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Topic 1-1: The industry and economy
Contents
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Overview ........................................................................................................ 1-1.3
Part 4: What is the environment the FSI exists in? ......................................... 1-1.29
11 Media................................................................................................ 1-1.30
12 Environment...................................................................................... 1-1.32
13 Economic........................................................................................... 1-1.34
1-1.2 CIVMB_IK_T1-1_v3
Topic 1-1: The industry and economy
Overview
As a professional in the financial services industry (FSI), brokers need to have sound
general knowledge of the industry in which you operate and specific knowledge of
issues related to mortgage broking.
As the finance industry in Australia is highly regulated and breaches of legislation can
result in severe penalties, knowledge of and compliance with the various applicable
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laws, regulations and codes of conduct are essential.
Personnel
Providers
Regulatory controls
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Topic 1-1: The industry and economy
2.1 1960–1970s
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Central banking functions were performed historically by the Commonwealth Bank of
Australia. The Reserve Bank of Australia (RBA) opened for business on 14 January 1960.
It had 1,800 staff from the Commonwealth Bank, including the Governor Dr HC ‘Nugget’
Coombs. The RBA also maintained the same board and, importantly, the same charter as
the Commonwealth Bank.
2.2 1970–1980s
Australia was one of the first countries to embrace financial deregulation, or the process
of removing or reducing state regulations, in the 1970s. The removal of interest rate
ceilings on bank deposits in 1980 marked the start of deregulation. Direct controls over
banks were largely abolished in the early 1980s. By the mid-1980s, Australia had largely
deregulated its financial markets.
2.3 1990s
The ‘four pillars’ policy was adopted by the Keating Government to maintain the
separation of the four largest banks in Australia by rejecting any merger or acquisition
between the four major banks. Originally this policy covered the big four banks
(Commonwealth Bank, Westpac, NAB and ANZ) and two insurers (AMP and National
Mutual). Keating believed this arrangement would ensure a competitive banking market.
Wallis’s three fundamental drivers — changes in customer needs, changes in skills and
technologies, and changes in regulation — were implemented. However, the four pillars
policy remained. The structure of financial regulation was introduced in 1998.
1-1.6 CIVMB_IK_T1-1_v3
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conviction-and-confidence-for-our-future-prosperity->.
What does the author see as the major issues facing the Murray Inquiry?
Note: You can access ‘Suggested answers’ for this activity at the end of this topic.
3.1 Credit
Credit refers to a person or entity providing another person or entity with financial
resources that do not need to be repaid immediately. Instead, an arrangement is made
to return the financial resource later, either in one transaction or over a number of
transactions. The provision of the financial resource creates a ‘debt’.
The financial resource does not necessarily have to be money. The debt can be created
through the:
• provision of goods and services (e.g. hire purchase and lease arrangements) or
• non-monetary financial resources (e.g. guarantees and underwriting commitments).
The creditworthiness (or reputation) of the person or entity taking on the debt is
significant and may impact on:
• the terms and conditions that apply to the credit offered
• the amount of return (or interest) the credit provider expects for the degree of
risk involved
• whether credit is indeed available to the particular person or entity.
3.2 Lending
Lending refers to making a wide range of secured and unsecured loans available to
consumers and other borrowers for a range of purposes. Retail lending can include the
provision of funds for the purchase of cars, boats, household items, travel and even
medical or dental expenses. Mortgage lending usually refers to the provision of funds for
houses and other real estate. Forms of lending and loan products are discussed in more
detail later in this topic.
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Topic 1-1: The industry and economy
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$m $m % change
Trend estimates
Housing finance for owner occupation 16,777 16,804 0.2
Personal finance 8,288 8,348 0.7
Commercial finance 42,094 42,308 0.5
Lease finance 420 420 –0.1
Investment in housing
For most people, ownership of real estate also represents financial security.
Many Australians now look to ownership of investment property as a means of
wealth creation, a way of providing for their retirement and, if possible, providing for
their children’s future. Australians continue to hold significant investments in land
and housing.
According to statistics available from the ABS, in the 10 years to June 2009,
around $648 billion was invested in Australian dwellings. This was an increase from
$447 billion in the 10 years up to 1999.
Land and houses are the most significant private assets owned by most Australians,
representing 57% of the total value of all assets owned by the household sector.
Housing has a great impact on the national economy. It influences investment levels,
interest rates, building activity and employment.
From this you can see that the sector you are involved in has great significance in our
personal and economic wellbeing, and that of the country as a whole.
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Topic 1-1: The industry and economy
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4 Financial services providers
Financial services providers are entities directly involved in the transfer of funds
between borrowers and savers. They harness the savings of the community,
making these funds available to fuel the economy. They are an essential element in the
efficient allocation of financial resources for productive purposes.
Financial services providers are often referred to as financial intermediaries. This is
because they are essentially creating a marketplace where groups of people with varying
financial needs and requirements gather. This activity creates a mutually beneficial
relationship between borrowers and credit providers, and provides access to markets
that individuals and groups could not otherwise enter.
