A

ON
“People prefer tea or coffee”

PROFESSIONAL COLLEGE
Under the Guidance of
Dr.Priyank sharma

SUBMITTED TO: SUBMITTED

BY:
Prof. P.K. Agarwal--(Director)
Md.Arshadul haque
IIMT Professional College Jitendra
Kumar
MEERUT Prashant kumar

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 Student’s Declaration

I hereby declare that the project

entitle”People prefer tea or coffee”

and the information presented in this

report has been written by me on the basis

of survey of “likeness of tea or coffee”

This is correct to the best of my knowledge

and the report presented has not been

published anywhere else.

Date

Place { Md.Arshadul

haque. }

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3
 ACKNOWLEDGEMENT
This Research project has not been prepared by us
exclusively but, several personalities(respondent) have
contributed toward this. To all those whose ideas have been
helpful in preparing this research project, we express our
sincere appreciation. I am deeply indebted to Dr.P.K,
Agarwal who acted as a mentor and remain the constant
source of inspiration and motivation in completing this
project. I would also like to thank his reviews and
comments have helped us to improve this Research project.

Our group members and colleagues who has been a great

source of guidance and encouragement, we are indebted to
them for their painstaking efforts in helping us while
preparing this Research project.

We are very grateful to all respondent without their co-

operation and support this research survey would have been
not possible.

Last but not the least we would like thank one and all who
helped us while doing this research survey.

Jitendra Kumar.
Md.Arshadul haque
Prashant Kumar.

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 Preface

Management survey has gained rapid and tremendous importance

over the past some years, management was previously considered as
an in born art or talent but in today’s fast developing world, this has
been modified.
I undertook survey to The most acceptable tea and coffee in new
generation in Meerut of IIMT Management College and the
project “Performance Appraisal” is to analyze the factors which
influence the customer performance. . The cause behind the failure of
an organization is many & multidimensional, decision making. The
work on this project was started to test the theoretical knowledge in
practical relevance and measure the performance of customer.
The survey was quite interesting, inspiring, satisfying, learning and
academically awarding.

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 CONTENT
PAGE NO.

 Declaration 2

 Acknowledgement 3

 Preface 4

 Objective 6

 Introduction 7

 Research Methodology 8-11

 Data Analysis 12-23

 Findings 24-26

 Limitations 27

 Suggestions 28

 Conclusion 29

 Annexure 30-31

 Bibliography 32

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 Research Objective

 To study the consumer trend in tea and coffee sector

.
 To study customer decision-making & preferences

 To study the market potential.

 To study customer purchase decision behavior.

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 INTRODUCTION

This research project is based on survey which

has been done between period of October to
December to know the most acceptable tea
and coffeein young age groups. We have
undertaken various areas of Meerut and our
native place to analyses different perception,
taste and awareness regarding the bikes they
like to have. we analyses the fact that as the
number of companies and their model are
increasing the likeness to have different
attributions is not declining but it is increasing
day by days,
People as their behavior wanting more and
more exclusive features in their bikes. Either it
is colors, styles, mileage etc. Survey reveal lots
of contrasting attitude and behaviors of
customer most of them had strong impact of
goodwill, resale values, brand in their mind.
They take in to consideration all these factor
during purchasing bikes.
While surveying we come to know that HERO
HONDA has captured the heart of about 50%

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customers due to its variations in product,
customer satisfaction, availability of spares
and parts etc followed by bajaj,Yamaha,TVS
and others tea and coffee.Black is the most
preferred colour.

Research methodology
Research in common parlance refers to a search for
knowledge. One can also define research as a scientific and
systematic search for pertinent information as a specific
topic. Infect research is an are of scientific investigation.
Research is an academic activity and as such the term
should be used in technical sense, Research comprise
define and redefining problems, formulating ,hypothesis or
suggested solution collecting organizing and evaluating,
data, making deductions and research ,conclusion, and at
last carefully testing the conclusion to determine whether
they fit the formulating hypothesis.

Define the research problem:-

A research must find the problem and formulate it so that it
becomes susceptible to research.

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I have also define the research problem i.e to study
consumer trends , behavior, preferences and level of
satisfaction in bike.

Research methodology:-
After defining the research problem the for most step will
be planning for further investigation.
A research design is the arrangement of condition for
collection and analysis of data in a manner that aims to
combine relevance to the research purpose with economy
in procedure.

