Questionnaire

BRAND AWARENESS AND BRAND PERCEPTION

I am Sankhey Patial pursuing MBA from Government PG College Dharamshala conducting research
on “measurement of brand awareness and brand perception” in IBS Mohali.

I request you to kindly help me by filling this questionnaire. The data will be used exclusively for
academic purpose only, without disclosing your identity. I would be grateful to you for your candid
responses.

1) Are you aware of IBS coaching Institute? Yes No

2) How do you come to know about IBS Institute?

S. No. Factors Totally Rarely Partially Slightly never

1 Advertisement
2 Colleagues
reference
3 Friends/relatives
4 Any other

3) Are you aware of various courses offered by IBS? Yes No

4) Is IBS also comes in your mind when you think about coaching institutes?
Strongly agree Agree Neutral Disagree Strongly
disagree

5) IBS is a well known coaching institute in India

Strongly agree Agree Neutral Disagree Strongly
disagree

6) I know IBS institute from very early period of time

Strongly agree Agree Neutral Disagree Strongly
disagree

7) IBS is my first preference

Strongly agree Agree Neutral Disagree Strongly
disagree
8) What is the first word comes in your mind when you hear IBS

S. Factors Totally Rarely Partially Slightly never

no.
1 Quality
2 Cost
3 Brand
4 Service

9) How likely is it that you would recommend IBS to a friend or colleague?

Extremely Very likely Somewhat Not so likely Not at all
likely likely likely

10) Will you like to switch your brand preference if you get some promotional scheme with other
brand? Yes No

11) Give reason for the same.

S. No. Factors Totally Rarely Partially Slightly Never
1 Cost
2 Quality
3 Satisfaction
4 More benefits
5 Seasonal
changes

12) How would you describe the overall opinion of our brand?
o Extremely favourable
o Very favourable
o Somewhat favourable
o Not so favourable
o Not at all favourable

Personal information:

 Name ________________________

 Age _______________________

 Gender Male Female