4.2 Banks
Banks have traditionally been the dominant institutions in the financial sector and are
held in a position of special confidence by the public. The collapse of a bank would
undermine public confidence in the entire financial sector and have severe
repercussions. As a measure of protection against a collapse, banks:
• place the interests of depositors ahead of those of shareholders, thus absorbing
some of the risks of default
• spread the risk of loan default among all depositors and shareholders
• pool and utilise depositors’ funds
• use their expertise for conducting transactions.
Deposit facilities
Banks are an important repository for savings of both households and businesses.
They offer a diverse range of deposit facilities, such as:
• traditional passbook savings accounts that pay relatively low rates of interest
• term deposits, usually offering slightly higher interest rates
• cash management type accounts offering rates of interest linked to money market rates
• offset accounts, where deposited funds are offset against a client’s home loan for the
purpose of calculating loan interest.
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Topic 1-1: The industry and economy
Borrowing
Individual borrowing needs can be met by many of the same facilities that service their
transaction needs. Credit cards or overdraft facilities can be used for short- and
medium-term borrowings, while long-term borrowings can be met by bank loans
and mortgages.
Many banks have redraw, offset and line of credit facilities linked to mortgages.
This allows the client’s equity in the property to be loaned back to the client as a source
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of credit with the mortgaged property as security. The advantage of this is that while the
money is sitting in the mortgage account, it is reducing interest payments and is still
accessible.
Mortgages have traditionally been made at variable interest rates that fluctuate during
the term of the mortgage according to prevailing interest conditions. Fixed rate
mortgages are popular in a market where rates are rising and are less popular in a
market where rates are falling. By fixing interest rates, clients know exactly how much
they need to repay each month. This provides some protection against a potential
increase in home loan rates.
Insurance
Banks are able to provide the full range of general insurance and life insurance products
to their clients. In some cases, the bank is directly associated with an insurance company
by way of acquisition or merger. In other cases, banks onsell the insurance products of
other organisations. These banks act as intermediaries or agents of the insurance
company, usually receiving a fee for their services.
Building societies
Building societies provide:
• mortgage finance for owner-occupied housing
• funds for the residential investment market.
They collect funds mainly by tapping into household savings. Since the mid-1980s,
building societies have sought to increase the range of services they offer in order to
maintain market share. Examples of new services include the issuing of credit cards and
the provision of current account deposit facilities through the establishment of agency
arrangements with a trading bank. Due to the need to achieve economies of services
and networks, there has been a trend for building societies to merge with existing
banks. Building societies also make use of third-party mortgage origination.
Credit unions
Credit unions are cooperative organisations owned by their members and run on a
non-profit basis. They concentrate on meeting the financial requirements of members,
providing avenues for investment and borrowing.
Credit unions differ from building societies in two main respects:
• Membership is limited to those with some common bond, for example, people
working in the same industry. However, with the amalgamation of different credit
unions, these bonds are less prevalent and most people would now qualify to join a
credit union.
• Lending to members is for more general purposes than housing. Common purposes
include the purchase of cars, holidays and boats.
Finance companies
Finance companies provide various types of loans to consumers and the business sector.
Most loans to consumers are for the purchase of consumer durables over relatively
short terms. Lending to the business sector includes:
• lease financing
• other commercial loans, including loans for non-residential property investment,
generally for short- to medium-term periods.
Finance companies represent an alternative for individual and business savings because
funds required for lending are borrowed from the public, mainly by way of debentures,
notes and deposits.
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Topic 1-1: The industry and economy
As a general rule finance companies are not big credit providers of mortgage finance
for residential purposes. They normally provide finance for consumer goods,
home improvements, commercial property, leasing and factoring. Companies that lend
for residential property usually specialise in non-conforming lending to borrowers who
may not be able to obtain mortgage finance from traditional credit providers
because of credit impairments, such as a history of bankruptcy or loan delinquency,
or other circumstances.
This sector, as with the other sectors of the finance industry, is constantly evolving.
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Many finance companies are owned by one of the major banks and over time some have
been absorbed by the parent bank. Examples of finance companies that are operating or
have operated in Australia include:
• AGC
• Esanda
• Capital Finance
• ORIX Australia
• GE Finance and Insurance.
Investment banks
Investment banks operate in the wholesale space of the financial markets — they are
the intermediaries between companies issuing securities to raise funds and the
investors who buy these securities. They perform an important intermediary role,
channelling sizeable parcels of funds to large private corporations and government
agencies, and are an important channel through which overseas capital is brought
into Australia.
Investment banks deal in private and government securities, acceptance of bills,
underwriting issues of debt and equity capital, and devising innovative finance packages
for corporate clients.
Investment banks are not subject to the same regulation as ordinary banks and do not
accept deposits from the public as ordinary banks do. They derive their income from
fee-based activities or trading securities rather than from a margin between borrowing
and lending costs.
Some Australian banks also function as investment banks. On the other hand,
Macquarie Bank, the nation’s largest Australian investment bank, has significantly
expanded its presence into retail banking activities. Organisations such as
Macquarie Bank constantly review their activities in light of the current and anticipated
economic and financial environment.
Insurance companies
There have been substantial changes to the role played by life insurance companies,
which have occurred primarily through changing legislation, changing needs and
increased competition. This competition has led to a greater variety of products being
offered to consumers than before, for example, investment, retirement and savings
plans, as well as a variety of insurance products for businesses.
