TOP 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

100

28
Welcome to the... Top 10 Most Valuable Global Brands Top 10 Risers

29
100

$ = Brand Value US $MIL. % = Brand Value Change 2018 vs. 2017 Top 10 B2B Brands $ = Brand Value US$ Mil. % = Brand Value Change 2018 vs. 2017
Mil.
$ = Brand Value US$

30
# = Top 100 Rank
Technology $
302,063 +23% Technology Retail
20,933
$ +94%
99

$200,987 #
4
Technology $
300,595 +28% Retail $
113,401 +92%

31
98

Retail $
207,594 +49% Technology
Logistics
Alcohol $
32,113 +89%

200,987 $96,269 #
11 16 35,440

32
$ # $
+40% $60,412 +85%
Technology Payments

Technology
97

Technology $
178,990 +65%
$55,366
Entertainment $
20,819 +73%
#
17

33
Technology $
162,106 +25% Luxury $
22,442 +66%
96

$
4.4 Trillion
Total Value of The Payments $
145,611 +31% Regional Bank
s Technology $
178,990 +65%

34
Top 100 Most
95

Conglomerate

$54,952
#
18
Valuable Global Brands Fast Food $
126,044 +29% $39,041 #
28 Technology Cars $
9,415 +60%

35
94

Retail $
113,401 +92% $33,723 #
32 Luxury $
3,612 +54%

36
93

BrandZ™ Portfolio outperforms the S&P 500 Index Telecom Providers $

106,698 -7% Technology $
17,831 +53%
and the MSCI World Index 172.1%
92

Source: BrandZ™ / Kantar Millward Brown (including data from Bloomberg)

Technology
The BrandZ™ Strong Brands Portfolio is a subset of the
102.0%
BrandZ™ Top 100 Most Valuable Global Brands. Technology
Newcomer Brands

37
$28,316 #
38
91

BrandZ™ Strong Brands Portfolio

S&P 500
# = Top 100 Rank $ = Brand Value US $Mil. $25,802 #
45 Technology
MSCI
50.3% $24,922 #
48
90

Download

38
#
27 #
90
SF Express
89

April April
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Telecom Providers
$
39,372 Logistics
$
14,537 Year-on-Year Category Changes the Mobile app

39
www.brandz.com/mobile
88

% = Brand Value Change 2018 vs. 2017

59 91
$ = Total Category Value US $Bil.
# # Instagram

Retail
$
20,933 Technology
$
14,496
87

40
Insurance
Download the full report at
www.brandz.com/global +34 %
#
81 #
99 $
108.7Bil.
86

$
16,045 $
12,674

41
Transport Regional Banks
Global Banks
+24 %
85

#
89 #
100 131.8Bil.
$

42
Top 10 in Brand Contribution Technology
$
14,797 Apparel
$
12,456
Personal
84

Retail Care
Luxury
+35 %
+8 %

43
Apparel
$
578.0 Bil. +28 %
124.7
$ Bil.
+5 % Beer Oil &
83

Technology 133.1Bil.
$
+3 % Gas
$
111.3Bil.
+1 %

44
+28
Baby Care Beer Luxury Beer Luxury %
Regional 82.6Bil.
$
$
1,592.3Bil. Banks
97.6Bil.
$
Fast
82

+16 % Food

45
Brand Contribution $
263.2Bil. +13 %
Soft
measures the influence Cars
242.2Bil.
$ Drinks
81

of brand alone and is

measured on a scale
Soft Drinks Personal Care Beer Retail Beer
+7 %
+4 % Telecom Providers
of 1 to 5, with 5 the $
149.6Bil. %
+2

46
highest. All of these 160.7
$ Bil.
80

brands scored 5.
455.6Bil.
$

47
www.brandz.com
79

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