INTRODUCTION

Marketing is the moving and exciting activities. The sellers, distributors, advertising
agencies, consultants, transporters, financers, store agencies and everyone as a counter are
part of marketing system. Any exchange process be it consumer, goods, intermediary goods,
service of ideas, comes under preview of marketing. Marketing is the study and management of
exchange relationships. Marketing is used to create, keep and satisfy the customer. With the
customer as the focus of its activities, it can be concluded that marketing is one of the premier
components of business management - the other being innovation. It is very often regarded
that the development of markets and marketing is synonymous with the economic
development of account. In the ever growing corporate world, marketing is being regarded as a
crucial element for the success of an enterprise.
The marketing discipline is undergoing fresh re appraisal in the light of vast global,
technological, economic and social challenges facing today’s companies and countries.
Marketing at its best is about value creation and raising the world’s living standards. Today’s
leading companies are those who succeed most in satisfying, indeed delighting their target
customers.
Marketing is defined by the American Marketing Association as "the activity, set of institutions,
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large." The term developed from the
original meaning which referred literally to going to market with goods for sale. From a sales
process engineering perspective, marketing is “a set of processes that are interconnected and
interdependent with other functions” of a business aimed at achieving customer interest and
satisfaction.
Philip Kotler defines marketing as “marketing is about Satisfying needs and wants through an
exchange process”.
The Chartered Institute of Marketing defines marketing as "the management process
responsible for identifying, anticipating and satisfying customer requirements profitably." A
similar concept is the value-based marketing which states the role of marketing to contribute to
increasing shareholder value. In this context, marketing can be defined as "the management
process that seeks to maximise returns to shareholders by developing relationships with valued
customers and creating a competitive advantage."
The process of marketing is that of bringing a product to market in which includes these steps:
broad market research; market targeting and market segmentation; determining distribution,
pricing and promotion strategies; developing a communications strategy; budgeting; and
visioning long-term market development goals. Many parts of the marketing process (e.g.
product design, art director, brand management, advertising, copywriting etc.) involve use of
the creative arts.
INTRODUCTION TO CONSUMER PERCEPTION
A marketing concept that encompasses a customer's impression, awareness and/or
consciousness about a company or its offerings is consumer perception. Customer perception is
typically affected by advertising, reviews, public relations, social media, personal experiences
and other channels.
The ultimate aim of every business is to increase sales by finding out the factors that drive
consumer’s buying decisions. Consumer perception theory tries to analyse and explain
consumer behaviour. The perception of the same product or service by different consumers
would vary. This is exactly what consumer perception theory analyses by finding out what
exactly motivates or influences a consumer behaviour in purchasing or not purchasing a specific
product.

Definition
Customer perception refers to the process by which a customer selects, organizes, and
interprets information/stimuli inputs to create a meaningful picture of the brand or the
product. It is a three stage process that translates raw stimuli into meaningful information.
Each individual interprets the meaning of stimulus in a manner consistent with his/her own
unique biases, needs and expectations. Three stages of perception are exposure, attention and
interpretation.
In simpler terms, it is how a customer see's a particular brand with whatever he or she has
been able to understand by watching the products, its promotions, feedback etc. It is the image
of that particular brand in the mind of the customer.

Benefits of Consumer Perception for businesses

With competition becoming more intense in the global economy making it difficult for products
and services to stand out get differentiated from other offerings in the market, even the
production, logistics, sourcing, and accessibility to information cost is also rising. Varied
products end up facing stiff competition from industry outsiders from new bundles or offerings
and substitutes. The result is decrease in prices as most companies want to win over consumers
along with closing the product differences.
The modern consumer is more of a mix. Being very sensitive to prices, the modern consumer is
constantly in search of discounts and bargains. They are also constantly on the lookout for
branded and other luxury products. Being very well-informed, they are even aware and
conscious of their powers. This awareness increases their expectations from companies. All
these factors together make it more complicated to segregate a product or service by
traditional sorting by quality, pricing, and functions.
The only solution available to a business in such situations is strengthening the bond between
the company and the consumers. This is likely to a give better competitive advantage as this
relationship is not limited to the aspect of price, quality etc. The better experience a consumer
has with the company at different stages of interaction such as efficiency and reliability and
speed of the process, higher are the chances that he or she is likely to come back again. A
problem arising from a single transaction is likely to damage the relationship forever.
Companies should take steps towards making their consumers remain fully apprised about the
different offerings of the company and how the offerings are likely to improve the life of the
consumers. The companies have to make sure that they are able to convince the consumers
about how their products if purchased by the consumers can give more benefit than that of the
competitors. This in short amounts to expanding the consumer perception to appreciate the
finer aspects of the company’s offerings. But care to not overdo the same as it might affect the
company adversely.

