TABLE OF CONTENTS

CHAPTER CONTENTS PAGE NO.

INTRODUCTION

1 Industry profile 1-38

Company profile

2 REVIEW OF LITERATURE 39-43

RESEARCH METHODOLOGY

Objectives of the study

Need for the study

3 44-54
Scope of the study

Limitations of the study

Research design

4 DATA ANALYSIS AND INTERPRETATIONS 55-69

FINDINGS,

5 SUGGESTIONS 70-73

CONCLUSIONS

BIBLOGRAPHY

ANNEXURE QUESTIONNAIRE 74-79

 LIST OF TABLES
TABLE PAGE
TITLE
NO NO
1 Shows number of outlets in relation with cool drink suppliers. 56
2 Shows the demand of various cool drinks in the market. 58
3 Shows statistics of why retailers prefer Coca-Cola products. 59
4 Shows the number of retailers who knows IDAS market. 60
5 Shows the retailers opinion on IDAS. 61
6 Shows the retailers receiving precall and telecall. 62
7 Shows stock is delivered to the outlets appropriately or not. 63
8 Shows number of times MDS visiting the outlets. 64
9 Shows stock is delivered to the outlet in time or not. 65
10 Shows the number of outlets or retailers receiving their prebill. 66
11 Shows which market provides more discounts and schemes. 67
12 Shows which market has increased the sales of their outlets. 68
13 Shows how many retailers satisfied with IDAS Market. 69
 LIST OF FIGURES

PAGE
FIGURE NO TITLE NO
1 Shows number of outlets in relation with cool drink suppliers. 57
2 Shows the demand of various cool drinks in the market. 58
3 Shows statistics of why retailers prefer Coca-Cola products. 59
4 Shows the number of retailers who knows IDAS market. 60
5 Shows the retailers opinion on IDAS. 61
6 Shows the retailers receiving precall and telecall. 62
7 Shows stock is delivered to the outlets appropriately or not. 63
8 Shows number of times MDS visiting the outlets. 64
9 Shows stock is delivered to the outlet in time or not. 65
10 Shows the number of outlets or retailers receiving their prebill. 66
11 Shows which market provides more discounts and schemes. 67
12 Shows which market has increased the sales of their outlets. 68
13 Shows how many retailers satisfied with IDAS Market. 69