School Community

Relations/ Marketing
Wilson Community Schools

Cynthia Clark, Danielle Jacobs, and Jordan Stoyek

Overview of District Demographics
- Over 16,300 students
- Bilingual population - Spanish, Albanian, Arabic
- 29.7% of our families are economically disadvantaged
- 7 of our elementary buildings are Title I identified
WCS Buildings
- 12 Elementary Schools
- 4 Middle Schools
- 2 High Schools
- 1 Alternative Education High School
- 1 International Academy
- 1 Preschool Center

Serving over 16,300 students

By the Numbers...
- 28 square mile service area
- 827,000 miles - the annual distance
covered by WCS school buses
transporting students to and from
school using 153,000 gallons of
diesel fuel
- 10,500 students ride a bus each day
- 1 million - number of school meals
served each year
- 2,190 - number of employees
employed by WCS
 Community
Relations
Director
Cynthia S. Clark
Community
● Logo
● Slogan
● Considering all stakeholders, including growing aged
population
● Intergenerational Program
● Outreach
Logo

Wilson Community School District

Slogan

Learning for Life

Community Stakeholders
“Wilson Community Schools involves everyone in the
community. I feel valued.”
● Children are our greatest asset
● Wilson Community invests in our students, and our students invest in our
community
● Stakeholders: strong parent network (current and prospective), businesses,
churches, civic organizations, and policy-makers, and the growing aged
population
Unique and attractive features:
Learning for Life Intergenerational Program

Students earn
service hours
mentoring
community
members with
technology
Likewise, community senior citizens volunteer

● After-School Homework Hotline

● reading to preschoolers
● storytelling in the elementary
school libraries
● presenting to middle school
history classes
● sharing baking secrets with high
school practical living classes
Reaching Out

● Brochures: “Please call our Community Relations Office and learn how you
can help support student achievement.”
● Media networking
● Coffee with the Principal
● Parent involvement on many school teams
● Babysitting and transportation for conferences
● Survey parents and community about needs, concerns
● Teachers, Parents & Students trained as School Ambassadors
● Market to local realtors
● Mailing to community households
Superintendent
of Schools
Dr. Danielle Jacobs
Cultural

- District Mission Statement: To provide a quality

education in a caring atmosphere for students to
attain the necessary skills and knowledge to
become lifelong learners and contribute to a
diverse, interdependent and changing world.
Goals of Our Strategic Plan
Culture
In Wilson Community
Schools we will
enhance our
community by
embracing and
celebrating diversity;
connecting students,
families, and
community.
Image: ConnectEd Initiative - Wikipedia
Goal 1 & Goal 2 - Community Focused

Improve communications with all school community

stakeholders

Foster a welcoming atmosphere where all community

members feel a sense of pride and connection to our school
district
Goal 3 - Parent Focused
Develop programs to enhance connections between parents
to help them gain knowledge of our district and play an active
role in our school community
Goal 4 - Teacher Focused
Research, plan and implement professional development
opportunities for school state that increase cultural
awareness and student support strategies
Goal 5 & Goal 6 - Student Focused

Improve, plan and expand programs for all students that

ensure opportunities for cultural awareness and positive
behavior supports

Provide social support for new students and mentoring

program partnerships
Instructional
Director
Jordan Stoyek
Instructional Mission
We strive to provide students with authentic learning experiences that promotes
collaboration, growth, creativity, and ignites lifelong learning.

We believe that authentic relationships and strong connection to others is a key

factor in learning and growth in life.

What do we want our students to become as a result of the

learning opportunities that we provide for them?
Instructional Enhancements
Instructional Opportunities provided include:
● Student-centered learning
● Project Based Learning
● Academic Service Learning
● Interdisciplinary learning
● STEM Program
● Career Technical Education and Skilled Trades Program
● Co-taught courses
Teacher Learning
Wilson Community Schools values teacher learning and collaboration.
Opportunities that we provide our teachers are:

● Mentors for beginning teachers

● Team learning
● Professional Learning Communities
● Professional Learning that includes learning best practices, observing, and
practicing strategies learned
Technological Enhancements
● State of the art learning facilities to enhance student learning and promote

collaboration among students and staff

● Classroom technology includes smart boards, chromebooks for students

● Learning Labs

● Competitive Robotics Team

Follow us on Twitter @LearningForLife to see the
amazing accomplishments our students and
staff achieve on a daily basis!