See also ‘Insurance’ in Part 3, section 9.3.
5 Service users
5.2 Business
Each financial services institution is a business in its own right and subject to the
economic forces and regulations and laws to which all other businesses are subject.
Business is also an important customer of the FSI. Without access to investment capital
and credit, businesses are not able to function. Sufficient working capital allows a
business to:
• pay for short-term liabilities such as purchase of raw materials or payment of pay
salaries, wages and overheads or other operating expenses
• operate smoothly and maintain solvency by providing uninterrupted flow
of production
• maintain a good credit rating, thus enabling further credit where required
• manage through difficult times or emergencies.
Business is an important generator of wealth and employment within the economy of
a country. When businesses are healthy, the economy thrives, providing employment
and opportunities.
5.3 Government
Government’s role in the workings of the financial service industry is as a:
• law and policy maker, enacting legislation that directly influences the FSI. For more
information, see:
– ‘Legislation’ in Part 4, section 10.1
– ‘The Australian Government Treasury’ in Part 4, section 10.2
– ‘Government inquiries and commissions’ in Part 4, section 10.3
• regulator, where government organisations and agencies regulate the businesses in
the FSI. For more information, see ‘Regulators’ in Part 2, section 6.
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Topic 1-1: The industry and economy
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executive officer (CEO). NFPs may employ staff, undertake projects and collect revenue.
However, they may also accept charity donations, use volunteer employees and have a
different taxation status compared to other businesses.
As with any business, NFPs need to have internal financial management policies and
procedures in place in order to be able to meet financial obligations and prevent fraud.
6 Regulators
The table below shows the main regulators of the FSI.
Table 3 Regulators
Institution Description
Auditing and Assurance Standards Board The AUASB is an independent statutory agency
(AUASB) <http://www.auasb.gov.au> responsible for developing standards and guidance for
auditors and providers of other assurance services.
Australian Accounting Standards Board (AASB) The AASB makes accounting standards for the private,
<http://www.aasb.gov.au> public and NFP sectors and participates in the
formulation of international accounting standards. It is
subject to broad oversight by the Financial Reporting
Council (FRC).
Australian Financial Security Authority (AFSA) Responsible for the administration and regulation of
<https://www.afsa.gov.au> the personal insolvency system, proceeds of crime,
trustee services and the administration of the
Personal Property Securities Register (PPSR).
Standard Business Reporting (SBR) SBR is a multi-agency initiative that will simplify
<http://www.sbr.gov.au> business-to-government reporting.
Source: Australia.gov.au n.d.
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7 Advisers
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Financial planners and advisers are professionals who provide advice to help
their customers:
• set and achieve financial goals
• make the most of financial assets
• get any appropriate government assistance to which the customer is entitled
• protect the customer’s financial assets.
7.3 Stockbrokers
MoneySmart outlines that there are five public share exchanges in Australia. Four of
them directly supervise the companies that issue the shares that trade on their markets.
The fifth exchange, Chi-X, currently only provides the infrastructure for trading shares
already quoted on the Australian Securities Exchange (ASX). The five exchanges are:
• ASX — the main securities exchange in Australia
• Chi-X — an exchange that trades company shares already quoted on ASX but does
not list or supervise the companies
• National Stock Exchange of Australia (NSX) — a securities exchange that lists about
70 small to medium-sized companies
• SIM Venture Securities Exchange (SIM VSE) — an exchange for innovative companies
involved in the clean technology, renewable energy and bioscience field
• Asia Pacific Stock Exchange (APX) — a securities exchange with a focus on growth
oriented companies from the Asia-Pacific region.
A stockbroker is a professional, usually associated with a brokerage firm, who buys and
sells stocks and other securities for both retail and institutional clients, through a stock
exchange or over the counter, in return for a fee or commission.
A customer can invest in stocks and shares by using:
• an online broking service where a customer trades shares based on their own
investment decisions, paying a minimal fee starting at $30 per trade
• a full service broker, providing investment advice and recommendations and
charging a percentage of the value of the sale. The law requires brokers to have
a reasonable basis for any recommendations made and tell customers about any
conflicts of interest.
7.4 Accountants
Accountants are qualified professionals trained in bookkeeping and in preparation,
auditing and analysis of accounts. Accountants prepare tax returns, annual reports and
financial statements for planning and decision making, and advise on tax laws.
For most Australians, an accountant is a registered tax agent engaged to assist them
with their tax return each year. However, accountants can also be engaged to provide
advice on more complex financial situations.
Accountants may also be able to help customers with investment issues provided they
have an Australian financial services licence.
Most businesses require the services of an accountant or bookkeeper because there are
specific laws about the records that businesses need to keep.
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• enables transactions to take place without reliance on the process of barter
(the exchange of one set of goods for another without the use of money or currency)
• facilitates the transfer of funds and financial assets between savers and borrowers
• assists investors to balance risk, liquidity and returns.
