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ECONOMICS
2.10.2013
http://highered.mcgraw-hill.com/sites/0073375683/information_center_view0/
Textbook http://highered.mcgraw-hill.com/sites/0073375969/student_view0/
http://highered.mcgraw-
hill.com/sites/0073523224/information_center_view0/book_preface.html
Class Topic Readings
1 Introduction to Managerial Economics
2 The Fundamentals of Managerial Economics pp.1-34
3 Market Forces: Demand and Supply pp.35-72
4 Quantitative Demand Analysis pp. 73-116
5 The Theory of Individual Behavior pp.117-154
6 The Production Process and Costs pp.155-201
7 The Organization of the Firm pp.202-234
Course 8 The Nature of Industry pp.235-263
overview 9 Managing in Competitive, Monopolistic, and pp.264-312
Monopolistically Competitive Markets
10 Basic Oligopoly Models pp.313-349
11 Game Theory: Inside Oligopoly pp.350-394
12 Pricing Strategies for Firms with Market Power pp.395-432
13 The Economics of Information pp.433-472
14 Advanced Topics in Business Strategy. A 473-581
Manager’s Guide to Government in the
Marketplace
Key Headlines
pedagogical Learning objectives
features Demonstration problems
Baye Inside business applications