Professional Documents
Culture Documents
Assumptions
Payroll Load - Taxes
Payroll Load - Benefits
Corporate Tax Rate
Risk Free Rate
Market Rate
Costs Growth Factor
Revenue Growth Factor
Working Capital Requirements (months revenue)
Average Gross Margin on Raised Beds (excluding labor)
Produce Sales Ratio - % Direct to Consumers
Produce Sales Ratio - % Direct to Restaurants
Value-Add Products - % Direct to Consumers
Debt Payback Period (years)
Notes
For simplicification purposes, the business starts in January of Year 1.
Will have two hives for honey production.
Labor costs and commercial kitchen rent are not allocated to COGS.
Average hydroponic margin and yield assumptions are calculated in Detail>> tabs
Site Dimensions
Total site dimensions
Greenhouse
Hydroponics In Greenhouse (sq ft floor space, assumes 75% of greenhouse)
Hydroponics Stacks
Hydroponics In Greenhouse (Sq ft planting)
Seed starters & circulation in Greenhouse (sq foot, 25% of greenhouse)
Hydroponics outdoor (sq ft floor space)
Hydroponics Outdoor (sq ft planting)
Raised Bed Length
Raised Bed Width
Square Feet Per Raised Bed
Number of Raised Beds
Raised Beds: board ft. along perimeter (linear ft.)
Raised Beds: sq ft planting
Total Floor Space Used
% Circulation
Square Feet Per Acre
Product Waste
Year 1
Year 2
Year 3
Year 4
Year 5
Constants
Hours Per Day
Days Per Week
Hours Per Week
Months Per Year
Weeks Per Year
Hours Per Year
Weeks Per Month
Square Feet
21,780
2,000
1,500
2
3,000
500
1,243
2,485
71.8
5.00
359
28
4,298
10,045 NOTE: Adjust crop allocations in "Raised Beds Calcs - All".
12,788
41%
43,560
30%
25%
20%
15%
10%
8
5
40
12
52
2,080
4.33
G&A
S&M
R&D
Net Present Value at Horizon Years
3 4 5 6 7 8
0 0 0 0 0 0
29,725 29,725 29,725 29,725 29,725 29,725
(11,416) (17,522) (24,510) (29,562) (29,725) (29,725)
45,247 47,218 51,695 58,830 62,470 65,946
$ 63,556 $ 59,420 $ 56,911 $ 58,993 $ 62,470 $ 65,946
0 0 0 0 0 0
9 10 11 12 13 14
$ 430,931 $ 452,478 $ 475,101 $ 498,857 $ 523,799 $ 549,989
$ 111,673 $ 117,257 $ 123,120 $ 129,276 $ 135,739 $ 142,526
$ 319,258 $ 335,221 $ 351,982 $ 369,581 $ 388,060 $ 407,463
9 10 11 12 13 14
0 0 0 0 0 0
29,725 29,725 29,725 29,725 29,725 29,725
(29,725) (29,725) 0 0 0 0
68,353 69,721 69,721 69,721 69,721 69,721
$ 68,353 $ 69,721 $ 99,446 $ 99,446 $ 99,446 $ 99,446
0 0 0 0 0 0
15 16 17 18 19 20
$ 577,489 $ 606,363 $ 636,681 $ 668,515 $ 701,941 $ 737,038
$ 149,653 $ 157,135 $ 164,992 $ 173,242 $ 181,904 $ 190,999
$ 427,836 $ 449,228 $ 471,689 $ 495,274 $ 520,037 $ 546,039
15 16 17 18 19 20
0 0 0 0 0 0
29,725 29,725 29,725 29,725 29,725 29,725
0 0 0 0 0 0
69,721 69,721 69,721 69,721 69,721 73,605
$ 99,446 $ 99,446 $ 99,446 $ 99,446 $ 99,446 $ 103,330
0 0 0 0 0 0
Discounted Cash Flow
Year 0 1 2 3
A. Fixed assets
Investments in fixed assets $ 43,113 $ - $ 1,225 $ 6,235
Sales of fixed assets $ - $ - $ -
CF, invest. in fixed assets $ (43,113) $ - $ (1,225) $ (6,235)
