ECONOMICAL COLLEGE “MARIA TEIULEANU” PITESTI

PROJECT FOR THE CERTIFICATION EXAM OF

THE GRADUATING HIGHSCHOOL STUDENTS

COORDINATING TEACHER, GRADUATE STUDENT

Prof. LAVINIA IANCU BĂBARU LUCHIAN
12th Grade

2018
 THEME:
PROMOTING THE EXERCISE
COMPANY
 TABLE of CONTENTS

1.Argument

2.Head i. Department of marketing and related processes

1. The duties of marketing department

2. The description of the related processes of the Department of marketing
3. Product Policy and pricing
4. distribution Possibilities (conventional, Web shop, framework contracts)
5. the development of advertising materials (leaflets, brochures, business cards, Logo and
Corporate Design)

3.Glossary of Terms
 ARGUMENT

We have chosen as theme for my Ministry attestation "Company Promotion

exercise" because to me it seems a very interesting topic for debate, given that
today, in the domain that I would like to follow in the future, namely the
business Today, the economies and the marketing.

As an important point of communication in the field of negotiations, I fixed

the discussion theme: "promoting the firm Exercise". It's a very interesting
theme and the fact that the applicant, a company promoting exercise is an
extremely serious thing that involves many factors.

Due to the above stated facts, I can say that I chose this theme because I think
that fits me, being interested in a future career in the economic field, more
specifically the function of technician in economic activities.
 MARKETING Department and related processes

Marketing implies "value offer and raising of living standard". Successful exercise
firms search the market, devise marketing strategies focused on customer needs and create
value for them. They offer new uses of products and services, one step ahead of market
requirements and more steps ahead of exercise firms with traditional offer of similar
products. Thus, successful exercise firms create the future themselves, gaining from
customers, instead, value in the form of sales, profits and capital value of the clientele.

1. The powers of the marketing department

Philip Kotler, "Father" of marketing, defines marketing as "a social and managerial
process whereby individuals or groups of individuals get what they need and want, by
creating, offering and exchanging products and services with a certain value ". In his latest
book, Kotler has shown that marketing without Internet will no longer be possible.
For his part, Bill Gates, patron of the renowned Microsoft firm-paraphrasing
Malraux's famous phrase: "The 21st century will be mystical or not at all" – said that in
the future, businesses will be of two kinds, on the Internet or not at all. Since online
marketing is very much based on direct marketing, in order to excel in this area, it is
absolutely necessary to know the basics of pure, traditional marketing.

In an exercise company, Marketing means more than just a department. The

successful exercise firm is approached as a system of departments designed to ensure
the conduct of internal business processes. Each process involves completing several
steps and requires an analysis from several departments of the exercise company. Thus, for
the unhindered and seamless completion of each process, the interdepartmental teams, the
marketing staff of the exercise company in connection with the one in the departments of
supply, production, sales and Financial.

Since marketing is "science and art of convincing customers to buy" or "art and
science to sell", in the exercise company, the specialised staff of the marketing department
is responsible for the development and implementation of Marketing Mix (marketing
strategy), with the 4 P's, its components: Product policy, market promotion policy of the
exercise company and its products, placement policy (distribution) and price policy.
In choosing the optimal marketing mix, of great importance are, in addition to theoretical
knowledge and specific entrepreneurial skills, logic, imagination, common economic sense,
but also mathematical modeling, hence the character of inter-and The trans-disciplinary
activity of the marketing department.

The activities carried out by the marketing compartment in the exercise company are:

Study of the internal and external market, real and virtual;

Realization of advertising materials;
Realization and updating of price lists;
Elaboration of product presentation catalogues, web-sites;
Preparation and participation at fairs and exhibitions;
Electronic correspondence and written with customers;
Promoting the company's image.
eţei interne şa electronică şi scrisă cu clieromovează imaginea firmei
The marketing activities in the exercise company can be structured on domains, as follows:

Domenii de bază Domenii suplimentare

 • Product and assortment policy  • Market research;

