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1. Date despre program

,QVWLWXĠLDGHvQYăĠăPkQW ACADEMIA DE STUDII ECONOMICE
1.2. Facultatea MARKETING
1.3. Departamente (Departament) MARKETING
1.4. Domeniul de studii Marketing

1.5. Ciclul de studii /,&(1ğĂ

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1.7. Programul de studii Marketing

1.8. Limba de studiu 5RPkQă

1.9. Anul universitar 2017-2018

2. Date despre disciplina

2.1. Denumire Marketing în turism

2.2. Cod 15.0013ID3.2-0004

2.3. Anul de studii 3 2.4. Semestrul 2 2.5. Forma de Examen 2.6. Regimul O 2.7. Nr. credite 3
evaluare disciplinei (Obligato ECTS
riu)
2.8. Titulari AT(AT) SURIXQLYGU67Ă1&,2,8$XUHOLD)HOLFLD felicia.stancioiu@mk.ase.ro
TC(TC) SURIXQLYGU67Ă1&,2,8$XUHOLD)HOLFLD felicia.stancioiu@mk.ase.ro
SI(SI) SURIXQLYGU67Ă1&,2,8$XUHOLD)HOLFLD felicia.stancioiu@mk.ase.ro

3. Timp total estimat

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AT(AT) 4.00
TC(TC) 10.00
SI(SI) 28.00
7RWDORUHGLQSODQXOGHvQYăĠăPkQW 504.00 din care
AT(AT) 48.00
TC(TC) 120.00
SI(SI) 336.00
7RWDORUHGHVWXGLXSHVHPHVWUXQXPăU(&76 RUH 75.00
3.5. Total ore studiu individual 0.00

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6WXGLXGXSăPDQXDOVXSRUWGHFXUVELEOLRJUDILHúLQRWLĠH 20.00
'RFXPHQWDUHVXSOLPHQWDUăvQELEOLRWHFăSHSODWIRUPHOHHOHFWURQLFHGHVSHFLDOLWDWHúLSHWHUHQ 5.00
3UHJăWLUHVHPLQDULLODERUDWRDUHWHPHUHIHUDWHSRUWRIROLLúLHVHXUL 3.00
Tutoriat 2.00
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$OWHDFWLYLWăĠL 1.00

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4.1. de curriculum Marketing, Marketingul serviciilor
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pentru AT(AT)
pentru TC(TC)
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PROFESIONALE C1 Utilizarea adecvata a conceptelor, metodelor, tehnicilor si instrumentelor de marketing
PROFESIONALE C4 Fundamentarea si elaborarea mix-ului de marketing

7. Obiectivele disciplinei
7.1. Obiectivul general $VLJXUDUHDFODULILFăULLVLVWHPXOXLFDWHJRULDOFXFDUHRSHUHD]ăPDUNHWLQJXOvQWXULVP
7.2. Obiective specifice - Offering strategic alternatives for economic agents, involved in international marketing
Appropriation of elaboration and implementation skills of some marketing strategies for tourism marketing.

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8.1. AT(AT) Metode de predare/ lucru 5HFRPDQGăUL

1 Curs introductiv cu prezentarea principalelor : Prezentare 6HUHFRPDQGăVWXGHQĠLORU

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Bibliografie
- Kotler, Ph., Bowen, J.T., Makens, J.C., Marketing for Hospitality and Tourism, Fourth Edition,, Pearson Education International, Upper
Saddle River, , New Jersey, 2006
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- .RWOHU3K$UPVWURQJ*Ä3ULQFLSLLOHPDUNHWLQJXOXL´(GLĠLDD,9D7HRUD%XFXUHúWL
- Middleton, V.T.C., Fyall, A., Morgan, M., Ranchhod, Marketing in travel and tourism,Fourth edition, Elsevier Science&Technology,
Oxford, 2009

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8.2. TC(TC) Metode de predare/ lucru 5HFRPDQGăUL

1 ۹QĠHOHJHUHDúWLLQĠHLPDUNHWLQJXOXLGHVFULHUHDSULQFLSDOHORUFDUDFWHULVWLFLDOH Prezentare
marketingului serviciilor.
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8 Prezentarea proiectului de grup. Prezentare Pentru prezentare se
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Bibliografie
- Kotler, Ph., Bowen, J.T., Makens, J.C.,, Marketing for Hospitality and Tourism, Fourth Edition, Pearson Education International, New
Jersey, 2006
- Middleton, V.T.C., Fyall, A., Morgan, M., Ranchhod, A., , Marketing in travel and tourism,Fourth edition, Elsevier Science&Technology,
, Oxford, 2009
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- 6WăQFLXOHVFX*DEULHODúDÄ/H[LFRQGHWHUPHQLWXULVWLFL´2VFDU3ULQW%XFXUHúWL
- Horner S., Swarbroke J. , ,,Marketing Tourism, Hospitality and Leisure in Europe”, , Thompson Business Press, 1996, Marea Britanie

8.3. SI(SI) Metode de predare/ lucru 5HFRPDQGăUL

Bibliografie
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angajatori reprezentativi din domeniul aferent programului

10. Evaluare
Pondere în
Activitatea Criterii de evaluare Metode de evaluare
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10.1. AT(AT) 50.00
10.2. TC(TC) 50.00
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10.4. Modalitatea de notare Note întregi 1-10
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'DWDOLVWăULL Titulari,
10/05/2018

'DWDDYL]ăULLvQGHSDUWDPHQW Director departament,

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