Age Respondents

1-15 years 2
16-25 years 18
26-40 years 15 Respondents
abvoe 40 years 5
12.50%

5.00%

No. of45.00%
Respondent
37.50%

1-15 yea rs 16-25 years 26-40 years a bvoe 40 years

Income No. of Respondent

100-500 15 100-500 501-1000 1001-1500 1500 a n
501-1000 13
1001-1500 10
1500 and above 2

Education
School 10
Diploma 15
Graduate 12
PG and above 3

Awareness of Sales promotion

Yes 36
No 4
 Yes No

Educati
sales promotional activities
35
sales promotional activities
30
Price off 32 80
Discount coupons 28 70 25
Contests 16 40
Cash refund 6 15 20

Scratch cards 18 45 15
Prizes 22 55
10

0
Pri ce off Di s count coupons Contests Cas h refund Scra

Influence on your decision to purchase

Price off 25 62.5
Discount coupons 5 12.5
Contests 2 5
Cash refund 3 7.5
Scratch cards 3 7.5
Prizes 2 5

Media of sales promotional activities

Mass Advertisemen 26
Transit Advertise 8
News paper (Print 4
Hoardings & Billb 2
 of45.00%
Respondent

ars a bvoe 40 years

000 1001-1500 1500 a nd a bove

 Yes No

Education
omotional activities

ontests Cas h refund Scratch cards Prizes

 No. Statement SA A N D SD %
Do you believe sales promotional
1.      activities facilitate decision making 12 20 2 6 0
while buying FMCG products
30
I believe, sales promotional activities
2.      help in guiding customers on purchase 8 16 8 4 4
decision
20

If a brand is offered in Sales promotion 15

3.      16 4 3 2
that could be a reason for me to buy it.
37.5
When I buy a brand that offers Sales
4.      promotion, I feel I am getting a good 18 17 0 2 3
buy.
45
Sales promotion has allowed me to buy
5.      another brand which I do not regularly 17 18 0 2 3
buy.
42.5
I usually buy the same brand even
6.      when I have a Sales promotion on the 12 5 0 13 10
other brands.
30
I have favorite brands, but most of the
7.      time I buy a brand that offers Sales 12 12 8 4 4
promotion.
30

A Sales promotion has allowed me to

8.      20 10 5 3 2
buy the product earlier than planned.
50
A Sales promotion has allowed me to
9.      buy more quantities of the same 15 15 5 3 2
product
37.5
Compared to most people, I am more
10.             likely to buy brands that offer Sales 30 5 0 3 2
promotion
75
 50 5 15 0

40 20 10 10

40 10 7.5 5

42.5 0 5 7.5

45 0 5 7.5

12.5 0 32.5 25

30 20 10 10

25 12.5 7.5 5

37.5 12.5 7.5 5

12.5 0 7.5 5