our large engineering and support
teams. With this successful formula
and integration
of providing the best systems with
the best support we are growing
our customer base across Asia while
maintaining long-term relationship
with our existing customers.
 2016
DUBAI
2015
SHANGHAI
Our philosphy
(CHINA) 2015
INDONESIA
2014
MALAYSIA To keep our competitive edge we live by these
2013 six simple ideals:
2013 JAPAN

BEIJING 1 2 3
(CHINA)
2011 To be a technology To provide the Maintain the
SINGAPORE leader, not best and most highest standard
a follower cost-effective of delivery and
2004 solutions support
CHINA
2000
INDIA 4 5 6
1997 Ensure our workforce To be passionate To put our staff
TAIWAN have the skills and about innovation and customer first
1995 on-going training to
THAILAND deliver and support
enterprise solutions
1991
HONG KONG
1989
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IRELAND
IDEAL has 2 core divisions

IDEAL provides a full range of innovative media

infrastructure solutions to help our clients reach their goals
and missions in the highly demanding media business.

BROADCAST AUDIO VISUAL

By growing both vertically

Live Services Engineering Consultancy
Managed Services Logistics ICT
Consultancy Administration ELV and horizontally we have
Design & Build Cloud Design & Build
Support Software Support expanded our business
Interior design

expertise to encompass
all sectors of this fast
paced media.
END-TO-END SERVICE

06 IDEAL COMPANY PROFILE | WWW.IDEALSYS.COM

INSIGHT
Broadcasting services
Over the last thirty
years, IDEAL Systems has
built up an unparalleled
reputation for the design
and delivery of cutting
edge broadcast systems
and facilities in Asia and
across the Globe
In Asia IDEAL has built the
infrastructure for thousands
of broadcast TV channels and
has built over one hundred TV
studios. More recently our scope
has expanded to building and
delivering OTT solutions and
OB Trucks and as technology
advances we now are a leading
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provider of IP, 4K, 8K and Cloud
solutions to the Broadcast Market.
While the core of our work is
delivered in Asia, IDEAL has
successfully designed and built
broadcast facilities and systems
as far afield as Sydney,
Los Angeles and London.
Our broadcast solutions and
systems are supported by Our broadcast solutions and
the largest team of broadcast
engineers, broadcast solution
architects, project managers and
systems are supported by the
support engineers in the APAC
region, ensuring IDEAL customers largest team of broadcast
have the best levels of service
delivery and post sale support in engineers, broadcast solution
the region.
architects, project managers and
support engineers in the APAC region
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10 IDEAL COMPANY PROFILE | WWW.IDEALSYS.COM

We are utilising the latest
IP technology for ideal-live
And we already have a number of
Customers successfully using for
Mission critical live sports
Broadcasting and events
INSIGHT
Live Broadcasting
Capitalizing on our in
house technical expertise
and our geographic
spread across Asia, IDEAL
launched “Ideal Live”
our live broadcast and
production division.
IDEAL Live covers everything
from equipment rental such as
bonded cellular and bonded IP
solutions for live news, sports
and events coverage to full turn
key live production services.
With a full selection cameras,
operators, graphics and
WWW.IDEALSYS.COM | IDEAL COMPANY PROFILE
production services available
across the APAC region
through our network of offices
we can offer unparalleled
coverage capacity.
From HD and 4K coverage of
national Football Leagues to
Basketball to Cycling all the
way to 360 VR broadcasting
and webcasting and apps, we
have an ever growing selection
of cost effective solutions for
content owners, broadcasters
and corporations who want to
produce and distribute high
quality content at a competitive
price point.
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INSIGHT
Interior design
We offer a complete
and thorough interior
design and architectural
consultancy service
to broadcasters and
customers for green
field site or revamping of
existing facilities
IDEAL offers a complete and
thorough interior design and
architectural consultancy service
to broadcasters for green field sites
or revamping of existing facilities.
Our award winning in-house
interior design studio team is able
to provide integrated designs for
media facilities and corporate
environments within Asia.
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We have built some of the most
impressive studios and facilities
in Asia Pacific over the last 30
years with the likes of Phoenix TV’s
facility relocation in Hong Kong, to
our cutting-edge studios like Fox
Sports in Singapore. Having many
years of experience and an in-depth
understanding of the complexity of
building the technical backbone for
a broadcast facility, we complete
the works in conjunction with the
system integration time-line and
complexities.
We have designed and
Our in-house team works to deliver built award-winning
a space plan with unique features,
finishes, and lighting all to create studios and facilities
an environment that is attractive,
functional, and carries forward
the corporate image. For some
in Asia Pacific
reference of our works, please view
our project section.
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INSIGHT

