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  • Sistema de Mercadotecnia Vertical, Horizontal, Hibridos

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    JUAN
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    canales de distribucion

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    canales de distribucion

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    692 views8 pages

    Sistema de Mercadotecnia Vertical, Horizontal, Hibridos

    Uploaded by

    JUAN
    canales de distribucion

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    ESTRATEGIAS DE DISTRIBUCIÓN

    •Horizontal
    •Vertical
    •Hibrido (multicanal)
    Gap (adquirió Banana Republic y
    lanzó la marca Old Navy)

    Coca-Cola (adquisición de Jugos del


    Valle)

    Banorte adquirió IXE

    Mattel y Fisher Price, Mattel la


    adquirió en 1993
    C´s del retail COBERTURA COSTO

    RETAIL
    4

    CONTROL CONVENCIMIENTO
    Las

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