It is essential for a financial system to efficiently:
• provide payment mechanisms that are effective and secure
• mobilise savings
• channel savings into fields of investment that generate the highest return,
consistent with the risk involved
• offer a suitable range and diversity of financial instruments and intermediaries
• operate at minimum cost in terms of resources used per unit of service provided.
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Topic 1-1: The industry and economy
Monthly household
expenditure
Expenditure ($)
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Monthly household
income
Time (months)
9.3 Insurance
Insuring is a method of managing the risk of loss or damage to an individual or property
by transferring the risk to an insurance company in return for payment of a premium.
It allows households to outlay relatively small sums of money on a regular basis to
protect against an event that, should it occur, would result in some degree of financial
hardship.
Insurance is often the only financially viable option for protecting an individual’s assets,
including their life, from the financial consequences of loss or damage. The concept of
spreading risk is the basis on which the insurance industry is founded. By pooling
premiums, a reserve is created to compensate those who suffer a loss. In essence,
insurance allows people to live their lives and conduct their financial affairs in
confidence and with peace of mind because of the protection it affords.
Without insurance, the occurrence of unexpected and tragic events could effectively
leave an individual or business financially destitute. The threat of this possibility would
have a negative effect on the way people conduct their lives and create a large degree of
insecurity, thus affecting their quality of life.
The nature of insurance is to pool premiums to allow claims to be met according to
actuarially calculated probabilities. The result is to create large funds over and above
the amount needed to meet the normal level of claims. These large pools of funds
serve a vital purpose in the financial system as a major source of investment funds.
Insurance companies invest funds in equities, fixed interest, property, cash and
unit trusts, thus meeting the short-, medium- and long-term financial needs of the
community.
Types of insurance
Some insurance is compulsory, such as compulsory third party (CTP) motor vehicle
insurance, while other insurance is voluntary and dependent on individual
circumstances.
Insurance needs fall into one of three categories:
• life insurance (e.g. income protection)
• general insurance (e.g. car insurance and house insurance)
• commercial insurance (e.g. business insurance).
Within each of these categories, there is a range of insurance products covering a
variety of specific risks.
Life insurance Apart from covering property and asset risk through a range of general insurance
products, insurance companies also offer insurance against personal risk,
including the potential loss of income or assets that may arise as a result of illness,
injury or death. These products are collectively referred to as life insurance.
In the event of a successful claim, the benefits range from lump sum payments made
to individuals under trauma and permanent disability insurance to regular monthly
benefits paid for temporary incapacity under income protection insurance.
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Topic 1-1: The industry and economy
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investment component. When the policy is cancelled or lapses, there is no
surrender (cash) value. A terminal insurance benefit may also be paid if the
insured is diagnosed with less than 12 months to live.
Total and permanent TPD insurance will be paid as a lump sum if the life insured suffers a disability
disability (TPD) insurance and becomes totally and permanently disabled. There may be a limit on the
amount of TPD cover or it may be any amount up to the term insurance sum
insured. TPD insurance is generally taken out with term life insurance
(termed a ‘rider’) and is usually not more than the term insurance policy sum.
Trauma (or critical illness) Trauma insurance is a type of disability insurance and is usually effected as an
insurance extension (or rider) to a life insurance policy. Trauma insurance will provide a
lump sum payment to the policy owner on the diagnosis of one of several
specified medical conditions or injuries (e.g. cancer, stroke, heart attack and
paraplegia). Policies differ in the types of medical conditions covered and their
definitions of these.
Disability income This insurance provides the policy owner with a replacement income after a
(income protection) specified waiting period, for example three months, should the insured be
insurance unable to earn an income due to injury or illness. The maximum benefit
payable is usually 75% of the insured’s gross earnings. Premiums payable are
usually tax deductible.
Whole-of-life insurance This insurance protects the life insured against the risk of premature death
over an entire lifetime. In return for periodic or level premiums, the policy
owner receives the face value of the life insurance contract plus accrued
bonuses on the death of the life insured or on the maturity of the policy.
Thus, there is certainty that if the policy owner continues premium payments,
the insurance company will make a payment regardless of whether the life
insured lives or dies. Whole-of-life insurance has a savings element as well as
an insurance element.
Endowment insurance This insurance is very similar to whole-of-life insurance in that it combines an
insurance element with a savings element. Endowment policies, however,
mature at a date set by the policy owner at the commencement of the policy.
They guarantee a payout on death or to the policy owner if the life insured is
still alive on the policy’s maturity date, which must be set at a minimum of
10 years from the date of commencement. There are many existing
whole-of-life and endowment policies still held by clients, although few
insurance companies currently issue these policies.
Insurance needs
Insurance needs may be short term, medium term or long term as shown in the
table below.
9.4 Saving
Saving is the accumulation of surplus funds as a result of thrift.
Household saving is an essential ingredient in wealth creation, both at an individual and
national level. Increasing the level of household saving is normally a central theme of
government fiscal and monetary policy. Savings provide the lubricant of the economy,
enabling it to operate efficiently and to grow.
The ability of individuals to save is determined primarily by the level of household
income and level of expenditure. Normally, higher income earners are able to set aside
more of their income as savings compared to those who are barely able to purchase
life’s necessities.