Factors Affecting Consumer Perception

Although a consumer's perception of a product or service is at least partially based on his
actual experience with the good, a significant amount of market research suggests that a
consumer's view of a product is also conditioned by a variety of other factors. From very
concrete factors of price and quality to less tangible factors such a consumer's view of the
manufacturer's reputation, experience with service and the quality of packaging and branding,
a number of complex and interrelated psychological factors determine a consumer's perception
of goods and services.
Price
Price has a complex effect on consumer perception. On the one hand, consumers appreciate a
bargain and are often likely to favour an economically-priced item. On the other, consumers
often perceive very inexpensive items, ultimately damaging a consumer's view of a product
even if the product remains the same and the consumer is benefited from a price reduction.
Especially sophisticated consumers are even prone to distrust a product that is considerably
cheaper than the alternatives. As a result, price should be part of a comprehensive marketing
plan, where even inexpensive products are depicted as favourable alternatives with similar
levels of quality to the competition, with a price that is somewhat lower but still comparable
with other possibilities.
Quality
Of course, the actual quality of a product is a vital part of a consumer's perception of a good or
service. Quality can describe any attribute in a set of characteristics that satisfy or disappoint a
consumer, including usability, reliability and durability. Marketing can influence a consumer's
perception of quality, but, in the end, and particularly with non-durable goods, a consumer's
actual experience with a product will determine his perception of quality. Outside the realm of
mass communication, word of mouth regarding quality also travels very quickly.

Service Quality
Even in the case of goods that exhibit numerous flaws, excellent service quality can often
overshadow a negative experience with the product itself. If a consumer feels that he receives
exceptional attention when encountering a problem with a product, that consumer is
somewhat more likely to trust the brand or product knowing that the manufacturer or retailer
provides a prompt and effective response to problems. Humans are social animals and their
consumer behaviour is often determined by the social relationships that surround a product,
including interactions with customer service representatives.
Packaging and Branding
Packaging and branding have a huge effect on consumer perceptions, particularly at the point
of purchase. Especially when a consumer is purchasing a type of product for the first time, the
way the product is presented can wholly determine their perception of the item. Packaging and
branding, of course, cover everything from the attractiveness and display quality of an item to
the attributes of a product the manufacturer chooses to highlight. Depending on the type of
product and market, different branding messages from tough and reliable to fine and luxurious
can be appropriate and effective.
Reputation
A product's reputation is built up over time and is usually a combination of actual experience
with the product, word-of-mouth recommendations and marketing campaigns that attempt to
establish a status or shared view of the product or brand. A consumer's perception of a
product's reputation, moreover, is not only determined by the product's brand identity and
manufacturer but by the whole chain of distribution. Even if a consumer trusts a product's
manufacturer, for example, that consumer may change his mind about the product upon seeing
it available in a retailer he associates with cheap, defective products.

Need for Consumer Perception

A consumer’s perception of a product or service offered may differ from what the producer or
marketer had intended to offer. This is neither helpful nor favourable for both the parties in
today’s competitive environment. Also, it is likely to have more serious result in seeking
consumer attention as today’s consumers have greater exposure to the minute, diverse and
extensive information. This makes it very difficult for the offering to gain the complete
attention of the consumer especially in situations where the consumer perception is not the
same as that of the offering.