C. Operations
Earnings before interest, taxes, depreciation &
$ 14,070 $ 19,729 $ 34,324
amortization (EBITDA)
Depreciation $ 7,309 $ 7,490 $ 8,668
Profit after tax $ 3,457 $ 5,368 $ 14,459
Cash flow from operations $ 10,766 $ 12,858 $ 23,127
E. Horizon value
PV of Horizon value
G. Other inputs
Discount rate (WACC) 15%
Tax rate 35%
Rev/Exp Growth Rate Year 6-20 5%
Risk Free Rate (used as g for horizon value) 3.5%
H. Breakeven
Cumumulative NPV of cashflow - initial invest $ (64,000) $ (58,448) $ (55,487) $ (46,795)
Breakeven in Year: 5
4 5 6 7 8 9 10 11
$ (15,085) $ 50,175
$ 304,506 $ 384,475
$ 148,522 $ 91,465
$ 133,436 $ 141,640
$ 87,778
$ 523,016
$ 60,687
$ 148,465
$ 6,200
$ -
$ (6,200)
$ 3,884
$ (3,884)
$ 130,739
$ 6,200
$ 80,951
$ 87,151
$ 77,067
$ 4,362
$ 115,333
$ 645,382
$ 36,525
$ 151,858
$ 115,333
Operating Expenses
G&A Internet $ 20 $ -
G&A Office Supplies $ 25 $ -
G&A Software $ 30 $ -
G&A Rent - Land $ 6,534 $ -
G&A Rent - Commercial Kitchen $ 650 $ -
G&A Muni Pass/Bike $ 60 $ -
G&A Auto Expenses $ 100 $ -
G&A Utilities (excl. H20) $ 100 $ -
G&A Property Insurance $ 100 $ -
G&A Permits and registration fees $ 150 $ 900
G&A Charitable contributions (net tax benefit) $ 50 $ -
G&A Subtotal $ 7,831 $ 900
M&S
M&S Supplies $ 50
M&S Logo Development $ 100 $ 100
M&S Subtotal $ 150 $ 100
R&D
R&D Parts & Materials $ 75
R&D Subtotal $ 75 $ -
Total $ 8,056 $ 1,000
Year 1 Year 2 Year 3 Year 4 Year 5
http://www.godaddy.com/default.aspx
http://www.xfinityoffers.com/?
cid=64156&affid=5723876336::TestAd_xfinity&gclid=CJfysdSwvqgCFQE2gwodQhXRrg
http://www.loopnet.com/Listing/16923696/500-19Th-Street-San-Francisco-CA/
http://www.lacocinasf.org/
http://www.createlogodesign.com/order3.htm
Headcount
Assumptions
Payroll Load 11%
Benefits Load 9%
Year 4 Year 5 Sources
http://www.sfgsa.org/index.aspx?
$7,737.60 $10,316.80 page=411
$30,000.00 $30,000.00
$30,000.00 $30,000.00
$67,737.60 $70,316.80
$7,451.14 $7,734.85
$6,096.38 $6,328.51
$81,285.12 $84,380.16
Revenue & COGS
Revenue
COGS
Note: Revenue and COGS are grown based on assumptions in NOTES tab.
Max Revenue by Product (2011 pricing)
Product Acres Square Feet Max Revenue Max Profit - Low Margin
Hydroponic Lettuce 0.05 2,250 $ 71,367 $ 38,009
Hydroponic Basil 0.02 750 $ 44,044 $ 27,697
Hydroponic Watercress 0.06 2,485 $ 91,733 $ 55,090
Raised Bed Crops (Mixed) 0.23 10,045 $ 64,669 $ 29,101
Total 0.36 15,530 $ 271,812 $ 149,897
Product Pounds Wholesale PricRetail Price Per Bottle & Label Cost Per Po
Honey Per Hive 40 $ 16 $ 32 $ 2.00
# of Hives 2
15% 10%
Max Profit - Avg Margin Max Profit - High Margin
$ 4,420 $ 4,680
$ 4,420 $ 4,680
$ 6,188 $ 6,552
$ 4,420 $ 4,680
$ 19,448 $ 20,592
10% 5%
Max Profit - Avg Margin Max Profit - High Margin
$ 19,440 $ 20,520
$ 241,984 $ 266,781
Fixed Assets
Capital Investment Per Year
Note: Assets with different depreciable lives or salvage values must be placed on separate rows
0 1 2 3
4 5 6 1
Est.
