Professional Documents
Culture Documents
Executive Summary
Families need photographs to capture the special moments of their lives. Families of
professionals are busy, and if too much time goes by between photos, these moments
are lost forever. Babies, especially, grow fast and parents need photos of them several
times a year.
While nearly everyone has a camera for snapshots especially by smart phone , people
need professional quality photos and new methods and themes for their photo . in fact
people prefer to have spacial and unique photo.
Also, the companies need to attract market by advertisement, the high quality photo
with an unique and particular method of photography can improve their advertisement
plans in the market, industrial photography new methods and creative figure can be
one of the most effective factor which can highlight them in the market.
Most people use professional photo studios only on rare occasions, such as weddings,
yearbook pictures, or baby portraits and spacial for family and industrial photo for
companies.
We will serve small and medium-sized businesses and non-profits for all of their studio
photography needs by creating beautiful shots that serve the client's needs,
offering excellent service and flexibility with a personal touch, and offering value-
added services related to photography.
Business Insurance (Harvard Western Insurance - 20% discount and small business
insurance plan)
Album First Order (Album Epoca - 50% first order discount - for new clients only)
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Group Health and Dental Plan (Harvard Western Insurance - rates for self-employed
photographers, Except Quebec)
Credit Card Vendor Fees (Paymentech Canada - preferred vendor rates for credit and
debit cards)
Leasing (National Leasing - preferred leasing rates for members, excluding Observers)
Health Spending Account- SafePacific Financial -no set up fees and a 10% discount on
administration fees for PPOC members and Commercial Partners
Royalty Free Music (Triple Scoop Music - annual free music licensing gift ($60 value)
and 10% discount)
Market
1- Families Market
2- Companies Market
We want to have two separate section for photography in our studio for both markets.
Families Market includes all type of photo such as Wedding and other celebration
photography, Babies photography, portrait and pregnancy photography.
We want to have special package for each part of our Families Market.
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Competition
Expectations
Forecast
We have plan to grow up at annual rate over at least 20 percent by targeting families
with newborn babies for baby pictures and then developing a relationship with the
client over the years for commercial photography . The funding requested in this plan is
projected to result in a comfortable annual net profit by Year 5.
The opening of Roya's Photo Studio will mark a change in the professional
photography's methods and features and intends to raise its profit by investing to the
business in order to open a studio space, hire staff, and undergo a new marketing
campaign by the next 5 years.
Sales and profits from the business are projected to rise steadily, from $356,000 revenues
and $50,000 profits in the first year to $750,000 revenues and $99,000 profits in year 5.
Gross margins and net profit margins will be relatively steady at 75% and 13%
respectively
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Financing Needed
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Company
Ownership & Structure
Roya Photography was established as a sole proprietorship in ..... . Currently, all shares
of Roya Photography are owned by Ms. Roya Nassaj pour and her spouse Mr. ........
Company history
We will open in a 100 square meters’ studio near Toronto down town, the heart of the
commercial district with ample free parking. The space will be leased for three years
beginning at $2500 a month with cost-of-living adjustments made annually.
The studio will have a highly visible electric sign and a wide display window visible to
passing foot and auto traffic. Customers will enter a public area with a counter, samples
of our photographs and albums, and couches for waiting. A separate playroom with
props and other toys will accommodate children with sitting areas for parents, while a
utility area off the back door will be set up to accommodate pets and their
props. Children, pets and props can be brought into the photography studio for their
photographs. An office and working area will be used for assembling the final product.
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we are planning to rent the beside office to improve our services specially for
commercial photography by 2021 and our renting costs will increase to 5000 CAD
monthly.
1- Family Photography
2- Commercial Photography
• portrait
• Baby photo
• Wedding Photo
• Other sermonizes Photo
• Pregnancy photo
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Portraits
Family Portraits; Portraits of the entire family are needed for display, to send to
relatives and to use in family newsletters and websites. Most families have pets, and we
can arrange family portraits that include them. While we don’t specialize in pet
portraits, we have props and will take stand-alone photos of pets as well. There’s an
additional charge for exotic animals
Senior pictures; We offer a special package of a family portrait at half price with the
senior picture. It is often the parents who are paying for the senior portrait, so we want
to establish a relationship with the parents. The parents will want a picture of their
senior with the rest of the family. This introduction to the family will allow us to market
our other services.
Individual portraits; Individual portraits are commonly needed for individual and
business websites, business cards, brochures and annual reports.
Model’s Portfolio and Glamour Shots; Photos suitable for magazine publication.
Annual Portrait Program; We take the initiative to schedule the annual portrait and we
replace it in last year's frame while saving last year's photo in a portfolio.
