FTSE
100
FMCG
Business
Kickstarting culture change by adopting the Challenger Spirit
THE BUSINESS
FTSE 100 FMCG business
with global footprint
Major product recall
resulted in declining
profits and loss of market
£ confidence
Business awarded new
lease of life following
unsuccessful takeover bid
Challenger Spirit could
be heard and seen
throughout entire
organisation
Moved up in the Great
Places to Work survey –
from 64% to 70%
“We had to find ways to grow revenue
and profit growth. We needed help from
an external partner who would really
enable us to take a big step forward
in terms of our business performance
through our leadership”
THE CHALLENGE
Improve business performance
through leadership
Bring together leadership team in
challenging conditions to achieve
breakthrough performance
Embed Challenger Spirit
Develop leaders using a creative and
disruptive which would deliver
commercial change
Instill values and approach
internationally
Ensure that values and Challenger Spirit
was being lived throughout
the organisation
THE RESULTS
Breakthrough Executive team
performance witnessed in constructively stepped
Great Britain and Ireland back and allowed more
business units empowerment
GREAT
PLACE
TO
WORK
Three individual business
units awarded ‘Great
Place to Work’
THE QUOTE
“Khurshed said to our CEO “Listen, I
need to check in with you. Are you up for
changing yourself as much as you are for
changing this organisation?” It was clear
if Khurshed has sensed any reluctance
then he wouldn’t have got involved in the
project.”
THE SOLUTION
Two-day executive
workshop: introduce the
Challenger Spirit to senior
2 DAYS
leadership and challenge
their thinking
Deep conversations:
coaching with executive
team and supporting with
their work-led experiments
Total roll-out: two-day
session delivered to top
100 leadership. Session
turned into bitesize chunk
and delivered to all in team
meetings
Action learning: simple
six-step approach to
delivering and reviewing a
project meetings
Cultural shift witnessed
– more creative, more
disruptive, bolder
Career changing
intervention for many that
were involved
“It helped bring our vision and values to
life. To be bold and win together. People
saw that connection.”