Lisa Almehsen, CFE

Detroit area • 734-315-0710 • lisafranchisesales@live.com

Sales and Operations Management Director

Widely accomplished, self-directed, and highly motivated Certified Franchise Executive with successful track record in
franchisee recruitment and retention, staff development, conflict resolution, on-boarding, business evaluation,
territory development, and legal compliance. I’ve worked remotely 95% of my career.

Select Achievements

 Currently at Molly Maid, instrumental to upgrade lead generation protocols and increase deals, so far I’ve
produced same amount in 3 months as 2 sales people in 12 months prior.
 At Invisible Fence, brought in 5 new dealers within 6 months, no recruiting efforts for over 3 years. Put team
in place to continue results of 12 new deals each in 2014-15.
 At Guard-A-Kid, increased revenue by 100% in first quarter. Overhauled SOP’s to bring consistency.
 At Miracle Ear, negotiated and sold 28 new territories with additional expansions of 15 units in only 6
months. Brought 3 million additional revenue initially and growth to 8 million within 2 years.
 With Matco Tools, increased region franchise sales by 110% in only 5 months, a consistent average of 5 new
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deals per month. Brought region from 5 placement to #1 by increasing deals from 26 to 50 deals each year.
 During first year with Children’s Orchid franchise, expanded number of new locations by more than 25% and
franchise resale locations by more than 10%. In less than 3 years, almost doubled the number of units from
56 to 98.
Areas of Strength and Comprehension

Project Leadership Client Acquisition/Retention Strategic Planning

Start-up Operations Performance Management Change Management
Sales/Marketing Budget Management Organizational Development
Competitive Analysis Training/Development

Professional Experience

Dwyer Group | Molly Maid — Ann Arbor, Michigan 2015 - Present

Leading brand in residential cleaning industry with 468 units – rated #97 with Entrepreneur.

Franchise Development Director

Involved to refine protocols for online advertising, blogging, email campaigns, broker networks, and webinars related
to recruiting brand.
 Initiate territory development, strategy and training, networking to gain oversight and view from within and
outside of network to grow system.

Radio Systems | Invisible Fence — Knoxville, Tennessee 2014 - 2015

The leading brand of electronic pet barrier distributors with desire to become franchise concept.

Business Manager | US and Canadian operation

Increase systems for consistency and cohesiveness within the brand. Worked with teams for marketing, online,
inventory management and all operations to streamline operations team and create protocols and SOP’s.
 Developed recruiting protocols, advertising, and training program for new deals.
 Updated agreement to increase revenue and put more teeth in agreement.
 Created training program and engage with dealers to opt in.
 Grew team to support dealers along with operation changes to increase revenue, consistency and document
SOP’s.
 Lisa Almehsen, CFE • 734-315-0710 • lisafranchisesales@live.com

Guard-A-Kid — Tampa, Florida 2012 - 2014

Leading brand in child safety industry with 178 units | rated #194 with Entrepreneur.

Acting President | Consultant (2012 – March, 2013)

Recruited to turnaround 10-year-old franchise with fiscal losses, stagnant growth, and technology challenges. Led
strategic plan to create and lead marketing solution, recruiting process, online advertising and prognosis, overall
morale change, staffing additions, and to grow the franchise system units and overall sales volume.

Amplifon | Miracle Ear — Plymouth, Minnesota 2010 - 2012

Leading brand in hearing aid industry with 1,200 units | rated #19 with Entrepreneur.

Franchise Sales and Operations Manager – Eastern Region

Drive the “convert the competition” program for a 63-year-old franchise with fiscal losses and minimal growth. Led
new strategic plan to add units in dark territories, downsize, resale opportunities, and to grow the franchise system
units and overall sales volume.
 Played a key role in ensuring the successful launch of “Convert the Competition” program. Implemented
programs for the conversion program.
 Exceeded overall sales goals in region and company as the result of effective converted businesses to dark
territories where goals were exceeded. Increased market penetration in states such as Louisiana and Texas
where sales were weak.

Matco Tools – Stow, Ohio 2006 - 2010

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Leading tool Distributor with over 1,500 single units | rated #26 with Entrepreneur.

Franchise Sales Manager – Southeastern Region (2007-2011)

Market Development Manager (2006-2007)
Promoted to fulfill a broad range of Sales and Management functions; including recruiting, training, creating Standard
Operating Procedures, and providing comprehensive oversight of the Region. Co-chaired annual Region meetings,
resolved conflicts between employees and franchise owners, hired key employees, coordinated marketing efforts in
Region to promote growth.
 Trained 17-member management team on interviewing techniques and best practices, conducting
workshops and one-on-one coaching sessions that contributed to sound recruiting results.
 Collaborated with operations team to oversee and implement coaching and turn-around for select
franchise owners.
 Coordinated webinar and online marketing to increase sales opportunities and close rate.
 Championed significant reductions in monthly expenditures by limiting travel and co-developing
streamlined process with key team members.

American Heart Association – Chicago, Illinois 2005 - 2006

Youth Market Director

Personally managed budget of $1.2M; increased participation through the Obesity and fundraising programs of “Jump
Rope for Heart” and “Hoops for Heart” by working within 9 counties with participation and adding 34 schools.

Children’s Orchard – Ann Arbor, Michigan 2003 - 2005

Children’s Retail franchise company – not rated with Entrepreneur since 2005.

National Franchise Development Director (2004-2005)

Sales and Marketing Manager (2003-2004)
Selected to initiate strategic plan for growth, design marketing approach, manage budgets, create sales procedures,
lead sales team, execute Franchise Disclosure documents, and manage vendor relations.
 Lisa Almehsen, CFE • 734-315-0710 • lisafranchisesales@live.com

Education and Professional Development

M.B.A. – Strayer University | Jack Welch

B.A. Science – Ferris State University, Big Rapids, Michigan|Fully financed: work activities and competitive
scholarships.

 Startup Quest, earned certificate - affiliated with Florida University

 CFE (Certified Franchise Executive Program) - Completed ongoing training in the areas of franchise disclosure
law, leadership, management, and personal enrichment.
 SBDC/Tampa – attended various courses on small business and utilized resources
 Toastmaster VP of Membership, 2 years

Professional Affiliations

Member, International Franchise Association (IFA)

Member, Tampa Bay Franchise Business Network
Member, Woman’s Business Network (WBN) of Southeast Michigan