Benny Lim Applied:25 May 2018 Last updated:1month Last active:1month

Group CEO(2 yrs)

Goodrich Global Pte Ltd

SGD 21,000 Master's Degree Singapore,Singapore

Experience

28 years of total experience

Jun 2016-Present Group CEO

2 years 1 month Goodrich Global Pte Ltd|Singapore,Singapore

Industry Consumer Products/FMCG

Specialization Sales - Retail/General
Role Management
Position Level Senior Manager
Monthly Salary SGD 28,000

Responsible for the entire business operation in 11 countries.

Mar 2013-Present Managing Director

5 years 4 months SMRT Corporation Ltd|Singapore,Singapore

Industry Automobile/Automotive Ancillary/Vehicle

Specialization Sales - Engineering/Technical/IT
Role Management
Position Level Senior Manager
Monthly Salary SGD 28,000

Responsible for more than $565 million sales revenue and 3,500 employees in 4 Business
Units (Buses, Taxi, Bus Plus & Automotive Services) and market growth and development
projects

Jun 2012-Mar 2013 Group General Manager

10 months Audi & Volkswagen Centre Qatar (Q-Auto)|Qatar

Industry Automobile/Automotive Ancillary/Vehicle

Specialization Engineering - Mechanical/Automotive
Role Management
Position Level Senior Manager
Monthly Salary SGD 25,000

Responsible for more than $270 million revenue. Setting-up Group of companies for
sales/marketing, distribution and after-sales service of Volkswagen group products - Audi &
Volkswagen cars, Volkswagen commercial vehicle, MAN commercial vehicle in Qatar
(green field project). Overall management, growth & profitability including financial
aspect/HR, sales & marketing, after-sales service, business development, operations and
supply chain management, brand management, PR and employee motivation. Develop and
execute Company strategy and Company business plan to achieve financial and growth
objectives.
Apr 2009-Mar 2012 President & CEO
3 years MAN Truck & Bus China Pte. Ltd.|China

Industry Automobile/Automotive Ancillary/Vehicle

Specialization Sales - Engineering/Technical/IT
Role Management
Position Level Senior Manager
Monthly Salary SGD 25,000

• Overall management, growth & profitability of the truck, bus, engine, component, spare
parts and service businesses including financial aspect/HR, sales/marketing, after-sales
service, manufacturing, training & business development, key accounts and supply chain
management, brand management and employee motivation.

• Developing and implementing sales/marketing and after-sales service strategies to

increase sales & market share, customer satisfaction and achievement of financial goals.

• Set-up sales & service offices; develop distributor /dealer networks; coordinate &
implement training and retails operating system.

• Developing and implementing effective customer communication and technical support

service and achievement of sales and customer satisfaction index.

Oct 2007-Mar 2009 Vice President, International Sales

1 year 6 months China Yuchai International|China

Industry Automobile/Automotive Ancillary/Vehicle

Specialization Corporate Strategy/Top Management
Role Chief Operation Officer (COO)
Position Level Senior Manager
Monthly Salary SGD 17,000

Overall management, growth & profitability of the business operations including financial
aspect/HR, business development, production & manufacturing, sales/marketing, after-
sales service, customer development, brand management, and employee motivation.

Apr 2006-Sep 2007 Group Director

1 year 6 months Volkswagen Group Malaysia Sdn Bhd|Kuala Lumpur,Malaysia

Industry Automobile/Automotive Ancillary/Vehicle

Specialization Corporate Strategy/Top Management
Role Regional/Country Manager
Position Level Senior Manager
Monthly Salary SGD 15,000

- Over management
- sales & marketing
- business development
- customer service
- HR/finance
- distribution networks
- market research & survey
- JV projects
Jan 2004-Mar 2006 Group Director
2 years 3 months Audi Volkswagen Korea|Korea (South)

Industry Automobile/Automotive Ancillary/Vehicle

Specialization Corporate Strategy/Top Management
Role Chief Executive Officer (CEO)/Managing Director
Position Level Senior Manager
Monthly Salary SGD 15,000

- Overall management
- Sales & Marketing
- Business Development
- Distribution networks develoment
- Customer service
- HR/finance
- Market research & survey
- CRM

Jan 1998-Mar 2004 Country Manager

6 years 3 months Volkswagen Group Singapore

Industry Automobile/Automotive Ancillary/Vehicle

Specialization Marketing/Business Development
Role Business Development
Position Level Senior Manager
Monthly Salary SGD 9,500

- Overall sales and profitability with bottomline responsibility

- Sales and Marketing
- Business development
- Supply chain managmeent
- Distribution network managment
- Customer service and techncal support
- Budgeting

Apr 1996-Mar 1998 Manager - Retail Sales & Marketing

2 years Caltex Singapore Pte Ltd

Industry Oil/Gas/Petroleum
Specialization Marketing/Business Development
Role Not Specified
Position Level Senior Manager
Monthly Salary SGD 8,500

- Sales and marketing of company products & services

- Customer service
- Retail operations
- Bottomline responsibility
- Market research
- Retail operations

Jan 1993-Mar 1996 Division Manager

3 years 3 months General Automotive Services (Comfort Group)
 Industry Transportation/Logistics
Specialization Engineering - Mechanical/Automotive
Role Not Specified
Position Level Manager
Monthly Salary SGD 5,000

- Bottleline responsibility
- Sales and marketing of company products & services
- Quality management
- Business development

Jul 1985-Dec 1992 Head of Engineering (Rank = Captain)

7 years 6 months Ministry of Defence (Army)

Industry Government/Defence
Specialization Engineering - Mechanical/Automotive
Role Not Specified
Position Level Senior Manager
Monthly Salary SGD 3,200

- Responsibility for the repair and maintenance of engineering, electrical and electronic
equipment.

- Responsible fore technical training and logistics managmeent

- Quality management

Education

Jan 2003 RMIT

Master's DegreeinMarketing|Australia

Major International Management / Marketing

Grade 1st Class

Jan 1993 RMIT

Bachelor's DegreeinBusiness
Studies/Administration/Management|Australia

Major Business Finance

Grade 2nd Class Upper

Skills
Advanced business development,customer service,sales/marketing, business
management,general management,People skills,MS Powerpoint

Intermediate Business Finance

Languages
Proficiency level: 0 - Poor, 10 - Excellent

Language Spoken Written

Chinese 9 8

English 9 8

German 6 5

Additional Information
Expected Salary SGD 21,000

Preferred Work Location(s) Across Singapore,Across China,Asia - Others

About Me
Gender Male

Age 54

Contact Details  93739287 (+65) +65-9373 9287  bslim04@yahoo.com.sg

Address Choa Chu Kang North 7, 52, #15-26, Singapore, 689528, Singapore, Singapore

Country of Nationality Singapore