(inclusion of new products, exclusion of
products that remain unsold, economic
substantiation of decisions);
 • Marketing plan (briefing on actions
and costs, plan of advertising actions);
 • Market Research (competition,
customers)
 • Price policy and conditions (e.g.
when a new product is placed on the
market);
 • Advertising (direct Marketing, ad
publishing);
 • Promoting sales (consumer promotion).
 • Product and assortment policy (auxiliary
benefits);
 • Public relations (public relations);
 • Corporate Identity (corporate identity or
design);
 • Promotion of sales (training of
collaborators, motivations for good
performance);
 • Advertising through new means.
2. Description of processes related to the marketing department

The purpose of marketing in the exercise company is:-to know the needs of customers
(other exercise firms);
-Create unbeatable marketing offers;
-To set prices as competitive as possible;
-Distribute the products to other exercise firms in due time;
-Promote effective products.

The marketing process for the exercise company comprises:

1. Knowledge of the market, needs and wishes of the customers (on the website
ROCT can see the network of the current school of exercise companies, contact those
who can provide information).

• Needs and desires are satisfied by a marketing offer encountered on the market of the
exercise firms.
• By trading products on the market, exercise firms earn value and satisfaction if the
performance of the product amounts to customer expectations.

2. Designing a client-focused marketing strategy

For the discovery of the optimal marketing strategy, the questions must be answered:
What customers will we serve?
-The market is divided into customer segments.
How can we serve these customers as best?
-Choose which segments will be developed.
Why would they buy products from our exercise company and not from another
company with the same object of activity existing in the ROCT network?
-deciding how these chosen customers will be served.

3. Develop a marketing program that offers superior value to the offer.

The offer must contain:
-The bidder's identification elements;
-the exact name of the products/services;
-Description of product/service characteristics;
-Product quality;
-The price (any price reductions);
-Conditions and terms of delivery;
-the duration of validity of the offer

4. Building relationships with exercise firms that have quality customers

5. Establishing the marketing strategy for the exercise company

The task of choosing a strategy for the long-term development of the exercise
company bears the name of strategic planning.

Strategic planning comprises:

 I. Establishing the strategic vision, which implies:
1). Defining the undertaking's mission;
2). Defining the scope of activity;
3). Defining the strategic Activity Unit;
4). Fixing the overall objectives of the undertaking.

II. Analysis of the situation of the enterprise by means of:

5). Environmental Analysis (marketing audit);
6). SWOT analysis;
7). Establishing assumptions about the components of the marketing environment.

III. Formulating the marketing strategy with the following steps:

8). Formulating marketing objectives and strategies;
9). Establishing the marketing mix;
10). Marketing program.

IV. Resource allocation, implementation and control of marketing activity:

11). Establishment of the budget;
12). Implementation of the programme;
13). Control of marketing activity
.

The Strategic Marketing planning tool is the strategic marketing plan. In

order for a strategy to be successful, two elements should be considered:
• Its correct choice, which implies a careful analysis of the objectives of the exercise
company and the competitive environment on the negotiating company network;
• Operationalization strategy.

Marketing Mix: Product, price, promotion, placement

We must choose, combine and train the resources of the exercise company to achieve the
desired effects with a minimum of efforts.Produsul este un element - cheie din oferta de
marketing
Planning the marketing mix starting with the wording of a quote to bring value to
targeted customers, offers made after gathering information from various sources.

Depending on the life cycle, the product may meet with the situation:
-Slow sales growth and low profits;
-Rapid growth of sales and profits as high as possible.
-Increased sales slowed, stabilized profits;
-Sales and profits diminish.

Objectives to be achieved by the exercise firms on product policy:

• Consolidate its position within the current consumer segments;
• Increasing the degree of penetration in consumption of a particular product which it sells;
• Increasing the market spread of a product by attracting new segments of users;
• Differentiation from similar products or close to competition;
• Better positioning within the range of which the product belongs and increasing its
market share, etc.