Annualized Annual
Investmen Term Salvage Asset depreciation
Year 5 Year 6 t Yr 7+ (Years) value Sale Year - Yr 1
5 $ - $ 160
5 $ - $ 26
$ - $ - $ 200 5 $ - $ 186
$ 5,000 5 $ - $ -
5 $ - $ 60
5 $ - $ 20
5 $ - $ 10
5 $ - $ 10
5 $ - $ 17
5 $ - $ 11
5 $ - $ 10
5 $ - $ 42
5 $ - $ 7
5 $ - $ -
$ 140 5 $ - $ 28
5 $ - $ 100
5 $ - $ 100
5 $ - $ 4,388
5 $ - $ 60
5 $ - $ 20
7 $ - $ 14
5 $ - $ -
5 $ - $ -
5 $ - $ 10
5 $ - $ 20
5 $ - $ -
$ 50 5 $ - $ 20
5 $ - $ 4
5 $ - $ 100
5 $ - $ 30
$ 1,020 10 $ - $ -
$ 1,210 $ 5,000 $ 4,000 5 $ - $ 5,081
$ -
$ 100 15 $ - $ 127
$ 550 10 $ - $ 55
$ 500 10 $ - $ 1,000
$ 100 5 $ - $ 860
$ 1,250 $ - $ 2,000 5 $ - $ 2,041
5 6 8 9 10 11
Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11
2 3 4 5 6 7
$ 28 $ 56 $ 56 $ 84 $ 56 $ 56
$ 100 $ 100 $ 100 $ 100 $ - $ -
$ 100 $ 144 $ 144 $ 144 $ 44 $ 44
$ 4,388 $ 4,388 $ 4,388 $ 4,388 $ - $ -
$ 60 $ 80 $ 80 $ 80 $ 20 $ 20
$ 20 $ 20 $ 20 $ 20 $ - $ -
$ 14 $ 29 $ 29 $ 29 $ 29 $ 29
$ 50 $ 50 $ 70 $ 70 $ 70 $ 20
$ 10 $ 10 $ 10 $ 10 $ 10 $ -
$ 10 $ 15 $ 15 $ 15 $ 5 $ 5
$ 20 $ 20 $ 20 $ 20 $ - $ -
$ 25 $ 25 $ 25 $ 25 $ 25 $ -
$ 30 $ 40 $ 50 $ 60 $ 40 $ 30
$ 4 $ 8 $ 8 $ 8 $ 4 $ 4
$ 100 $ 100 $ 100 $ 100 $ - $ -
$ 30 $ 30 $ 30 $ 30 $ - $ -
$ - $ - $ - $ 102 $ 102 $ 102
$ 5,186 $ 6,258 $ 6,288 $ 6,428 $ 3,161 $ 3,056
$ - $ - $ - $ - $ - $ -
$ 133 $ 140 $ 147 $ 153 $ 153 $ 153
$ 55 $ 55 $ 55 $ 110 $ 110 $ 110
$ 1,050 $ 1,100 $ 1,150 $ 1,200 $ 1,200 $ 1,200
$ 880 $ 900 $ 920 $ 940 $ 80 $ 60
$ 2,118 $ 2,195 $ 2,271 $ 2,403 $ 1,943 $ 1,923
12 13 14 15 16 17
Year 12 Year 13 Year 14 Year 15 Year 16 Year 17
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ 80 $ 120 $ 160 $ 200 $ 200 $ 200
$ 28 $ 28 $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ 14 $ 14 $ - $ - $ - $ -
$ 20 $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ 20 $ 10 $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ 102 $ 102 $ 102 $ 102 $ 102 $ 102
$ 2,784 $ 3,554 $ 4,302 $ 4,102 $ 4,102 $ 4,102
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ 200 $ 200 $ 200 $ 200 $ 200 $ 200
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ 102 $ - $ - $ - $ - $ -
$ 4,102 $ 4,000 $ 4,000 $ 4,000 $ 4,000 $ 4,000
$ 153 $ 153 $ 27 $ 20 $ 13 $ 7
$ 55 $ - $ - $ - $ - $ -
$ 50 $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ 2,258 $ 2,153 $ 2,027 $ 2,020 $ 2,013 $ 2,007
20
Annual
depreciation
- Yr 20 Notes
$ - Sourced from Lively'Hood Implementation plan. Salvage value $2,500 after 5 yrs.