Research Objective :-
 To study the consumer trend in tea and coffee sector.
 To study customer decision-making & preferences.
 To study the market potential.
 To study customer purchase decision behavior.

Research Design:-
Descriptive &Analytical research includes survey and fact-
finding enquiries of different kinds. The major purpose of
descriptive research is description of the state of affairs as it
exists at present.

Research Sample :-

250 Questionnaires

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Research Instrument:-
I used direct observation & Questionnaire as research
instrument.

Area of Research:-
Meerut.

Research of data:-
Primary data
Secondary data
Primary data :-
Primary data are are gathered for the specific purpose or for
a specific research project , consist of original information
for the filaments of project objective.
In this research Questionnaire is been used as to gather
the primary data.
Collection of primary data :-
Observation
Focus Survey
Questionnaire

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Secondary data:-
Secondary data are the data the which already exists some
where secondary data provides standing point for research
& after the advantage of low cost & ready availability.

Internal
External
Internal data are reports & memos generated within an
organization to facilitate its operations & annual reports .

External data are those specially produce for outside

consumption.

Direct observation
Book for marketing management
Survey of customer data and report.

Limitation :-
While working on this project I have to face some
difficulties while conducting the survey. People were not
interested in giving there actual information about their
family income and airtime, as they were extremely scared
about the income tax. Some people have difficult to take
them in confidence so they can give correct information.

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 DATA ANALYSIS
Data analysis is a process of inspecting, cleaning,
transforming, and modeling data with the goal of
highlighting useful information, suggesting
conclusions, and supporting decision making.
Data analysis has multiple facets and approaches,
encompassing diverse techniques under a variety
of names, in different business, science, and social
science domains.
Example – bar diagram , pie chart etc.

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 Parameter No.of Respondent
Strongly agreed 155
Agreed 65
Undecided 15
Disagreed 10
Strongly disagreed 5
Total 250

MILEAGE

MILEAGE PREFERED BY RESPONDENT

Strongly
disagreed, 5, 2%
Disagreed, 10, 4%
undecided, 15, 6%
Strongly agreed
Agreed
Agreed, 65, 26% undecided
Strongly agreed, Disagreed
155, 62% Strongly disagreed

From the above diagram we inferred that Most of

the people strongly agreed to have good mileage in

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their bikes and few of the people strongly disagreed
to have good mileage.

PARAMETER NO OF PERSONS
Strongly Agreed 60
Agreed 150
Undecided 15
Disagreed 15
Strongly Disagreed 10
Total 250

MAINTENANCE

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 MAINTENANCE PREFERED BY THE RESPONDENT
Strongly
disagreed, 10,
4%
Disagreed, 15,
6% Strongly Agreed,
Undecided, 15, 60, 24% Strongly Agreed
6% Agreed
Undecided
Disagreed
Strongly disagreed
Agreed, 150,
60%

From the above diagram we inferred that Most of

the people agreed to have easy maintenance of their
bikes and only few people disagreed this factor..

PRICE

Parameter No. of Persons

Strongly agreed 65

PRICE PR
Agreed 115
Undecided 50
Disagreed 15
Strongly disagreed 5
Total 250

Strongly
disagreed, 5, 2% 16
 Parameter No.of
Respondent
Strongly agreed 120
Agreed 65
Undecided 45
Disagreed O
Strongly disagreed 20
Total 250

As we know that India is developing country so that people

liked to have economic bike. From the above diagram we
inferred that Most of the people agreed to have optimum
price of their tea and coffeeand few of people strongly
disagreed. S E L F -S T AR T P R E F E R E D B Y R E S P ON D E N T

Stro n gly d isa gree d ,

20, 8%
D isa gre ed , 0 , 0%
SELF-START
u nd e cide d , 45, Stro ngly a gre ed
1 8% Ag re ed
Stro ngly a gree d ,
12 0 , 4 8% un de cid ed
Disa gre ed
Stro ngly d isa gree d
Agre ed , 6 5 , 26%
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 Parameter No.of
Respondent
Strongly agreed 50
Agreed 110
Undecided 60
Disagreed 25
Strongly disagreed 5
Total 250
.

From the above diagram we inferred that Most of

the people strongly agreed to have self-start
technology in their bikes and no one liked to ignore
this facilities..

RESALE VALUE P
RESALE VALUE
Strongly
disagreed, 5,
18

2%
From the above diagram we infered that Most of
the people like to have good resale value of their
old bike. And only handful people didn`t agreed.

