A Study On Utilisation of VISI coolers by Retailers

And Target Achievement

Introduction
Cadbury Diary Mik Silk is the premium chocolate produced and marketed by
Mondelez International. It’s a premium chocolate so that it gets melt when
kept on places with higher temperature. Visi cooler are those coolers which are
provided to the retailer of Mondelez International, free of cost in order to
prevent melting of its premium chocolate, Cadbury Diary Milk Silk. This study is
regarding the visi coolers given by mondelez to its retailers.and the target
achievement of retailers which are having visi coolers

PROBLEM RELATED TO THE STUDY

The problem related to the study is the Utilisation of VISI coolers by Retailers
And Target Achievement

ELABORATION OF THE PROBLEM

The problem taken for this particular study is the non-achievement of the VISI
targets by the retailers. At the time of deploying the coolers, the shopkeepers
has been given a particular target purchase of chocolate for each month for
each type of coolers company have put a target , But it has been found out
that a large portion of the retailers are not achieving the VISI targets which thw
company given to them The company has invested in these cooler in with an
expectation of certain level of purchase by the retailer that they should have
purchased atleast the given amount of chocolate the target is applicable only
for chocolate Thus the problem here is the shortage in the purchase made by
the retailer. According to the company, the retailer must atleast purchase the
minimum target given to him, so that the company could get a part of its
investment in the cooler back.and also to encourage the sale of chololates.
OBJECTIVES OF THE STUDY
• To find out the sales made by the shops in a month
• To study the reasons behind non achievement of vpo
• To find out the status of visi cooler wheather its missing or not
• To know wheather the visi cooler help the shopkeeper in improving their
sales
 RELEVANCE OF THE STUDY
The company has invested a reasonable amount of money for the VISI
coolers. These cooler are provided to the retailers at free of cost. So the
company is expecting a certain amount of target and sale of chocolates
Through this study, the reasons for the non-achievement of the VISI cooler
target could be understood. Also the study aims to check whether the
coolers are physically present in the shops or missing and also to study the
deployment of the visi cooler help the retailers to increase the sales

SAMPLING AND SAMPLE SIZE

A sample of 92 shops were taken under 2 distributors in Kottayam which are
beejay agencies and Thomas joseph and co. The samples were directly allotted
by the company while allotting the project.

METHODOLOGY OF THE PROJECT

The Retailer outlets with the visi coolers were visited directly with the
salesman and data was collected with the help of questionnaire prepared
 Analysis of Data
Count of
Row Labels RE
FOOD STORE 56
HIGH END GROCER 6
LOW END GROCER 26
SMALL SUPER 2
Grand Total 90

Total

2%
FOOD STORE
29%
HIGH END GROCER
LOW END GROCER
62%
7% SMALL SUPER
 Count of
Row Labels VisiCooler
48 ltrs 1
Premium VC 13
VC 110/120L 3
VC 16 Ltr 27
VC 33/35L 46
Grand Total 90

Total
50
45
40
35
30
25
Total
20
15
10
5
0
48 ltrs Premium VC VC 110/120L VC 16 Ltr VC 33/35L
 Count of Cooler
Row Labels Status
missing 14
off 48
on 21
store closed 7
Grand Total 90

Total

8% 16%
missing
23% off
on
store closed
53%
 Count of
Row Labels Reason
cooler problem 4
electricity
problem 25
not using 14
space problem 14
store closed 1
(blank)
Grand Total 58

Total

0%7%
2% cooler problem
24% electricity problem
not using

43% space problem

store closed
24%
(blank)
 Count of Target
Row Labels Achieved
NO 17
store closed 9
YES 64
Grand Total 90

Total
70

60

50

40
Total
30

20

10

0
NO store closed YES
 Count of maturity
Row Labels vc
no 17
yes 73
Grand Total 90

Total

no
yes
 Count of Reason for non
Row Labels target
financial problem 6
less sales 9
not concentrating on chocolates 1
off season 3
store closed 9
(blank)
Grand Total 28

Total
financial problem

less sales
0%
21%
32% not concentrating on
chocolates
off season

11% 32%
4% store closed

(blank)
Row Labels Count of vc coller helped in sales
no 31
no opinion 1
yes 50
(blank)
Grand Total 82

Total

38% no

61% no opinion

1% yes
(blank)