Wedding Album
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Weddings are one of the most special moments of life. Our wedding album
includes up to 7 hours of wedding photography, with prints displayed in
a custom photo album and digital images on CD.
We have a unique combination of props and a passion for babies. Babies are also our
prime gateway product for entering families into our programs of ongoing pictures.
We arrange a portrait of the child at 3 years, 4 years and 5 years, or until the child
begins to be photographed annually for school pictures.
Weddings are one of the most special moments of life. Our wedding album includes up
to 7 hours of wedding photography, with prints displayed in a custom photo album
and digital images on CD and offer them in their special panel in our website. we also
offer some great package for engaging, birthday and other sermonizes photo
Pregnancy Photo
Pregnancy is a remarkable time in everyone life, full of amazing changes and giddy
anticipation. No wonder women want to document it all with maternity photos! The
ideal time to schedule a pregnancy photo shoot is generally sometime between weeks
28 and 32, so you can show off that adorable baby bump. But timing when to take
pictures isn’t the only thing you need to know to pull off a stunning photo shoot.
Here, we’ve gathered up our best maternity photo ideas to help you get the perfect
pics. Competition
Current alternatives
The competition for our methods photography is divided into several categories:
Award-Winning Photographers
Award-winning photographers are those who routinely deliver magazine-quality
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photographs. Their work is highly creative and spontaneous instead of routinely posing
shots. They are rare and highly expensive.
Quality Photographers
These are professional-quality photographers, like us, who use a lot of posed shots.
Most of the competition falls into this category.
Value Photographers
Low-priced, lower quality providers.
Commercial Photographers
The main competitors in our intended region King Street Photo Studio and Taylor
Studio. they are more experienced and more well-known in this region
Our advantages
our services are some advantage that can be our key points.
Our website is our first and most important advantage, we want to have a special
website and programs for our clients.
They can increase their score by recording their offer from this panel and each score can
have special gift and discount for them. For example, for families with children we
have three package Gold is the best. by choosing this families can have 20 baby pictures,
10 family pictures, 5 portrait. Also they can get 20 scores in their panel and for next offer
they have 20$ discount, in addition, they are attending in our annual draw and be the
winner of our big gift.
These packaging methods and next offers will have a great effect in our market for
commercial photography.
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Market Analysis
Target Market Summery
The market for commercial photography includes all businesses and non-profits
institute. For us, the target at first years are small and medium-sized businesses and
non-profits (those with under 300 employees) based.
Attracting business managers can be done by our special offers in our packaging
systems, we think our scoring system can attract managers to contract with us and after
having one contract because of their score and discount they promote to work with us
again and again. by this method we can maintain our clients and keep them satisfied.
Market Section
Larger businesses in the Toronto area are served by large studios who can send
photographers to the client site or set up shoots with little notice. These businesses
require photography vendors with the capacity to shoot in multiple locations at the
same time.
Smaller businesses, on the other hand, are comfortable working with smaller
photography studios. They are generally unhappy with larger studios, as they find they
are not a priority compared with the larger clients of the studio. They want the same
level of service, scaled to the needs and budget of their business, and only a smaller
studio can provide this.
Furthermore, larger businesses often bring a great deal of photo editing work in-house
to their marketing departments. Smaller businesses value the ability of a photo studio to
handle this work as their marketing or design departments often do not have the
capacity to deal with this work when new materials are being developed.
Medium and small businesses can provide ongoing work. However, without serving
very small businesses, We will miss out on capturing smaller customers before they
grow. Working with very small businesses can also provide a wide base of customers,
making the revenue streams of the business less susceptible to the loss of any one
customer.
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Our packaging system can help us to provide several services by nearly the same
quality to all types of companies.
we also want to maintain our family market and grow up but our target market is
commercial photography for businesses and companies.
Marketing Strategy
The marketing strategy for Photography is based on the belief that using a few
marketing tactics is preferable to using many marketing tactics with moderate success
with each. The following are components of the initial marketing campaign:
Roya photography business is all over the web. Some of the social media websites that I
use include: Pinterest, LinkedIn, Facebook, Instagram, Telegram.Also we send email for
our clients to announce our new discounts and new methods.
Web Marketing: Roya Photography will purchase search engine advertising with
Google Ad words around commercial photography keywords for the King St market
and gear its advertisements towards the needs of small and medium-sized businesses.
Furthermore, our Photography's website will be optimized for higher search engine
ranking under these keywords.
Plan the customer experience: Plan out the details of how our clients will experience
working with us. Begin with introduce ourselves and carry it to the thank you card at
the end of the assignment. One thing I know is the more I communicate with my clients,
the happier they are at the end of the assignments.