$ - Sourced from SF Craigslist. Salvage value $20 after 5 yrs.
$ - Sourced from SF Craigslist. Salvage value $20 after 5 yrs.
$ - Sourced from SF Craigslist.
$ -
$ - Sourced from http://www.hobbyfarms.com/farm-equipment-and-tools/tools-equipment-14995.aspx., http://
$ -
$ -
$ - No salvage value.
$ -
$ -
$ - No salvage value.
$ - No salvage value.
$ - Rainwater catchment takes advantage of the SF PUC subsidy: http://sfwater.org/detail.cfm/MC_ID/14/MS
$ - Assume $5/sq.ft. for hydroponics system. Assume no salvaged value after 5 yrs. Referenced from: http://a
$ - $100 salvage value after 5 yrs.
$ - $20 salvage value after 5 yrs.
$ - $20 salvage value after 5 yrs.
$ - $75 salvage value after 5 yrs.
$ -
$ -
$ - $25 salvage value after 5 yrs.
$ - $40 salvage value after 5 yrs.
$ - No salvage value.
$ -
$ - Sourced from http://thegreenlifefarm.com/2011/01/04/how-to-cheaply-start-using-solar-power/. $200 salva
$ - Possibly available for rent through a city agency.
$ - Composting toilet components include a shed, two 55 gal. barrels at $60/ea., $50 crating fee, $100 shippi
$ 4,000
. No salvage value.
Assume greenhouse has no salvaged value after 5 years. Referenced from: http://www.scribd.com/doc/49262/A-lowcost-energy-efficie
etc. Assume materials have no salvaged value after 5 years. Referenced from: http://thereusepeople.org/Deconstruction
62/A-lowcost-energy-efficient-greenhouse-construction-manual
econstruction
Additional Revenue & COGS Detail>>
Loan Amortization Schedule
Year 0 Loan
Loan summary
Loan amount $ 10,000.00 Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1
Year of Loan 0 Total interest
Year 1 Loan
Loan summary
Loan amount $ 19,090.91 Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1 Total early payments
Year of Loan 1 Total interest
Payment Beginning Scheduled Total
PmtNo. Year Balance Payment Payment Principal
Year 2 Loan
Loan summary
Loan amount $ 634.20 Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1 Total early payments
Year of Loan 2 Total interest
Year 3 Loan
Loan summary
Loan amount $ - Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1 Total early payments
Year of Loan 3 Total interest
Year 4 Loan
Loan summary
Loan amount $ - Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1 Total early payments
Year of Loan 4 Total interest
Year 5 Loan
Loan summary
Loan amount $ - Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1 Total early payments
Year of Loan 5 Total interest
Year 6 Loan
Loan summary
Loan amount $ - Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1 Total early payments
Year of Loan 6 Total interest
Year 7 Loan
Loan summary
Loan amount $ - Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1 Total early payments
Year of Loan 7 Total interest
Year 8 Loan
Loan summary
Loan amount $ - Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1 Total early payments
Year of Loan 8 Total interest
Year 9 Loan
Loan summary
Loan amount $ - Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1 Total early payments
Year of Loan 9 Total interest
Year 10 Loan
Loan summary
Loan amount $ - Scheduled payment
Annual interest rate 14.43 % Scheduled number of payments
Loan period in years 5 Actual number of payments
Number of payments per year 1 Total early payments
Year of Loan 10 Total interest
$ 19,870.43
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$5,618.45
5
5
$ 9,527.00
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$186.65
5
5
$ 329.02
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$0.00
5
5
$ 20.00
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$0.00
5
5
$ 10.00
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$0.00