The age of the individual also has an influence on the inclination to save, the type of
saving undertaken and the percentage of income set aside for this activity. The nearer
one is to retirement, the greater the percentage of savings required to ensure financial
security in retirement.
Household and individual savings are traditionally fundamental to the financial system.
However, it could be argued that overseas investment and wholesale funding are now
probably just as important. The essential factor is that only through the existence of an
adequate pool of funds, from savings and other sources, can investments be funded and
ensure the growth of the economy.
The table below describes short-, medium- and long-term saving.
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Table 7 Saving
Saving type Description Examples
Short-term saving Short-term saving normally occurs as an alternative to Short-term saving needs
borrowing/credit to fund a purchase. These items can might include an individual
be purchased on credit but the individual is prepared to putting aside a certain
delay the purchase of the item until they have sufficient amount each week to
cash to fund the purchase. purchase a new suit,
Short-term saving normally occurs through a bank a computer or a
widescreen TV.
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account or similar secure ‘at call’ investment vehicle.
Long-term saving Long-term saving needs are usually related to saving for Superannuation is the
retirement. vehicle used by most
At 31 March 2014, the Association of Superannuation individuals to
Funds of Australia (ASFA) estimates superannuation accommodate their
assets, including the assets of self managed retirement saving needs.
superannuation funds and the balance of life office
statutory funds, to be $1.84 trillion (ASFA 2014).
These accounts represent a major source of investment
funds within the Australian financial system.
9.5 Investment
Investing is the use of savings to make money grow and/or to increase income through
the purchase of capital goods.
The essential difference between saving and investing is that saving is primarily a result
of restraining from spending, while investing is the utilisation of accumulated funds to
purchase wealth creation vehicles.
Capital formation through transforming savings into the physical investments of the
economy is the central task of any financial system.
Investing involves the purchase of financial assets that are expected to produce a return
or series of returns over time. By investing, an investor hopes that the return they
receive will compensate them for:
• forgoing the use of their funds for immediate consumption
• the eroding effect of inflation, which ‘eats away’ at the value of money
• taking a risk, as most investments do not guarantee returns.
Wealth creation is the major motivation driving financial systems, although how it is
achieved varies considerably.
Different types of investments are classified according to asset classes. Asset classes are
normally divided into four groups:
• cash
• fixed interest
• property
• equities (shares).
Table 8 Investment
Investment
type Description Examples of products
Short-term A short-term investment is an investment showing Products available to meet the
investment a return over three years or less. needs of short-term investors are:
Short-term investment needs normally fall into one • savings accounts
of two categories: • cash management trusts
• to accumulate a certain sum of money within a • term deposits
relatively short time, normally less than three
• government (Commonwealth)
years, through regular small investments
and semi-government
• to maximise the growth of a single investment (state government) bonds and
over a period of less than three years. securities
Often it is difficult to determine whether a • company loan securities
short-term investment is actually an investment or (e.g. debentures, secured and
a savings activity. For example, while regular unsecured notes).
contributions made by a young couple to a bank or
Derivative products, such as futures
cash management account to accumulate the
and options contracts, may also be
deposit for a home loan may have the
included in this category. However,
characteristics of an investment, in reality the
these are considered to be more
activity is more like saving. However, it can be
speculative investment products.
viewed as either. The higher the return, the more
likely it is that the activity will qualify as an
investment.
Medium-term A medium-term investment shows a return Investment vehicles to cater for
investment between three and 10 years. It might be to fund a medium-term investment needs
future goal such as the future cost of a child’s include:
university education or future travel. • shares
The main characteristic of medium-term • managed investments
investments is that the funds are normally locked (e.g. public unit trusts)
away for a fixed period so premature access to the
• property.
funds, while possible, is not normally
cost-effective. Some insurance products are also
considered good medium-term
investments such as:
• insurance and friendly society
bonds, or insurance policies
backed by investments that can
offer tax benefits if held for
10 years or more
• endowment insurance.
Long-term Long-term investment needs are typically related Long-term investment needs are
investment to the provision of retirement income at the end of met through the following
an individual’s working life. This is normally funded investments:
through regular payments into superannuation • shares
funds and the purchase of income streams, such as
• investment properties
pensions and annuities either prior or on
retirement. • managed investments
(e.g. unit trusts)
Buying an investment property is a long-term
investment, as are the purchase of a share • superannuation
portfolio or investment in a managed investment • pensions
fund. Traditional life assurance, for example • lifetime annuities (guaranteed)
whole-of-life policies, could also be considered a
long-term investment. • whole-of-life insurance.
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• political
• media
• environment
• economic.
10 Political
The government of the day both at the federal and state or territory level has an impact
on the FSI in various ways.
10.1 Legislation
Legislation enacted by parliament can affect directly and indirectly the policies and
practices of the FSI. For example, the Federal Budget legislation, passed annually,
has an impact on most Australian businesses. The Budget has profound macro-economic
implications because it describes:
• the Australian Government's planned operations for the following financial year
• fiscal policy for the forward years
• expected revenues and expenditures
• a political statement of the government's intentions and priorities.
Other legislation can have a direct impact on FSI, such as legislation to create a financial
regulatory body, change or amend regulatory powers for an existing body, or change
financial services practices.