AV services

IDEAL’s Audio Visual Division

is unique in Asia as it can draw
on the skills of the Broadcast,
Software, Live, Cloud and
Interior Design Divisions to
provide more holistic A/V, ELV
and ICT solutions.

We provide a full spectrum of A/V

services from digital signage, corporate
conferencing and acoustic solutions
right the way to designing and building
enterprise data centres, and ELV
solutions. We engage in early stage
consultation, design, installation,
integration, as well as operational
and maintenance support of state-
of-the-art technology infrastructure We provide
from the world leading A/V and ICT
manufacturers.
state-of-the-art
 
technology infrastructure
14 IDEAL COMPANY PROFILE | WWW.IDEALSYS.COM
INSIGHT
Cloud services
IDEAL cloud will compliment
and support IDEAL’s regional
offices offering specialized
consultancy, systems
architecture and software
integration services to
enable IDEAL’s customers
to execute an efficient path
into the Cloud.
Solution Architecture: IDEAL
understand the future of broadcast
is tied to the cloud and unlike many
‘cloud’ integrators we have a unique
understanding of how to apply cloud
design patterns to enterprise media
systems. In many cases a hybrid or
staggered approach to cloud adoption
is required. Agnostic to cloud service
providers and vendor products IDEAL
can help customers realize an efficient
solution free of bias.
Secure Storage: Traditional
removable media archives and bulk
archive libraries have presented
a number of ongoing issues; the
refreshing of old media, library
scaling and support costs being a
major concern for large archives.
IDEAL offer a number of managed
cloud storage solutions that provide
encrypted, accelerated archive
storage in the cloud that help address
these concerns and provide a higher
availability at a lower cost than
traditional cloud archive solutions.
Machine Learning: Machine
learning (ML) can be characterized
as training an algorithm to
select results based on iterative
improvements on the algorithm
WWW.IDEALSYS.COM | IDEAL COMPANY PROFILE
when applied to a data set. Manual
tasks such as compliance, subtitling
and dubbing transcription can now
be automated with minimal input
required to verify and improve the
operation of the ML algorithms.
IDEAL can help our customers apply
ML to optimize their work flows and
content preparation process and
realize the competitive advantage
ML offers.
Managed Services: For many
dealing with the complexities of
public cloud providers and handling
the day to day support of cloud
based infrastructure can be a
burden, requiring expensive and
often underutilized specialist staff.
IDEAL can provide managed services
at competitive rates to handle as
much, or as little, of this as required.
 
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Our Clients BROADCAST MEDIA
COMPANIES
INTERNET

We serve tier one clients

and an increasing number
of companies with a non-
broadcasting background

SERVICE TELCO ENTERPRISE

PROVIDERS

16 IDEAL COMPANY PROFILE | WWW.IDEALSYS.COM

 Our technology partners
BROADCAST

AUDIO VISUAL

Accumulated over 27 years of

business relationships with the
leading broadcasting and media
manufacturers in US and Europe.

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18 IDEAL COMPANY PROFILE | WWW.IDEALSYS.COM
OUR Projects

With many projects

completed across the region.
IDEAL has been the driving
force behind the innovations
in Broadcasting and Audio
Visual throughout Asia

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SHARJAH INTL.CYCLING TOUR
Live coverage

IDEAL was selected for the live sports production of Sharjah

International Tour for Cycling, which took place in Middle East
Emirate of Sharjah (UAE) from January 24th to 27th 2018.

The race is part of the UCI global cycling event’s calendar, with
over 130 cyclists taking part from all over the world. Set across 4
different stages, it required a different set-up each day for start
and finish positions, covering a distance of approximately 400km.