5
5
$ -
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$0.00
5
5
$ -
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$0.00
5
5
$ -
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$0.00
5
5
$ -
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$0.00
5
5
$ -
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$0.00
5
5
$ -
Cumulative
Ending Cumulative Amortized
Interest Balance Interest Principal
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
$ - $ - $ - $0.00
Cost of Capital
Equity Tax
% of Expected or Adjusted
Source Amount Total Return Debt? Rate
Social venture capital $ 30,000 75.0% 17.5% Equity 17.5%
Credit cards $ 10,000 25.0% 14.4% Debt 9.4%
Total $ 40,000 WACC 15.4%
Peer to peer gifting $ 25,000 n/a 4.0% Neither 4.0% Not included in WACC - Captured as un
Symbol Betas
Chiquita Brands International, I
CQB 2.04
Dole Food Company, Inc. DOLE (N/A)
Calavo Growers, Inc. CVGW 0.80
Fresh Del Monte Produce, Inc. FDP 0.50
Average 1.11
Source: Google Finance (http://www.google.com/finance)
Cost of
Capital Beta
Current equity financing 17.5% 2.08
Public company equity financin 11.0% 1.11
Assumptions
Corporate Tax Rate 35%
Risk Free Rate 3.5%
Market Rate 10.2%
Market Risk Premium 6.7%
Notes
CAPM (capital assest pricing model)
r = rf + (beta*(rm-rf))
r = risk
rf = riskfree (usually t-bill)
rm = market risk
ed in WACC - Captured as unearned revenue
Raised Bed Product Mix, Revenue & Margin Calculations
Total Acres Planted Outdoor 0.23
Average Spacing Needed 24.12
Available Feet Row 4,998
Equals 100%
% Space Allocated (INPUT%) Row Feet Planted Crop Rotations / Yr
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
10.0% 500 4
8.0% 400 4
0.0% 0 3
0.0% 0 3
10.0% 500 4
0.0% 0 3
10.0% 500 3
4.0% 200 4
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
4.0% 200 3
0.0% 0 3
10.0% 500 5
10.0% 500 5
20.0% 1000 5
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
8.0% 400 3
2.0% 100 3
2.0% 100 3
2.0% 100 3
0.0% 0 3
0.0% 0 3
0.0% 0 3
http://www.johnnyseeds.com/
http://www.johnnyseeds.com/assets/information/2010VegetableCharts.pdf
http://www.seedsofchange.com/
http://www.seedsofchange.com/SOC_Catalog_2010_Full_Min.pdf
gin Calculations
(input based on crop selection under traditional)
(based on availability)
(1 ) The bottom of the tanks was constructed with a 3⁄4-inch thick, 3-foot by 8-foot plywood sheet.
The sidewalls of the tanks were constructed using 2 x 6s, which were screwed to the plywood using 2-inch stainless
The corners of the sidewall were also connected using 3-inch stainless steel screws.
The tanks were elevated off the ground using 6 x 8 x 16-inch hollow cinderblocks stacked two cinderblocks high.
The tanks were lined using two sheets of 6-mil polyethylene plastic.
The plastic sheets were secured using staples after the nutrient solutions were added.
ettuce
nic fertilizer. http://www.ctahr.hawaii.edu/oc/freepubs/pdf/SA-5.pdf
Price/Cost
Total % Gross Rev
$76 100.00% http://www.planetorganics.com/UI/Product.aspx?Id=1823&RootCategoryID=1005&
$0.25 0.33%
$11.72 15.39% http://www.planetnatural.com/site/order.html?id=tHST4A9K:67.180.50.234
$4.62 6.07% Pure Blend Pro produced by Botanicare®, was purchased for $50.00 per gallon
$0.25 0.33% Earth Juice Natural pH Up purchased from the same retail operation for $9.95 per 2-pound
$16.84 22.12%
$0.23 0.30% Confirmed water price is the same as San Francisco (http://www.sfphes.org/water/
$5.00 6.57%
$22.07 28.99%
$2.25
$22.52
2,250.0
$ 71,367.19
$ 50,678.44
6,562.50 $50,678.44 (Margin $ Calc Check)
$121.76
$11,415.00
wood sheet.
plywood using 2-inch stainless steel screws.