RESEARCH METHODOLOGY
The survey technique is intended to secure one or more items of information from a sample of
respondents who are representatives of a larger group. The information is recorded on a form
known as questionnaire. As data are gathered by asking questions from persons who are
believed to have desired information, the method is known as questionnaire technique.
REASONS FOR WIDE USE OF THIS METHOD:
 It can secure both quantitative and qualitative information directly from the
respondents.
 It is the only method of directly measuring attitudes and motivations.
 It is quite flexible in terms of the types of data to be assembled, the method of
collection or the timing of research.
Meaning of Research
According to D. Slessinger and M. Stephenson in the Encyclopedia of social sciences define
research as the manipulation of things, concepts or symbols for the purpose of generalizing to
extend, correct or verify knowledge, whether that knowledge aids in construction of theory or
in the practice of an art´.
TYPES OF RESEARCH
1.Exploratory Research,
2.Descriptive Research.
Exploratory Research:
Exploratory research studies are also termed as formulate research studies. The main purpose
of such studies in that of formulating a problem for more precise investigation or of developing
the working hypothesis forms an operational point of view.
Descriptive Research:
Diagnostic Research studies determine the frequency with something occurs or its association
with something else. In this project, information pertaining to customer needs satisfaction and
their demographic profile was collected; hence it is a descriptive research.
1. Primary data:
Meaning: Primary sources of data are the data which needs the personal efforts of collect it and
which are not readily available. Primary source of data are the other type of source through
which the data was collected.
Following are few ways in the data was collected:
 Questionnaires:
It is the set of questions on a sheet of paper was being given to the of fill it, bases on which the
data was interpreted.
  Direct interviewing:
Direct interviewing involved the process where I asked the questions directly to the customers
and I got the feedback.
2. Secondary data:
Secondary sources are the other important sources through which the data was collected.
These are the readily available sources of the data where one had need not put much effort to
collected, because it is already been collected and part in an elderly manner by some
researcher, experts and special.
The secondary sources helpful for the study were
 Text books like marketing management research methodology Advertisement
and sales promotion etc.
 Internet was made use for the collection of the data.
 Newspapers were also referred.
 Business magazines were referred.
3. Sample size:
By using judgment random sampling technique 50 respondents are selected for the purpose of
the study.
4. Period of study:
The study is undertaken in the duration of 45days.
5. Research approach:
The survey method was adopted for collected the primary data. Survey research is systematic
gathering of data from respondent through questionnaire.
6. Research instrument:
The data for this research study was collected by survey technic using interview method guided
by questionnaire.
7. Collection of Data:
Questionnaire and personal interviews are the methods that I have used for collecting the data

OBJECTIVES OF THE STUDY

The main objective is to determine the current consumer perception level of the customers
with regards to Big Bazar.
 To study and analyse consumer perception towards Big Bazar.
 To identify what type of strategies are suitable for the company to reach the
targeted customers.
 To find out how the consumers spent their incomes on the time of purchasing of
product.
 To find out the factors which influence the consumption of product in Big Bazar.

LIMITATION OF THE STUDY

 Due to constraint of time and sample responsiveness, the sample size is limited.
 Most of the information provided in the project report is collected from the
officials of the organisation.
 This study was restricted only to the Big bazar. So, the results may not be
applicable to other areas.
 The consumer perception may change according to time, fashion, technology
etc.

INDUSTRY PROFILE
Retail industry largest industry, accounting for are 10% of the country GDP and around 8% of
the employment retail industry in India is at the crossroads. It has emerged as one of the most
dynamic and fast paced industry with several players entering the market, but because of the
heavy initial investment required break even is difficult to achieve and many of these players
have not tasted success so far.
However the future is promising; the market is growing, government policies are becoming
more favourable and emerging technologies are facilitating operations. Retailing in India is
gradually inching its way towards becoming the next boom industry. The whole concept of
shopping has altered in terms of format and consumer buying behaviour ushering in a
revolution in shopping in India.

SOME KEY FACTORS

 RETAIL IS India largest industry accounting for over 10% of the country GDP and
around 8%of the employment.
 The market size of the Indian retail industry is about US $312 billion.
 Retailing in India is gradually inching its way towards be comment the next boom
industry.
 A large young working population with average age of 24 year.

COMPANY PROFILE
ABOUT FUTURE GROUP
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading
business houses with multiple business planning across the consumption space. While retail
forms the core business activity of Future Group, group subsidiaries are present in consumer
finance, capital, insurance, leisure and entertainment, brand development, retail, real estate
development, retail media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 11 million square feet
of retail space in over 63 cities and towns and 65 rural locations across India. Pantaloon Retail
was awarded the International Retailer of the year 2007, by the US-based National Retail
Federation, the largest retail trade association and the Emerging Market Retailer of the year
2007 at the World Retail Congress in Barcelona.
Future Group believes in developing strong insights on Indian consumers and building
businesses based on Indian ideas, as espoused in the group core value of Indian. The groups
corporate credo is, Rewrite rules, Retain values.