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ELEVEN SPORTS
Live coverage

Eleven Sports selected IDEAL for live sports production of the 2017 Merlion Cup
international basketball tournament which will be held in Singapore’s OCBC Arena from
September 20th to 24th.

IDEAL has conducted extensive field trials for its new Hybrid-IP live sports production
system in Singapore. The field trials included producing live match coverage of the
recent soccer friendly between Singapore and Hong Kong and Singapore’s Asian
Cup qualifier against Turkmenistan for Eleven Sports Singapore. Both matches were
streamed live to Eleven Sports Singapore’s Facebook page and have amassed over
170,000 views.

The Merlion Cup, sees basketball teams from China, Korea, the Philippines, Chinese
Taipei and Indonesia battling it out over five days. Live coverage will be streamed direct
to the SportsSG YouTube Channel and broadcast on Live TV both nationally in Singapore
and internationally.

IDEAL will be deploying its latest JVC HD IP cameras and new Hybrid IP production
system which incorporates graphics, timers, slow motion replay, and commentary
all in IT based solution. The production system from IDEAL also includes the Dejero
encoder that can stream via the Dejero Cloud direct to YouTube and to the Dejero
Broadcast Server at the Eleven Sports Singapore studio for distribution to national and
international TV networks.

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TA KUNG WEN WEI
MEDIA GROUP
Studio & Facility

Ta Kung Wen Wei Media Group (TKWWMG) formed in 2016 when

two prominent pro-Beijing newspapers, with offices in Hong Kong,
merged to create a new entity called Ta Kung Wen Wei Media Group.

IDEAL was awarded the technical aspect which consisted of the

design and installation of two-set studio including VR Set with
tracking, and the physical set with open office backdrop, and social
media video production facility along with the internal Audio Visual
facilities, 6x3 videowall, video conferencing and IPTV system.

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PCCW GLOBAL
World’s First Live 360 Virtual Reality Broadcast

PCCW Global and IDEAL collaborated for the world’s

first live 360 virtual reality broadcast of the 2017 Cathay
Pacific/HSBC Hong Kong Sevens.

The collaboration involved IDEAL delivering the content

acquisition using a number of pitch-side Nokia OZO 360°
cameras*. These cameras provided a UHD IP signal to
the control room, to facilitate live stitching from each of
the cameras’ eight 2K lenses to create multiple stitched
3D UHD streams, for live distribution by Now TV to
consumers’ mobile devices, PCs and VR headsets.

YAHOO
Taiwan Studio Facility

IDEAL has been selected by Yahoo to design and a

build new studio facility These included the studio AV
equipment & control system; studio lighting & control
system; studio mechanical & electrical system;
studio fire protection system and studio common
lighting system.

Moreover, IDEAL was responsible for the interior design

& construction of the studio based on agreed layout &
design of the studio; addition & alteration of existing
workspace and also the demolition of existing wall,
floor & ceiling for the construction of the studio.

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TENCENT
UHD (4K HDR) TV OB Truck

With experience in producing Outside Broadcasting Vans

fit out for clients in Asia Pacific, IDEAL designed one for
Tencent with the following new technology applications:
Quad link 2 sample interleave(2SI) • Operation HDR(ITU-R
BT.2020) • TICO available to transmit a 12G (UHD/4K) video
with a single cable in 3G bandwidth • Based on SMPTE
2022-6 ,SMPTE 2022-7, ability to upgrade SMPTE 2110 •
Audio with Dante delivery and control over a standard
Ethernet • MADI for multi-channel AES to embed and
de-embed.

PERFORM PJ
New Digital Live Sports Production Centre

Perform PJ strengthened their presence in the Asia Pacific

region by cooperating with IDEAL to launch their new
Digital Live Sports Production Centre in Tokyo Japan.

The Tokyo centre allows Live Content to be edited and

overdubbed in Japanese for their worldwide OTT Platform.
IDEAL provided the Ingest and Play-out, Production Control
Rooms, Commentary Booths, Media Asset Management
System, Edit Suites and Audio Post Production, to ensure
the launch of the DAZN service in Japan.

