MADE OF Debuts Direct-to-Consumer, Certified Organic & Made in America

Baby-care Products on America’s Birthday

MADE OF, the personal care company that’s changing the way new parents evaluate and purchase
their baby products, is announcing availability of its new product line along with a campaign to
challenge the way “natural” products are marketed. MADE OF debuted to retail partners earlier
this year at Natural Products Expo where it took home the Editor’s Choice NEXTY Award in
Natural Personal Care. MADE OF was also the first company to successfully certify to the NSF
Organic Standard.

New York, NY, June 29, 2018 --(PR.com)-- MADE OF, the personal care company that's changing the
way new parents evaluate and purchase their baby products, is announcing availability of its new product
line along with a campaign to challenge the way “natural” products are marketed. MADE OF debuted to
retail partners earlier this year at Natural Products Expo where it took home the Editor's Choice NETXY
Award in Natural Personal Care. MADE OF was also the first company to successfully certify its line of
products to the NSF Organic Standard.

MADE OF, backed by an unprecedented amount of consumer data, designs and formulates products
based on the needs of consumers. The brand is setting the standard for transparency both for retail
partners along with consumer education. MADE OF was the first company in the category to take this
level of a leap to transparency by detailing not only the ingredients in its products, but also the sources
and production details including photos, full certificates for multiple certifications along with results of
rigorous testing by the highest rated independent laboratories across the globe. Those details are
highlighted on all packaging and detailed on madeof.com on a product by product basis.

Researchers spent over a year interviewing expecting and new parents and reviewing their needs and
market perceptions to determine how MADE OF products could provide a solution to problems and
blatant and deceptive tactics used in marketing other natural personal care products. MADE OF
co-founder Igor Bekker states, “MADE OF's proprietary consumer data developed from panels of
thousands of parents revealed the #1 quality new parents demand from their purchases is performance,
which led us to the mission of delivering a high level of effectiveness in a way no other brand has, while
offering truly organic alternatives to 'natural' brands, which is an unregulated term.”

MADE OF products are Non-GMO which is achieved by meeting the NSF Certified Organic standard,
which is based on the USDA standard for food. “We believe the consumer shopping on one side of the
aisle for organic food, should have an equally attractive alternative in personal care, without sacrificing
product performance - at the end of the day it has to work, otherwise it's just plants, essential oils and
water in a bottle,” said Bekker. MADE OF was first to market with the NSF Organic and Non-GMO
claim for an entire product portfolio, giving peace of mind to consumers seeking consistency in claims
and performance.

Legal claims, and the barrage of lawsuits and settlements with brands offering “natural” baby care
products are having a significant impact on discerning consumers, leading to further mistrust and

Page 1/3
PR.com Press Release Distribution Terms of Use
presenting a need for immense research, which led to MADE OF's Ultimate Transparency Promise
highlighting the full product lifecycle from farm to home. MADE OF found in its research that parents
simply know what they're buying and how it's formulated without having to worry about all the lawsuits
and deceptive tactics. “The amount of claims against 'natural' brands misleading consumers has
skyrocketed over the past 24 months, we felt it was time to design and develop a new brand and a new era
in transparency, putting the power of data in the hands of the consumer and holding our peers to a higher
standard - with the lack of regulation on terms like 'natural' this will be an uphill battle, but the voice of
the consumer and adoption of truly transparent brands will lead to better consumer protection laws.”

Earlier this year MADE OF launched a limited time flash sale to early adopters on madeof.com - results
were overwhelmingly successful with a full sellout in a matter of hours, with over 20,000 parents signing
up to be notified of full launch. “This network of parents, coupled with our research panel, a powerful
community of mom bloggers, maternal and paternal influencers and pregnancy and parenting oriented
publishers will be a strong voice for the organic-first and transparency-first messages we will be shouting
in the personal care space,” said Bekker.

The initial MADE OF product line includes baby shampoo/body wash, baby powder, diaper rash cream,
healing/nipple balm, baby sunscreen, baby body lotion, diapers, baby wipes, multi-surface cleaner, dish
soap and hand soap. All products are made in the United States, diapers being the exception.

MADE OF is a direct-to-consumer business with monthly diaper subscription options now available on
Amazon at amazon.com/madeof with future availability at madeof.com. MADE OF will be rolling out
physical retail partnerships later this year.

Media Contact:
Christine Haas
christine@madeof.com
+1 (512) 751 1592

Page 2/3
PR.com Press Release Distribution Terms of Use
Contact Information:
MADE OF
Christine Haas
+1 (512) 751 1592
Contact via Email
https://madeof.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/758066

News Image:

Page 3/3
PR.com Press Release Distribution Terms of Use