The FutureBazaar.com promise as given by the General Manager:

 Manufacturer warranties on all products
Future Bazaar sells only original products from authorized dealers so all applicable products
carry the original manufacture warranty. Customers can visit any of the authorized service
center. of the manufacturer if required. The invoice accompanying the product is your warranty
document, so please preserve it.
 Guaranteed Delivery
Future bazaar guarantees to deliver the exact product you selected, without defects. In case
you have received a different product, or if the product was damaged in transit, please let us
know and we will ensure that we replace the product or ensure that your money is refunded.
Please note that delivery times vary according to products to products 95%of our deliveries
take place within the committed time period. For the occasional delays, we will contact you and
update you about the status.
 Secure Payments
We are committed to ensuring that no payment misuse happens, so we work with bank and
payment gateways to ensure that your information is protected. Payments are protected both
by us and by the policies of your bank, and the chances of fraud in these channels are actually
very low. We also have a Risk Management team that scrutinizes all payments to ensure that
there are no fraudulent transactions. Our office address is also available for anyone who wishes
to contact us in person. moreover, being part of India’s largest retail company with a presence
all over India, we are omni present.

 Our simple 15-Days Return Policy - No questions asked!

If you have purchased something at FutureBazaar.com add the product did not meet your
expectations or does not fit your needs, then you can return the product to us,
no questions asked,
as long as it is in its original packaging and accompanied by its invoice. Just contact our
Customer Care and we will arrange to pick up the product from your home.
 Prompt Customer Support
Our Customer Care is manned by dedicated personnel, who can take decisions and resolve your
problems. They are empowered to solve your problems and are aware of the processes and
means to handle them. In case they cannot solve the problem at their end, they will trigger the
required action on your half or advise you the best possible method to a successful fulfillment
of all your queries/issues. Be assured that when you call us, your call is being taken seriously.

Values
 Indian ness: Confidence in ourselves.
 Leadership: To be a leader, both in thought and business
 Respect & Humility: To respect every individual and be humble in our conduct.
 Introspection: Leading to purposeful thinking.
 Openness: To be open and receptive to new ideas, knowledge and information.
 Valuing and Nurturing Relationships: To build long term relationships.
 Simplicity & positivity: Simplicity and positivity in our thought, business and
action.

 Adaptability: To be flexible and adaptable, to meet challenges.

Mission
We share the vision and belief that our customers and stake holders shall be served only by
creating and executing future scenarios in the consumption space leading to economic
development. We will be the trendsetters in evolving delivery formats, creating retail realty,
making consumption affordable for all customer segment. We shall infuse Indian brands with
confidence and renewed ambition. We shall be efficient, cost ± conscious and committed to
quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and
united determination shall be the driving force to make us successful. Sone Ki Chidiya When the
Mughals first came to India they were drawn by the lure of her fabulous wealth in India was
known as the “Sone Ki Chidiya” literally ‘The Golden Bird’. According to economic historian
Angus Maddison in his book the World Economy: A Millennial Perspective, India had the world’s
largest economy in the 1st century and 11th century , with a 33% share of world GDP in the 1st
century and 29% in 1000 CE. During 1700 AD, Mughal era, India’s share was 24%, more than
the whole of Western Europe. It came down to 3.8%in 1950s. Paul Kennedy, in this highly
regarded book, The Rise and Fall of the Great Powers: Economic Change and Military conflict
from 1500 to 2000estimates that in 1750.India¶s share o the world trade was nearly 25
percent. It came down to0.5% in the 1960s and now stands at around 1..5%.The Indian
economy is once again at the centre of the global attention .As domestic consumption drives
economic growth in India, Future Group hopes to play a pivotal role in bringing back the Sone
Ki Chidiya.

Future Ventures
Future Ventures, seeks to promote and participate in innovative and emerging business
ventures in India. The company intends to play a role in powering entrepreneurship, by
promoting or participating in diverse business activities, primarily in consumption-led sectors in
the country, which it defines as sectors whose growth and development will be determined
primarily by the growing purchasing power of Indian consumers and their changing tastes,
lifestyle and spending habits. The company will also participate in businesses where it exercises
control or influence, and can add value as active shareholders, by utilizing the experience and
knowledge of the Future Group.