Possible strategies of the product policy in the exercise company:

• Product Orientation-is operaţionalizează through tools such as: increase productivity,
description of product attributes, provide compulsory facilities, ambiance, etc.;
• Market orientation is the strategic alternative by which, at the basis of all actions of the
exercise company sits the consumer, the essential instrument to achieve this being the
customization of the products;
• Increasing complexity involves the addition of activities and stages of the product,
ensuring a high customization of products/services, quality improvement and great
differentiation towards competition;
• Increased divergence ensures greater customization and flexibility and reflects an
orientation of activity towards the market, even if it leads to higher costs;

The elements on which the company's product strategies are based are:
• The novelty of the product range – (e.g. an exercise firm enriches its offer by making new
product lines within the range of existing products);
• The qualitative level of the product range – (e.g. an exercise company performs offers of
tourist services with superior quality characteristics tailored to a loyal customer);
• The size of the assortment range – (e.g. an exercise firm has as its object of activity
pharmaceutical products, but also has cosmetic lines.)-the variable price of the marketing
mix recovering the expenditure incurred and ensuring the benefits – Profit.

The prices in the exercise company shall be determined according to:

• Negotiation with suppliers of exercise firms;
• Individual customer and purchase situation;
• Differences between product costs.

The price strategy will be determined by the targeted market and the positioning objectives.
Costs determine the minimum threshold for the price applied in the company.

Price strategies can be formulated in the case of the exercise company by:
Product offer;
The mode of price formation;
Price level practiced

Depending on the way the product is marketed, three types of price strategies are
distinguished: the flat price strategy, the differentiated price on partial products and the
combined strategy.
 1. The flat-rate strategy shall be appropriate for the product, as indicated in the event
that the product offered, consisting of separate components, is generally consumed or
where the exercise firm achieves positive effects by a Such consumption, proposing
consequently to stimulate it.
2. The strategy of separate prices of component products is recommended where
they can be easily individualized and the sale and consumption are usually carried out
without a connection to the consumption of the product as a whole.
3. The combined price strategy implies the simultaneous offering of both a global
price and individualized prices on different components of the product. Such a strategy has
a higher efficiency when the price of the product is lower than that obtained by summing
up the component prices taken separately.

To meet different types of customers you can use various price adjustment
strategies:
-Giving discounts and bonus price!
-Pricing on segments!
-Using the Psychological pricing strategy!
-Setting promotional prices!
-Establishing geographically differentiated prices!
-Pricing for international markets!

4. Distribution possibilities – Framework contract and e-commerce

The distribution system (placement) of the products in an exercise company is a

basic component of the marketing Mix (marketing strategy) and takes into account
the notions of:
• distribution channels;
• Circuits and transport networks;
• Physical distribution and use of intermediates on cover areas (how?, when?, what kind
of?, in what place?);
• Assortments;
• Location;

The distribution policy of an exercise company involves the following activities

specific to the marketing department:
• The development and permanent updating of the product catalogue;
• Developing and proposing new offers of products of a general and special nature;
• Permanent initialization and updating of the Web site of the exercise company;
• Making online transactions either through the Web shop or the virtual store of all the
exercise companies, either through the virtual shop of the exercise company, if the exercise
company has created such a Web shop or virtual store.

The itinerary of goods on the market of the exercise firms, in the economic circuit of the
goods, from the manufacturer to the consumer, through the sales-purchase acts is called a
distribution channel.
In the exercise company this itinerary is accomplished by the successive transfer of
ownership from one exercise company to another.

On the occasion of the sales and purchase activities of the exercise company
and the transfer of ownership of the goods sold, the employees of the exercise firms
must carry out the following documents:
• Framework contract for sale-purchase;
Invoice;
• Receipt or payment order;
• The storage sheet.

The contract for sale-Purchase: Is an agreement between the customer and

the provider, respectively between the buyer and the seller;
refers to a collaboration;
Regulates basic aspects;
Gives the possibility to formulate specific cases.

The issues covered in the framework Agreement are as follows:

• The foundations and interests of the exercise firms;
• Delivery/provision of services and reception/reception obligations • Quality requirements;
• Duration of the contract, i.e. termination period;
Price;
• Order volume.