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Financial Plan
The launch of the business will be financed by the founder's investment and credit. In
exchange for $53,000 investment in the business at startup. The initial funding
requirements are modest for the business.
The growth of the business, beyond the first year, will be financed by the free cash flows
generated by the business. This will allow for the expansion of staff to include
additional photographers, the ramping up of marketing expenditures, and the resulting
increase in sales. Only one photographer will be added per year in order to make sure
that there is time for adequate training of new staff
Forecast
Start Funding
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Expenses by Month
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Statements
Projected Profit and Loss
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Employee
Related $25,200 $33,720 $37,092 $40,801 $44,882
Expenses
Amortization of
Other Current $0 $0 $0 $0 $0
Assets
Total Operating
$252,504 $320,674 $340,923 $376,932 $417,853
Expenses
Operating
$83,496 $127,176 $229,947 $438,958 $703,043
Income
Interest Incurred
Depreciation and
$6,543 $6,543 $10,209 $6,543 $6,543
Amortization
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Accounts
$0 $0 $0 $0 $0
Receivable
Inventory
Other Current
$10,000 $10,000 $10,000 $10,000 $10,000
Assets
Total Current
$50,695 $170,911 $376,707 $795,355 $1,459,484
Assets
Accumulated
($6,543) ($13,086) ($11,629) ($18,171) ($24,714)
Depreciation
Total Long-Term
$30,457 $23,914 $33,371 $26,829 $20,286
Assets
Accounts Payable $0 $0 $0 $0 $0
Income Taxes
$7,695 $12,064 $22,440 $43,242 $69,650
Payable
Sales Taxes
$4,199 $4,934 $7,847 $9,977 $14,305
Payable
Short-Term Debt
Prepaid Revenue
Total Current
$11,894 $16,998 $30,287 $53,219 $83,955
Liabilities
Long-Term Debt
Paid-In Capital
Total Owner's
$69,258 $177,827 $379,792 $768,964 $1,395,815
Equity
Total Liabilities
$81,152 $194,825 $410,079 $822,183 $1,479,770
& Equity
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Depreciation &
$6,543 $6,543 $10,210 $6,543 $6,543
Amortization
Change in
Accounts $0 $0 $0 $0 $0
Receivable
Change in
Inventory
Change in
Accounts $0 $0 $0 $0 $0
Payable
Change in
Income Tax $7,695 $4,369 $10,376 $20,802 $26,408
Payable
Change in Sales
$4,199 $735 $2,913 $2,130 $4,328
Tax Payable
Change in
Prepaid
Revenue
Investments
Received
Change in Long-
Term Debt
Change in
Short-Term
Debt
Dividends &
Distributions
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Cash at Beginning
$0 $40,695 $160,911 $366,707 $785,355
of Period
Cash at End of
$40,695 $160,911 $366,707 $785,355 $1,449,484
Period
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Appendix
Profit and Loss Statement (With monthly detail)
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2019 Jan '19 Feb '19 Mar '19 Apr '19 May '19 June '19 July '19 Aug '19 Sept '19 Oct '19 Nov '19 Dec '19
Total Revenue $32,300 $32,300 $32,300 $32,300 $32,300 $32,300 $32,300 $32,300 $32,300 $32,300 $32,300 $32,300
Total Direct
$4,300 $4,300 $4,300 $4,300 $4,300 $4,300 $4,300 $4,300 $4,300 $4,300 $4,300 $4,300
Costs
Gross Margin $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000 $28,000
Gross Margin % 87% 87% 87% 87% 87% 87% 87% 87% 87% 87% 87% 87%
Operating
Expenses
Salaries and
$11,500 $11,500 $11,500 $11,500 $11,500 $11,500 $11,500 $11,500 $11,500 $11,500 $11,500 $11,500
Wages
Employee Related
$2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100
Expenses
Office Rent $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800
utilities $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
Marketing $1,292 $1,292 $1,292 $1,292 $1,292 $1,292 $1,292 $1,292 $1,292 $1,292 $1,292 $1,292
CRM Servives $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Insurance $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450
Amortization of
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Total
Operating $21,042 $21,042 $21,042 $21,042 $21,042 $21,042 $21,042 $21,042 $21,042 $21,042 $21,042 $21,042
Expenses
Operating
$6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958