Spare and parts availability

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 PARAMETERS NO OF PERSONS
Strongly Agreed 95
Agreed 85
Undecided 45
Disagreed 65
Strongly Disagreed 5
Total 250

SPARE AND PARTS PREFFERRED BY THE

RESPONDENT

Strongly
disagreed, 5,
2%
Disagreed, 65, Strongly agreed, Strongly agreed
22% 95, 32% Agreed
Undecided
Undecided, 45,
Disagreed
15%
Agreed, 85, 29% Strongly disagreed

From the above diagram we inferred that people

like those tea and coffeewhose parts and spare are
easily available in the market and people strongly
agreed this factor while few disagreed.

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 PARAMETER NO OF PERSONS
Strongly Agreed 85
Agreed 125
Undecided 20
Disagreed 15
Strongly Disagreed 5
Total 250

ENGINE CAPACITY

ENGINE CAPACITY PREFFERED BY THE

Strongly RESPONDENT
disagreed, 5,
2%
Disagreed, 15,
6%
Undecided, 20, Strongly agreed, Strongly agreed
8% 85, 34% Agreed
Undecided
Disagreed
Agreed, 125, Strongly disagreed
50%

From the above diagram we inferred that Most of

the people agreed to have powerful engine capacity
in their tea and coffeeand only few disagreed.

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 Colour of Tea and coffeeLiked By No.Of Respondent
Respondent
Black 122
Red 67
Others 61
Total 250

COLOUR PREFERNCE OF
RESPONDENT

COLOUR S

Others, 61, 24%

From the above diagram we infered that Black is the
most preferred colour liked by young generation

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followed by Red and Others ( blue , silver ,yellow )
whose percentage are 49% ,27% and 24% respectively.

CELEBRITY ENDORSEMENT

PARAMETER NO OF PERSONS
Strongly Agreed 75
Agreed 75
Undecided 60
Disagreed 35
Strongly Disagreed 5
Total 250

CELEBRITY ENDROSEMENT PREFERED BY THE

RESPONDENT

Strongly
disagreed, 5,
2%
Disagred, 35, Strongly agreed, Strongly agreed
14% 75, 30%
Agreed
Undecided, 60, Undecided
24% Disagred
Agreed, 75, 30% Strongly disagreed

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From the above diagram we inferred that celebrity effect
the choice of people to have their preferred tea and
coffeeand most of the people agree this factor.
Parameter No.of
Respondent
Strongly agreed 140
Agreed 65
Undecided 30
Disagreed 10
Strongly disagreed 5
Total 250

BODY SHAPE

BODY SHAPE PREFERED BY RESPONDENT

Strongly
disagreed 5 2%
Disagreed 10 4%
undecided 30 12%
Strongly agreed
Agreed
From the above diagram we inferred that Most ofundecided
Strongly agreed
the
peopleAgreed
strongly agreed to have Stylish
65 26% 140 56%body shapeDisagreed
of
Strongly disagreed

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their bikes and few of the people strongly disagreed to
have good body shape.
Bikes Liked By Respondent No.Of Respondent
Hero Honda 130
BAJAJ 63
Yamaha 17
TVS 32
Others 32
Total 250

PREFERED TEA AND COFFEEOF

RESPONDENT

Bike

Others, 8, 3%
TVS, 32, 13%
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From the above diagram we infered that Hero Honda is the
most prefered tea and coffeein young generation follwed by
Bajaj, TVS ,Yamaha, and Others whose percentage are 52
% ,25% , 13% ,7% and 3% respectively.

FINDINGS

 Talking of the two wheeler industry, the names that

effortlessly come to us is Hero Honda, Bajaj Auto, TVS
Motor, Yamaha Motor, and others.

 The two wheeler segment has played an important role in

giving a push to the automobile industry in India.

 In fact, the production, sales and exports of the two

wheelers is a fair indication of the growing importance
that it enjoys in this country's manufacturing economy.

 A finding of the two wheeler industry makes this clear

that the two wheelers are among the most sought after
automobiles in India for some time and the trend is likely
to stay for a while.

 The economic growth, need for better conveyance and

gradually improving road infrastructure coupled with

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 better credit and financing options, have acted as a major
catalyst in encouraging the growth and development of
the two wheeler segment in India.

 The new and improved features on the two wheelers,

their stylish and trendy looks and a rage with the
country's youth who form a substantial influence in
determining the consumer behavior have ensured.

