Industry name: Wall Clock Industry

Student Name: TRIVEDI RUSHI R.

Batch: 2009-2011

Class: SFI

Semester: 1

Subject: HRM & OB

Guide name: Dr. Jay Badiyani

Department Of Business Administration

Bhavnagar University.
1. In current time, due to increase in import & market share of Chinese
goods, the production has plunged from 150000 to 30000 per day by Indian
wall clock industry.1

2. Due to the implementation and increase in ‘VAT’, the numbers of wall

clock manufacturing units are being shut down.2

3. Samay Electronics Pvt. Ltd. (SEPL) produces Musical, Wooden, Office,

Deluxe, Regular & economic range in more than 165 different models &
highly attractive colors & designed wall clocks. 3

4. ‘Ajanta Group Of Company’ is world’s largest wall clock manufacturing

company better known by it’s brand name ‘Orpat’.4

5
5. The total market for clocks is growing at a rat of 13-15%.

6. In quantitative terms, the bulk of the demand exists in the lower and
middle price segments. 6

7. Famous Japanese watchmaker company ‘CITIZEN’, identified the

opportunities in the premium wall clock segment in India & started their
own units in India manufacturing wall clock named ‘Citizen Watches(India)
Pvt. Ltd.’ In 1997.7

8. Ajanta-Orpat inked an MoU with United Metal Tek of Hangzhou to set

up a project in Morbi at a cost of Rs. 100 crores.8

9. Ajanta was the first to introduce Musical clocks & Scores of models in
India.9

10. The major players of Indian wall clock industry are ‘Ajanta’, ‘Samay’,
‘Citizen’, etc.10

11. Wall clock industry contributed 5% to 9% in employment produce by

SSI in a year 2007-08.11

12. The name of wall clock was removed from the reserved items for SSI at
the time of new economic reform, as a result the wall clock industry has
been developing at a good rate.12
References:

1. www.business-standard.com/Industry

2. www.business-standard.com/Industry

3. www.samayquartz.com/products

4. www.orpatgroup.com/newweb/export.asp

5. Author: Ramanuj Majumdar (2000), Name of Magazine/Journal/book:

Product Management In India, Publisher: Prentice Hall Of India Private
Limited, Volume/Edition: Second Edition, Page No. 202.

6. Author: Ramanuj Majumdar (2000), Name of Magazine/Journal/book:

Product Management in India, Publisher: Prentice Hall of India Private
Limited, Volume/Edition: Second Edition, Page No. 203.

7. Author: Tejal A. Deshpande (October, 2005), Name of Article: ‘Citizen in

India’, Name of Magazine/Journal/book: Business standards, Page No.
08.

8. Author: Nachiketa Desai (October 7th, 2007), Name of Article: ‘Wall Clock’,
Name of Magazine/Journal/book: Business India, Publisher: Ashok H.
Advani. Page No.: 64

9. Author: Nachiketa Desai (October 7th, 2007), Name of Article: ‘Wall Clock’,
Name of Magazine/Journal/book: Business India, Publisher: Ashok H.
Advani. Page No.: 65

10. Name of Magazine/Journal/book: Business India Directory, Name of

Article: ‘Clock Industry’, Publisher: Business India Association. Page No.:
14

11. Name of Magazine/Journal/book/: Annual report Publisher: Development

Commissioner (Micro, Small & Medium Enterprises). Page No.: 14

12. Name of Magazine/Journal/book: Indian Budget & monitory Policy (June

2002), Name of Article: Indian Investment Centre Publisher: Department
of Industrial Policy & Promotion.

Name: Trivedi Rushi R.

Date: 12-11-2009