11 Media
Mass media is technology by which information can reach large audiences.
Traditional mass media includes television, film, radio, books and newspapers.
Although still very important, the role and influence of these media forms has declined
in recent years with the rise of the internet, websites, mobile phone technology and
social media such as Facebook, Twitter and blogs.
The role of the mass media is to:
• inform people
• break news stories
• provide editorial comment and opinion.
The mass media is a prime source of financial information. Increasing proportions of
various types of media, such as pay and free-to-air TV channels, websites, newspapers,
are devoted to providing up-to-date financial data and business news that may impact
financial trends.
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Note: You can access ‘Suggested answers’ for this activity at the end of this topic.
Note: As this activity requires an independent response there is no suggested answer for this question.
12 Environment
Like all businesses and industries, the FSI has an impact on the physical environment
around it.
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• mining of raw materials for use in building construction or maintenance
• production and use of building materials such as concrete
• use of energy to produce building materials and construct the building
• demolition and disposal of the building at the end of its life span.
These activities, in turn, lead to greenhouse gas emissions and the production of other
wastes.
Indirect impacts depend on a range of factors including:
• location, for example:
– whether the building is in an ecologically sensitive area and how the building
interacts with the local ecology such as waterways or wildlife
– where the building is located
– how close the building is to population centres
– how workers or customers will travel to the building
• the potential life span of the building and the use of the building throughout its
life span.
Further resources
• Freireich, J & Fulton, K 2009, Investing for social and environmental
impact, Deloitte, January, viewed 13 March 2017,
<http://www2.deloitte.com/global/en/pages/financial-
services/articles/investing-for-socialandenvironmentalimpact.html>.
• PricewaterhouseCoopers 2001, The role of Australia’s financial sector in
sustainability, Department of the Environment, viewed 13 March 2017,
<http://www.environment.gov.au/archive/settlements/industry/finance
/publications/role-fin-sector/index.html>.
• United Nations Environmental Programme (UNEP) n.d.,
viewed 13 March 2017, <http://www.unep.org>.
13 Economic
Like all businesses, the FSI is affected by the prevailing economic conditions both
nationally and internationally. In the example below, about the global financial crisis
(GFC) of 2007/2008, economists consider the lending policies of global financial services
institutions to be a cause of the crisis.
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Apply your knowledge 3: Australia following the GFC
Read the following articles then answer the questions below.
• Beu, A 2014, Australia after the GFC, Canstar, 14 March,
viewed 13 March 2017,
<http://www.canstar.com.au/online-trading/australia-after-the-gfc>.
• Davies, J 2014, Global financial crisis – What caused it and how the world
responded, Canstar, 23 March, viewed 13 March 2017,
<http://www.canstar.com.au/home-loans/global-financial-crisis>.
1. What were the main consequences of the GFC for Australians?
2. What are the current areas of economic concern noted by the authors?
Note: You can access ‘Suggested answers’ for this activity at the end of this topic.
14 Top-down analysis
As the term top-down analysis suggests, world economic changes eventually flow
through to affect the Australian domestic economy and the performance of
domestic investments.
This is shown in the figure below.
Market analysis
Product and
services
In particular, larger, stronger economies such as the US, China and Germany exert
considerable influence on other world economies, including the Australian economy.
When evaluating the impact of international economic conditions on Australian
performance, economic, political, sociological and regulatory issues are taken into
consideration. These issues may include:
• political conflict and its effect on government policy
• politically induced foreign exchange controls
• barriers to free trade between countries (e.g. tariffs)
• immigration regulations
• economic sanctions
• exchange rates
• inflation rates
• interest rate movements
• currency movements
• US growth and interest rates
• US Federal Reserve policies
• effects of technological change.
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In practice, there are currently three major trading blocs: Europe, the Americas and the
Asia-Pacific region. Within each bloc, efforts have been made to reduce tariffs and other
impediments to trade.
Reducing tariffs under free trade arrangements has had both negative and positive
effects on the Australian economy. On the positive side, it has improved competition
and reduced unit labour costs. On the negative side, it has heavily affected some sectors
of the Australian manufacturing industry, such as textiles and shoes.
For the financial intermediary (i.e. an institution such as Suncorp, which facilitates the
flow of funds from savers to borrowers), the significance of globalisation and
deregulation is in the recognition that changes in the Australian economy and in
financial and investment markets, are often determined by international trends over
which Australians and their government have very little control.
15 The RBA
The RBA is Australia’s central bank with responsibility for monetary, financial system and
payments system policies and other financial matters.
The RBA’s main functions are to:
• conduct monetary policy
• work to maintain a strong financial system
• issue the nation’s currency
• develop policy
• provide selected banking and registry services to a range of Australian government
agencies and to a number of overseas central banks and official institutions
• manage Australia’s gold and foreign exchange reserves.
For more information see ‘Topic 1-2: Legislation and codes of practice’.
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• economic indicators
• the business cycle (for more information see ‘The business cycle’ in Part 7).
Personal consumption
(spending on goods and services)
+
Private sector fixed-capital
expenditure
+
Government expenditure
(excluding social security)
+
Export Import
receipts – expenditure
GDP is one of the main yardsticks by which the health and growth of an economy is
measured.
