USER-CENTERED INNOVATION

LEARN, SHAPE AND CHECK

WHO WE ARE
CERTI
Reference Centers for Innovative Tecnologies Foundation
(CERTI) is an institute of Science, Technology and Innova-
tion located in Florianópolis (Santa Catarina), that offers a
set of skills as a solution to different demands of private
institutions, government and third sector.
The excellence of the projects we run and of the services
and products we develop are the result of a careful and
systematic work in network, started more than 25 years,
through technical and scientific partnerships held with uni-
versities and research centers in the country and abroad.
The Digital Convergence Center
The Digital Convergence Center (CCD) works in the de-
velopment of innovative products and services to society
software, internet, embedded systems, digital television,
telecommunications, networks, mobile communications,
digital inclusion, business strategy, market analysis and
technology areas. CCD applies multidisciplinary approach
and works collaboratively, working in three areas:
• Research and technology evaluation.
• Software and plataforms development.
• Hardware development.
HOW WE WORK
 EVALUATION AND
EXPLORATION IDEATION
VALIDATION

INTERPRETATION, IMPLEMENTATION
ANALYSIS AND CONCEPTION
AND RELEASE
SYNTHESIS PLAN

LEARN SHAPE CHECK

LEARN
Exploration
“QUESTIONS ABOUT NEEDS AND DESIRES
ARE ANSWERED BY PEOPLE”
Appropriate solutions arise when there is a deep and well- in all its extension. Watch users and see what they think,
directed knowledge about the problem and its elements. In- make, use and feel in a real context, increase the chances
novative solutions emerge when there are efforts towards of a successful solution.
the understanding of the field, customer and users views,
Techniques and Artifacts to Exploration
• Briefing.
• Benchmarking.
• User interviews.
• Contextual interviews.
• Focus groups.
• Product Vision Box.
• Elevator Statement.
• Documentation analysis.
• Specialized literature studies.
• Accessibility and Universal Design studies.
• Usability and sustainability studies.
• Interface and interaction studies.
• Sistematic observation.
• Etnographic study.
• Netnography.
• Polls and surveys.
• Questionnaires.
• Records and database analysis.
Interpretation, Analysis and Synthesis
“NEW OPPORTUNITIES FOR
TECHNOLOGIES ARE IDENTIFIED IN
OBJECTIVES, MOTIVATION AND LIMITATIONS”
We recognize that for the understanding, maturation and tems analysis, usability, design, psychology and engineer-
transformation of information into knowledge, a multi-dis- ing, in order to achieve better results in the understanding
ciplinary team of specialists is a key part. Our team consists of problems and synthesis of information.
of experienced and talented professionals in business, sys-
Techniques and Artifacts to
Interpretation, Analysis and Synthesis
• Tasks Analysis.
• Flowcharts.
• Mental maps.
• Goalstorming.
• Personas.
• Scenarios.
• Use cases.
• Matrix functions.
• Specification Documents.
• Infographics.
• Storyboards.
• Workshops.
SHAPE
Ideation and Conception
“IN THE DESIGN OF THE SOLUTION, USERS
INFORMATION IS RAW MATERIAL FOR INNOVATION”
We are aware that the success of an effective solution is rations and desires of people by understanding their needs.
deeply tied to the conversion of findings from studies and In its essence, conceive is materialize ideas, interpret needs
interpretations and unique solutions appropriate to the and problems to create hypotheses and solutions.
user. Conceive and devise means to make tangible the aspi-
Techniques and Artifacts to
Ideation and Conception
• Storyboards and Illustration.
• Sketches and Wireframes.
• Generation of alternatives.
• Participatory Design.
• GUI Design.
• Interaction Design.
• Information Architecture.
• Card Sorting.
• Copywriting.
• Paper prototyping and non-functional prototyping.
• Functional prototyping of high and low fidelity.
• Product Design and CAD.
• Design of accessibility and Universal Design.
• Project sustainability and usability.
• Solutions redesign.
CHECK
Evaluation e Validation
“SPECIALIZED ASSESSMENT TO ENSURE
EFFICIENCY, EFFECTIVENESS AND SATISFACTION”
The main objective of the evaluations, including usabil- carried out in pilot projects at various stages of the devel-
ity, ergonomics and accessibility, is to validate the solu- opment, ensure consistency and increase the success rate
tion based on norms and standards already consolidated, of a solution after its market launch.
increasing its effectiveness for the user. Evaluation steps
Techniques and Artifacts to
Evaluation and Validation
• Usability Testing.
• Usability inspections.
• Ergonomic assessments.
• Heuristic evaluations.
• Systematic observations.
• A/B test.
• Cognitive route.
• Questionnaires.
• Interviews.
Implementation and Release Plan
“GOOD IDEAS TAKE SHAPE WHEN THEY
ARE INTRODUCED TO THE WORLD”
The disclosure of a solution with the establishment of an the begining to the end of projects enable us to under-
implementation plan, containing specification documents, stand the needs of development teams and marketing dur-
interface and interaction standards are key steps in the ing the life cycle of solutions.
materialization of a new solution. Our participation from
Techniques and Artifacts to
the Implementation and
Release Plan
• Standards GUI.
• Interaction standards.
• Documents specification.
• Infographics.
• IIustrations.
• Animation (motion graphics).
• Communication.
• Branding.
• Naming.
WHAT WE DO
 LEARN SHAPE CHECK SHAPE CHECK