www.sfphes.org/water/FactSheets/bottled_water.htm)
Hydroponics Revenue & Margin Calculations - Basil
Basil - Modeled after lettuce
Nutrient tanks, 3 feet wide by 8 feet long by 5.5 inches deep
Crop grows in 4-5 weeks; approx. 8 seasons per year, 2 stacks of hydro possible
Price/Cost
Average Yield Units per Unit
REVENUE 12 pounds $ 14.68
Variable Production Costs
Basil seeds 0.25 grams $2.00
Rapid rooter cubes 64 cubes $0.28
Organic Fertilizer 42 teaspoons $0.11
pH Up 1 teaspoons $0.25
Total planting costs
Irrigation 75 gallons $0.003
Other costs not accounted for n/a
TOTAL VARIABLE COST OF PRODUCTION 12 pounds $2.37
$0.50 0.28%
$17.86 10.14% http://www.planetnatural.com/site/order.html?id=tHST4A9K:67.180.50.234
$4.62 2.62% Pure Blend Pro produced by Botanicare®, was purchased for $50.00 per gallon
$0.25 0.14% Earth Juice Natural pH Up purchased from the same retail operation for $9.95 per 2-pound bo
$23.23 13.18%
$0.23 0.13% Confirmed water price is the same as San Francisco (http://www.sfphes.org/water/Fa
$5.00 2.84%
$28.46 16.15%
$6.15
$49.24
750.0
$ 44,043.75
$36,929.75
3,000.00 $36,929.75
$121.76
$3,805.00
0.00 per gallon
ion for $9.95 per 2-pound bottle
www.sfphes.org/water/FactSheets/bottled_water.htm)
Hydroponics Revenue & Margin Calculations - Watercress (outdoo
Watercress - modeled after lettuce
Nutrient tanks, 3 feet wide by 8 feet long by 5.5 inches deep
Crop grows in 4-5 weeks; ok to grow outdoors; approximately 8 seasons per year; 2 rows of hydro possible
Price/Cost
Average Yield Units per Unit Total % Gross Rev
REVENUE 6.5 pounds $ 17.04 $111 100.00%
Variable Production Costs
Watercress seeds 0.25 grams $1.00 $0.25 0.23%
Rapid rooter cubes 42 cubes $0.28 $11.72 10.58%
Organic Fertilizer 42 teaspoons $0.11 $4.62 4.17%
pH Up 1 teaspoons $0.25 $0.25 0.23%
Total planting costs $16.84 15.20%
Irrigation 75 gallons $0.003 $0.23 0.21%
Other costs not accounted for n/a $5.00 4.51%
TOTAL VARIABLE COST OF P 6.5 pounds $3.40 $22.07 19.93%
ydro possible
http://www.greenling.com/categories/5/products/1223
http://www.planetnatural.com/site/order.html?id=tHST4A9K:67.180.50.234
Pure Blend Pro produced by Botanicare®, was purchased for $50.00 per gallon
Earth Juice Natural pH Up purchased from the same retail operation for $9.95 per 2-pound bottle
Product
Carrots Rainbow, Nectar, Purple Haze, Atomic Red, White Satin
Broccoli Blue Wind
Lettuce (Sanguine Ameliono, Big Boston, Stunning Red )
Mustard Red Giant, Green Wave
Collards
Kale, Tuscan
Winter Squash Delicata
Thyme
Tarragon
Frisee Endive Keystone
Escarole Natacha
Basil
Beets
Rainbow Chard
Cucumber
Italian parsley
Heirloom Tomatoes
Cauliflower
Zucchini
Cabbage
Mint
Cherry Tomatoes
Watercress
Key Assumptions
consumer to wholesale price
restaurant to wholesale price
1 acre
1 bed
for the purposes of simplication, ignoring seasonality
pea, bush
pea, pole
pepper, bell
pumpkin
squash, summer
squash, winter
tomato, cherry
tomato, paste
tomato, standard size
Sources
Hudson Farm Dec. 2010 Price List
Planet Organics Website
Notes from Dexter at CUESA
ed Bed - All tab)
Consumer
Crop Type Wholesale Price Per Price
Root Vegetable $ 1.50 bunch $ 3.00
Cruciferous $ 1.50 lb. $ 3.00
Lettuce $ 1.00 head $ 2.00
Greens $ 1.00 bunch $ 2.00
Greens $ 1.00 bunch $ 2.00
Greens $ 1.00 bunch $ 2.00
Squash $ 0.50 lb. $ 1.00
Herb $ 1.50 bunch $ 3.00
Herb $ 1.50 bunch $ 3.00
Fancy $ 3.50 lb. $ 7.00
Fancy $ 2.00 lb. $ 4.00
Herb $ 1.35 bunch $ 2.70
Root Vegetable $ 2.09 bunch $ 4.17
Greens $ 1.66 bunch $ 3.32
Cucumber $ 0.83 bunch $ 1.66
Herb $ 1.30 bunch $ 2.60
Tomato $ 3.00 lb. $ 6.00
Cruciferous $ 2.94 head $ 5.87
Squash $ 1.20 lb. $ 2.39
Cruciferous $ 2.56 head $ 5.12
Herb $ 0.83 bunch $ 1.66
Tomato $ 3.20 container $ 6.40