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ASTRO
Broadcast Facility

The Astro ACBC facility is a new 5 storey building that will

house and load balance service between Astro’s main
facility. It also acts as disaster recovery facility in order to
be able to manage a 50/50 load during any crisis situation.
Both facilities are completely standalone with their own
uplinks/downlinks and are fully connected with dark fibre
connectivity. There is a TVRO farm with over 60 downlinks
and as well as 20 metre simulate and 3X20 metre uplinks
dishes pointing to the various Measat satellites.

TATA SKY
Direct to Home Facility

IDEAL has been the technology consultant and Systems

Integrator for Tata Sky since it was set up in 2006.
Over the years IDEAL has built over 300 channel turnaround
facility , Multi Channel Play-out platforms , put in place a
Media Asset Management facility, a Traffic & Billing System.

We have been working with T Sky to address their various

requirement ranging from consultancy, turnkey projects
,supply of solutions to supply of stand alone equipment.

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TENCENT UTOPIA
Live Reality TV Show

IDEAL provided the turnkey solution for Tencent’s new live-on-air

TV Show, “The 15 of Us” . 15 individuals from China work to create a
self-sustaining society in the mountain region of Tong Lu. The show is a
collaboration with Dutch media provider, Talpa, and is based on their hit
reality show “Utopia”.

The show is the first of this scale to be developed primarily for digital
broadcasting. Covers an impressive 1.5 hectares with 120 remotely
controlled HD cameras, 24 wireless and 56 shotgun microphones, and
additional wireless and lighting equipment for extended coverage.

GLOBECAST (L.A, USA)

Broadcast Facility

IDEAL was selected by Globecast Americas to migrate

their Media Factory operations and Multi-Channel Playout
facility from its existing location in Miami to a new playout
facility Los Angeles which was designed and built by IDEAL.

The migration involved the commissioning of new Ingest &

Multi-Channel Play-out platforms, as well as the migration
of all assets stored within an old tape library situated in
their Miami facility. All media files contained in the legacy
systems were of a proprietary format, so was transcoded
into the industry standard.

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BLOOMBERG
Studios & Post Production Suites

IDEAL designed and built the main studio which goes live
every morning, and a second studio which is used for
interviews. Both studios were SD digital video.

IDEAL also provided two post production suites on Avid

platform, and a radio production suite. In addition the
two locations were permanently set up on the Trading
Floor for live crosses during the day’s trading.

The Central Equipment Room Broadcast Equipment was

also supplied and Installed by IDEAL.

INFOSYS
Communication Centre New Digital
Live Sports Production Centre

Set in Bangalore Campus of Infosys , this studio project

set up by us is being used for internal communications,
press meets, training programs , quarterly result
announcements.

A state of the art Multi Cam set up was designed and

built to the high standards of Infosys. The furniture was
custom made to their specifications.

30 IDEAL COMPANY PROFILE | WWW.IDEALSYS.COM

FOX INTERNATIONAL
New Fusionopolis Studio

IDEAL was tasked with designing, supplying and building the new
HD studios, broadcast consoles, MCR, PCR and Customised Acoustic
Panelling in Singapore.

Within the scope of the build included 2 multi-scene HD sets, studio

control room, audio booths including custom consoles and acoustic
panelling. IDEAL also designed the broadcast baseband and IT networks,

IT cabling for the entire facility, and an internal IPTV system. Key
systems within the production suites include Snell’s Kahuna 360
Compact vision mixer,

BANGKOK UNIVERSITY
Art Production, Post-production

State of the art production, post-production & play-out

facility; to enable the University to provide Degree level
studies in Film & TV. IDEAL provided full turnkey design,
air-con, acoustic & civil construction.

Included 3 full broadcast standard studios, 1 theatre,

27 NLS suites & central equipment MCR. The facility
has positioned Bangkok University as Thailand’s top
multimedia university.

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MORGAN STANLEY
CER Facility & MCR Distribution

The Central Equipment Room (CER) was the first room completed
in the Xanadu Project as it would serve as the “Heart” of the
operation. This included a 12ch HD/SDI Omneon Video Server
Recording System, ProBel HD/SDI and Audio Routers, Extron
Fibre and RGB Routers,, all controlled by the centralized Crestron
Control System.