5. Elaboration of advertising materials (leaflets, brochures, business cards, logo and

Corporate Design)

In an exercise firm, marketing actions shall be expressed through each contact

made in relation to potential buyers. In this respect, the success or failure of any business
carried out in the exercise company does not depend on the technical-functional
performance or the costs of the products/services, how:
• The extent to which products/services respond to real (virtual) needs of
consumers/customers;
• How the exercise firm is able to react in a timely manner to changes occurring, at
increasingly smaller intervals, on the market of financial firms;
• The mode and extent to which a basic element of the marketing mix is harnessed,
namely, communication, which is done using traditional instruments in the mix of
communication
-Advertising;
-Promotion of sales;
 -Public relations.

In the light of the pressure coming from both competing business firms on the
market for the exercise firms, as well as from the new exercise firms entering the
Romanian, European and international markets, the exercise firms must Adapt rapidly to
changing environmental conditions.

Therefore, any exercise firm must be permanently geared towards adopting

new technical innovations and transposing them into complementary services with a
greater degree of utility and differentiation from competitors.
Innovation is an important tool for image formation, which is decisive for exercise
firms that market virtual products and can also be a way for better use of physical and
human resources in the company of exercise. The staff of the exercise firms require a
permanent training, so as to develop the necessary compelling skills to accept a new
product or service.

In order to successfully introduce a new product/service to the market, it is

necessary to provide consumers with a good reason to change their purchasing behaviour.
For this it is necessary that:
-The launch of the product/service is thoroughly prepared;
-Suppliers to be skilled and enthusiastic;
-Sales specialists make the service as visible as possible.

In order to benefit from good results in the introduction of a new product/service on

the market, exercise firms should:
• To take into account the judicious use of the design teams, from which to belong to the
marketing department personally;
• To be concerned with the study of the policy of introducing new products/services by
competing exercise firms;
• Develop specifications for the new service to facilitate its rendering.

Reminder advertising must be permanent in order to maintain the image of the

brand and the fidelity of the current customers. This type of advertising must first
communicate how the need will be satisfied and less certain technical characteristics of
the products or services offered. Also, to develop relationships with potential buyers is
necessary:
An intense informative advertisement during promotional offers and at the
moment of launching new products/services based on new technologies.
Promote the company's image by means of complete corporate design services
(logo, brochures, leaflets, advertising materials, web site etc.)

An intense informative advertisement can be achieved through the following

marketing tools:
 Personal marketing tools (not on the Promotional marketing tools (Traditional)
traditional marketing list)
• Paper Products; • Direct letters;
• Support presentations at conferences or • Brochures, flyers and catalogues;
speeches, demonstrations or showcases; • news bulletins;
• Networking (establishing contacts); • Internet advertising: website, sending an
• Maintaining relations with beneficiaries; email;
• Enrollment in organizations; • Publishing an electronic news bulletin;
• Teaching a course or coordination of a • Advertising through traditional
seminar or workshop; environments (magazines, newspapers;)
• Salutărilor transmission; • Promotional packages.
• Sending information;
• Conveying Congratulations;
• Sending or offering gifts;
• Accepting voluntary work;
• T-shirts, folders and portfolios;
• exit at lunch;
• making a phone call;
Scrisori de prospectare;
Telemarketing;
Radio Advertising;
obtaining recommendations;
obtaining support and appreciation;
Response to calls for tenders;
Promotion on the back of cards, Yellow
pages.

Advertising exists for a simple purpose: increasing sales for the advertised product
through a well-set marketing program. An advertisement that looks good but is not
integrated with a marketing program, will not have the success it should have, namely, to
sell the product better.

Each of these marketing programs requires an appropriate advertising campaign,

from a cheap campaign through colorful leaflets, brochures, business cards, logos and
everything involving corporate design, up to the most expensive campaign Televised.
The advertising campaign through television is not necessarily better than the
flyer campaign, only because it is more expensive, but because it has a wider audience.
Each marketing program requires a suitable advertisement for its mission, the message and
its target audience.