Meet India’s king of Retail

Kishore Biyani has become India’s largest retailer, but still has several aces up his John Miller
shirts sleeves .In India’s chaotic markets, Kishore Biyani is the unchalleged king of retail. He has
the knack of catching rivals off-guard and striking where it hurtsmost . And now that he set
himself the task of tetaining control of the largest retail space in the country, he won’t let
suppliers or international promoters included catch him slacking. The latest to face the rate of
the43year old is South African hyper market Shoprite, which opened shop in Mumbai (images)
last month through a franchise agreement with local company Normal Lifestyle. The
hypermarket began retailing products from big boys Nestle (Get Quote), Unilever and Procter &
Gamble at consumer discounts of 20-30 percent, lower than even Biyani his Big Bazaar Stores.
Instead of chewing his nails, Biyani turned confrontationist, asking why the multinationals were
offering Shoprite better prices, even withdrawing Nestle products from his stores when the
company did not respond.
Two days later the Nestle products were back, but not before the company had clarified its
stance. Says Biyani, Shoprite is involved in predatory pricing. There are rules against this in
every part of the world. But as a result of his tough stance, the three MNC’s have asked
Shoprite to roll back the offers or face withdrawal of supplies, he says and he was proved right
when the Kolkata Pantaloon store became a raging success and Biyani stepped on to the turf as
a super retailer. Other professionals have wondered where Biyani picked up the tricks of the
retailing trade. Some has learned from his own mistakes, he admits.
Mr.Gopikishan Biyani, Whole time Director
Gopikishan Biyani is a commerce graduate and has more than twenty years of experience in the
textile business.
Mr.Rakesh Biyani, Whole time Director
Rakish Biyani is a commerce graduate and has been actively involved incategory management,
retail stores operations, IT and exports. He has been instrumental in the implementation of the
various new retail formats.
Mr.Vijay Kumar Chopra, Independent Director
V.K Chopra is a fellow member of The Institute of chartered Accountants of India (ICAI) by
profession and is a certified Associate of Indian Institute of Bankers (CAIIB). His banking career
spans over 31 years and he has served senior management position in Central Bank of
Commerce, SIDBI Corporation Bank and SEBI.

INTRODUCTION TO BIG BAZAAR

o A chain of shopping malls in Indian currently with 31 outlets owned by Kishore
Biyani Future Group.
o Big Bazaar is not just a hyper market.

o Provides the best products at the best price.

o Reflects the look and feel of Indian bazaars at their modern outlets.

o Allover India, Big Bazaar attracts a few thousands customers on any regular day.

Big Bazaar - Isse Sasta Aur Accha Kahin Nahin

Type - subsidiary of Pantaloon Group
Founded - 2001
Head quarters – Jogeshwari, Mumbai, India
Industry - Retail
Products - Department stores
Parents - Future Group
Website - http://www.bigbazaar.com
 CONSUMER PERCEPTION QUESTIONNAIRE
How do you come to know about Big Bazar?

PROMOTION NO. OF CUSTOMERS PERCENTAGE (%)

Advertisement 19 38%
Colleagues Reference 5 10%
Friends/Relatives 26 52%

INTERPRETATION:
From the above study 52% of respondents from advertisement, 38% from colleagues reference
and remaining from friends/ relatives.

Amount Spend on Shopping at Big Bazar

AMOUNT SPENT NO. OF CUSTOMERS PERCENTAGE (%)
Less than Rs. 1000 7 14%
Rs. 1000 – 5000 33 66%
More than Rs. 5000 10 20%

INTERPRETATION:
From the above study 66% of respondents spend Rs.1000 to Rs.5000, 20% spend more than
Rs.5000, and remaining spend less than Rs.1000.

On Which Day do you prefer to visit Big Bazar for Shopping ?

Day No. of Customers Percentage (%)

Wednesday 7 14%
Weekend 25 50%
Festival Offers 8 16%
Maha bachat Day 10 20%

INTERPRETATION:
From the above study 50% visit Big Bazaar on weekend, 20% visit on maha bachat days, 16% on
festival offers, and remaining on Wednesday.

How often do you shop at Big Bazaar ?

Frequency of Shopping No. of Customers Percentage (%)

Once a Week 22 44%
Twice a Week 7 14%
Once a Month 9 18%
Occasionally 12 24%

INTERPRETATION:
From the above study 44% of respondents purchase product once a week, 24% of respondents
purchase product occasionally, 18% of respondents purchase product once a month, and
remaining 14% twice a week.

What do you usually shop at Big Bazaar ?