Miranda Distribution, processing and Miranda Multivewer System

was implemented to feed the Mitsubishi Cube Projectors. We also
provided the Wisi Head-End solution for the distribution of RF
signal in-house spanning about 20 floors.

NAAPTOL ONLINE SHOPPING CHANNEL

Studios, PCR, & Play-out Systems

Naaptol awarded the turnkey implementation of their studios

& playout to IDEAL in 2015. Since then IDEAL has done multiple
expansions . The state of the art facility houses Three Multi
Cam studios & a 12 channel play-out , making it one of the
largest TV shopping networks in the region.

The OEM partners for the project included Imagine , Sony

, Fujinon, Vitec , Chyron Vidigo, Snell Advanced Media ,
Soundcraft to name a few.

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PHOENIX TV
HONG KONG Headquarters Relocation

IDEAL was appointed the Systems Integrator for migrating and

building the system in the new Phoenix Satellite Television in
Hong Kong.

IDEAL built a State of the art HD News facility for Phoenix TV,
the leading Chinese language international broadcaster in
China. Breaking away from the norm, IDEAL not only did the
system integration for the project, but also the set design with
our internal interior design department, studio design and
defined the aesthetic look of the whole facility. It was also the
first HD ready system to be installed in Hong Kong.

GLOBECAST ASIA
Broadcast Facility

IDEAL, Singapore designed, and built the new broadcast

system and facility. This involved designing a totally new MAM,
Play-out and Automation system at Singapore’s Mediapolis
and migrating all of the existing channels and services from
the old facility.

Designed for easy expansion, it includes ancillary systems

such a tape archive and HSM system, subtitling, delay
systems, ad insertion, regional breakouts, voice over rooms,
and presentation suites. All ancillary systems, studio lighting,
production control room, post production station, and a small
central equipment room were designed by IDEAL.

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ENCOMPASS
300 Channel MCR, Automation and Play-out System.

The Mega Pod is a new 300 Channel Master Control Room that
enables Encompass to improve its response time with an automated
switch-over feature to back-up content, IDEAL was responsible for
the build out of the new Automation System for the channels and
migrating them from older systems.

The Encompass Mega Pod offers clients a robust infrastructure

with increased capacity for play out, distribution, digital media
manipulation, ad inserts, creative, technical and global archival
services. In addition, the facility houses a post-production studio
providing end-to-end solution.

TELEVISION BROADCAST LTD (TVB)

Largest News Production System & System Integration

IDEAL built Hong Kong’s largest news production

system for 2 terrestrial channels & a 24 Hour News
Service, consisting of 5 high-end Robotic Digital
Studios, 220 seats of ENPS, 16 Avid Newscutter edit
suites & Graphics facility.

ENPS production was integrated with Harris News

automation for a complete end-to-end solution.
.

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TELEVISION BROADCAST LTD (TVB)
Digital Broadcast Centre Migration

Hong Kong’s largest terrestrial broadcaster moved to a

new Digital Broadcast Centre in 2002. IDEAL designed
the complete MCR & Presentation Area which included
Harris automation, Pinnacle servers, Thomson routers &
master control.

This project demanded moving existing terrestrial &

satellite channels while keeping them on the air. The
system included extensive video, audio monitoring &
alarm systems..

NEXT MEDIA HD
TAPELESS STUDIO Studios, PCR, Newsroom, editing & Play-out Systems

8 x HDTV Studios including Robotics Systems, Master Control and 2x

Presentation Suites. 3D State of the Art Graphics System, Post Production
System, Interior Design of the complete facility. Newsroom System including
100 Journalist Workstations, Non Linear Editing and Regional Studios.

Next Media based in Taipei planned to be Taiwan’s first fully HD news

channel. From acquisition to playout the huge file sizes require the fastest
networks storage and editing systems to keep pace with live news.

IDEAL was responsible for Studios, PCR, Newsroom, editing and playout
systems. Technologies include Thomson, Miranda, ENPS,
Evertz and Vinten.

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