Marketing programs are built according to this target audience: the people to
whom the product is sold. The basis of a good campaign is the understanding of two
essential elements of this target audience: who are they? And how does he buy? Most
marketing campaigns will be based on a very well-defined analysis of the target audience,
which can be divided by age categories, income, geographic location, activity sectors, etc.

Ads help marketing programs by influencing due to the impresionării of a well-

defined part of the target audience, which is called an audience.
An advertisement can be seen, for example, by millions of people, none of which are part
of the target audience. Thus, the audience is zero, and its effectiveness is negligible.
Alternatively, the advertisement can be seen by a limited number of potential buyers, who
are part of the target audience, having a maximum efficiency, corresponding to the
message.

Glossary of Terms

Advertising: Advertising, the form of communication used to convince an audience

(spectators, readers or listeners), which seeks to change the behaviour of the consumer on a
commercial offer (political or ideological) with the purpose Increase in sales (attracting
votes or followers).

Advertorial: A hybrid between advertising and journalism mostly met in magazines. The
client pays the editorial team to write an article that presents the product in the style of that
magazine, hoping to induce the value of the magazine's product/service.

SWOT Analysis: A technique that identifies strengths and weaknesses and can examine
the opportunities and threats of a project, action or person, and can be used as an element
of balance sheet in the exercise company. SWOT comes from the initials of Strenghts
words (strong points), Weaknesses (weaknesses), Opportunities (opportunities) and threats.

Blog: An Internet page built on a free platform with a standard format (divided into
header/header, footer/footer, content, and one or two sidebars on the right), which
information (called posts) is displayed in reverse order Chronologically, generally
maintained and written by one person. A blog may include the widest range of information
from topical news and general interest to the author's passions or gossip and opinions on
current topics. On a blog, visitors can interact extremely simply through comments.

Broadcasting – Broadcasting: A method to transfer a message to all recipients

simultaneously. It can be a low-level network operation, for example, broadcasting on
Ethernet (a string of standards for wiring and electrical signaling, belonging to the first two
levels of the OSI Reference Model – physical level and data link). The OSI Reference
Model (OSI is an acronym for interconnection of Open systems, English Open Systems
Interconnection), in short: OSI, is a hierarchical communication structure very often used
to achieve a network of computers. OSI is a standard of the International Organization for
Standardization, issued in 1984.
Quality: The extent to which a set of intrinsic features meets the requirements. Quality is
the ability of a set of intrinsic features of a product, system or process to meet requirements
of the client or other stakeholders.

Competition: Open confrontation, rivalry between economic agents, sellers, bidders to

attract their clientele. At the same time, competition expresses the specific behaviour of all
subjects of ownership, behaviour which is carried out differently depending on the
competitive environment and the peculiarities of the various markets.

Feed web: un flux web de documente (adesea de tip XML - Extensible Markup Language)
care include link-uri web de la sursă la conținut. Ele aduc beneficii cititorilor online care
doresc să se aboneze la actualizări în timp util de la diferite site-uri web.

Forum: A community of people who discuss online issues everyday

or specific issues related to the Internet or any scientific, philosophical, religious, etc. The
forum is a place where you can find answers to questions that are troubling you, while also
being a means of exchanging experiences, but also a way of promoting and disseminating
work and activities. The forum is a place where you can meet people who have the same
passions as you, a place where your ideas can get shaped, a free school where you can be a
teacher and a student at the same time.

Hacker: Passionate about informatics that deals especially with "breaking" The Codes of
computer systems.

Internet community (Virtual Community): Social network of people interacting through

the specific media. In order to pursue mutual interests, a virtual community passes potential
geographic and political boundaries. One of the most widespread types of virtual
communities are social networking services, consisting of various online communities that
interact on the subject of a common passion. A potential benefit for people in a virtual
community, as well as for society in general, would be the state of psychological wellbeing
conferred by membership of such a group, users interacting via message boards , chat
rooms, social networking sites, or virtual worlds. The included technologies are: Usenet,
MUDs (Multi-User Dungeon) and their derivatives MUSHes and Moos, Internet Relay
Chat (IRC), chat rooms and electronic mailing lists.

