Strategic Alternatives

Key Factors Weight Strategy 1 Strategy 2 Strategy 3

Introduce new Reinventing/ Counter health
organic food redesigning the issues using new
choices that will McCafe and improved ways
be matched with of diet like
side dish of mix ketogenic, military
fruits or diet, intermittent
vegetable fasting,etc. and
incorporate them in
their advertisement
to reflect that their
food offerings is not
the primary reason
of the obese
population.
AS TAS AS TAS AS TAS
Opportunities
1. Growing health trends .14 4 .56 2 .28 4 .56
among consumers
2. Diversification and .20 3 .60 2 .40 - -
acquisition of other quick-
service restaurants
3. Aggressive store .34 4 1.36 - - - -
expansion

Threats
1. Health Issue Studies .10 2 .20 - - 4 .40
2. Defamation on .12 1 .12 - - 3 .36
McDonald
3. Unhealthy food image .10 3 .30 - - 4 .40

Total
_______ 3.14 .68 1.66
1.00
 Strategic Alternatives
Key Factors Weight Strategy 1 Strategy 2 Strategy 3
Provide proper Provide study Launch
employee assistance for Marketing
retirement plan employees who Campaign for
such the like of want to further Ronald
provident fund. advance their McDonald’s
educational level Foundation to
(MBA, MA, increase brand
MPA, Doctorate, recognition and
etc.) customer and
employee loyalty
AS TAS AS TAS AS TAS
Strengths
1. Strong brand name, .20 2 .40 2 .40 4 .80
image, reputation, and
strong global presence
2. 2 Largest fast food
nd
.15 3 .45 - - 3 .45
market share/retailer
3. Strong financial .20 4 .80 3 .60 4 .80
performance

Weaknesses
1. Higher staff Turnover .16 3 .48 4 .64 4 .64
including the top manager
2. Flagship Brands Fast .14 - - - - - -
Food (E.g. Taco Bell, KFC,
Pizza Hut)
3. Unhealthy Food .15 - - - - - -

Total
______ 2.13 1.64 2.69
1.00