Items of Shopping No. of Customers Percentage (%)
Groceries 4 8%
Household items 2 4%
Fashion 6 12%
Vegetables and Fruits 1 2%
Dairy Products 0 0
Electronics 0 0
More than 1 product 37 74%

INTERPRETATION:
From the above study 44% of customers purchase a product from each department, 12%
customer purchase on from FBB, 8% customer purchase only groceries items, 4% customers
purchase only household items, remaining 2% customer purchase only vegetables and fruits.

Why do you prefer to shop at Big Bazar?

Reason of Shopping No. of Customers Percentage (%)
Quality 10 20%
Low Price 4 8%
Value for Money 3 6%
Convenience 4 8%
Offers 7 14%
More than 1 reason 22 44%

INTERPRETATION:
44% of respondents prefer to shop at big bazaar because of only its name, 20% for quality, 14%
for offers, 8% each for low price and convenience, and remaining 6% for value of money.

At what time do you prefer to visit ?

Time of Visit No. of Customers Percentage (%)

Morning 9-12noon) 3 6%
Afternoon 27 54%
Evening 20 40%

INTERPRETATION:
54% of respondents came to Big Bazaar on afternoon, 40% on evening, and remaining 6% on
morning.

Where else do you prefer to shop apart from Big Bazaar?

Preference of Shopping No. of Customers Percentage (%)

Reliance 10 20%
Vishal 4 8%
Others 28 56%
No where else 8 16%

INTERPRETATION:
56% of respondents shop from others apart from big bazaar, 20% from reliance, 8% from vishal
mega mart, and remaining 16% from only Big bazaar.

Why do you shop at the other stores, if you are not visiting to Big Bazaar?
Reason for Shopping at No. of Customers Percentage (%)
Different Place
Quality 9 18%
Convenience 5 10%
Near to Home 19 38%
Cheaper than Big Bazaar 6 12%
Better or Frequent offer than 2 4%
Big Bazaar

INTERPRETATION:
38% of respondents visit to other store because the store is near to their home, 18% visit to
others because of quality, 12% respondents because for it is cheaper, 10% for convenience and
remaining 4% for better and frequent offers.

Do you get message/ email updates about the offers?

Information No. of Customer Percentage (%)
Always 21 42%
Occasionally 16 32%
Never 13 26%

INTERPRETATION:
From the above study 42% of respondents get messages and emails from Big bazaar about the
offers, 32% of respondents get occasionally and remaining 26% never get any message and
emails because they are not the profit club members.

Do you notice any changes between your last purchase and current purchase from Big Bazar in
any discipline?
Difference in purchase No. of Customers Percentage (%)
All of the time 8 16%
Most of the Time 23 46%
Never 19 38%

INTERPRETATION:
From the above study 46% of respondents notice changes most of the time, 38% never notice
any changes and remaining 16% notice changes all of the time.

How is the quality of the customer service at Big Bazar?

Quality of Service No. of Customers Percentage (%)

Very Good 11 22%
Good 29 58%
Average 6 12%
Bad 1 2%
Cant’ say 3 6%

INTERPRETATION:
From the above study 58% of respondents said that the quality of service provided by Big
Bazaar was good, 22 % said that the quality of service is very good, 12% said it was average, 6%
said they can’t say, and remaining 2% said that the quality of service is bad.

Do you refer your relatives/ friends to go to Big Bazaar and Why ?

Refer to Friend and Relative No. of Customer Percentage (%)
Yes 30 60%
No 20 40%

INTERPRETATION:
From the above study 60% of respondents said yes they refer their relatives/ friends to go to
big bazaar, and remaining 40% said no they cant refer their relatives/ friends because they
depend on daily market.
 A PROJECT REPORT ON

“CONSUMER PERCEPTION TOWARDS

RETAIL MARKETING AT BIG BAZAAR
SAMBALPUR”

Submitted in Partial Fulfilment of the

Requirements for the Award of the
Degree Of Master of Business
Administration

Submitted By :

Samyak Kumar Nayak

Roll No – BA2518
Dept. of Master of Business Administration
Berhampur University

External Guide : Internal Guide :

Mr. Biswajit Mahapatra Dr. Suman Kalyan Choudhury

(Store Karta)Future Retail, Big Bazaar. Lecturer in MBA Department
Mr. Rakesh Kumar Panda Berhampur University.
(HR, Manager) Future Retail, Big Bazaar