Internet PR: Public relations over the Internet, Internet advertising domain concerned
about maintaining a public image for businesses, non-profit organizations or people of the
type of celebrities and politicians. The following traditional PR tools are used in the
practice of public relations: press releases, brochures, newsletters and annual reports, letters
to the editor (for online publications), online editorials, interviews, broadcasts Internet
Radio. Exercise firms that should be increasingly interactive, can use social media tools
such as blogs and social media/social networks (Twitter, Facebook, LinkedIn, etc.) as tools
in public relations campaigns. Unlike traditional instruments that allow only a
unidirectional communication pathway, social media allows the organization to receive
immediate feedback from interested parties.
Link: (or hyperlink, Hyper-link, or web link), the basic hypertext construction that makes a
connection from one WEB resource to another. A link has two heads, called anchors and a
direction. The Link starts from the anchor "source " and shows to the anchor "Destination
", that can be any WEB resource (for example, an image, a video clip, an audio sequence, a
program, an HTML document, an element in an HTML document, etc.).

Make: A sign of graphic representation, serving in contrast to the products or services of

an exercise company. May constitute marks, distinguishing marks such as: words,
including names of persons, drawings, letters, figures, figurative elements, three-
dimensional shapes and, in particular, the shape of the product and its packaging, colour
combinations, and any combination of These signs.

Marketing: Process of planning and execution of conception, pricing, promotion and

distribution of goods, services, ideas, in order to create exchanges that meet organizational
objectives.

Marketing Mix: The ensemble of tactically controllable marketing tools that the company
combines with the purpose of producing the target market the desired reaction.

Search Engine: It is a toll seeker program, which accesses the Internet automatically and
frequently and stores the title, keywords, and, in part, the content of webpages in a
database. When a user calls a search engine to find information, a specific phrase or word,
the search engine will look into this database and, depending on certain priority criteria, it
will create and display a list of results (English : Hit list).

Newsletter-Bulletin: regularly distributed, a publication in general with information about

a main topic of interest to its subscribers. Newspapers and leaflets are newsletter types.
Newsletters delivered electronically via e-mail (e-newsletter) gained popularity in relation
to printed newsletters delivered by traditional mail. Newsletters are offered in schools to
inform parents about the things that happen in a school. Other newsletters are published by
clubs, churches, societies, associations, businesses that want to provide information of
interest to members, customers or their employees. Newsletters can be divided into two
distinct types: printed on paper and in digital formats, which are usually distributed over
the Internet. Digital formats range from simple, text format to other highly designed
formats such as Portable Document Format (PDF) and HTML (Hyper text Markup
Language). The use of formats with Web-specific attributes 2.0, such as video and sound
formats have become a worldwide market standard.

Strategic planning: Managerial process of designing and maintaining a viable correlation

relationship between the objectives, skills, Company's resources and opportunities on the
market.

Placement: First designates the content and mechanism of economic actions covering the
space and time between production and consumption, i.e. <traseele>real and monetary
flows, all operations, chain of operative processes and technical apparatus It means moving
the goods until they reach the consumption sphere. The distribution is not limited to the
role of passive intermediate, but assumes the role of exponent of their concerns, informing
them and influencing them, thereby increasing the chances of achieving goods and
satisfying consumer needs.

Marketing Policy: Unitary and coherent ensemble of: strategies, tactics and specific action
programmes, which provide the company with the vision for a certain period of time and
the transposition into practice of the general guidelines, options and elements that define
them.

Web Portal: A site that works as an access point to information in the World Wide Web. A
portal presents information from various sources in a unified way. Apart from the standard
search feature, web portals offer other services, such as: email, news, stock prices,
information, databases and entertainment. Portals provide businesses with access
procedures for multiple database applications. Examples of public web portals are: AOL,
excite, IGoogle, MSN, Netvibes and Yahoo!