Survey of Product Use observation Adjustments Documentation

technologies conception and and final prototypes
prototyping Ergonomics and
Socio-educational usability research
research in schools

ProInfo Projector
The development of ProInfo Projector involved intensive
research for the definition of a projector and computer inte-
grated into a single device for use in the classroom.
 LEARN SHAPE LEARN SHAPE CHECK

Research launch Sketches, Presencial and online Sketches, wireframes, Workshop and
wireframes, systematic observation graphic project results analysis
Presencial and online graphic project
systematic observation Interviews, questionnaires High fidelity functional
High fidelity and usability testing prototypes
Interviews, questionnaires functional
and usability testing prototypes

Personas and scenarios

Portal do Estudante Pilot * In progress

Evaluation of the Student Portal under development in project
the real environment of use in 12 schools and different
states of Brazil.
 LEARN SHAPE CHECK SHAPE

Gathering information Ideation and Validation Ideation and

conception conception
Interviews

Analysis and
interpretation

Modeling

Especial Education
Concept development, prototypes and specifications of an * In progress
accessibility device for students with visual impairments. project
Focus on pedagogy.
 LEARN SHAPE CHECK

Understanding the Brainstorming Specification,

problem and workshop interface and interaction
standards
Specialized literature Information
studies Architecture

Benchmarking and Sketches,

usability inspection wireframes,
prototypes
OiTV HD Project
Joint development between OiTV and CERTI to es-
tablish the base for solutions proposed by a study
and by the identification of best market practices
and usability inspection.
 LEARN SHAPE CHECK

Benchmarking Graphic project Test versions to

solution validation
Briefing Behavior and
interaction Implementation
Product vision box definitions plan

Elevator statement Adjustments

User research

Personas LabEEE Project

Development of a simulator for evaluating the energy
efficiency of commercial buildings to be used in the
early stages of the project of new buildings, when
ecisions have great impact. * In progress
project
FOR WHOM
WE DO
 CERTI Foundation
Campus Universitário UFSC, Setor C | Florianópolis, SC, Brasil
CEP: 88040-970 | Tel: 55 (48) 3239-2000 | www.certi.org.br

Digital Convergence Center

Marcelo Otte - Diretor Executivo
Tel: 55 (48) 3239-2171
mot@certi.org.br

Luciano B. Roncalio - Gerente

Tel: 55 (48) 3239-2158
lrn@certi.org.br
Copyright © 2011 CERTI Foundation