 The two wheelers remain on top of the automobile

industry's agenda in India.

 Based on our survey we find numbers of contrast in

behaviors of the users who uses or like to have a tea and
coffeeinspired of such a huge number of choices a
customer has i.e.

 Colours.
 Style.
 Engine capacity etc.

 The total sale of two wheelers in India has touched a

figure of 7.86 million units by March, 2007, up 11.42%
from the previous fiscal figures of 7.05 million.
Production during the period reached 8.63 million units.

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 The production of two wheelers in India is expected to
reach a staggering 17.85 million units by 2011-12, more
than double of the current production level.

 The two-wheeler production capacity is to reach 22.31

million units in 2011-12 compared with 10.78 million in
2006-07.

 India is likely to export 1.39 million two-wheelers in

2011-12 compared with 590,000 in 2006-07.

 Total investment for new capacity generation in two-

wheeler segment is likely to be more than $2.2 billion
(INR10, 000 crore).

 Hero Honda, Bajaj Auto and TVS Motor remain the

leading players in terms of sales and popularity of their
two wheelers.

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 LIMITATION

 It s time consuming process.

 It was costly affairs.

 Some of the respondent had negative behavior toward

surveying caused a problem while concluding survey.

 Customers have no time for fill the questionnaires.

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 SUGGESTIONS

 Coordination between departments must be improved.

 Match competitors schemes.

 Try to capture the nearest other markets nearest other

markets nearby.

 Occasional offers.

 Investigator should possess very politeness, patience and

positive attitude while dealing with respondent.

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 CONCLUSION
The two wheeler segment has played an important role in
giving a push to the automobile industry in India. In fact,
the production, sales and exports of the two wheelers is a
fair indication of the growing importance that it enjoys in
this country's manufacturing economy.
After conducting the survey we analyses that mind of users
of tea and coffeeis of wanting in nature they never get
satisfy with the product they use. People need every time
modifications in the technology they are using.
But at the same time they gave more emphasis on goodwill
of the company, and look for prospective that after using
the tea and coffeethey get good resale values of it.
Young generation give more emphasis on speed style looks
selfstart, colour ,disbreak etc.
Based on survey we came to analyses that following
inference:-
About 50% of people prefer to have Hero Honda followed
by Bajaj , Yamaha ,TVS and other respectively.
About 49% of people prefer to have Black colour bikes and
secondly red.
Mileage was mostly preferred by people which was 62%.
Price was mostly agreed one and it was 46%.

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Resale value was mostly of optimum levels

Annexure

Dear,
Sir/madam

We are thankful to you for patronizing acceptable tea and

coffeein new generation we hope that you are satisfied with
the product &quality of company .As there is always scope
for improvement we should like to get your opinion in
these areas.
I would , therefore, request you to kindly assist us in our
efforts by sparing a little time to give us your valuable feed
back from below .Please do not hesitate to inform us of any
observation that you think may be relevant .we assure you
that you would try to come up to your expectations.

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 MARKET RESEARCH
Most acceptable tea and coffeeby
the young generations

PERSONAL DETAILS: ~

NAME : -……………………………………
AGE :-……………..
Occupation:- Service .Business .Student .Professinal
. Others…
QUESTIONNAIRE: ~

1. Which company tea and coffeedo you ride….?

a)Hero Honda b) Bajaj c)Yamaha d)TVS e)Others………

2. Name of the model ………………………………….

3. You are using this tea and coffeefrom how many years/months ?
…………………….

4. Why are you using this bike, give reason….

a) Economic price b) Comfortable c)Mileage d) Low maintance e)

Others

5. Which tea and coffeeis the big competitor of your bike….?

a) Pulsar b) CBZ c) Passion d) Apache e) Karizma

6. What suggestion you want to give your tea and coffeemanufacturing company
for
Improvement…?

a) Price . b) Look c) Low maintance d) Mileage e) Others

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7. If you want to replace your tea and coffeeanother company tea and coffeewhich
one you select ?
a) CBZ b) Yamaha FZ c) Apache d) Pulsar e) Others

8. Is Company Goodwill the one of the factor of your selection of bike…?

a) Yes b) No

9. Which color do you like….?

a) Black b) Silver c) Red d) Blue e) Others

Bibliography

 {C.R Kothari} Research Methodology 2nd Edition

 www.researchnewbike.com

 Book for marketing management

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