Current account
The current account is a record of the actual monetary transactions between Australia
and the rest of the world, and the net effect of income received and payments made on
Australia’s foreign investments and debt. Put simply, it is the difference between
incoming money or credits, and outgoing money or debits.
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Capital account
The capital account is the part of the balance of payments relating to investment flows.
It records the movements of loans, investments and other monetary transactions that
are not associated with the production of goods and services. The capital account shows
the change in the nation’s assets abroad and foreign assets in the nation.
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16.3 Exchange rates and the Australian dollar
An exchange rate is the price of one currency in terms of another. Exchange rates are
determined mainly by supply and demand, which reflect trade and other international
payments. Most importantly, it reflects volatile capital flows, which are constantly
shifting around the world in search of the best expected investment returns.
Fiscal policy
The Commonwealth Government exercises considerable influence on the economy,
primarily through fiscal policy.
Fiscal policy refers to government action in relation to its own revenue and spending.
By changing the direction and level of government revenue raising and expenditure,
the government directly influences many aspects of the economy, such as wages,
borrowing and saving, and exports and imports.
Decisions on fiscal policy are not purely economic. They also reflect political and social
imperatives, such as the need to provide support for the elderly and disabled, the need
for people to save for their own retirement, and the need to provide for defence.
In Australia, there is a fundamental underlying consensus about economic policy.
Regardless of which political party is in power, it will pursue low inflation,
low unemployment, strong economic growth, external stability and social welfare.
There will always be a tension between demands to spend and the need to raise revenue,
however, it is only the priorities and the methods that will vary between governments.
The main provisions for the implementation of fiscal policy are usually incorporated in the
annual Federal Budget. The most common means of executing the policies is through
taxation because tax concessions encourage people to save or spend in particular ways,
for example, tax concessions on superannuation are designed to encourage people to
save through this avenue and are usually announced via the Federal Budget.
Budget deficits
A budget deficit occurs when government expenditure exceeds government income and
thereby necessitates government borrowing.
A budget deficit normally boosts total demand and output — government spending and
projects are injections to the economy, which create jobs. Increased employment
generates a circular flow of incomes and stimulates the economy. Where the deficit is a
result of capital investment expenditure, this investment lays the foundation for future
output. The deficit can generally be sustained while it can be financed with interest rates
that do not create inflationary pressures.
As with personal finances, a deficit on current spending may signal poor economic policy.
Budget surpluses
A budget surplus occurs when government income exceeds government expenditure,
enabling the government to repay previously incurred debts.
A budget surplus may be prudent, for example, a government building a large surplus on
its social security fund to meet expected increases in its future age pension costs.
However, a surplus may be undesirable if it removes too much money from the
economy and the circular flow of incomes.
Fiscal policy is said to have ‘tightened’ if a deficit is reduced or converted into a surplus,
or if a surplus is increased. A move in the opposite direction is called a ‘loosening’ of
fiscal policy.
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Monetary policy
Monetary policy is a means of influencing the economy through changes to interest
rates.
The RBA Board’s obligations with respect to monetary policy are set out in the
Reserve Bank Act 1959 (Cth) and relate to the:
• stability of the currency of Australia
• maintenance of full employment in Australia
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• economic prosperity and welfare of the people of Australia.
These objectives are combined into the one practical policy goal of keeping inflation
within the range of 2–3% p.a. Monetary policy aims to achieve this over the medium
term, and the RBA’s major tool in achieving this goal is its ability to set interest rates.
In December 2011, one of the major banks announced that it would review its interest
rates for retail mortgages and small business lending monthly, and would make its rate
decision independent of the RBA’s regular review of its cash rates.
This development is recognition that the RBA’s cash rate alone is not an accurate
reflection of a bank’s funding costs, particularly since the GFC, which has left all banks
with the task of raising funds in volatile global markets and through stronger
competition for deposits. This development may affect the direct impact of the regular
RBA reviews of its cash rates.
Note: You can access ‘Suggested answers’ for this activity at the end of this topic.
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• employment levels
• imports
• exports
• government spending
• company earnings
• domestic savings
• housing construction
• retail sales figures
• business and consumer confidence.
Economic and social indicators are used to provide information about:
• economic growth, using national and international accounts
• labour force and demographic statistics
• consumer spending and investment
• incomes
• industrial production
• prices and inflation
• financial markets
• housing finance.
It is beyond the scope of this topic to discuss all the economic indicators; however,
the CPI is often quoted and it is worth spending some time explaining its significance.
The RBA’s website at <www.rba.gov.au> provides the latest updated information on the
CPI, including year-end and quarterly change data. The website also provides a useful
inflation calculator.
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Generally, it is accepted that inflation rates consistently above 3% could cause major
economic problems.
High inflation tends to push interest rates up. This is because the government normally
reduces the money supply, and the forces of demand and supply interact to push up the
price of money, or the interest rate.