Greens $ 9.40 lb. $ 18.80
2 based on interviews
1.75 based on interviews
43,560 square feet
359 square feet
w.urbanfarmerstore.com/library/pdf/general/estimatingwateruse.pdf
Crop Potatoes Cabbage Onions Carrots Leeks Beetroot Zucchini
Gross Margin 38.0% 57.0% 3.0% 21.0% 15.0% 27.0% 33.0%
Categorization GM Mid - High High Low Mid Low Mid Mid - High
(INCLUDES LABOR)
Source: http://www.gardenorganic.org.uk/organicveg/downloads/CSG15_appendices.pdf
Cauliflow Sweetcorn
34.0% 26.0%
Mid - High Mid
Conversion Ratios
http://www.scotland.gov.uk/Publications/2007/11/09141233/5 £/$
INCLUDES LABOR ha/acre
Weighted Average Weighted Average
Enterprise Gross Margin Unit Gross Margin Unit
Avg Combined Fruit & Vegetable 15,748 £/ha 10,564 $/acre
Low Estimate Combined Fruit & Veg 7,000 £/ha 4,696 $/acre
High Estimate Combined Fruit & Veg 41,040 £/ha 27,530 $/acre
Potatoes 8,209 £/ha 5,507 $/acre
Rutabaga 6,256 £/ha 4,197 $/acre
Parsnips* 29,504 £/ha 19,791 $/acre
Beetroot* 17,587 £/ha 11,797 $/acre
Carrot 5,819 £/ha 3,903 $/acre
Winter Wheat 983 £/ha 659 $/acre
Lupins* -122 £/ha -82 $/acre
Beans* 808 £/ha 542 $/acre
Oat & Bean Mix* 471 £/ha 316 $/acre
Spring Barley 711 £/ha 477 $/acre
Spring Wheat 958 £/ha 643 $/acre
Spring Oats 688 £/ha 462 $/acre
Sheep 45 £/ewe 75 $/ewe
Suckler Cows 349 £/cow 579 $/cow
Finishing Cattle 219 £/head 363 $/head
Dairy Cows* 1,168 £/cow 1,936 $/cow
Poultry 26 £/b 43 $/b
Generally, the small scale combined vegetable and fruit enterprises, when grown on small areas in a market garden situation, g
The combined fruit and vegetable enterprises were those where the participant grew a large number of fruit and vegetable crop
Total gross margins ranged from £3,615 to £41,040 but, three of the four participants achieved only £7,014 total gross margin o
All three of these participants marketed their produce direct to the end user via farm shops, box schemes or a combination of b
The fourth participant had a larger fruit and vegetable enterprise and two poultry enterprises that also contributed to the succes
This participant was the only one of four similar units that was able to generate sufficient output to enable a sustainable busines
Conversion Ratios
1.6576
2.471054
Categorization GM
Mid-low
Mid-low
High
Mid-High
Mid-low
Low
Low
Low
Low
Low
Low
Low
f fruit and vegetable crops but on a relatively small scale in order to provide a wide range of produce to customers. They ranged in size from
,014 total gross margin or below. These three participants had no other operations other than the combined fruit and vegetable enterprise. A
es or a combination of both. In every case the high margin came from the added value that the producer was able to add as a consequenc
contributed to the success of the direct marketing operation, increasing total farm gross margin from £41,040 to £65,425. Fixed costs were c
ble a sustainable business to operate and support a family unit without income from elsewhere. This participant was able to do this due to th
ers. They ranged in size from 0.01ha to 3ha in size although the largest also had an area of fallow which was uncropped.
t and vegetable enterprise. Although these enterprises gave extremely high gross margins per hectare, the whole farm gross margin was n
ble to add as a consequence of the demand generated for his / her produce arising from the unique status of the produce be it organic, loc
£65,425. Fixed costs were collected for this unit and a net margin of £32,308 was achieved.
was able to do this due to the success of his farm shop and the scale of business operated.
ole farm gross margin was not sufficient to provide an income for a family unit even before fixed costs.
seeds M u s ta n g F - l 90-100
Time (days)
Frost danger