Price: Amount of money that the purchaser must pay for the purchase of a product or for a
service. Retail Price = Price at which the consumer, food and non-food goods are sold to
the population. Delivery Price = Price at which the products are circulated between the
production units. Production Price = Price that encompasses the cost of the product and the
benefit. Market Price = Price that is formed on the market following the fluctuation of
supply and demand. World Price = Price of a goods on the world market.

Product: Good material resulting from a work process; All objects or goods obtained in the
production process; Material result of a social or natural process, of a physiological or
creative process.

Marketing Programme: The instrument ensuring the coordination of the efforts of the
enterprise, to use with maximum efficiency the resources available to them in order to
achieve the best possible results, by increasing the effectiveness of market research,
Simultaneously with the amplification of profitability and the satisfaction of the consumer
needs of the members of society. It reflects the level at which the undertaking wants to
reach, but also the ways to achieve it, within a certain period of time.

Promotion: Assembly of actions and means of information and attracting potential buyers
to the points of sale, in order to meet their needs and desires and to increase the economic
efficiency of the activity of the exercise company
RSS Feed-RSS (RDF Site Summary, often called really Simple syndication) is a family of
web feeds (document streams) used to publish frequently updated jobs such as blog entries,
audio and video news headlines in a format Standardized. An RSS document includes full
text or summary, plus metadata such as publishing and authoring data.
Segmentation: The process of dividing existing or potential customers from a market in
several different groups or segments, where requests or similar needs are manifested, which
can be met by a performance management.

Strategy: The whole of the concrete objectives to be accomplished over a period of time,
the means and methods by which they are implemented, expressing the trends and
requirements required to achieve the established performances, whose Level is measured
by means of economic indicators, such as: Activity volume, market share, profit, etc.

Streaming: Multimedia, System or information delivery environment (e.g. radio, Internet

Television). Non-streaming (e.g. books, video cassettes, audio, CDs).

Negotiation Techniques: procedures, methods used by negotiators in addressing the

negotiation process. In contrast to the strategy that gives a certain general view of the
situation and process, with the role of guiding the actions and behaviours of the parties, the
techniques relate to working procedures in the conduct of the interaction. Also, unlike the
strategy, they have a more precise contextual character, the method of solving a specific
task.

Web 2.0: Term associated with Web applications that facilitates participatory exchange of
information, interoperability and collaboration on the World Wide Web. A 2.0 website
allows users to interact and collaborate with each other in a social media dialogue as
creators (prosumers) of user-generated content in a virtual community, unlike Web
sites/technologies Traditional users (consumers) are limited to passively watching the
content that was created for them. Examples of WEB 2.0 include social networking sites,
blogs, wikis, video sharing sites, hosted services, WEB applications, mashups and
folksonomy.

World Wide Web: abbreviated www or www, called Short and web, which in English
means "World Network", respectively "network", is a system of related hypertext
documents and information, which can be accessed through the World Internet Network.
Documents, which are stored in different locations on various server-based computers, can
be retrieved using a Uniform Resource Locator (URL) univocally. Hypertext is processed
with a help of a web browsing program called a browser that downloads Web pages from a
Web server and displays them on a "client" terminal to the user.
 Bibliography
1. Fundația Life Tineret, Introducere în marketing: Resurse pentru cursurile de
marketing, Caiet de lucru
2. McCarter, Jim, Mabin, Salerno Jacqui, Microsoft Office Publisher 2007 For Dummies,
Indianapolis, Indiana, Wiley Publishing, 2007.
3. Balaure, Virgil (coord.), Marketing, București, Editura Uranus, 2000.
4. Kotler, Philip, Managementul marketingului, Bucureşti, Editura Teora, ediţia a V a,
2008.
5. Kotler, Philip, Armstrong, G., Principiile marketingului, Bucureşti, Editura Teora,
2008.
6. Pop, N. Al., (coord.), Andronov, E.D., Kouzmanova, M., Lefter, C-tin, Schmengler,
H.J., Marketing strategic, Bucureşti, Editura Economică, 2000.

Sites online
http://www.scritube.com/management/marketing/Marketingul-comertului-
online75123322.php
http://www.afaceri.net/e-commerce/magazine_online/creare.htm