Income
Interest Incurred
Depreciation and
$545 $545 $546 $545 $545 $545 $546 $545 $545 $545 $546 $545
Amortization
Income Taxes $641 $642 $641 $641 $641 $642 $641 $641 $641 $642 $641 $641
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Total Expenses $26,528 $26,529 $26,529 $26,528 $26,528 $26,529 $26,529 $26,528 $26,528 $26,529 $26,529 $26,528
Net Profit $5,772 $5,771 $5,771 $5,772 $5,772 $5,771 $5,771 $5,772 $5,772 $5,771 $5,771 $5,772
Net Profit /
18% 18% 18% 18% 18% 18% 18% 18% 18% 18% 18% 18%
Sales
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Operating Expenses
Interest Incurred
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2019 Jan '19 Feb '19 Mar '19 Apr '19 May '19 June '19 July '19 Aug '19 Sept '19 Oct '19 Nov '19 Dec '19
Cash ($35,843) ($28,885) ($21,927) ($14,969) ($8,011) ($1,053) $5,905 $12,863 $19,821 $26,779 $33,737 $40,695
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Inventory
Other Current
$10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Assets
Total Current
($25,843) ($18,885) ($11,927) ($4,969) $1,989 $8,947 $15,905 $22,863 $29,821 $36,779 $43,737 $50,695
Assets
Long-Term Assets $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000
Accumulated
($545) ($1,090) ($1,636) ($2,181) ($2,726) ($3,271) ($3,817) ($4,362) ($4,907) ($5,452) ($5,998) ($6,543)
Depreciation
Total Long-
$36,455 $35,910 $35,364 $34,819 $34,274 $33,729 $33,183 $32,638 $32,093 $31,548 $31,002 $30,457
Term Assets
Total Assets $10,612 $17,025 $23,437 $29,850 $36,263 $42,676 $49,088 $55,501 $61,914 $68,327 $74,739 $81,152
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Income Taxes
$641 $1,283 $1,924 $2,565 $3,206 $3,848 $4,489 $5,130 $5,771 $6,413 $7,054 $7,695
Payable
Sales Taxes
$4,199 $4,199 $4,199 $4,199 $4,199 $4,199 $4,199 $4,199 $4,199 $4,199 $4,199 $4,199
Payable
Short-Term Debt
Prepaid Revenue
Total Current
$4,840 $5,482 $6,123 $6,764 $7,405 $8,047 $8,688 $9,329 $9,970 $10,612 $11,253 $11,894
Liabilities
Long-Term Debt
Total
$4,840 $5,482 $6,123 $6,764 $7,405 $8,047 $8,688 $9,329 $9,970 $10,612 $11,253 $11,894
Liabilities
Paid-In Capital
Retained Earnings
Earnings $5,772 $11,543 $17,314 $23,086 $28,858 $34,629 $40,400 $46,172 $51,944 $57,715 $63,486 $69,258
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Total Owner's
$5,772 $11,543 $17,314 $23,086 $28,858 $34,629 $40,400 $46,172 $51,944 $57,715 $63,486 $69,258
Equity
Total
Liabilities & $10,612 $17,025 $23,437 $29,850 $36,263 $42,676 $49,088 $55,501 $61,914 $68,327 $74,739 $81,152
Equity
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Accounts Receivable $0 $0 $0 $0 $0
Inventory
Accounts Payable $0 $0 $0 $0 $0
Short-Term Debt
Prepaid Revenue
Long-Term Debt
Paid-In Capital
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2019 Jan '19 Feb '19 Mar '19 Apr '19 May '19 June '19 July '19 Aug '19 Sept '19 Oct '19 Nov '19 Dec '19
Net Profit $5,772 $5,771 $5,771 $5,772 $5,772 $5,771 $5,771 $5,772 $5,772 $5,771 $5,771 $5,772
Depreciation &
$545 $545 $545 $545 $545 $545 $545 $545 $545 $545 $545 $545
Amortization
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Change in
Inventory
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Income Tax $641 $642 $641 $641 $641 $642 $641 $641 $641 $642 $641 $641
Payable
Change in Sales
$4,199 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Tax Payable
Change in
Prepaid
Revenue
Investing &
Financing
Assets
Purchased or ($47,000)
Sold
Investments
Received
Change in
Long-Term
Debt
Change in
Short-Term
Debt
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Dividends &
Distributions
Cash at Beginning
$0 ($35,843) ($28,885) ($21,927) ($14,969) ($8,011) ($1,053) $5,905 $12,863 $19,821 $26,779 $33,737
of Period
Net Change in
($35,843) $6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958 $6,958
Cash
Cash at End of
($35,843) ($28,885) ($21,927) ($14,969) ($8,011) ($1,053) $5,905 $12,863 $19,821 $26,779 $33,737 $40,695
Period
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Change in Inventory
Net Cash Flow from Operations $87,695 $120,216 $220,796 $418,648 $664,129
Investments Received
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