When interest rates are high, the cost of servicing debt is increased for both individuals
and businesses. To meet these additional costs, businesses must increase prices,
in effect raising the cost of living. As a result, pressure by employees is exerted in an
effort to increase wages in line with the increase in the CPI to match increased living
costs. If Australia’s rate of inflation is above that of its major trading partners, the ability
of domestic firms to compete is reduced because imports can be obtained more
cheaply. Increases in inflation usually cause a decrease in currency value.
Evidence collected during the last decade indicates that due to its effect on consumer
and investor sentiment, periods of high inflation and high interest rates act to reduce
investment and increase savings.
2. What are the trends that will affect the Australian FSI in the immediate
future?
Note: You can access ‘Suggested answers’ for this activity at the end of this topic.
Boom
Recovery
GDP
Contraction
Recession
Time
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The business cycle can also be represented as a series of sequential, cyclical events,
as shown below.
1-1
10 Rising overseas reserves 3 Falling commodity prices
Recession Recovery
• GDP flattens • GDP rises
• Most industries experience excess capacity • Reducing unemployment
• Reduced secondary industry output (primary industry output may actually • Rising wages
increase) • Consumer
• Unemployment levels peak demand/spending
• Consumer demand falls increases
• Low profit expectations and general business pessimism, leading to lack of • Increasing investment
investment opportunities • Increasing business costs
• Preference for high levels of liquidity • Rising prices
• Interest rates fall
• Low investment levels
• Low level of overseas investment due to lack of confidence in the economy
• Where there is a severe recession lasting at least three consecutive years
(i.e. economic activity fails to increase) it is known as a ‘depression’
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• responsible business practices and purchasing
• reduction in energy
• responsible use of resources
• minimisation of environmental impacts
• financial or practical support for charitable or community organisations.
In some cases, corporations may be signatory to significant international agreements or
global agreements promoting responsible business practices.
Challenges
There are challenges to putting the TBL into practice, such as
• measuring the three categories
• finding applicable data
• calculating a project or policy’s contribution to sustainability.
Despite these challenges, however, the TBL framework allows organisations to evaluate
the ramifications of their decisions with a much broader perspective.
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the Environment, June, viewed 13 March 2017,
<http://www.environment.gov.au/archive/settlements/industry/finance
/publications/indicators/index.html>.
Note: You can access ‘Suggested answers’ for this activity at the end of this topic.
References
Assetinum 2012, Social media survey private banks 2012, Assetinum,
viewed 13 March 2017,
<http://www.assetinum.com/en/social-media-private-banking-2012.html>.
Association of Superannuation Funds of Australia (ASFA) 2014,
Superannuation statistics, ASFA, viewed 13 March 2017,
<http://www.superannuation.asn.au/resources/superannuation-statistics>.
Australia.gov.au n.d., Financial regulation, Australian Government,
viewed 13 March 2017,
<http://australia.gov.au/topics/economy-money-and-tax/financial-regulation>.
Australian Bureau of Statistics (ABS) 2012, Household expenditure survey and survey of
income and housing, user guide, Australia, 2009-10, cat. no. 6503.0, July, ABS, Canberra.
Australian Bureau of Statistics (ABS) 2014, Lending finance, Australia, cat. no. 5671.0,
February, ABS, Canberra, viewed 13 March 2017,
<http://www.abs.gov.au/AUSSTATS/abs@.nsf/allprimarymainfeatures/5EC054348FB8B
1CBCA257CD90011FE07?opendocument>.
Beu, A 2014, Australia after the GFC, Canstar, 14 March, viewed 13 March 2017,
<http://www.canstar.com.au/online-trading/australia-after-the-gfc>.
BusinessDictionary.com 2015, viewed 13 March 2017,
<http://www.businessdictionary.com>.
Davies, J 2014, Global financial crisis – what caused it and how the world responded,
Canstar, 23 March, viewed 13 March 2017,
<http://www.canstar.com.au/home-loans/global-financial-crisis>.
Elkington, J 1998, Cannibals with forks: the triple bottom line of the 21st century
business, New Society Publishers, Gabriola Island, BC, Canada.
Forbes n.d., ‘Eight financial services companies that get social media’, Forbes.com,
viewed 13 March 2017, <http://www.forbes.com/pictures/mll45ihmk/rt-financial-
services-more-than-customer-service-online>.
Reserve Bank of Australia (RBA) 2015, Chart pack: Australian GDP growth and inflation,
RBA, 6 May, viewed 13 March 2017,
<http://www.rba.gov.au/chart-pack/au-gdp-growth.html>.
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Suggested answers
1-1
Help to safeguard economic growth and living standards of ordinary Australians.
Recommending reforms that make sure good ideas get funded, businesses grow,
and Australians have financial and economic security.
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• Costs are considered in terms of environmental, economic and social impacts.
For example, to determine the true cost of a car, accounting might include the
resources used to make it, the working conditions (salary, safety etc.) of the people
who made it, the recyclability of its parts, the resources required to run it over time
and the pollution/carbon dioxide it will emit over the period of use.
• Implementation of recycling and waste management programs including paper,
plastic, printer cartridges, e-waste etc.
• Ensuring that you make sustainable use of all materials. Maintain resources to meet
current needs while preserving the environment and ensuring future generations can
meet their needs.
• Maintaining as small a carbon footprint as possible.
• Providing information to all workers about minimising waste.