Professional Documents
Culture Documents
• Grown at a sustain rate of 6 percent over the decades with a GDP growth rate of
7.05% in 2016 (Trading economics, 2017).
• Emerging regional hub due to competitive and easily trainable labor force along
with its strategic location lies between South and South East Asia.
• Producing high-value added, technology-intensive and world class ceramics,
pharmaceuticals, furniture and recently, ocean going vessels along with the Ready-
made garments (RMGs) products.
Bangladesh: A Rising Economy of the World
• Bangladesh: Asia Pacific’s 8th largest consumer market and 36th globally by 2030-
(Sarah Boucher, Asia’sConsumer markets of the Future, September 29th, 2014)
• Bangladesh included in “Next 11” of 21st Century. (Goldman Sachs April 2007)
• Bangladesh included in “Frontier Five”- From Ho Chi Minh to Mexico (JPMorgan
Chase April 2007)
• Stable position in sovereign credit rating ( Ba3 by Moody’s in April 2016 & BB- by
Standard & Poor's in May 2015)
Knitwear Sector of Bangladesh
• Bangladesh, 2nd largest exporter of Knitwear accounts for 6% share in the global
knitwear export;
• Maintaining more than 75 percent domestic value addition in the knitwear sector
over the last decade;
• Contribution to national export almost 40 percent and GDP 6.2 percent;
• Contributing to generate around 2 million employment , most of whom are female;
Knitwear Sector of Bangladesh
Sectoral contribution to National export in FY 2015-16
1) To enhance the export of knitwear; ($220 billion export markets & more than $1 trillion retail
markets in the world)
2) to grab the market of US$108 billion including retail sells, left by china by 2025;
(Global Textile and Apparel Sector Trend Report 2016)
3) to increase the global value addition in the supply chain (N.b. currently Bangladesh is adding only 6-7%
value of global value chain for knitwear products )
Products
COUNTRY OF ORIGIN SYMBOLS
Scope
Attributes
Uses
USER IMAGERY BRAND/CUSTOMER RELATIONS
Quality/Value
Functional benefits
Creativity
Consistent campaign
Consistent theme
Credibility
Price Gap: Opportunity to Utilize this Gap?
Per Unit Price(CIS Price US$) Per Unit Brand Price US$
Product
BD to USA BD to Sweden USA Sweden
High
Our Destination
Value possession
Low
Low High
Value Addition
Increase Export Volume
Men’s Polo Shirt
Average Selling Price to Buyer USD 02.50-05.50
Actual Price in The Global Market USD 12.00-20.00
Men’s T-Shirt
Average Selling Price to Buyer USD 02.00-03.00
Actual Price in The Global Market USD 10.00-15.00
Design
Ask for advice from an expert while designing your clothing or pay a professional
designer to do the work in which you are personally not specialized.
Start with the minimum quantities and then expand the successful designs.
Steps to Take : 3.1 Your Apparel
Quality
Leave production to the experts. Spend money on quality because you want to
minimize the amount of returns
Label your clothing, you do not want to have labels from other brands in your
clothing.
Always look to improve, look with a critical eye at your brand
Steps to Take : 4. E-commerce
Web-shop
Your own online store is great to reach a wide audience with a limited budget.
You want a professional looking website with a clear checkout process for your
customers.
A great website can increase the value of your clothing.
Free E-Book
Steps to Take : 5. Photography
Establish
Retail fashion
brand